Top 5 B2B Marketing Priorities for 2018

Have you ever gone to the gym in January and noticed how crowded the place is? The one piece of equipment that you always use is now occupied by, gulp, a newcomer. Flash forward to February and you feel like you’re in a sci-fi movie where the Earth’s population has disappeared and you’re one of only a handful of people left on the planet.No, it’s not your imagination. Eighty percent of New Year’s resolutions—like going to gym—fail by February. And an even more sobering statistic is that only 9 percent of the people who make New Year’s resolutions are actually successful in achieving them. However, on a brighter note, people who make resolutions are 10X more likely to achieve their goals then people who do not make resolutions.Fortunately for us (and the Earth), nothing dire occurs when people decide to ditch their goals for the year. But as marketers, your company’s survival is indelibly linked to your marketing success, and a 92% fail rate is not a viable option.