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Future plc Invests in Experiential Marketing Services with New VP of Experiential

December 04, 2018 / MTS STAFF WRITER

Future plc, the global platform for specialist media and market leader in gaming, consumer tech, music, and knowledge, announced the appointment of Gabrielle Kessler as the company’s Vice President of Experiential. Based in Los Angeles, Kessler will lead the expansion of Future’s experiential marketing and events programs in the US. across gaming, tech, music, knowledge, and B2B. Kessler will report to Luke Edson, Chief Revenue Officer, US. Kessler’s appointment to this new role follows Future’s acquisitions of NewBay Media and Purch’s consumer division, which solidified the company’s leadership in consumer tech, music, gaming and knowledge with top properties Tom’s Guide, TechRadar, PC Gamer, Guitar World, and Space.com. To further establish Future’s leadership within the marketplace, Kessler will leverage experiential marketing to amplify brand integrations and enhance consumers’ touch points with its editorial content in an authe...