Ed Marsh to Speak on Third-Party Intent Data and 360 Degree Single Customer View

IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable Single Customer View. “Every marketer agrees that personalized experiences and journeys are the key to success in today’s competitive markets,” says Ed Marsh, CRO of IntentData.io, Inc. “And nearly everyone will tell you in confidence that it’s a fantasy. Except it doesn’t need to be. With the right data and tools it’s possible to anticipate buyers’ journeys and hyper-personalize at scale.”