A Look Back & a Look Ahead for B2B Marketing

At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing. Specifically, we’ll take a look ahead at what marketers should keep an eye on and incorporate into their strategies, as well as a look back to see what trends and strategies are fading out in popularity.To get a clear picture of B2B marketing trends on the rise, we’ll look at various avenues and strategies that are gaining in popularity.There is a reason this is at the very top of the marketing trends list. Everywhere you turn, someone is talking about marketing automation. Now, a large portion of the conversation is driven by companies that offer marketing automation software, such as HubSpot and Marketo, but there is a huge demand for this type of software.As the role of marketing grows and becomes more critical to attracting and nurturing leads throughout the sales process, marketers are taking on more duties. For this very reason, smart marketers are looking to automate where they can to save time and streamline the nurturing process. However, the caveat here is that not everything can or should be automated in marketing. After all, we are all human beings and clients often want a personalized, human touch during the sales process.