How to Use LinkedIn Advanced Search to Find B2B Leads

Following LinkedIn’s launched back in 2002, the platform became known as the place to be for recruiters and job seekers alike. It was (and still is), the place to house your digital resume for the world to see. Today, however, LinkedIn has flourished into a full-fledged social network for professionals from all walks of life. It’s a place to find jobs, headhunt, network, and share industry knowledge. As of January 2018, LinkedIn had over 250 million active users, of which 40 percent use the social media platform on a daily basis. But more interestingly, LinkedIn has proven to be ideal for finding new B2B leads, with B2B marketers stating that 80 percent of their leads have come from LinkedIn. LinkedIn advanced search is a faceted search feature that can help you narrow down your search criteria in a number of different ways. You can search for people or companies, filter your results by industry, past companies, connection degrees, schools, regions, occupations, and more. In this article, we’ll show how to use LinkedIn advanced search to find new B2B leads. To demonstrate, I’ll be targeting New York-based CEOs in the IT industry.