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CleverTouch Marketing Releases First of Its Kind Marketing Automation Survey Report Addressing the State of Adoption Across UK, USA and EMEA

January 10, 2019 / PRNEWSWIRE

CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind. The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the reality of adoption, with many citing platform complexities and a lack of good content as the barriers to success. When it comes to Marketing Automation talent, the survey found that although 80% of respondents have already implemented Marketing Automation, there is a clear shortage in skills, with 48% of organizations that use Marketing Automation recruiting specialist talent.