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Breaking Down the Modern-Day Content Marketing Dream Team

March 23, 2018 / Kelly Shermach

I’m a Chicagoan, so I associate the term “dream team” with the Bulls of the 1990s. But when suiting up for a show on the content marketing court, you need similar collaborative talent as that of Michael Jordan, Scottie Pippen, Phil Jackson, Horace Grant, B.J. Armstrong, Toni Kukoc, Pete Myers, Ron Harper, Dennis Rodman and Luc Longley. Just as with the world champion Chicago Bulls, individual content marketing roles may change, but the positions on the team remain a constant. Here’s a rundown of the key elements of an all-star content team, the responsibilities each has in developing content strategy and assets, and tools that may prevent air balls when you’re down a player. Keeping everyone cool-headed and focused falls to the project manager. He or she ensures projects are in budget, meeting business requirements and the agreed-upon timeline. Marketing management will rely on the PM for updates on current and upcoming projects. In a pinch, you may use Tr...