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6 Reasons why B2B Manufacturing Companies need Marketing Automation

April 04, 2018 / Martechadvisor

Marketing automation has revolutionized the way many industries and business sectors manage their marketing efforts. The B2B manufacturing industry, though heavily automated on the shop floor, may not have made the most of embracing automation for their sales and marketing activities. Yet. To compete in the digital environment where customers live (and buy)- B2B manufacturers need to kick off their marketing technology stack with a marketing automation tool. Lead scoring - Marketing Automation can improve lead scoring which in turn can ensure the sales team gets a set list of qualified leads to work on. This can serve as a major win for manufacturing firms who have several distribution channels. With a streamlined, customized and consistent communication process, marketing automation can help optimize the sales process by closing leads quicker. Marketing Automation shortens and improves the lead identification time.