ABM Market : Global Outlook and Forecast 2019-2026

As per the report published by Fior Markets, The global ABM market is expected to grow from USD 551.34 million in 2017 to USD 1,548.81 million by 2025 at a CAGR of 13.15% during the forecast period from 2018-2025. North America region dominated the global ABM market due to adoption of cloud based application, high penetration of ABM, and technological advancements. Prominent companies in the industry include Demandbase, InsideView, Madison Logic, Marketo, Radius Intelligence, TechTarget, 6Sense, Act-On Software, AdDaptive Intelligence, Evergage, HubSpot, Integrate, Iterable, Albacross, Celsius GKK International, Drift, Engagio, Jabmo, Kwanzoo, Lattice Engines, Uberflip, and Vendemore are offering greater opportunities and major players are continuously focused on new product developments and venture capital investments to obtain market share. For instance, in 2017, ITSMA partnered with Demandbase to provide advance account-based marketing. This partnership enables marketers to understand, implement as well as provide benefit of ABM.

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