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The Essential Digital Marketing Toolkit for Online Businesses

May 17, 2018 / Lilach Bullock

One of the greatest things about digital marketing is that it is so accessible to businesses of all shapes and sizes. With the plethora of tools available, many of them free or at the very least, affordable, it’s easier than ever to build a powerful and impactful presence online and to market your business in a highly effective way. In this blog post, I’m going to talk about the essential digital marketing toolkit for online businesses. What types of digital marketing tools do you need as an online business? Email marketing: email marketing continues to be one of the most effective marketing tactics and presents an easy and cheap way to reach your leads and customers, nurture your leads, and improve loyalty and upsells. Pick an email marketing tool that allows you to not only send newsletters, but also lets you sets up marketing automation so you can nurture more leads. Social media marketing: social media is an amazing source of website and blog traffic, a great platform f...