True Influence® Launches the True Influence ABM Marketing Cloud™ for Integrated Account-Based Digital Marketing

True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation.
This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True Influence ABM Marketing Cloud includes an integrated interface that provides real-time account-level engagement and campaign performance data, allowing users to forecast and refine campaigns for the best ROI on their sales and marketing investment.