Lattice Engines Announces Strong Growth, Turns Cash-flow Positive

Lattice Engines, the world's first & largest B2B Customer Data Platform, announced today that it had turned cash-flow positive in early 2019.  Building upon the momentum of a strong 2018, the company grew new bookings by over 50% in Q4 2018. "Today's B2B marketers face a significant challenge when it comes to delivering efficient, targeted, omni channel campaigns.  The data required to drive these campaigns remains scattered among disparate and siloed sources," said Shashi Upadhyay, CEO at Lattice Engines.  "We are excited and proud to see such growth in the adoption of Lattice Atlas so they can integrate all their data, centralize their segmentation and distribute activation across all channels to automate multi-touch ABM programs." "Lattice is a game changer when it comes to executing on more targeted campaigns and creating higher quality B2B sales opportunities." said Malachi Threadgill, Director of Demand Generation and Global Sales Development at Masergy. "With the Lattice platform as our AI and data foundation, we are able to create personalized buyer journeys resulting in 7x higher opportunity creation and 50% higher deal size at our targets." The realization of profitability for Lattice can be directly tied to a number of key milestones the company achieved over the past several quarters: Accelerated adoption of the recently launched Lattice Atlas Platform with 200+ deployments across a growing roster of enterprise and high-growth organizations.