Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last week released a report, The State Of The ABM Tech Stack, in partnership with Demand Metric. The results of its research, which was based on about 180 responses, showed less than 10 per cent of marketers consider their ABM tools mature. This is despite priorities like personalizing content, which was cited by 60 per cent of those surveyed, and measuring account engagement, cited by 52 per cent. Half of the respondents also said they were trying to develop a target account list.