AI for B2B: "Throw Your Hat in the Ring"

Jim Regan, CMO or MRP, speaks softly, but with conviction, about the challenges and opportunities of B2B marketing; about the imperative need to apply services and software from top to bottom of the funnel; and about how real machine learning will change the B2B marketing (and sales) world. I listened to him late one afternoon at the SiriusDecisions Technology Exchange in Austin last week. It was a fascinating insight into how B2B marketing has evolved over the last (almost) two decades, and a glimpse of the Demand Waterfall in practice.