Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

At the 2019 Adobe Summit, the software company announced new partnerships with both Microsoft, pairing LinkedIn and Marketo to enhance audience-targeted marketing. What Is Adobe’s Partnership With Microsoft? Adobe’s recent announcement revealed an extension of their existing partnership with Microsoft. This new partnership results in “aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales,” according to a press release from Adobe. Adobe stated that this more in-depth partnership with Microsoft will enable marketers to gain a more insightful understanding of the accounts they’re targeting. Specifically, marketers will be able to leverage data from Marketo Engage and Microsoft Dynamics 365. The partnership will help marketers target audiences more efficiently with knowledgeable profiles of consumers. What Is Adobe’s Integration With LinkedIn? The integration of Adobe’s partnership in LinkedIn allows marketers to deliver a more customized experience for individuals on the social media platform. Marketers are able to better understand and identify their ideal consumers, curating their content for this specific audience.