Accenture Acquires CreativeDrive to Help Clients Reinvent Content Creation on Digital and Commerce Channels

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes Estée Lauder, Michael Kors and Walmart, among other leading brands.