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Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

May 09, 2019 / Terminus

Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and segment their most opportune accounts. Terminus Account and Opportunity Insights are then delivered natively on the account record in Salesforce Lightning and, combined with insight on engagement from Salesforce Pardot, this provides marketing, sales, and customer success teams with full visibility into how accounts are interacting across all touchpoints.