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    WORLD CUP AND OLYMPIC CHAMPION MEGAN RAPINOE TO HEADLINE DEMANDBASE’S 7TH ANNUAL ABM INNOVATION SUMMIT

    Feb 13, 2020

    Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling au...

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    FOLLOZE CONTINUES STRONG MOMENTUM AS CUSTOMER JOURNEY PERSONALIZATION BECOMES A TOP PRIORITY FOR B2B COMPANIES

    Feb 13, 2020

    Folloze today announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong ...

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    SENDOSO RAISES $40M IN SERIES B FUNDING

    Feb 04, 2020

    Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso...

    DEMAND GEN REPORT
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    DIGITAL TRANSFORMATION AGENCY MIRACLE – WE ARE HERE TO SERVE

    Jan 21, 2020

    We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve.The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychol...

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    MRP WELCOMES SENIOR VICE PRESIDENT OF GLOBAL ABM

    Jan 16, 2020

    MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s g...

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    TOP MOBILE APP DEVELOPER - MIRACLE DIGITAL HONG KONG

    Jan 14, 2020

    Top App Developers is a go-to source for reliable, cost effective, local and global app development companies. Miracle Digital is very proud to be selected by Top Mobile App Developer becoming one of the Top Mobile App Development Companies and Top Cross Platform Mobile App Development Companie amou...

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    WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

    Jan 14, 2020

    In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards p...

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    DUN & BRADSTREET ACQUIRES ORB INTELLIGENCE

    Jan 09, 2020

    Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider. The acquisition, in combination with the July 2019 acquisition of Lattice Engines, fu...

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    MWWPR PROPRIETARY ANALYTICS PLATFORM MPACT FINALIST FOR BEST MARKETING TECHNOLOGY

    Jan 02, 2020

    MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report’s Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated...

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    THE AUTOMATION OF ABM? ZOOMINFO’S NEW WORKFLOWS PRODUCT AIMS TO AUTOMATE THE COLLECTION OF BUSINESS INTELLIGENCE INTO ABM.

    Dec 18, 2019

    There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information? Currently it&rsquo...


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    TERMINUS ACQUIRES SIGSTR TO POWER THE NEXT GENERATION B2B MARKETING PLATFORM

    Dec 17, 2019

    Terminus, the #1 customer rated account-based marketing platform, announced today its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-cen...

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    RED HOUSE NAMED 2020 TOP B2B MARKETING AGENCY AND HEALTHCARE “AGENCY TO WATCH”

    Dec 11, 2019

    Red House, an award-winning marketing firm celebrating its 20th year, has once again been named a top B2B marketing agency by Chief Marketer magazine. They were also named an “agency to watch” by Medical Marketing & Media. Red House credits its focus on results as one of the primary ...

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    TERMINUS TAPS TECHNOLOGY VETERAN TIM KOPP AS CEO TO LEAD THE ACCOUNT-BASED REVOLUTION

    Dec 05, 2019

    Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarge...

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    APRIMO NAMED A LEADER IN DAM FOR CUSTOMER EXPERIENCE BY INDEPENDENT RESEARCH FIRM

    Nov 20, 2019

    CHICAGO - Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced it has been recognized as a ‘Leader’ in “The Forrester Wave™: Digital Asset Management (DAM) for Customer Experience, Q4 2019” report by Forrester Rese...


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    SEE WHAT PEOPLE ARE SAYING ABOUT THE POLY STUDIO USB VIDEO BAR

    Nov 13, 2019

    “The Polycom Studio is fantastic because it gives organisations access to the flexible huddle room environments they need, without asking them to deal with complicated tools and technology. The Polycom Studio is a powerful piece of equipment, but it’s not complicated or daunting. Unlike ...

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    TERMINUS RANKED NO. 21 ON DELOITTE’S 2019 TECHNOLOGY FAST 500™

    Nov 08, 2019

    Terminus today announced it ranked 21st on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 25th year. Terminus grew 4679% between 2015 and 2018. “There ...

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    POLY ANNOUNCES SECOND QUARTER FISCAL YEAR 2020 FINANCIAL RESULTS

    Nov 05, 2019

    Plantronics, Inc. (NYSE: PLT) ("Poly" or the "Company") today announced second quarter fiscal year 2020 results for the period ending September 30, 2019. Highlights of the second quarter include the following: “During the second quarter, we made further progress reducing ou...

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    POLY INTRODUCES POLY STUDIO X SERIES FOR MICROSOFT TEAMS AT MICROSOFT IGNITE 2019

    Nov 04, 2019

    Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, will introduce video conferencing devices with a built-in Microsoft Teams experience at Microsoft Ignite 2019. The P...

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    XIQ PARTNERS WITH SALESFORCE TO IGNITE B2B STRATEGIC SELLING

    Nov 01, 2019

    xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within ...

    PRESSRELEASE
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    EVERSTRING ANNOUNCES THE WINNERS OF THE INAUGURAL FIRE MARKETER AWARDS

    Oct 30, 2019

    EverString, the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of the company’s first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, ...

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    TERMINUS ANNOUNCES UPDATES TO AI-DRIVEN ABM PLATFORM

    Oct 18, 2019

    Leading ABM platform Terminus has announced updates to its product including more machine learning capabilities, predictive intent data, and better reporting. Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Term...

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    TERMINUS UNVEILS AI-DRIVEN ACCOUNT-BASED MARKETING PLATFORM UPDATES TO TRANSFORM ACCOUNT TARGETING AND ENGAGEMENT

    Oct 16, 2019

    Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus&rsq...

    BUSINESSWIRE
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    TERMINUS UNVEILS AI-DRIVEN PLATFORM UPDATES TO TRANSFORM TARGETING AND ENGAGEMENT

    Oct 16, 2019

    Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus&rsq...

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    SPICEWORKS PREVIEWS NEW SOLUTION TO ACCELERATE HOW TECHNOLOGY BRANDS IDENTIFY AND ENGAGE THEIR NEXT CUSTOMER

    Sep 24, 2019

    Today at SpiceWorld 2019, Spiceworks previewed Account Intelligence, a new AI-powered solution to enable B2B technology brands to optimize their marketing and sales efforts by delivering the intelligence they need on businesses currently in-market for their products and services. Account Intelligenc...

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    UBERFLIP AND PFL PARTNER TO OFFER CUSTOMERS ABM DIRECT MAIL EXPERIENCES AT SCALE

    Sep 23, 2019

    Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customer...

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    ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

    Sep 23, 2019

    Aberdeen announced Aberdeen Behavioral Technographics the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technograph...

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    ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

    Sep 23, 2019

    Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best...

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    UBERFLIP NAMED A CONTENDER IN CONTENT MARKETING PLATFORMS FOR B2B MARKETERS

    Sep 22, 2019

    We have exciting news here at Uberflip to share! Our leading B2B content experience platform has been named a contender by Forrester, an independent research firm, in The Forrester Wave™: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. Randy Frisch, Uberflip's CM...

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    ACCOUNT-BASED MARKET –RENDS & LEADING PLAYERS BY 2025

    Sep 22, 2019

    Account-based marketing (ABM) software realigns sales and marketing departments away from overall branding and lead generation strategies by recognizing high-quality target accounts through the execution of a personalized marketing strategy. ABM software provides tools to automate and decrease the e...

    COMMERCE GAZETTE
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    DEMANDGEN AND SIGSTR AWARDED PARTNERS OF THE YEAR AT THE 2019 EXPYS

    Sep 19, 2019

    Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content ...

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    POLY INTRODUCES THE NEXT GENERATION OF SAVI WIRELESS HEADSETS

    Sep 18, 2019

    Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, today announced the next generation of the company’s lineup of popular Savi wireless headsets. The enhanced Sa...

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    XACTLY TO PARTICIPATE IN FIVE PANELS DURING EIGHTH ANNUAL DENVER STARTUP WEEK

    Sep 13, 2019

    Xactly, a leading innovator of sales performance management (SPM) software, today announced its participation in Denver Startup Week 2019, on Sept. 16-20 in downtown Denver. The largest free entrepreneurial event of its kind in North America, the annual Denver Startup Week brings together innovators...

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    TECHTARGET ARCHER AWARDS HONOR OUTSTANDING ACHIEVEMENT IN B2B TECH MARKETING & INSIDE SALES IN ASIA PACIFIC

    Sep 10, 2019

    TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, honored 13 of its customers in Asia Pacific (APAC) as part of its inaugural awards program, the Archer Awards. The winners were recognized for their marketing and sales success, as well as overall...

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    UBERFLIP NAMED A FINALIST FOR DIGIDAY’S BEST CONTENT MARKETING TECHNOLOGY PLATFORM AWARD

    Sep 10, 2019

    We’re thrilled here at Uberflip to announce that we’ve been named as a finalist for Digiday’s Best Content Marketing Technology Platform award! This nomination is in recognition of our commitment to content experience and success in equipping marketers with the tools they need to d...

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    BIGTINCAN TAKES AIM AT REVENUE ENABLEMENT WITH ASDEQLABS ACQUISITION

    Sep 05, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of AsdeqLabs, whose platform provides support for field-based employees and mobile service capabilities, helping to usher in the next evolution of service enablement and customer engage...

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    TECHTARGET’S SEARCHSERVERVIRTUALIZATION.COM ANNOUNCES “BEST OF VMWORLD” 2019 AWARD WINNERS

    Aug 28, 2019

    Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced the winners of the “Best of VMworld” 2019 Awards at the VMworld ® 2019 US conference being held this week in San Francisco and sponsored by VMware, Inc. As the official med...

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    BIGTINCAN NAMED IN GARTNER’S MARKET GUIDE FOR SALES ENGAGEMENT PLATFORMS, MEETING ALL IDENTIFIED CAPABILITIES

    Aug 27, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced it has been recognized as a Representative Vendor of Sales Engagement Platforms in all of the capabilities defined by Gartner as part of the August 2019 Market Guide for Sales Enablement Platforms* for...

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    MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

    Aug 20, 2019

    Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an un...

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    ABM GOES MAINSTREAM: WHAT HAVE WE LEARNED AND WHAT’S NEXT?

    Aug 19, 2019

    Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.”

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    TERMINUS LANDS IN TOP TIER OF INC. 5000 AND RANKS AS 8TH FASTEST-GROWING SOFTWARE COMPANY

    Aug 15, 2019

    -Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced that it placed 61st on the annual Inc. 5000 list, posting a 4,730 percent three-year growth rate. In its first appearance on the prestigious ranking of the nation’s fastest-...

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    BIGTINCAN RECOGNIZED BY KEY INDUSTRY ORGANIZATIONS AS LEADER IN SALES ENABLEMENT

    Aug 13, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, was presented with the MarTech Breakthrough Award for “Best Sales Enablement Software for SMBs” for the second year in a row. Additionally Bigtincan was recently named a “Sales Automation Solution&rd...

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    LEADMD HITS MID-YEAR STRIDE; WELCOMES BOB BLOUNT AS VICE PRESIDENT OF SALES

    Aug 08, 2019

    LeadMD, a performance marketing consultancy today announces significant growth for the first half of 2019. Most notably, the company grew by 133 percent, year-over-year while maintaining a client NPS score average of 72. This was fueled by client success, industry recognition, and the addition of ne...

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    FORTHCOMING ACCOUNT BASED MARKET 2019-2023 IS FLOURISHING WORLDWIDE WITH KEY VENDORS MARKETO, OUTREACH, TERMINUS, TRIBLIO

    Aug 08, 2019

    Greatness consistency keeps up by Earn Experiences in Exploration Report in which thinks about the worldwide Account Based status and conjecture, classifies and Hardware showcase esteem by makers, type, application, and locale.

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    MADISON LOGIC ANNOUNCES ORACLE ELOQUA INTEGRATION

    Aug 07, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Log...

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    ACCOUNT BASED MARKET TO SET ASTONISHING GROWTH FROM 2019 TO 2024

    Aug 07, 2019

    The Latest Market study on Global Global Account Based market with data Tables, Pie Chart & Graphs is released by Market Intellica that will provide complete assessment of the Market and covers developing trends, current situation analysis, and development factors, and industry validated market ...

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    XACTLY CELEBRATES SECOND-ANNUAL C.A.R.E. WEEK

    Aug 07, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, is happy to announce its second-annual C.A.R.E. Week as part of its XactlyOne philanthropic foundation efforts. The event kicked off on Monday and will continue throughout the week, with each day focusing on a ...

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    TECHTARGET ANNOUNCES CHRISTINA VAN HOUTEN AS NEW BOARD OF DIRECTORS MEMBER

    Aug 07, 2019

    Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the appointment of Christina Van Houten to its Board of Directors. Ms. Van Houten currently serves as the Chief Strategy Officer for Mimecast Limited, a public email management company, where ...

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    GLOBAL ABM MARKET GROWTH FOCUSING ON TRENDS & INNOVATIONS DURING THE PERIOD 2018 TO 2025

    Jul 26, 2019

    As per the report published by Fior Markets, The global ABM market is expected to grow from USD 551.34 million in 2017 to USD 1,548.81 million by 2025 at a CAGR of 13.15% during the forecast period from 2018-2025. North America region dominated the global ABM market due to adoption of cloud based ap...

