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Dynata Expands Access to Global Audiences Through Data Partnership with Eyeota

May 10, 2019 / Dynata

Dynata, a global leader in first-party data and data services, is excited to announce its strategic partnership with Eyeota to offer global B2B and consumer audiences at scale. The expanded access to global audience segment creation allows marketers to leverage Dynata’s reliable first-party data for coordinated global marketing campaigns, using seed and look-alike modeling to reach consumers and business professionals with greater accuracy and specificity. The Dynata audiences can be accessed through the Eyeota Audience Marketplace, and are initially available throughout the United States, United Kingdom, and Australia. The datasets include hard to reach B2B decision makers and a variety of consumer demographics. Self-declared automotive data will be made available in the Eyeota Audience Marketplace by June 2019.