B2B Technology Marketing Maturity Framework: Evaluate and Enhance Your Marketing Effectiveness

Marketing technology is very different from any other form of marketing because the product/service involved is complex and rapidly evolving with the ever-changing technology. With longer sales cycle and bigger deal sizes, clients are much more informed and expect customized solutions at low prices. They engage with the vendor only when they are completely certain that the vendor will not only be solving the problems of today but will also equip them for future challenges. Considering this, one of the cardinal things that consulting or services firms needs to focus on is to build trust and credibility among their clients. Marketing can play a very important role in this context by enhancing thought leadership, building branding and visibility and finally enabling sales.