Account Based Marketing Ramps Up with Fastbase Business Leads Navigator

In 2015, only 20% of companies had Account Based Marketing programs in place. The next year a Sirius Decisions study found that more than 70% of B2B marketers were ramping up ABM specific programs. That was not far off the mark. Recently, an Adweek Branded report for Dun & Bradstreet, confirmed that “ABM is a critical way for B2B marketers to use data to gain an edge in understanding the complex customer journey”. The results of the survey show that 57 per cent of companies currently do ABM or have it in their 2019 plans.