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Sales Development Report: Bots, Chat Will Be the Next Big Thing, Live Call Still Dominates and GDPR Drives Changes

May 10, 2019 / TOPO

GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics adopted by today’s leading sales development organizations, detailing what B2B organizations need to be successful in the ever-changing, new paradigm. The research uncovers ways businesses can remain competitive and resilient in the face of a changing marketplace, including ways to evaluate overall go-to-market (GTM) strategy, identify effective teams, process, technology, and tactics and the key metrics for governing organizations and optimizing programs.