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    BIGTINCAN EXPANDS TECH MARKET PRESENCES WITH ACQUISITION OF VEELO INC.

    Jul 25, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Veelo Inc., a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. The combination of Bigtincan’s solution, design...

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    2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

    Jul 24, 2019

    The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international...

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    ACCOUNT-BASED MARKETING (ABM) MARKET- INCREASING DEMAND WITH INDUSTRY PROFESSIONALS: DEMANDBASE, INSIDEVIEW, 6SENSE, ACT-ON SOFTWARE

    Jul 23, 2019

    A New Research on the Global Account-Based Marketing (ABM) Market was conducted across a variety of industries in various regions to produce more than 150 page reports. This study is a perfect blend of qualitative and quantifiable information highlighting key market developments, industry and compet...

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    LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

    Jul 10, 2019

    Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizatio...

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    HOW THIS SAAS COMPANY USED ACCOUNT-BASED MARKETING TO GO UPMARKET

    Jul 03, 2019

    Investment in an account-based marketing strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent. FullStory is a US-based digital intelligence platform provider. In the early days, the compan...

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    DEALSIGNAL INTRODUCES INTENT-BASED INBOUND LEAD ENRICHMENT

    Jun 26, 2019

    DealSignal, the leading on-demand B2B marketing data provider, today released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is mai...

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    XACTLY NAMED BAY AREA TOP WORKPLACE

    Jun 26, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, has been named a Top Workplace by the Bay Area News Group for the seventh time. The list is based on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a lea...

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    THE ROLE OF SALES ENABLEMENT IN ACCOUNT-BASED MARKETING

    Jun 25, 2019

    It’s no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporti...

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    APRIMO RECOGNIZED AS WINNER FOR 2019 MICROSOFT MEDIA & COMMUNICATIONS PARTNER OF THE YEAR

    Jun 20, 2019

    Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, today announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award. Th...

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    AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

    Jun 19, 2019

    Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s workin...

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    TECHTARGET PRIORITY ENGINE NAMED BEST ACCOUNT BASED MARKETING AND SALES & MARKETING INTELLIGENCE SOLUTION BY SIIA

    Jun 17, 2019

    TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution ...

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    MARKET HAS YET TO REALIZE THE TRUE IMPACT OF ABM

    Jun 14, 2019

    With Account-Based Marketing still viewed as a separate strategy that coincides with other marketing approaches, we are yet to really feel the full impact of ABM tools and practice on B2B marketing, according to MRP, the only enterprise-class predictive ABM provider. With 96% of marketers still view...

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    XACTLY UNVEILS AI-POWERED SOLUTION TO DELIVER REAL-TIME DATA-DRIVEN INSIGHTS FOR SALES

    Jun 13, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, today announced a major enhancement of the company’s artificial intelligence (AI) capabilities across its core Sales Resource Planning & Capacity Management solution. This announcement follows the rel...

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    EVERSTRING REACHES RECORD FIRST QUARTER GROWTH

    Jun 11, 2019

    EverString, the leading marketing and sales intelligence software company, today announced a record-breaking first quarter with top-line sales that were 70% greater than the same period in 2017. In January, the company launched the EverString Data Platform, setting a new standard for clean, reliable...

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    ACCOUNT BASED MARKETING SOFTWARE MARKET SET TO WITNESS SIGNIFICANT GROWTH BY 2019-2026

    Jun 10, 2019

    Account Based Marketing Software Market is explained in detail in this report, starting with a basic overview, which includes definitions and introduction of the market. It includes a categorized distinction of major and minor factors that influence this global industry. The overview also includes r...

    BOSCALICIOUS
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    DEMAND GENERATION SOFTWARE MARKET 2019 GLOBAL TRENDS – MARKETO, UNBOUNCE, DEMANDBASE, SALESFORCE, TRELLO, TABLEAU

    Jun 07, 2019

    This report titled Global Demand Generation Software Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023 is all about assessing a number of essential elements that will have large impact on Demand Generation Software Market including contemporary trends, leading manufactu...

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    GLOBAL DEMAND GENERATION SOFTWARE MARKET: MARKETO, UNBOUNCE, DEMANDBASE, SALESFORCE, TRELLO, TABLEAU, INTEGRATE, DEMANDGEN, ORACLE

    Jun 06, 2019

    The worldwide Demand Generation Software market is one of the most segmented and developing markets. This Demand Generation Software market has been growing at a considerable speed with an increasing consumer preference and the development of new methods. The Demand Generation Software market provid...

    NEWS DAILY
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    LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

    Jun 05, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized...

    SOURCE
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    /news-article.aspx?ID=36063606

    SPRING 2019 RELEASE SYNC! ANNOUNCEMENT

    Jun 04, 2019

    Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, has announced a Spring 2019 Release including new features, UX innovations, and expanded integrations ...

    SOURCE
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    /news-article.aspx?ID=37043704

    HUGE IMPACT OF ACCOUNT-BASED MARKETING TOOLS MARKET IN GLOBALLY TO 2025

    Jun 03, 2019

    The global Account-Based Marketing Tools market is expected to reach at CAGR in the forecast period, stated by a recent study of Report Consultant. It offers a complete overview of the global market along with the market influencing factors. Furthermore, it offers a detailed description of the globa...

    GLOBAL MARKET RESEARCH
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    /news-article.aspx?ID=35003500

    ACCOUNT BASED MARKETING SOFTWARE MARKET SIZE - INDUSTRY ANALYSIS, SHARE, GROWTH, TRENDS, AND FORECAST 2019-2025

    Jun 01, 2019

    MarketResearchNest.com adds Global Account Based Marketing Software Market Size, Status and Forecast 2019-2025 new report to its research database. The report spread across 93 pages with multiple tables and figures in it. This report studies the Account Based Marketing Software market with many aspe...

    HONEST VERSION
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    /news-article.aspx?ID=35023502

    PPG DONATES PPG CORAFLON ADS COATINGS TO RESTORE FLYING SAUCER IN MARS, PENNSYLVANIA

    May 31, 2019

    Today announced that it has donated PPG CORAFLON® ADS (air-dry system) coatings, including primer, metallic topcoat and clearcoat, to refurbish the famous flying saucer that has been a fixture in downtown Mars, Pennsylvania, since the early 1980s. The new coating system is expected to last a min...


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    /news-article.aspx?ID=35173517

    ACCOUNT-BASED MARKETING SOFTWARE MARKET GROWING IN WORLDWIDE BY 2026

    May 30, 2019

    Report Consultant authoring the innovative report to provide a detailed analysis of the Global Account-based Marketing Software Market to its huge database. This statistical research study has been compiled through a blend of primary and secondary research techniques. It also offers up-to-date infor...

    GLOBAL MARKET RESEARCH
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    /news-article.aspx?ID=34933493

    BEHAVIORAL AD TARGETING NOT PAYING OFF FOR PUBLISHERS, STUDY SUGGESTS

    May 29, 2019

    Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising, which involves collecting data about readers online behavior and using it to serve them specially tailored ads, often through bits of code called cookies, has ...

    THE WALL STREET JOURNA
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    /news-article.aspx?ID=34963496

    GLOBAL ACCOUNT-BASED MARKETING MARKET 2019 – DEMANDBASE, INSIDEVIEW, 6SENSE, ACT-ON SOFTWARE, ADDAPTIVE INTELLIGENCE

    May 29, 2019

    The global Account-Based Marketing Market research report comprises of the basic insights that are relevant to the global market. The report being an all-inclusive one will be of great help to the users in order to understand not only the market trends, but also the size, forecast trends, production...

    INDUSTRY NEWS CENTER
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    /news-article.aspx?ID=34903490

    27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

    May 29, 2019

    Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique pres...

    SOURCE
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    /news-article.aspx?ID=35273527

    GLOBAL ABM MARKET 2018 BY MANUFACTURERS, COUNTRIES, TYPE AND APPLICATION, FORECAST TO 2025

    May 28, 2019

    According to a new market study published by Fior Markets, titled Global ABM Market, the market size of ABM is expected to see the highest growth by 2025. The complete research assessment provides analysis of industry’s new upgrades, critical trends, present market challenges, contenders, and ...

    MARKET REPORTER
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    /news-article.aspx?ID=34873487

    PPG LAUNCHES PAINTS WITH PURPOSE

    May 23, 2019

    PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings tha...


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    /news-article.aspx?ID=35153515

    6SENSE LAUNCHES ACCOUNT-BASED EXTERNAL MEDIA CAMPAIGNS ANALYTICS

    May 23, 2019

    Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and ...

    SOURCE
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    /news-article.aspx?ID=35563556

    THESE ARE THE PEOPLE BEHIND A COORDINATED FAKE NEWS CAMPAIGN TARGETING AFRICAN COUNTRIES

    May 20, 2019

    Calcalist has obtained the identities of several executives at Archimedes Group, the company behind a recently uncovered Israeli fake social media network focused on Nigeria, Senegal, Togo, Angola, Niger, and Tunisia, as well as Latin America and Southeast Asia. On Thursday, Facebook announced it ha...

    ARCHIMEDES GROUP
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    /news-article.aspx?ID=34663466

    ADVERTISERS SEEING DWINDLING RESULTS WITH FACEBOOK’S 1% LOOKALIKE AUDIENCES

    May 16, 2019

    Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their Lookalike Audience size from 1% to 10% the smaller the audience size, the more clo...

    FACEBOOK
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    /news-article.aspx?ID=34593459

    ABM AND INBOUND MARKETING: A COMBINED APPROACH

    May 14, 2019

    Strategies are ongoing and iterative in nature and must change depending on the needs of the organisation and the customer. One type of strategic programme is account-based marketing (ABM). ABM is best defined by B2B Marketing as “a strategic marketing approach jointly implemented by sales and...

    DEMOGRAPHICA
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    /news-article.aspx?ID=34553455

    MASERGY APPOINTS UK CHANNEL LEAD AMID “SIGNIFICANT GROWTH”

    May 10, 2019

    SD-WAN, cloud communications and managed security solutions provider Masergy has bolstered its leadership team following the significant growth of its channel programme. In the last 12 months, the business has doubled its revenue-generating European partners to nearly 80, it revealed, and remains on...

    MASERGY
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    /news-article.aspx?ID=34473447

    ACQUIA ACQUIRES MAUTIC, SITECORE BUYS HEDGEHOG, MORE NEWS

    May 10, 2019

    Acquia acquired open marketing automation and campaign management platform provider Mautic this week in a move a spokesperson said is to compete directly with Adobe. Officials at digital experience platform provider Acquia claim it will now have the first Open Digital Experience Platform. Dries Buyt...

    ACQUIA
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    /news-article.aspx?ID=34513451

    SALES DEVELOPMENT REPORT: BOTS, CHAT WILL BE THE NEXT BIG THING, LIVE CALL STILL DOMINATES AND GDPR DRIVES CHANGES

    May 09, 2019

    GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics a...

    TOPO
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    /news-article.aspx?ID=34423442

    ENOUGH WITH THE SPAM: 3 LINKEDIN NETWORKING TACTICS FOR MARKETERS

    May 07, 2019

    LinkedIn was supposed to be the professional social network. Instead, it turned into a Tinder-esque heaven for spammy cold outreach tactics. These tactics aren't working for anyone: they effectively push people to hit the "Ignore" button before you can have a meaningful chat with them....

    LINKEDIN
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    /news-article.aspx?ID=34343434

    MRP PRELYTIX LAUNCHES REVOLUTIONARY ACCOUNT BASED MARKETING (ABM) WATERFALL VISUALIZATION

    May 06, 2019

    MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest t...

    MRP PRELYTIX
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    /news-article.aspx?ID=34253425

    GLOBAL ACCOUNT BASED MARKETING SOFTWARE MARKET INSIGHTS 2019 BUSINESS DEVELOPMENT – MARKETO, OUTREACH, TERMINUS, TRIBLIO, ADOBE CAMPAIGN

    May 06, 2019

    MRInsights.biz broadcasted a new title Global Account Based Marketing (ABM) Software Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2023 that provide an elaborate description of the value chain and its distributor analysis. The report will play a key role in shaping up th...

    MRINSIGHTS
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    /news-article.aspx?ID=34263426

    ENGAGIO DELIVERS THE DEMAND UNIT WATERFALL

    May 06, 2019

    B2B marketers can now identify, track and measure demand units throughout custom buying journeys to maximize revenue missed by traditional marketing automation platforms Engagio, the leading provider of Account Based Marketing (ABM) Automation, today announced that B2B marketers are now able to oper...

    ENGAGIO
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    /news-article.aspx?ID=34273427

    MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

    May 06, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Dat...

    SOURCE
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    /news-article.aspx?ID=36073607

    6SENSE EXPANDS INTEGRATION WITH HUBSPOT FOR HEIGHTENED ACCOUNT BASED ORCHESTRATION

    Apr 25, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We b...

    SOURCE
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    /news-article.aspx?ID=35583558

    LIONBRIDGE AGAIN NAMED ONE OF AMERICA'S BEST EMPLOYERS BY FORBES

    Apr 17, 2019

    Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U...

