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RainFocus Recognized as Account-Based Marketing Thought Leader

May 10, 2019 / RainFocus

RainFocus, the leading event marketing platform, was recognized at the Sirius Decisions Summit as a thought leader among emerging companies for executing the Demand Unit Waterfall. The Demand Unit Waterfall is the cornerstone of modern B2B account-based marketing. RainFocus is one of the first companies to implement the DUW as a tool for propelling marketing and sales. “As a customer-driven company, the Demand Unit Waterfall gives us the framework and processes to maintain our focus on driving customer value while achieving hypergrowth,” said Brian Gates, SVP of Marketing. “By focusing on prospects who would benefit the most from our platform and aligning our business to continually innovate around them, we can ensure that, as we grow, our customer experience will get better every step of the way.”