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Email Marketing Can Boost Bottom-Line

March 07, 2018 / Laura Donovan

The goal of email marketing is to reach prospective customers and move them through the sales process Email also provides the opportunity for your business stay in front of your prospects to help speed up the sales cycle by promoting brand recognition, linking your audience to your website and/or Social Accounts, building loyal customers and “brand enthusiasts.” Email marketing is efficient and cost-effective and in the marketing world it is valuable, with a 4400% return-on-investment (ROI) and generates $44 for every $1 spent.