When is the Best Time to Post on Social Media? A Guide for B2B Firms

There is much ambiguity as to when to post on social media. A simple web search makes matters all the more confusing, with many conflicting recommendations. Much of this ambiguity is because the best time to post depends largely on the targeted industry audience and demographics. Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts. We’ll also cover where to look to find your firm’s unique audience’s activity across these major platforms. Compared to Instagram and Twitter, Facebook is used more often on desktop computers. It’s more likely than Instagram or Twitter to be pulled up and kept open throughout the workday. Posting to Facebook throughout the workday, especially in the afternoon, is a solid approach. B2B and professional services audiences tend to be the most active on Facebook during 12-3PM, Monday through Thursday, as well as evening hours around 9PM. Scattering a few posts throughout the afternoon across weekdays is a good, simple strategy for post visibility.