    SOURCE
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    /news-article.aspx?ID=35943594

    6SENSE SECURES $27 MILLION TO ADVANCE BOLD VISION IN B2B AND ABM

    Apr 16, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We b...

    SOURCE
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    /news-article.aspx?ID=35593559

    ALEXA’S NEW HIPAA-COMPLIANT SKILLS MEAN THE HEALTHCARE INDUSTRY MUST PRIORITIZE VOICE MARKETING

    Apr 15, 2019

    Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading pharmacy services organization: Check delivery status of a prescription and set up shipment notifications. Cigna Health Today, a global health service company: Understand...

    MARKETING LAND
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    /news-article.aspx?ID=33633363

    IAB TECH LAB RELEASES NEW SPECS FOR AD SELLER TRANSPARENCY: SELLERS.JSON AND SUPPLYCHAIN OBJECT

    Apr 12, 2019

    Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain o...

    MARTECH TODAY
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    /news-article.aspx?ID=33503350

    CONTENT ALONE IS NOT GOING TO WIN THE STREAMING WAR. HERE’S WHY

    Apr 12, 2019

    Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over ...

    MARTECH TODAY
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    /news-article.aspx?ID=33513351

    PRODUCTBOARD CEO WANTS TO BUILD A REPUTATION FOR HELPING B2B FIRMS TIE FEATURES TO CUSTOMER NEEDS

    Apr 12, 2019

    As more organizations pursuing digital transformation find themselves creating new software, mobile apps and other tools to satisfy their customers, a company called Productboard has a simple but important mission: helping companies figure out what to build, and to figure it out more quickly. Based ...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=33543354

    PINTEREST ADDS CONVERSION OPTIMIZATION, NEW VIDEO AD OPTIONS

    Apr 12, 2019

    As Pinterest moves closer to its initial public offering, the platform continues to build out its ad tools, with a view to maximizing its potential, and boosting its market value. This week, Pinterest has unveiled two new ad options - Conversion Optimization and Promoted Video for Conversions. On th...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=33983398

    LEARN HOW TO DISCIPLINE YOUR STORY TO SERVE YOUR DIGITAL TRANSFORMATION

    Apr 11, 2019

    A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer touchpoints. And all those experiences need content constantly. The good news (besides the data that comes from such a continuum) is that you have a...

    MARKETING LAND
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    /news-article.aspx?ID=33473347

    ADOBE’S PARTNERSHIP WITH MICROSOFT PAIRS LINKEDIN AND MARKETO: JUST THE FACTS

    Apr 10, 2019

    At the 2019 Adobe Summit, the software company announced new partnerships with both Microsoft, pairing LinkedIn and Marketo to enhance audience-targeted marketing. What Is Adobe’s Partnership With Microsoft? Adobe’s recent announcement revealed an extension of their existing partnership ...

    DIGITAL MEDIA SOLUTIONS
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    /news-article.aspx?ID=33363336

    INTEGRATE ACQUIRES AKKROO UPGRADING B2B EVENTS

    Apr 09, 2019

    On the 4th of April, Integrate announced that they have acquired Akkroo in a $34 million deal. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. Integrate will be using the London office...

    VALASYS MEDIA
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    /news-article.aspx?ID=33223322

    CMOS SPENT 29 PERCENT OF 2018 MARKETING BUDGET ON MARKETING TECHNOLOGY

    Apr 09, 2019

    Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to Gartner’s CMO survey, Martech ate up nearly a third of marketing budgets, making marketing technology the largest area of investment for marketing resources and prog...

    MARKETING LAND
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    /news-article.aspx?ID=33563356

    MARKETING TECHNOLOGY GRABS 29 PERCENT OF 2018 CMO BUDGETS, SURVEY SAYS

    Apr 09, 2019

    Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to Gartner’s CMO survey, Martech ate up nearly a third of marketing budgets, making marketing technology the largest area of investment for marketing resources and prog...

    MARTECH TODAY
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    /news-article.aspx?ID=33603360

    WHY A CUSTOMER JOURNEY MAP CAN ONLY TAKE YOU SO FAR

    Apr 08, 2019

    Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing ...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=33193319

    TO GOOGLE, OR NOT TO GOOGLE: WHY COLLABORATION IS VITAL FOR THE FUTURE DIGITAL ECOSYSTEM

    Apr 08, 2019

    Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers. Its decision to block use of the DoubleClick ID when transferring data betwe...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=33233323

    STOP PLAYING ‘PIN THE TAIL ON THE DONKEY’ WITH YOUR MARKETING EFFORTS

    Apr 08, 2019

    Recent research we conducted on ABM suggests that success can come in all shapes and sizes and that success is being realized on the back of some key process changes. One critical area of change is leads — what they really are and how they’re handled by marketing and sales. This takes me...

    MARTECH TODAY
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    /news-article.aspx?ID=33373337

    HOW THE NEW YORK TIMES APPLIED MARKETING TECHNOLOGY TO TRIPLE SUBSCRIPTIONS

    Apr 08, 2019

    The New York Times print advertising business experienced a sudden shock in 2008 when the paper lost most of its ad revenue nearly overnight. “All of a sudden the subscription revenue was higher than advertising,” said Kristian Kristensen, The Times VP of engineering. Now there is a 70-3...

    MARTECH TODAY
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    /news-article.aspx?ID=33333333

    ABERDEEN INTENT FOR SALESFORCE IS LIVE

    Apr 08, 2019

    Aberdeen announced Aberdeen Intent for Salesforce – the first Salesforce-native solution that identifies and pushes intent-qualified opportunities directly into your Salesforce instance so your sales team never misses another deal. Aberdeen Intent for Salesforce uses machine learning to track ...

    ABERDEEN
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    /news-article.aspx?ID=37163716

    WHY BRANDS MUST TAKE A PEOPLE-FIRST APPROACH TO MARTECH

    Apr 05, 2019

    Brands are spending more than 16% of their budgets on technology, and yet 50% don’t believe they have the tools they need, according to a Moore Stephens poll. The real problem, said Subbu Iyer, CMO at Riverbed, in a talk at MarTech Conference Thursday, is the way brands are approaching technol...

    MARTECH TODAY
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    /news-article.aspx?ID=33343334

    FACEBOOK’S SHIFT TO PRIVACY IS JUST A PLAY ON EMERGING MARKET DYNAMICS

    Apr 05, 2019

    Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for change. Interestingly, this announcement comes a year after the Cambridge Analytica scandal was first r...

    MARKETING LAND
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    /news-article.aspx?ID=33163316

    TRUE INFLUENCE AIMS BEYOND ‘RAW VOLUME INTENT SIGNALS’ WITH INSIGHTBASE 3.0 TO OFFER CONTACT-LEVEL DATA

    Apr 04, 2019

    True Influence on Thursday will launch an upgraded version of its InsightBase tool that will compete with the likes of Bombora in offering intent data to connect B2B marketers with the exact prospects who are actively in-market for products or services. Based in Princeton, N.J., True Influence will ...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=33143314

    PROGRAMMATIC AD VIEWABILITY OUTPERFORMING DIRECT ADS FOR FIRST TIME, SAYS REPORT

    Apr 04, 2019

    A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time. The Media Quality Report, which offers UK benchmarks for viewability, brand safety and a...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=33253325

    MARKETING IS MORE THAN KPIS, IT’S SERVICE

    Apr 04, 2019

    As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think about your subscribers, and deliver the brand promise that got you the acquisition in the first place.” That means you’re offering relevant c...

    MARKETING LAND
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    /news-article.aspx?ID=33353335

    REPORT: VIDEO MARKETING AND ABM REMAIN POPULAR AMONG B2B MARKETERS

    Apr 03, 2019

    As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among profe...

    KOMARKETING
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    /news-article.aspx?ID=33783378

    UNSTOPPABLE TRENDS EVERY B2B MARKETER MUST EMBRACE TO DRIVE GROWTH

    Apr 02, 2019

    Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams are looking for growth levers that unlock revenue, market share and pro...

    MARKETING LAND
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    /news-article.aspx?ID=33103310

    INRIVER AND APRIMO PARTNER TO BRIDGE THE PRODUCT DATA TO CONSUMER CONTENT GAP

    Apr 02, 2019

    inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo,the leading provider of technology solutions for content, operations, and performance, today announced a strategic partnership and development of a joint solution to bridge the gap between raw produ...

    SOURCE
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    /news-article.aspx?ID=37053705

    FIRST-PARTY HYGIENE: FACEBOOK SHOWS USERS WHEN A CUSTOM AUDIENCE LIST WAS UPLOADED

    Apr 01, 2019

    Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploade...

    MARKETING LAND
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    /news-article.aspx?ID=33113311

    ACCLARO ANNOUNCES LAUNCH OF TRANSLATION CONNECTOR FOR MARKETO HELPING MARKETERS TO MANAGE MULTILINGUAL MARKETING CAMPAIGNS

    Apr 01, 2019

    Acclaro announced today an integration with Marketo, an Adobe company. The general release of Translation Connector for Marketo enables users to easily select Marketo assets for translation into over 100 languages and have the content automatically syndicated back into Marketo. A result of increased...

    PRWEB
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    /news-article.aspx?ID=32963296

    ZOOMINFO AND DISCOVERORG NAMED LEADERS IN G2 CROWD’S SPRING SALES & MARKETING INTELLIGENCE REPORTS

    Apr 01, 2019

    DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Spring 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms ea...

    GLOBENEWSWIRE
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    /news-article.aspx?ID=33383338

    CONTENT DEVELOPMENT TIPS FOR ACCOUNT BASED MARKETING

    Mar 29, 2019

    Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, but rather is focused on reaching specific individuals at specific target accounts. Have you thought about the conte...

    MARKETING LAND
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    /news-article.aspx?ID=32933293

    ADOBE AND DRIFT LAUNCH INDUSTRY-FIRST CONVERSATIONAL ACCOUNT-BASED EXPERIENCE FOR MARKETO ENGAGE

    Mar 28, 2019

    Adobe (Nasdaq:ADBE) and Drift, the leading conversational marketing platform, today announced Conversational ABM™ for Marketo Engage, a first-ever conversational capability for account-based experiences (ABX) — a new way to identify, understand and engage B2B customer buying teams. Conve...

    BUSINESS WIRE
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    /news-article.aspx?ID=32973297

    GOOGLE, FACEBOOK AD GAINS CONTINUE TO SHRINK WHAT’S LEFT FOR EVERYONE ELSE, SAYS ANALYST FIRM

    Mar 28, 2019

    With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly ...

    MARKETING LAND
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    /news-article.aspx?ID=32983298

    ADOBE BRINGS NEW AI CAPABILITIES TO CAMPAIGN

    Mar 28, 2019

    Adobe is introducing new AI capabilities in Marketing Cloud that aim to deliver real-time personalization tools for marketers. The software giant said the updates are focused on email, which remains one of the key channels in a marketer's arsenal. Boiled down, the new AI features in Campaign are...

    ZDNET
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    /news-article.aspx?ID=33003300

    MARKETING AND NICHE NETWORKS: WHY PEOPLE ARE TAKING REFUGE IN INTIMATE SOCIAL MEDIA

    Mar 28, 2019

    People had high hopes for the internet, but the dream of interconnected and democratised communication has been shaken-up. Openness online is intertwined with cyber abuse and data privacy woes, and people have become wary of the threats brought by vast global networks. With the revelation of filter ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=33033303

    METADATA.IO ADDRESSES THE MESSY TRUTH OF MARKETING AUTOMATION: OUTLINES ACCOUNT-BASED ADVERTISING APPROACH THAT DELIVERS ON THE PROMISE OF 'AUTOMATIC'

    Mar 28, 2019

    Metadata.io (https://www.metadata.io/), a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology. Founded to help B2B marketers build sales pipelines to suppo...

    PR NEWSWIRE
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    /news-article.aspx?ID=33063306

    LATTICE ENGINES ANNOUNCES STRONG GROWTH, TURNS CASH-FLOW POSITIVE

    Mar 26, 2019

    Lattice Engines, the world's first & largest B2B Customer Data Platform, announced today that it had turned cash-flow positive in early 2019. Building upon the momentum of a strong 2018, the company grew new bookings by over 50% in Q4 2018. "Today's B2B marketers face a significant ...

    PR NEWSWIRE
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    /news-article.aspx?ID=33073307

    ADOBE ANNOUNCES TWO NEW ANALYTICS TOOLS TO HELP MARKETERS FILL IN THE CUSTOMER PICTURE

    Mar 26, 2019

    Today at Adobe Summit in Las Vegas, Adobe announced some enhancements to its Analytics Suite that are supposed to help marketers understand their customers more deeply, including a new tool to track the entire customer journey, and one to help see the relationship between advertising and marketing s...

    TECHCRUNCH
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    /news-article.aspx?ID=33853385

    GLOBAL ABM MARKET 2018 KEY PLAYERS – DEMANDBASE, INSIDEVIEW, MADISON LOGIC, MARKETO, RADIUS INTELLIGENCE, TECHTARGET, 6SENSE, ACT-ON SOFTWARE

    Mar 22, 2019

    Fior Markets launched a study titled “Global ABM Market by Account Type (One-To-One, One-To-Limited, One-To-Many), Component (Tools, Services), Deployment Model, Organization Size, Industry Vertical,Region” and Global Forecast 2018-2025. The global ABM market is expected to grow from USD...

