Bentley’s connected cars are becoming the new mobile opportunity for marketers
digiday | February 27, 2019
The data generated by those vehicles is a potential goldmine. So much so that figuring out how to “ethically” monetize that data is the source of ongoing discussions at the company’s headquarters in Crewe, England, said its director of digital, internet of things and smart mobility, Hamid Qureshi. Streaming, 5G, geo-location and e-commerce in-car opportunities are all being considered by the business, which wants to be anything but a bit player.