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Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

January 09, 2019 / PRNEWSWIRE

Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price optimization software market, identifies how solution providers compare with each other and present recommendations for B2B buyers to consider when adopting a price optimization solution. “Price optimization applications are entering a period of rapid evolution due to the adoption of machine learning and the ability to leverage external data to define tighter customer/product segments, price better, and offer valuable prescriptive insights,” said IDC Analyst of Digital Business Models and Monetization Mark Thomason.