    TALKING POINTS TRIBUNE
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    /news-article.aspx?ID=32873287

    REACHING THE ELUSIVE DIGITALLY-DRIVEN MILLENNIAL CONSUMER

    Mar 21, 2019

    Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s larg...

    MARKETING LAND
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    /news-article.aspx?ID=32883288

    NEW DATA FROM WALKER SANDS HIGHLIGHTS THE ESSENTIAL ROLE OF CONTENT FOR B2B SUCCESS

    Mar 21, 2019

    The B2B industry is undergoing a seismic shift as competition heats up and digital takes over. Content has emerged as a pivotal differentiator across B2B organizations and brands are recognizing its direct tie to business success. In fact, released today by Walker Sands, “The Future of B2B Con...

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    CONTENT MARKETING MARKET IS LIKELY TO EXPERIENCE A TREMENDOUS GROWTH IN NEAR FUTURE

    Mar 20, 2019

    HTF MI recently introduced Content Marketing Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing...

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    RELEASE NOTES: MARKETO ADDS COLLABORATION FEATURES FOR EMAIL, MAKES ACCOUNTAI TOOL AVAILABLE TO ALL USERS

    Mar 20, 2019

    Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quar...

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    ORACLE ANNOUNCES CUSTOMER-CENTRIC UPDATES TO FOUR ELEMENTS OF ITS MARKETING CLOUD

    Mar 19, 2019

    Appropriately held in the city of indulgence that is Las Vegas, Oracle’s 2019 Modern Customer Experience conference kicks off today (19 March) with the announcement of several upgrades to the Oracle Marketing Cloud suite. Customers today are nothing if not self-indulgent, enabled by technologi...

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    PUBLIC GOOGLE+ CONTENT IS GETTING ARCHIVED FOR FUTURE GENERATIONS

    Mar 19, 2019

    Google’s failed social media network could have been a huge step towards internet domination, and thanks to the Internet Archive, we’ll always get to look back on it. As the April termination date for Google’s social network approaches, attempts are being made to preserve public co...

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    THINK GLOBAL BUT SEND HYPERLOCAL EMAIL COMMUNICATIONS

    Mar 18, 2019

    Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the brand gets, the more it runs the risk of creating distance – oft-times literal distance – from the customer. Achieving scale is...

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    4 TACTICS TO GET YOUR ACCOUNT-BASED MARKETING TO THE NEXT LEVEL

    Mar 18, 2019

    Marketing strategies continue to evolve as needs change and technological advances make exciting, new ideas workable. While account-based marketing (ABM) isn’t the newest concept around, the way it’s employed today is certainly revolutionizing many B2B marketing plans. Understanding the ...

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    LEVERAGING RTB DISPLAY TO ENGAGE, NURTURE AND CONVERT AUDIENCES THROUGH PERSONALIZATION

    Mar 18, 2019

    With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — albeit misunderstood. When leveraged correctly and applied within the context of the appropriate metrics, RTB display is a powerful tool that can ...

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    6SENSE & PARDOT: ABM PLATFORM ENHANCED

    Mar 15, 2019

    A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. A few days ago, 6sense had entered into a strategic AI-driven partnership with Reactful which combined intellige...

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    DEMANDBASE EXPANDS ABM PLATFORM WITH CROSS-CAMPAIGN ANALYTICS

    Mar 14, 2019

    Demandbase, the leader in Account-Based Marketing (ABM), today launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit. Cross-Campaign Analytics provides B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and campaigns so they...

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    ACCOUNT-BASED (STRATEGY) MARKETING: HOW TO MASTER THE POST-SALES CYCLE

    Mar 14, 2019

    Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train due to the expected ROI and pace of excit...

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    TWITTER LAUNCHES NEW CAMERA TOOLS TO INCREASE VISUAL FOCUS

    Mar 14, 2019

    With pretty much every other social platform now jumping aboard the Stories train, it was really only a matter of time before Twitter took a step in that direction. And while it hasn't gone 'full Stories', Twitter is rolling out a new camera tool which will enable users to capture Storie...

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    6SENSE ANNOUNCES SALESFORCE PARDOT INTEGRATION FOR REVENUE TEAMS TO LAUNCH COMPREHENSIVE ABM PROGRAMS

    Mar 14, 2019

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    FACEBOOK LOOKING TO REMOVE AD RELEVANCE SCORE TO COME UP WITH MORE ‘ACTIONABLE’ METRICS

    Mar 13, 2019

    How relevant is relevant when it comes to advertising, exactly? Facebook is hoping to have the answer to this question with an update of its metrics. The social giant is updating three of its ad metrics, focusing on improving relevance and reach as well as eschewing some of its lesser-used options. ...

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    MARKETERS SAY THEY’LL ADAPT TO A CHANGING FACEBOOK

    Mar 13, 2019

    Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interaction...

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    GLOBAL MARKETING ACCOUNT MANAGEMENT SOFTWARE MARKET SCENARIO 2019-2025 : ZOHO CRM, MARKETO, OUTREACH, TERMINUS, GROOVE, LEANDATA, TRIBLIO

    Mar 12, 2019

    The Global Marketing Account Management Software Market Size, Status and Forecast 2018-2025report analyses the global Marketing Account Management Software market by its type, materials, application, products, and region, along with studying the top manufacturers rivalling in the market. Some of the...

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    MARKETO AND ON24 PARTNERSHIP EMPOWERS MARKETERS TO TURN ENGAGEMENT INTO REVENUE

    Mar 12, 2019

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    THE 30-60-90 DAY PLAN FOR ABM

    Mar 12, 2019

    When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to engage and...

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    MAKING THE LEAP FROM AUTOMATIC….TO INTELLIGENT MARKETING AUTOMATION

    Mar 12, 2019

    Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like lead management, email campaign development and landing page creation –because...

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    LEANDATA SUPPORTS GROWING COMMUNITY OF REVENUE OPERATIONS PROFESSIONALS WITH OPSSTARS ROADSHOW IN 2019

    Mar 11, 2019

    Responding to growing demand, LeanData®, the leader in enterprise Revenue Ops solutions, has expanded its popular OpsStars™ conference, held annually alongside Salesforce's Dreamforce event, into a multi-city roadshow. Centered around this year's theme – "Journey to Reve...

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    LEANDATA UNLOCKS GROWTH POTENTIAL IN B2B BUSINESSES WITH LAUNCH OF PIONEERING REVENUE OPERATIONS PLATFORM

    Mar 11, 2019

    LeanData®, the leader in enterprise Revenue Ops solutions, today introduced a ground-breaking platform and family of applications which offer a more holistic and unified go-to-market approach for business-to-business (B2B) enterprises seeking to accelerate growth. By ensuring a common data threa...

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    LEADMD CLOSES 2018 STRONG; WINS TOP AGENCY HONORS & NAMED MARKETO PLATINUM PARTNER

    Mar 11, 2019

    LeadMD, the leading modern marketing firm, today announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as Lea...

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    THE INVISIBLE BENEFIT OF YOUR AGENCY’S CONTENT MARKETING STRATEGY

    Mar 07, 2019

    Over the last 10 years, content marketing has emerged as a powerful driver for effective social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad and PR agencies should develop a consiste...

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    TECHNICAL INVESTOR UPDATE FOR ABM INDUSTRIES INCORPORATED (ABM)

    Mar 06, 2019

    Watching the shorter-term MACD oscillator on shares of ABM Industries Incorporated (ABM), we have noted that the signal is currently showing Buy. The MACD is typically used to measure bullish or bearish price movements. The MACD signal direction is currently reading Weakest. Shifting to another shor...

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    EXPECT MORE INSTAGRAM BRANDED CONTENT AD OPPORTUNITIES IN 2019

    Mar 06, 2019

    Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform. Why you should care: Brands on Instagram have l...

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    GOOGLE AD MANAGER ADOPTING FIRST PRICE AUCTIONS FOR PROGRAMMATIC DISPLAY, VIDEO

    Mar 06, 2019

    With the aim of simplifying programmatic buying, Google Ad Manager will start transitioningpublisher inventory to a first price auction format. As the market leader in programmatic, Google Ad Manager’s (formerly DoubleClick) move will have broad implications for the industry, which has been pu...

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    DIRECTIVE RANKS #1 IN CLUTCH’S TOP B2B MARKETING SERVICE PROVIDERS

    Mar 06, 2019

    Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service provi...

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    EDITOR’S NOTE: WHY CHIEF PRODUCT OFFICERS MAY BECOME THE CONSCIENCE OF MODERN-DAY COMPANIES

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    I wasn’t all that shocked when the co-founders of Instagram resigned last Fall — it’s rare to see entrepreneurs stay on very long after being acquired by a giant like Facebook — but my eyebrows raised when I saw who was replacing them. Even if the name Adam Mosseri means noth...

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    YOUTUBE DEACTIVATES COMMENTS ON VIDEOS FEATURING MINORS TO COMBAT PREDATORY BEHAVIOR

    Mar 01, 2019

    After a range of reports highlighting significant concerns related to YouTube content aimed at kids, the platform has taken the dramatic step of disabling comments on "tens of millions of videos that could be subject to predatory behavior". In a new blog post, YouTube has announced the act...

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    MARKETING CONSULTANCY ENGAGEMENT FACTORY PARTNERS WITH MARKETO

    Mar 01, 2019

    We’re thrilled to team up with a true marketing company like Marketo. Adding them to our partner network is of great value in reaching our goal to help clients of all sizes, industries and geographies to build valuable and lasting relationships with their customers,” explained Jos Caeler...

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    B2B MARKETING STRATEGY: 5 WAYS TO CONTEND WITH CONTENT DEVELOPMENT

    Feb 28, 2019

    These represent the array of responses Launch Marketing has often heard over the years working with clients to develop marketing plans that feature a consistent cadence of content development and distribution. When one looks at the details of a plan that calls for 70 blog posts, 8 unique webinars, 1...

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    AI AND AUTOMATION IN MARKETING: THE ROLE FOR KNOWLEDGE MANAGEMENT

    Feb 28, 2019

    In 2018, companies invested in chatbots and self-service technologies to help their helpdesks manage the volume of customer requests they were experiencing – according to research by Forrester, 46 per cent of enterprises were investing in AI for sales and marketing, followed by 40 per cent for...

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    INTEGRATE LEAD GENERATION SOLUTION NOW WORKS WITH FACEBOOK LEAD ADS CAMPAIGNS

    Feb 28, 2019

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    GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET OUTLOOK, OPPORTUNITIES, KEY PLAYERS, TRENDS AND FORECAST BY 2025

    Feb 28, 2019

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.North America is expected to hold the large...

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    ACCOUNT BASED MARKETING (ABM) SOFTWARE MARKET OUTLINE WITH KEY PLAYERS, VENDORS, AND REGIONS 2025

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    DIGITAL MARKETING COMPANY NISWEY SELECTED FOR THE HUBSPOT PARTNER ADVISORY COUNCIL 2019

    Feb 27, 2019

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    GLOBAL GENERATOR CONTROL UNITS (GCU) MARKET 2019-2024 – ONSET OF ADVANCED TECHNOLOGIES TO UPSURGE THE GROWTH

    Feb 27, 2019

    Generator Control Units (GCU) market reports provides a comprehensive overview of the global market size and share. Generator Control Units (GCU) market data reports also provide a 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders can...

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    FACEBOOK INTRODUCES NEW PREMIUM ADS FOR TARGETED MARKETING

    Feb 27, 2019

    The primary way in which Facebook earns money is by selling ads, and it is upping its game in terms of the quality of ads that it allows marketers and brands to offer users of the social media platform. At a recent event, Facebook provided some more information about how videos will be incorporated ...

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    FACEBOOK IS A PERSUASION PLATFORM THAT’S CHANGING THE ADVERTISING RULEBOOK

    Feb 27, 2019

    Facebook has driven an ongoing digital revolution within the advertising industry, redefining the persuasive process advertisers have traditionally known. Now people communicate differently on and because of Facebook and other social media services. And their buying behaviours have changed too.

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    HOW TO SUCCEED WITH INFLUENCER CREATED CONTENT MARKETING

    Feb 27, 2019

    In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN hoped to fashion it into an independently operated daily online news program that would appeal to today’s digital centric consumer. By January 20...

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    B2B MARKETING EXCHANGE 2019: AN ANIMATED, ILLUSTRATED LOOK AT THE KEY TAKEAWAYS

    Feb 27, 2019

    Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks. In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Qua...

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    HOW THE CRO ROLE IS CHANGING THE WAY B2B MARKETING AND SALES GETS DONE

    Feb 27, 2019

    Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved lookin...

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    HOW THE INCREASING POPULARITY OF VOICE SEARCH IS HELPING REDEFINE SEO IN 2019

    Feb 26, 2019

    Google Voice Search was launched back in 2012, but it’s only been in the 12-18 months that people have really started to sit up and listen. With the introduction of voice assistants such as Google Home and Amazon’s Alexa, voice search has been pushed to centre stage for marketers. The gr...

