Engagio Unveils Sales Activation Tools, For Better Account Insights To Accelerate Sales Cycles

Engagio, the provider of Account Based Marketing (ABM) Automation, announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to Marketing and Sales users. The Sales Activation Tools — which include real-time alerts and reports, territory digests, and account insights in CRM — empower Marketing and Sales to act together on the right activities, quickly, boosting ABM initiatives. They also go beyond traditional activation tools that only give visibility on leads by offering additional transparency at both account and opportunity levels. “According to the recent TOPO benchmark survey, more than 50 percent of those surveyed cite the most critical step for any ABM initiative is successfully coordinating programs with Sales in a meaningful and ongoing manner,” said Jon Miller, founder, and CEO of Engagio. “In our experience, when companies get this right, results follow, yet it’s not straightforward for many organizations. Engagio developed Sales Activation Tools so marketers, regardless of their experience with ABM, can provide impactful account intelligence to Sales and be seen as a trusted partner.”  The biggest challenge for many marketers when providing actionable account intelligence to Sales in B2B organizations is having to pull the data from multiple systems sources and distributing the insights manually. Engagio’s new Sales Activation Tools simplify the entire process, allowing even novice marketers to provide valuable, customized information to Sales in real time, aligning Sales and Marketing activities and easing internal collaboration.