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How to Personalize Emails Based On What You Know

March 14, 2018 / Ben Duchesney

With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how they say goodbye with some well-timed finger guns, and why their dream of having a puppy was never fulfilled. (They’re allergic). This knowledge is where the power of a small business lies and where no large business, even with a seemingly endless marketing budget, can come close. You can use your special knowledge of your customers to talk with them one-on-one in your email marketing, taking your personalization to the next level.