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    ROLLWORKS LAUNCHES IDENTIFICATION SOLUTION THAT DETERMINES THE BEST TARGETS FOR ACCOUNT-BASED SALES AND MARKETING

    Feb 26, 2019

    SAN FRANCISCO (BUSINESS WIRE) Today, RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and ide...

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    GLOBAL BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET 2019 – IBM, MICROSOFT, SAP, ACCENTURE, AWS, ORACLE, INFOSYS

    Feb 26, 2019

    The market report analysis illustrated in Global Blockchain in Media, Advertising, and Entertainment Market includes essential frameworks of historic and present industry situations, market demands, business strategies utilized by market players and their growth synopsis. This research report offers...

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    QUORA MARKETING: HOW TO DRIVE TRAFFIC, LEADS, AND SALES WITH QUORA

    Feb 25, 2019

    Quora is a question-and-answer website where people can share and gain knowledge on various subjects. Launched in 2009, it’s one of the most popular websites in the world. As of 2018, Quora has 300 million monthly users and is currently ranked as the 92nd most visited website in the world acco...

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    TARGET IS INVITING RETAILERS TO ITS WEBSITE — TAKING A DIFFERENT APPROACH THAN WALMART AND AMAZON TO GROW ONLINE

    Feb 25, 2019

    Target is actively reaching out to brands both national and specialty brands on an invite-only basis to ask them to sell on its website. It says it's planning to partner with companies in certain categories, like sporting goods and toys, where it's seeing high shopper demand. For comparison,...

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    ANALYSIS OF INDUSTRIAL PLATING MARKET BASED ON MARKET SIZE, TOP PLAYERS, MARKET DYNAMICS AND TECHNOLOGICAL ADVANCEMENT

    Feb 25, 2019

    Industrial Plating market reports provides a comprehensive overview of the global market size and share. Industrial Plating market data reports also provide a 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders can consider statistics, ...

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    GLOBAL DIGITAL SIGNATURE MARKET THREATS IN THE TARGET MARKET AND INSIGHTFUL AND DETAILED INFORMATION OF MARKET.

    Feb 25, 2019

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    PHOENIX NEW MEDIA ANNOUNCES LETTER OF INTENT FOR SALE OF INVESTMENT IN YIDIAN

    Feb 25, 2019

    BEIJING, Feb. 25, 2019 PRNewswire Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that it has entered into a binding letter of intent ("LOI") with a proposed investor...

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    CALL FOR FEEDBACK ON ADVERTISING CODE OF PRACTICE SOCIAL MEDIA GUIDELINES

    Feb 22, 2019

    The objective of the Advertising Code of Practice Social Media Guidelines is to protect consumers by encouraging brands to exercise ethical constraints on paid social media campaigns. The guidelines were first introduced to the digital industry in October 2018, followed by a defined consultation per...

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    DEMANDBASE TO RELEASE ACCOUNT-BASED MARKETING BOOK AT 6TH ANNUAL ABM INNOVATION SUMMIT

    Feb 21, 2019

    SAN FRANCISCO, Feb. 21, 2019 /PRNewswire Demandbase, the leader in Account-Based Marketing (ABM) today announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innova...

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    ABM MARKET EXPECTED TO WITNESS A SUSTAINABLE GROWTH OVER 2028

    Feb 20, 2019

    The drive for account-based marketing stems from the need for account-level personalization to enable personalized interactions with customers and buyers in modern marketing approach that seeks to integrate sales and advertising. Over the years, account-based approaches have gained traction among sa...

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    GET READY FOR THE FUTURE CONTENT SUPPLY CHAIN TO BE AUTONOMOUS, BRANDS WARNED

    Feb 20, 2019

    If you’ve got a well-oiled content strategy in place – or indeed several content strategies all vying for attention and wishing to become the chosen one – then a new report from SDL may be of interest. The study, called ‘Enabling the Future State of Content’, has advoca...

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    KEO MARKETING FOCUSES ON DELIVERING RESULTS FOR BUSINESS-TO-BUSINESS (B2B) CLIENTS

    Feb 19, 2019

    As noted by a company manager during a recent workshop, Our goal is to help clients drive qualified traffic to their website and convert leads into sales. As a result, we have been recognized as a top search engine optimization agency in Phoenix. She added, Our strategies help clients reach target a...

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    TOYOTA GEARS UP TO BRING MARKETING AUTOMATION IN-HOUSE IN EFFICIENCY DRIVE

    Feb 14, 2019

    To ready the business for this shift, the Japanese car manufacturer has created a new division within its marketing team in Europe that is in charge of creating specific content by channel and very personalised messages, while the bigger brand campaigns are managed by another division.

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    MARKETING WEEK’S MASTERS AWARDS ARE BACK FOR 2019 AND OPEN FOR ENTRIES

    Feb 14, 2019

    With more than 30 categories, the awards are the biggest celebration of marketing effectiveness, innovation and creativity in the UK. From the challenge of digital transformation, to effective use of new and old media channels in all major industry sectors; and from boardroom demands to extract more...

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    NO ONE KNOWS WHO IS PAYING FOR MILLIONS OF FACEBOOK ADS DEMANDING ‘NO DEAL’ BREXIT

    Feb 13, 2019

    You might already have seen one of the Britain’s Future adverts – targeting voters, and asking us to write to our MPs support a ‘No Deal’ Brexit. The adverts have been seen up to 50 million times in Britain but no one knows who is paying for them, says Sam Jeffers, co founder...

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    CONVERSICA SURVEY SUGGESTS AI COULD SPARK LOVE BETWEEN B2B SALES AND MARKETING TEAMS

    Feb 13, 2019

    Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketin...

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    ONLINE AD MARKET FACES INVESTIGATION OVER COMPETITION CONCERNS

    Feb 12, 2019

    A government report has urged the competition watchdog to investigate the online ad market over concerns about the dominance of Facebook and Google both in terms of ad revenues and their increasing control of publishers’ online distribution.

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    DIGITAL AD MARKET UNDER FRESH SCRUTINY AMID COMPETITION CONCERNS

    Feb 12, 2019

    Facebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising business is hurting news publishers.

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    FACEBOOK WILL SOON TELL YOU MORE INFO ABOUT HOW IT’S TARGETING YOU WITH ADS

    Feb 08, 2019

    Scroll through your Facebook page, and you’ll eventually run into an ad. Sometimes it’s hawking something that you totally want to buy that’s how I ended up with an elaborate set of stairs to help my dog get on the couch but sometimes it’s way off. Starting at the end of Febr...

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    FACEBOOK INTRODUCES TOOL FOR USERS TO KNOW LABEL BEHIND AD TARGETING

    Feb 08, 2019

    Facebook users having woes of compromise of personal information now have a sigh of relief. The social media giant’s initiative of last year to crack down non-consensual ad targeting will finally bear results.Facebook’s plan involves advertisers need to pledge to have permission to uploa...

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    MAGAZINE INDUSTRY CALLS ON BRANDS TO PAY MORE ATTENTION TO ATTENTION

    Feb 07, 2019

    Magnetic, the marketing body for consumer magazines, has launched its first advertising campaign, backed up by data that aims to raise the importance of consumer attention in a bid to highlight to brands its benefits to advertising.Pay Attention’, which goes live today (7 February), marks the ...

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    REPORT SHOWS US DIGITAL ADVERTISING SPEND CONTINUES TO RISE

    Feb 07, 2019

    Marin Software has released research findings from its global Q4 2018 Digital Advertising Benchmark Report. The research confirms that search spend grew 10% globally year-over-year. Digital advertisers also spent larger portions of their budgets on Instagram stories. In addition, advertisers continu...

    ENTERPRISETIMES
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    /news-article.aspx?ID=30683068

    NEW RESEARCH PULLS BACK THE CURTAIN ON ENTERPRISE CONTENT MARKETING IN 2019

    Feb 07, 2019

    With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research rep...

    SOURCE
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    AMAZON IS USING PURCHASE DATA TO SELL TARGETED ADS, WHICH IS CREEPY, BUT NOT BECAUSE THEY'VE INVENTED A MIND-CONTROL RAY

    Feb 06, 2019

    Amazon is building out its ad-targeting program to allow for ad-buys like "people near a physiotherapist's office who've bought a knee-brace," and reports that the ads are incredibly successful. What's interesting about Amazon's reference customers for the efficacy of their...

    BOINGBOING
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    APRIMO AND EPISERVER DEVELOP JOINT OFFERING TO HELP MARKETERS CREATE A STRONGER LINK BETWEEN CONTENT AND COMMERCE

    Feb 06, 2019

    Aprimo on Wednesday will announce a partnership with a software provider called Episerver that is promising B2B firms a single, cloud-based dashboard to avoid project delays or “rogue campaigns” due to lack of standards or inconsistencies across marketing. The joint offering, which is co...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=32263226

    DISCOVERORG PRESIDENT DISCUSSES ZOOMINFO ACQUISITION AND THE QUEST TO CORNER THE B2B CONTACTS MARKET

    Feb 05, 2019

    B2B contact and lead generation provider DiscoverOrg on Monday said it would acquire its competitor ZoomInfo and create a combined platform serving marketing and sales professionals over the next year. Financial terms of the deal between DiscoverOrg, which is based in Vancouver, Wash. and Waltham, M...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=32273227

    B2BS LEVERAGE PROGRAMMATIC TO TARGET SPECIFIC ACCOUNTS

    Feb 05, 2019

    Programmatic advertising is unlocking new opportunities for account-based marketing (ABM), and according to industry experts, interest and investments are ramping up. Research from Dun & Bradstreet found that 63% of B2B marketers worldwide are already buying or selling programmatically, and 41% ...

    EMARKETER
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    /news-article.aspx?ID=32163216

    B2B BRANDS SAY ABM PRODUCES HIGHER ROI

    Jan 29, 2019

    Account-based marketing (ABM) a B2B practice that drives everything from email to in-person sales improves metrics on all fronts. But it requires a new set of tactics, according to a study released on Tuesday by TOPO. Of 150 ABM practitioners polled, 80% say ABM improves customer lifetime value, 86%...


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    /news-article.aspx?ID=30613061

    PRELYTIX BRINGS AI NOUSE TO ORACLE ELOQUA FOR ABM

    Jan 28, 2019

    MRP has announced the integration of its AI-powered customer acquisition software with Oracle Eloqua, part of Oracle Marketing Cloud. The integration enables customers to trigger email marketing campaigns in Eloqua from their MRP instance. The integration also enables the bidirectional flow of infor...

    ENTERPRISE TIMES
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    /news-article.aspx?ID=30523052

    HOW TO MOVE FROM CONTENT CREATION TO CONTENT AUTOMATION – AND IMPROVE ENGAGEMENT

    Jan 24, 2019

    Content marketing is naturally a vital process in terms of telling your customers – existing or potential – about your message, as well as become a lead generation tool in itself. But the content method can be industrialised through an ‘intelligent content supply chain’, acco...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=32603260

    HOMESPOTTER ACQUIRES LEAD GENERATION SERVICE SPACIO

    Jan 22, 2019

    Spacio is a mobile-first platform which lets real estate agents digitally capture open house visitors’ contact information. The software also automates follow-up communications, which further streamlines the successful lead process. Currently used by some 100,000 real estate agents, the softwa...

    REALTY BIZ NEWS
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    /news-article.aspx?ID=30273027

    SHOPRUNNER ADDS UPS AS INVESTOR AND ACQUIRES PRECOGNITIVE, AN AI-BASED FRAUD-PREVENTION PROVIDER

    Jan 22, 2019

    Today, ShopRunner, the free two-day shipping and seamless checkout e-commerce network that connects retailers with millions of the best e-commerce shoppers, announced that it has taken investment from UPS to close its most recent round of financing. This partnership will allow UPS and ShopRunner to ...

    PR NEWSWIRE
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    /news-article.aspx?ID=30293029

    RED HOUSE B2B MARKETING EXPANDS LEADERSHIP IN CLIENT MANAGEMENT AND CREATIVE

    Jan 16, 2019

    In support of the ever-evolving B2B marketing landscape, Red House B2B Marketing has further strengthened its management team by hiring two industry veterans to lead Client Management and Creative Services. Citing client growth, driven particularly through its B2B digital marketing and data-driven t...

    AP NEWS
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    /news-article.aspx?ID=29992999

    HOW RESILIENT ARE THE FUNDAMENTALS: ABM INDUSTRIES INCORPORATED (ABM)

    Jan 16, 2019

    In yesterday’s session, ABM Industries Incorporated (NYSE: ABM) hit the volume of 659,292 shares. Average trading volumes during the previous three months session stood at 670.18K shares. The stock price volatility for the previous week at the close of regular trading was 3.58%, pushing the fi...

    WEST NEWS NOW
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    /news-article.aspx?ID=30003000

    INTEGRATE BUYS LISTENLOOP TO HELP B2B MARKETERS LINK PROGRAMMATIC TO DEMAND GEN

    Jan 16, 2019

    Most B2B marketers more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect their programmatic investment to actual leads generated down in the funnel, they hit a wall. To help them break through, Integrate, a mar tech and data orchestrat...

