Demandbase Accelerates Growth to Record Levels in 2020 as Enterprises Double Down on Account-Based Marketing

Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while achieving profitability six months ahead of plan. The company's results can be attributed to its customers' success as they increase investment in ABM programs and continue the digital transformation of their B2B marketing strategy. As the dominant ABM technology provider to large enterprises, Demandbase was strategically positioned to support global companies. They shifted "in-person" and field marketing budgets to digital for greater scale and measurement.