Report: Video Marketing and ABM Remain Popular Among B2B Marketers

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent). In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground. This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent). That being said, there are some trends that are still niche. Generational campaigns (30 percent), chatbot-powered marketing (30 percent) and VR- or AR-based customer experiences (14 percent) continue to be relatively niche, according to the survey results.