    ADEXCHANGER
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    /news-article.aspx?ID=30073007

    SMARTTOUCH® INTERACTIVE DEVELOPS LEAD GEN MARKETING PROGRAMS FOR RANDOLPH TODD DEVELOPMENT

    Jan 16, 2019

    -SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced the development and execution of lead gen marketing programs for three Central Texas Randolph Todd Development communities: Deerbrook, ...

    BUSINESS WIRE
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    /news-article.aspx?ID=30133013

    INTEGRATE ACQUIRES LISTENLOOP TO EXPAND ITS DEMAND ORCHESTRATION PLATFORM

    Jan 16, 2019

    Integrate, the leader in demand orchestration, today announced it has acquired ListenLoop, a software company that powers a best-of-breed B2B account-based programmatic platform. Integrate also announced that it has publicly launched a programmatic account-based demand generation solution powered by...

    PR NEWSWIRE
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    /news-article.aspx?ID=32453245

    LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

    Jan 16, 2019

    Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of le...

    SOURCE
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    /news-article.aspx?ID=35973597

    BUFFALO WY DENTAL MARKETING AGENCY CHATBOT LEAD GENERATION SERVICES LAUNCH OFFER

    Jan 15, 2019

    Nimble Dental Solutions, a dental marketing agency based in Buffalo, Wyoming, launched an updated range of chatbot services for dentists interested in customized marketing solutions to help them dominate their local area. The agency helps local dentists grow their businesses by providing efficient m...

    NEWSWIRE
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    /news-article.aspx?ID=29862986

    APPVANCE RAISES $5M TO CONTINUE TO LEAD AUTONOMOUS TESTING

    Jan 14, 2019

    The inventor and leading provider of AI-driven test automation software secured $5M in series B funding. The company has raised a total of $12M to develop and deploy the leading AI-driven test technology across the world, helping engineering teams make application testing autonomous and continuous a...

    PR NEWSWIRE
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    /news-article.aspx?ID=29782978

    DUX-SOUP LAUNCHES TURBO EDITION FOR SMARTER, STREAMLINED ONLINE LEAD GENERATION

    Jan 14, 2019

    The developer of the popular Chrome-based LinkedIn extension has today announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and leads management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and MailChimp, as ...

    REALWIRE
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    /news-article.aspx?ID=29792979

    MODERNIZE, MARKETSHARP COLLABORATE ON LEAD GENERATION SERVICE

    Jan 14, 2019

    Modernize and MarketSharp formed a partnership to provide a lead generation service with automatic tracking and lead optimization capabilities. This enables Modernize-provided new business leads to be directly inputted and managed within MarketSharp’s customer relationship management platform ...

    WINDOW AND DOOR
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    /news-article.aspx?ID=29802980

    HUBSPOT CEO BRIAN HALLIGAN REFLECTS ON THE EVOLUTION OF INBOUND MARKETING

    Jan 11, 2019

    We’re approaching ten years since Brian Halligan wrote the book on inbound marketing. As the book and the approach to marketing turn a decade old, how has inbound aged? Creating enough (and good enough) content to feed the inbound machine demands more of marketers’ time and budgets every...

    MARKETING LAND
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    /news-article.aspx?ID=29662966

    THE FUTURE OF B2B MARKETING & SALES: CAN AI REALLY FOSTER HUMAN CONNECTIONS?

    Jan 11, 2019

    Facebook announced that it banned Twinmark Media Enterprises, a digital marketing group in the Philippines, and all of its subsidiaries from its platform for repeat violations of its policies on misrepresentation and spam. Can Artificial Intelligence (AI) really foster human connections within marke...

    MRP PRELYTIX
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    /news-article.aspx?ID=29712971

    TWO-THIRDS OF EUROPEAN MARKETERS WILL BE USING ABM BY 2020

    Jan 10, 2019

    According to the 2019 State of IT Marketing report by Spiceworks, 49% of marketers are using an ABM strategy, 44% of marketers are using video marketing, and 43% are using an on-demand content strategy. By 2020, these adoption rates are expected to jump to 66%, 68%, and 60%, respectively. The report...

    B2B MARKETING
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    /news-article.aspx?ID=29762976

    CANADIAN GROWTH HACKERS: GROWTHGENIUS SHARES B2B SALES AND MARKETING WISDOM

    Jan 10, 2019

    In this series, brought to you by the Toronto-based native advertising technology company StackAdapt, you’ll join Vitaly Pecherskiy as he meets with top minds in the marketing and advertising industry to uncover how Canadian companies use innovative strategies and software to break through the...

    BETAKIT
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    /news-article.aspx?ID=29692969

    SPICEWORKS DATA SHOWS B2B MARKETING BUDGET INCREASES OF 24% FOR FIRMS EXPECTING A BUMP

    Jan 10, 2019

    While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 percent.Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report o...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=29582958

    B2B ECOMMERCE HELPS SALES TEAMS

    Jan 10, 2019

    Many B2B executives believe that e-commerce cannot fit their business. They say, more or less, “E-commerce doesn’t work for us. We use a consultative sales process. Helping customers find the right solution is complex.” But B2B companies that don’t embrace digital will lose o...

    PRACTICAL ECOMMERCE
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    /news-article.aspx?ID=29592959

    MARKETING PERFORMANCE METRICS 2.0: B2B BRANDS FOCUS ON PIPELINE VELOCITY, ACTIVITY ACROSS BUYING STAGES AND CAMPAIGNS

    Jan 09, 2019

    Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improv...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=29612961

    GOVT ADVERTISING FOR PIKE RIVER ELECTRICAL TECHNICIAN TO WORK ON RE-ENTRY

    Jan 09, 2019

    A recruitment consultant says the government will need to pay around $200k to attract an electrical technician qualified enough to help enable the re-entry of the Pike River mine. The government has begun advertising for the first of three mine site roles to be employed by its Pike River Recovery Ag...

    NZ HERALD
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    /news-article.aspx?ID=29472947

    ADVERTISING ORGANIZATION FILES COMPLAINT AGAINST CTCA

    Jan 09, 2019

    The Truth In Advertising organization, or TINA, has filed a complaint against Cancer Treatment Centers of America. A yearlong investigation by ad watchdog TINA into the marketing of the top 50 cancer centers around the country that spend the most on advertising has concluded that the vast majority 9...

    THE TIMES HERALD
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    /news-article.aspx?ID=29482948

    CARGURUS LAUNCHES FIRST UK TV ADVERTISING CAMPAIGN

    Jan 09, 2019

    CarGurus, the online automotive marketplace, is aiming to drive traffic to its website and build awareness with the launch of a national TV advertising campaign in the UK. The advert will run through quarter one of 2019. It was inspired by research looking at which elements of the CarGurus platform ...

    MOTOR TRADER
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    /news-article.aspx?ID=29492949

    BOOHOO WARNED OVER ADVERTISING REAL FUR AS FAKE

    Jan 09, 2019

    Boohoo has been caught advertising a jumper that contained real animal hair as being made with "faux fur". The Advertising Standards Authority (ASA) upheld a complaint it received about a pom jumper being sold by the online retailer. Tests by animal rights charity Humane Society Internatio...

    BBC
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    /news-article.aspx?ID=29442944

    GOOGLE AD IMPRESSIONS ON CONNECTED TVS UP BY OVER 80%

    Jan 08, 2019

    Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018. To build on this momentum, Google has announced a number of initiatives planned for 2019 to further the convergence of TV and digital advertising. Google will continue to work with its TV partne...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=29462946

    INTENT TARGETED ADS OUTPERFORM PAID SEARCH IN B2B

    Jan 08, 2019

    Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost for a B2B company to attract a target account website visit is $68? How ca...

    ABERDEEN
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    /news-article.aspx?ID=29242924

    KASPERSKY LAB APPOINTS MSI-ECS PHILIPPINES TO BOOST GROWTH IN B2B MARKET

    Jan 08, 2019

    In line with Kaspersky Lab’s strategy to aggressively strengthen its growth in the enterprise market, the global cybersecurity company today announces its partnership with MSI-ECS Philippines. MSI-ECS is one of the biggest IT product and solutions providers in the country carrying over 40 majo...

    PINOY BISNES
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    /news-article.aspx?ID=29312931

    TURNER USING XANDR DATA FOR TARGETED AD PRODUCTS

    Jan 08, 2019

    Xander, AT&T’s data and technology-driven advertising business and Turner, acquired by AT&T last year, have quickly made a connection that they say will enhance the way Turner targets audiences for marketers. Part of the rationale for AT&T’s $85 billion acquisition of Turner&...

    BROADCASTING & CABLE
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    /news-article.aspx?ID=29672967

    NINE INTRODUCES NEW TARGETED ADVERTISING STRATEGY FOR 9NOW BASED ON USER PROFILE DATA

    Jan 08, 2019

    ‘Dynamic Ad Insertion’ allows advertisers to target specific audiences based on a users profile data such as age, gender, and location. The new ad-serving technology can be used during both catch-up content, and live broadcasts. 9Now is currently the only Australian Broadcast Video-On-De...

    TV BLACKBOX
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    /news-article.aspx?ID=29682968

    48% OF BUYERS SAY B2B ADS ARE BORING (AND IT’S AFFECTING THE DECISIONS THEY MAKE)

    Jan 08, 2019

    When someone starts a sentence with “Did you see that ad from . . . ” you’re probably expecting to hear names like Nike or Coca-Cola rather than, say, an provider of marketing technology. According to a study of buyers from a B2B ad agency, however, one of the best ways corporate b...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=32483248

    LONG ISLAND SEO COMPANY, FISHBAT, SHARES 4 TIPS AND BEST PRACTICES FOR GROWING YOUR BRAND WITH INFLUENCER MARKETING

    Jan 07, 2019

    Successful social marketing is all about delivering fresh, compelling content across social media channels and the most effective content feels organic and authentic from your target customer's perspective. To that end, leveraging relationships with social media influencers users with significan...

    PR NEWSWIRE
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    /news-article.aspx?ID=29212921

    L.A. SUES IBM’S WEATHER CHANNEL FOR USER LOCATION TRACKING

    Jan 06, 2019

    The city of Los Angeles is suing IBM Corp.’s Weather Channel unit, accusing the company of misleading consumers about how their location data was being used. In a complaint filed Thursday in California state court, the city alleges IBM used detailed location data from users for targeted advert...

    SPOKESMAN
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    /news-article.aspx?ID=29122912

    DEALING WITH THE POST-HOLIDAY SALES SLOWDOWN

    Jan 04, 2019

    While the Christmas sales period is often chaotic and busy, the post-holiday season lull can create an issue for unprepared retailers, according to data from credit firm Atradius. “The Christmas period can be difficult for retailers and other consumer-facing businesses as they experience a pea...

    INSIDE RETAIL
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    /news-article.aspx?ID=29112911

    3 THINGS SALES LEADERS SHOULD KNOW ABOUT ABM MEASUREMENT

    Jan 04, 2019

    As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that re...

    MARKETING LAND
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    /news-article.aspx?ID=29062906

    CISION ACQUIRES FALCON.IO

    Jan 04, 2019

    Cision acquired Falcon.io, a SaaS platform for social media listening, engaging, publishing, measuring and managing customer data, the company today announced. Falcon.io born in Copenhagen, Europe, in 2010, and was founded by the CEO Ulrik Bo Larsen. It has expanded globally having today offices in ...

    PPC LAND
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    /news-article.aspx?ID=29072907

    COLLAB LAUNCHES AN AD SALES UNIT

    Jan 03, 2019

    Collab announced today they are launching an ad sales unit. Google ad veteran Art Zeidman will head the ad sales unit. Zeidman joins Collab as executive vice president, growth. The collab is an independent digital content studio that is rated top ten YouTube partner by ComScore. Collab averages near...

    PPC LAND
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    /news-article.aspx?ID=29082908

    MAKEANDMARKET.APP BRIDGES THE GAP BETWEEN JUST MAKING A GREAT APP AND MAKING A GREAT APP SUCCEED

    Jan 03, 2019

    Tech Treats LLC will empower small to medium size business owners with an innovate and cost-effective approach to marketing their business with the official launch of its new website: make and market. App. While there are numerous DIY mobile app builders on the web, once clients create the app, they...

    MARTECH SERIES
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    /news-article.aspx?ID=29022902

    MARKETING PROS TAKE THE LEAD IN DRIVING B2B

    Jan 02, 2019

    Growth in B2B e-commerce requires the right mix of professional staff, with marketing leaders most responsible and accountable for effective strategies, Forrester Research says. Business-to-business e-commerce operations long rooted in the technology department at many companies in many cases are re...

    DIGITAL COMMERCE 360
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    /news-article.aspx?ID=28962896

    CHRIS HARROP, B2B MARKETER OF THE YEAR, HONOURED WITH OBE

    Jan 02, 2019

    Since 2005, Chris has spearheaded the hard landscaping manufacturer’s efforts to eliminate child labor and bonded labor from its global supply chain and improve working conditions, particularly in countries such as India, China, and Vietnam. Chris Harrop said: “Despite this being a huge ...

