6sense & Pardot: ABM Platform Enhanced

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. A few days ago, 6sense had entered into a strategic AI-driven partnership with Reactful which combined intelligent AI-driven web personalization with Account Based Orchestration. With the help of this new integration, brands will be able to orchestrate campaigns across a wide array of channels and according to 6sense; these channels would include website personalization, digital advertising, and email. This integration combines the time-based predictions on prospect engagement from 6sense with marketing execution from Salesforce Pardot. Customers that are shared between both the companies can use 6sense to uncover demand and to prioritize accounts and at the same time, they can engage with buyers with personalized marketing campaigns through the Pardot platform. Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot asserted that Salesforce’s mission is to reduce the divide between sales and marketing through account-based alignment so as to help their customers grow their business. He further stated that the 6sense platform makes it easier to identify the right target accounts, which is at the root of an integrated marketing campaign.