Creating a Digital Content Marketing Strategy That Works

Content marketing is still a fairly fresh concept to the majority of SMBs; only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity.Some businesses start out with some blogging and engagement on social media channels. They may even have teams and tools organized to streamline these processes. But being truly successful (or testing and failing enough to begin to understand what success even looks like) requires a certain degree of consistency. And consistency requires a plan.