ABM is Helping Majority of B2B Companies Shorten Sales and Marketing Cycles

Previous research has shown that account-based marketing (ABM) can be directly linked to overall marketing success, and a new survey found that it’s also helping shorten the length of B2B marketing and sales cycles. Early results from Bizible’s “2016 ABM Metrics Survey” have discovered that the majority of organizations that do not conduct ABM have sales and marketing cycles of 120 days or longer. However, the majority of those that do use ABM have sales and marketing cycles of 90 days or less.