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Could LinkedIn become the top outbound channel for B2B sales development?

May 13, 2019 / Josh Hall

The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses. This is according to a new report from analysis company TOPO, which found that 42 per cent of the 180 members of high-growth sales development organisations it surveyed now include between two and five LinkedIn touches in their multi-touch approaches.