HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing

We’re approaching ten years since Brian Halligan wrote the book on inbound marketing. As the book and the approach to marketing turn a decade old, how has inbound aged? Creating enough (and good enough) content to feed the inbound machine demands more of marketers’ time and budgets every year. Ranking in Google is more competitive. Social newsfeed algorithms impose limits on reach for branded posts. And breaking through the noise to forge meaningful connections with your ideal audience members have become more elusive. In 2019, is inbound marketing becoming less effective, or is it possible that as marketers, we need to change our approaches? In the hours following his recent presentation at the Slush conference in Helsinki, I got the chance to sit down and talk with Brian Halligan, co-founder, and CEO of HubSpot. Along with Dharmesh Shah, Brian Halligan is the figurehead of the inbound movement.