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Terminus and Sigstr Partner to Help Customers Bring Relationship Intelligence to Account-Based Marketing

January 10, 2019 / Terminus

Rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces it has formed a strategic partnership with Sister, the leading relationship marketing platform that powers Sigstr Relationships. The two companies have joined forces to unify sales and marketing teams through deeper, full-funnel account intelligence and shared mechanisms for accountability. Sigstr Relationships uses artificial intelligence (AI) to score and quantify the relationships a brand has with its customers and prospects. The partnership between Sigstr and Terminus brings sales deeper into the ABM conversation, making sales teams even more of a stakeholder in ABM efforts, and giving them a way to measure their progress in an account-based way.  “Sigstr Relationships perfectly aligns with Terminus’ account-based platform, as both exist to empower sales and marketing to get better results with ABM,” says Bryan Wade, CEO of Sigstr. “When customers use ...