How to Make an Engaging Video for Social Media

Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. But, if you want to cut through the noise on the newsfeed, you need to know how to make effective videos that actually engage your audience – and are crafted for the platform. Here are three video formats to add to your social campaign right now, and tips to make each one a success. A branded documentary is a powerful way to connect with your audience on social media. These videos explore the real stories that relate to your organization. It is important to remember, however, that a branded documentary is not a commercial. A story that resonates is a story that is emotional and authentic. If you shove your logo, product, or name in every shot – or force a tie to your brand – you won’t make an impact on your audience. Instead, choose emotional stories that are parallel to your brand and sponsor their telling.