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What You Need to Know About Growing Your Email List in a Post-GDPR World

April 30, 2018 / Patti Podnar

What if you woke up one day to a world that no longer made sense? A world where something that you’ve held as rock-solid truth suddenly…isn’t? That’s how a lot of content marketers are going to feel after the EU’s General Data Protection Regulation (GDPR) goes into effect and everyone starts to realize just what the law means for one of the most time-honored best practices of content marketing: Using content downloads for growing your email list. Because the May 25 implementation date is coming up soon, I’ve been watching online discussions. There’s been plenty of talk about the law’s impacts (some accurate, some not so much). But I’ve seen next to nothing about what it means for growing your email list in a GDPR world. In fact, it’s quite the opposite: A lot of content marketing gurus are still talking about list-building activities as if there were no such thing as the GDPR.  It’s not hard to understand why conte...