    B2B MARKETING
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    /news-article.aspx?ID=28932893

    DEDICATED PODCAST CONSULTANCY LAUNCHED TO SUPPORT BRANDS

    Dec 20, 2018

    Agency markettiers4dc has launched a dedicated podcast consultancy to help brands take advantage of the growing interest in podcasts. Called 4DC, the division will offer strategic consultancy, content development, production and distribution for its clients. Peter Mitchell, group MD at markettiers4d...

    B2B MARKETING
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    /news-article.aspx?ID=28942894

    MERKLE ANNOUNCES AUTOMATED BIDDING SOLUTION FOR AMAZON SPONSORED BRAND ADS

    Dec 20, 2018

    Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of an automated bidding solution for Amazon Sponsored Brand Ads. Leveraging its API integration with Amazon, the proprietary technology enables effective bid management at scale, in order to calculat...

    MARTECH SERIES
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    /news-article.aspx?ID=28732873

    TERMINUS BROADENS DATA INTEGRATION & ENGAGEMENT CAPABILITIES WITH NEW ACCOUNT-BASED MARKETING PLATFORM RELEASE

    Dec 20, 2018

    “Terminus is a true account-based command center,” said Daniel Englebretson, director of integrated marketing at Phononic. “By combining our own behavioral data with third-party intent and measuring engagement at the account level, Terminus provides us an incredibly easy way to ide...

    GLOBENEWSWIRE
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    /news-article.aspx?ID=28742874

    EVERGAGE'S ADVANCED EMAIL PERSONALIZATION HELPS COMPANIES INCREASE EMAIL RELEVANCY AND CONVERSIONS

    Dec 19, 2018

    Email remains paramount among digital marketing channels yet with more than 281 billion emails sent per day (that's more than 3.2 million per second!) according to The Radicati Group, it's easy for recipients to get inundated and overwhelmed. With a mission to banish irrelevant and ill-timed...

    PR NEWSWIRE
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    /news-article.aspx?ID=28632863

    WHY LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION AND PROFESSIONAL DEVELOPMENT

    Dec 19, 2018

    In 2018, LinkedIn reached 10 million registered Australian members a significant milestone given, in 2010, there were only one million members. It is also significant 42% of members access the platform multiple times daily or weekly, 74% of B2B buyers use it for purchasing decisions and social proof...

    SMARTCOMPANY
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    /news-article.aspx?ID=28642864

    HOW FACEBOOK SNEAKILY USES IP DATA & MORE FOR TARGETED ADS, EVEN IF USERS DISABLE ALL LOCATION SETTINGS

    Dec 19, 2018

    Facebook has a storied history of privacy concerns, especially as privacy relates to advertising. Today, Aleksandra Korolova, a University of Southern California computer science professor, has shared a post on Medium diving deeper into Facebook’s targeted ad technology. Specifically, Korolova...

    9TO5MAC
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    /news-article.aspx?ID=28652865

    SALESFORCE OPTIMIZES LIGHTNING PLATFORM’S TECH STACK FOR FASTER APPLICATION DEVELOPMENT

    Dec 17, 2018

    Salesforce continues its evolution by further optimizing its lightning platform for millions of JavaScript developers globally. The new programming model consists of reusable web components that allow software developers to quickly code with the tools they like. With this, brands can build applicati...

    MARTECH SERIES
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    /news-article.aspx?ID=28502850

    THE $1 TRILLION B2B E‑COMMERCE MARKET ARRIVES EARLY

    Dec 17, 2018

    That’s according to the latest forecast from Forrester Research Inc., which released a report Friday forecasting that B2B e-commerce in the United States will reach the $1 trillion mark for the first time in 2018 with full-year B2B online sales of $1.134 trillion, up 17% from $969 billion last...

    DIGITAL COMMERCE 360
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    /news-article.aspx?ID=28862886

    LEADSPACE AND BOMBORA TEAM UP TO DRIVE ACCOUNT-BASED MARKETING

    Dec 14, 2018

    Leadspace and Bombora have formed a partnership to help B2B brands pursue personalized customer engagement, the firms announced this week. Bombora will contribute its Company Surge, a product that allows sales and marketing teams to determine the most relevant content and improve email response, the...

    MEDIAPOST
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    /news-article.aspx?ID=28522852

    DIRECT MAIL EXTENDING BEYOND DOOR OPENERS, AS MARKETERS INTEGRATE IT INTO BRANDING AND ENGAGEMENT EFFORTS

    Dec 13, 2018

    In a digital age where inboxes are inundated and digital ad channels are oversaturated, old-school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey. To break through the clutter of digital channels, B2B marketers at compani...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=28432843

    ROLLWORKS BOOSTS PLATFORM FOR ACCOUNT-BASED MARKETERS WITH NEW WAYS TO FIND AND REACH TARGET CUSTOMERS

    Dec 13, 2018

    According to Gartner, the average B2B deal requires 6.8 people to sign off before a deal is made. As the group of decision-makers involved in a purchase expands, marketers need new tools to reach customers during their buying journey. To meet this need, RollWorks, a division of AdRoll Group, today a...

    GLOBENEWSWIRE
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    /news-article.aspx?ID=28452845

    RADIUS AIMS TO OFFER SINGLE B2B DATA SOURCE WITH UNIFY PLATFORM

    Dec 10, 2018

    Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. The platform is positioned to give marketers a 360-degree view of every...

    DEMAND GEN
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    /news-article.aspx?ID=28412841

    NEWSQUEST LAUNCHES LOCALIQ - A NEW B2B DIGITAL MARKETING COMPANY

    Dec 07, 2018

    The new LOCALiQ brand will represent the company’s full range of marketing and advertising solutions from print and digital advertising to fully bespoke digital marketing campaigns, SEO services, lead engagement, and website build. LOCALiQ combines the power of a best in class digital marketin...

    CHARD AND ILMINSTER NEWS
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    /news-article.aspx?ID=28132813

    B2B MARKETERS NOW DEVOTE 28% OF MARKETING BUDGETS TO ABM, STUDY SHOWS

    Dec 07, 2018

    Most B2B marketers believe in account-based marketing (ABM). But it’s still a relatively new practice, according to the 2018 ABM Benchmark study, a report by ITSMA, the marketing community that pioneered the idea in early 2002; Demandbase; and the ABM Leadership Alliance. Of those surveyed, 52...

    MEDIAPOST
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    /news-article.aspx?ID=28142814

    GARTNER PREDICTS DIGITAL OPTIMIZATION WILL DISRUPT CRM SALES TECHNOLOGY

    Dec 06, 2018

    Digitalization or the process of digitizing everything that can be digitized is the new best friend of the current state of the enterprise. Moreover, technological evangelists are marching to optimize this already hyper technology. With this, Gartner predicts that several internal processes pertaini...


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    /news-article.aspx?ID=27982798

    CHROME 71 STOMPS ON ABUSIVE ADVERTISING

    Dec 06, 2018

    Google shipped version 71 of its Chrome browser earlier this week, alongside fixes for 43 security issues. The latest Chrome version also introduces several new security measures. Perhaps the biggest new security feature in Chrome is its anti-abuse technology, which focuses on ads that deliberately ...

    NAKED SECURITY
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    /news-article.aspx?ID=28022802

    WHY NANO-INFLUENCERS ARE A SOCIAL MEDIA MARKETERS SECRET WEAPON

    Dec 06, 2018

    Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ the nano-influencer....

    CMSWIRE
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    GOOGLE INTRODUCES 4 NEW TOOLS FOR RESPONSIVE SEARCH ADS

    Dec 05, 2018

    Google is rolling out a series of updates to responsive search ads which include more languages and new reporting tools. Here is an overview of everything that was announced today. Google is bringing the following new reporting and feedback tools to responsive search ads: Auto-generated suggestions:...

    SEARCH ENGINE JOURNAL
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    GLOBAL SEARCH MARKETING AGENCY, DIRECTIVE, ANNOUNCES COMPLETE REBRANDING

    Dec 05, 2018

    Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B...

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    WEBMAX SETS SIGHTS ON NEW LEAD GENERATION PRODUCT

    Dec 04, 2018

    Since its founding in 2015, WebMax, a digital mortgage solution provider, has been working to expedite the borrowing process by developing dynamic online lending tools. Recently, WebMax received part of a $3 million investment by Ben Franklin Technology Partners that was distributed among select com...

    MORTGAGE PROFESSIONAL AMERICA
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    WHY IS FACEBOOK'S ADVERTISING ALGORITHM REJECTING EQUAL PAY?

    Dec 03, 2018

    Is Facebook's advertising algorithm sexist? That's what Tobias Dengel, CEO of WillowTree is claiming after a job advertisement was rejected because of the use of the term "equal pay" in a job announcement run on November 5, 2018. The ad, which features two WillowTree employees - in...

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    ADVANCEMENT IN TECHNOLOGY FORESEEN TO DRIVE THE B2B MIDDLEWARE MARKET DURING 2017-2027

    Dec 03, 2018

    B2B middleware is a Business to Business software that resides above the network and below the business-aware application software. In simple words, B2B is an e-commerce gateway, which is responsible for the transaction of goods & services between the businesses or it can be between the business...

    LATEST MARKET REPORTS
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    GOOD LEADS® WAS SELECTED BY TRUSTED I10 AS PARTNER TO EXPAND SALES PIPELINE

    Dec 03, 2018

    Good Leads® was selected by Trusted i10 as a partner to expand their sales pipeline for their innovative EMR embedded platform in the healthcare marketplace. As a premium provider of B2B lead generation and outsourced business development services, Good Leads will source new business opportuniti...

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    ABM BENCHMARK STUDY SHOWS 77% OF B2B MARKETERS HAVE HIGH HOPES IN TARGETING KEY ACCOUNTS

    Nov 29, 2018

    With more than three-quarters of B2B marketers citing success with account-based marketing in an ABM benchmark study from ITSMA and DemandBase, the focus now is on blending strategies with different approaches and overcoming data and reporting challenges. ABM programs now account for 28 percent of o...

    B2B NEWS NETWORK
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    B2B MARKETERS STILL LACK CONFIDENCE IN THEIR DATA AND ANALYTICS

    Nov 29, 2018

    As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. However, not all marketers are confident in the data they are using to achieve their initiatives. Dun and Bradstreet recently published its “6th Annual B2B Marketin...

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    SUCCESSKIT CREATES B2B CASE STUDIES AT SCALE TO POWER THE SALES PROCESS

    Nov 28, 2018

    NEW YORK (BUSINESS WIRE) Nov 28, 2018, SuccessKit today announced it has developed a game-changing, cloud-based solution for B2B companies to create case studies 10x faster and 10x cheaper and to put them at the sales team’s fingertips where they can be leveraged the instant they are needed. &...

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    INSIDE MIGHTYHIVE, THE AGENCY HELPING BRANDS CREATE IN-HOUSE AGENCIES

    Nov 26, 2018

    “Our job is to ultimately replace ourselves.” That’s how MightyHive CEO Pete Kim describes the role his company plays in the ongoing tug of war between brands and agencies as the in-house agency movement continues to gain traction. MightyHive has quietly become the preferred agency...

    DIGIDAY
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    LINKEDIN FACED PROBE FOR FACEBOOK ADS TARGETING 18 MILLION NON-MEMBERS

    Nov 26, 2018

    An investigation by Ireland's Data Protection Commission (DPC) found that LinkedIn had processed hashed email addresses of approximately 18 million non-LinkedIn members and targeted these individuals on Facebook without necessary permission, a new report has revealed. The investigation covered t...

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    TARGETED FACEBOOK ADS HELPED TRUMP WIN 2016 US ELECTIONS

    Nov 26, 2018

    Micro-targeted advertising on Facebook was very effective in persuading undecided voters to support Donald Trump during the 2016 US presidential elections, a study has found.According to the researchers from the Charles III University of Madrid in Spain, Trump's team spent 44 million dollars on ...

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    GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET LANDSCAPE BY MANUFACTURING BASE, TRENDS, INFLUENCE FACTORS

    Nov 22, 2018

    ‘Account-Based Marketing (ABM) market’ report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Accou...

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    BRANDS ARE HIRING SPECIALISTS TO RUN AMAZON CAMPAIGNS

    Nov 21, 2018

    fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions abou...

    DIGIDAY
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    MOBILE APP MARKETING TRENDS YOU CAN'T AFFORD TO MISS IN 2019

    Oct 17, 2018

    One thing that we can say about trends is that they keep on changing, and every year we get introduced to new and latest trends. The same thing is with Marketing Trends, and if you are not up-to-date with current trends then your business can suffer major blowbacks. That's why we have curated a ...

    MOBILE APP DAILY
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    INSIDEVIEW AND BOMBORA HELP B2B COMPANIES FURTHER FOCUS THEIR TOTAL ADDRESSABLE MARKETS (TAM) USING INTENT DATA

    Oct 15, 2018

    It seems like just yesterday we announced InsideView Apex, the first executive decision engine that helps B2B companies plan, execute, and optimize their go-to-market strategies. Today we’re excited to announce a significant enhancement for InsideView Apex the addition of intent data as anothe...

