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LotLinx Releases The Future of Search Engine Marketing with an AI Powered App for Automotive Dealers

January 10, 2019 / PRNEWSWIRE

LotLinx, the automotive industry’s leading authority on inventory marketing artificial intelligence (AI) solutions, announced an AI-powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamically optimizes inventory marketing campaigns to account for changing consumer and market trends, marketing each vehicle uniquely. Dealer monthly spend on SEM has increased exponentially in the past few years along with the amount of data available for every individual search, making it more complex for dealership SEM managers to maintain optimally running campaigns.  The complexity associated with managing campaigns in the face of ever-changing consumer and market trends, revolving inventory, and growing competitive pressures is now more challenging than ever.