    INSIDEVIEW
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    DENTSU AEGIS BOLSTERS B2B MARKETING AGENCY WITH ACQUISITION

    Oct 09, 2018

    Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering. B2B International is to join Gyro, a full-service global agency dedicated exclusively to B2B marketing, which was acquired by the holding company in 2016. At...

    MEDIATEL
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    AI BECOMING TOP PRIORITY FOR MARKETERS

    Oct 08, 2018

    Some 73% of B2B businesses believe AI will be a high priority for marketing and sales activities in the next two years, according to research. The Future is Now: Technologies Shaping Commerce report conducted by Hanover Research for PROS examined perceptions of technology and how digitization is cha...

    B2B MARKETING
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    SCALE-UP SPECIALIST LAUNCHES ON-DEMAND B2B MARKETING SERVICE

    Oct 05, 2018

    Fast-growing B2B businesses can now secure expert communications and marketing strategy and delivery, without recruiting staff or retaining an agency. The Scale Partnership has launched a ‘Virtual Chief Marketing Officer’ service for start-ups and scale-ups – senior resource on a p...

    CAMBRIDGE NETWORK
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    DEMANDBASE LAUNCHES AI-POWERED ACCOUNT INSIGHT WITH SALESFORCE PARDOT

    Oct 03, 2018

    Demandbase has announced a collaboration with Salesforce Pardot to give B2B marketers an integrated account-based marketing experience. The partnership will mean customers can access Demandbase’s anonymous website engagement and intent data in Salesforce Pardot and Sales Cloud. This also means...

    B2B MARKETING
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    THE RELEVANCE MATURITY MATRIX HELPS B2B MARKETERS CLOSE THE GAP

    Oct 02, 2018

    55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. [Bridge the Gap, 2018, Ytel] 93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. Widen Connectivity Report,...

    CUSTOMERTHINK
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    PHOTO AGENCY MAGNUM PHOTOS TARGETS B2B

    Oct 01, 2018

    Photography agency Magnum Photos is developing a B2B campaign to expand and future-proof its reach in B2B. Working with agency Luchford APM, the campaign aims to raise Magnum Photos' profile with creative agencies, brands and businesses in the UK, the US and France. The agency has already worked...

    B2B MARKETING
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    DRIFT, CONVERSATIONAL MARKETING AND SALES GIANT, SELECTS LEADMD AS FIRST CERTIFIED ENTERPRISE AGENCY PARTNER

    Sep 27, 2018

    LeadMD, the world’s leading Modern Marketing Firm, today announces its partnership with Drift, the leading conversational marketing and sales platform. By entering into this relationship, LeadMD will be tapping into Drift’s extensive functionality to empower and extend its existing sales...

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    GROWING PAINS FOR INFLUENCER MARKETING RAISE QUESTIONS FOR TRAVEL BRANDS

    Sep 17, 2018

    Social media influencers are increasingly hot commodities in the travel industry for their voices and large audiences. But as influencer marketing grows up, it’s also going through some growing pains and more governments are stepping in to ensure that influencers label the content they were pa...

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    UK COMPANIES STRUGGLE TO PROVIDE GOOD OMNICHANNEL CX

    Sep 17, 2018

    A lack of internal omnichannel practices is preventing UK companies from delivering quality CX, according to research. The report, The Danger of Digital: Why digital self-service without true omnichannel strategies risks the entire customer experience, found many organizations skip operational plann...

    B2B MARKETING
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    DEMANDBASE INTRODUCES BREAKTHROUGH TECHNOLOGY FOR B2B ADVERTISERS AND MARKETERS

    Sep 06, 2018

    Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reac...

    PR NEWSWIRE
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    OUTBOUND TELEMARKETING MARKET: OPPORTUNITIES, CHALLENGES, STRATEGIES, INDUSTRY VERTICALS & FORECASTS

    Sep 04, 2018

    With a large number of small and large players across the globe, the vendor landscape of the global outbound telemarketing market is largely fragmented and intensely competitive, observes Transparency Market Research in a recent report. With the view of exploiting growth opportunities to their fulle...

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    3 FACEBOOK AD TYPES THAT IMPROVE SALES

    Sep 03, 2018

    Want to improve your sales using Facebook ads? Looking for different ad formats to try? In this article, you’ll discover how three Facebook ad types can help you better present your products and drive sales. The carousel ad is one of the most effective Facebook ad formats for product positioni...

    SOCIAL MEDIA EXAMINER
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    TIPS ON MARKETING YOUR BUSINESS SUCCESSFULLY AT A TRADE SHOW

    Sep 02, 2018

    For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’r...

    THE LOCAL BRAND®
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    8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING

    Aug 30, 2018

    Remember, account-based marketing is an approach to marketing in which you send highly tailored messages to a select group of targeted accounts who are a good fit for your company. Rather than waiting for those leads to come to you, ABM meets them where they are in order to demonstrate how well your...

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    HOW TO CONFIRM AND DOCUMENT YOUR LEAD PROCESSING AND ROUTING

    Aug 29, 2018

    In this week’s blog post on lead management, we’re going to take a deep look at lead processing and routing, stage 4 of lead process management. Lead processing is the flow by which a lead enters your system and becomes “known” to your marketing automation process (MAP), foll...

    BUSINESS 2 COMMUNITY
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    FOUR TRENDS THAT WILL SHAPE B2B ENGAGEMENT IN THE SECOND HALF OF 2018

    Aug 29, 2018

    Summer brings with it several rites of passage: warmer weather, extended daylight time for businesses to revisit their annual marketing plans. It’s time to look at sales results, review customer feedback and decide which activities are worth continuing -- perhaps ramping up -- and which you ne...

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    HOW TO CREATE AN EFFECTIVE CONTENT MARKETING STRATEGY

    Aug 29, 2018

    Seems straightforward enough. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. It’s one thing to have an appealing, ...

    B2B MARKETING ZONE
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    HOW TO BUILD A BUSINESS-MINDED MARKETING CULTURE

    Aug 29, 2018

    Any marketing professional will tell you creativity is an indispensable ingredient of a great campaign or a memorable ad. When work is truly creative, it engages consumers in unique and emotive ways, which is how brands secure mindshare and convert new customers. But creativity is a means to an end ...

    BUSINESS 2 COMMUNITY
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    AZURE ACTIVE DIRECTORY B2B SERVICE NOW SUPPORTS GOOGLE IDS

    Aug 28, 2018

    The Azure Active Directory Business to Business (B2B) service now supports the use of Google as an identity provider for connecting partners, Microsoft announced on Tuesday. The ability to provide access to organizational resources to users with Google IDs is at the "public preview" stage ...

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    WHAT YOU CAN LEARN FROM YOUR INBOUND MARKETING DATA ANALYTICS

    Aug 28, 2018

    How is your inbound marketing strategy performing? It takes a lot more than social media likes and website pageview growth to know if a strategy is working; your inbound marketing data analytics can be used to track your success. First, it's essential to understand what analytics you need to mea...

    B2B MARKETING ZONE
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    HOW B2B BRANDS CAN SUCCEED WITH VIDEO

    Aug 28, 2018

    Videos are versatile and easy to use throughout the marketing funnel, says Assaf Tarnopolsky, the director of marketing solutions of LinkedIn, and can help drive engagement when optimized for mobile viewing. Marketers are no doubt familiar with the some of the advantages of engagement, which ranges ...

    ENTERPRISE INNOVATION
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    WHEN IS THE BEST TIME TO POST ON SOCIAL MEDIA? A GUIDE FOR B2B FIRMS

    Aug 27, 2018

    There is much ambiguity as to when to post on social media. A simple web search makes matters all the more confusing, with many conflicting recommendations. Much of this ambiguity is because the best time to post depends largely on the targeted industry audience and demographics. Below we outline th...

    BUSINESS 2 COMMUNITY
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    ENTERTAINING AND INFORMATIVE: B2C MESSAGING FOR B2B CONTENT STRATEGY

    Aug 24, 2018

    B2B marketing has traditionally focused on the features (i.e., the logic) of the product, while B2C focuses on the benefits (e.g., “you may not need it but you should want it”). While we tend to think of B2B as formal and serious (think speaking engagements, white papers, and case studie...

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    ADVANCED MARKETING METRICS WITH EASY-TO-USE ENGAGEMENT INSIGHTS

    Aug 24, 2018

    Data analysis can be hard. Not everyone likes building custom reports or doing pivot tables. What if you could get advanced marketing metrics from an easy-to-use tool like Google Sheets or Excel? Well, you can with Act-On’s Engagement Insights. Engagement Insights is an easy-to-use templated a...

    B2B MARKETING ZONE
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    EMBRACING ACCOUNT-BASED MARKETING FOR YOUR B2B STRATEGY

    Aug 24, 2018

    The account-based marketing (ABM) approach applies to time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather than individual sales leads. ABM creates hyper-personalized interactions far more specific and relevant than traditional...

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    B2B SOCIAL MEDIA POWER TIPS TO REVAMP YOUR SOCIAL PRESENCE

    Aug 23, 2018

    Social media marketing has always been a B2C orientated strategy. The main reason being that the B2C market is enormous, and with the help of social networks, you can reach a significant portion of them. On the other hand, B2B companies don’t see much potential in the strategy and have decided...

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    IMPROVE YOUR INFLUENCER MARKETING ROI: HOW TO SEE WHETHER INFLUENCERS ARE CONVERTING

    Aug 22, 2018

    When you run an influencer marketing campaign, how do you measure success? This is a question that leading brands have struggled to answer, even as influencer marketing has become more transparent, data-driven, and strategic. Although influencers often drive immediate sales, those revenues don&rsquo...

    BUSINESS 2 COMMUNITY
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    HOW TO MAKE INFLUENCER MARKETING WORK FOR YOUR BRAND

    Aug 21, 2018

    This is an area of marketing that has recently become popular for brands, mainly because it is cost-effective and just plain effective. Brands are finding that making the right connections, and having the right marketing moves, can end up giving them a profitable campaign. It can be tough to ensure ...

    BUSINESS 2 COMMUNITY
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    4 STEPS TO MAP B2B KEYWORDS TO LANDING PAGES

    Aug 21, 2018

    If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove. And, when it comes to online marketing, you will need quality landing pages...

    B2B MARKETING ZONE
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    NETFLIX TESTS A BYPASS OF ITUNES BILLING IN 33 MARKETS

    Aug 21, 2018

    Netflix is one of the highest-grossing apps on the iOS App Store, but it looks like the video streaming giant is contemplating how it might make an even bigger margin on its iPhone and iPad users. TechCrunch has learned and confirmed that Netflix, in its own words, is “testing the iTunes payme...

    TECHCRUNCH
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    DON’T FORGET TO OBSERVE THIS STOCK: ABM INDUSTRIES INCORPORATED (ABM)

    Aug 20, 2018

    In Friday trading session ABM Industries Incorporated (ABM) stock finished trading at $31.85 by scoring a change of 1.21%. The recent trading activity revealed that the stock price is at 13.06% off from its 52-week low and traded with the move of -28.95% from high printed in the last 52-week period....

    BITCOIN PRICE UPDATE
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    B2B PAYMENTSBARCLAYS BACKS CROWDZ B2B PROCUREMENT PLATFORM WITH PAYMENTS TECH

    Aug 20, 2018

    Barclaycard has partnered with Silicon Valley startup Crowds to make the process of selling and finding business services easier. While consumer payments have been revolutionized through mobile technology, Barclays points out that things have been slower in the business-to-business (B2B) space. In f...

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    WALMART COMPLETES ITS $16 BILLION ACQUISITION OF FLIPKART

    Aug 20, 2018

    Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 perc...

    TECHCRUNCH
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    HOW TO USE LINKEDIN ADVANCED SEARCH TO FIND B2B LEADS

    Aug 20, 2018

    Following LinkedIn’s launched back in 2002, the platform became known as the place to be for recruiters and job seekers alike. It was (and still is), the place to house your digital resume for the world to see. Today, however, LinkedIn has flourished into a full-fledged social network for prof...

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    THE EVOLVING SCOPE OF B2B MARKETING: IT’S ALL ABOUT CUSTOMER EXPERIENCE

    Aug 15, 2018

    Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. It was an interesting exercise, and it allowed us to dig into some of the new ideas and practical applications that are ...

    CUSTOMERTHINK
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    DIGITAS REPORT: BRAND LOYALTY IS AT RISK WITH VOICE-BASED PURCHASES

    Aug 14, 2018

    With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to a voice-controlled world. But one finding in “A Bran...

    MARTECH TODAY
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    BIG IDEA MARKETING TRENDS THAT CAN TRANSFORM YOUR BRAND

    Aug 14, 2018

    Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the same year bloggers cheerfully take joy on those that fail to catch fire. It’s just not easy to catch the right trend wave. Shou...

    BUSINESS 2 COMMUNITY
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    HOW ARTIFICIAL INTELLIGENCE CAN CREATE A COMPELLING CUSTOMER EXPERIENCE

    Aug 13, 2018

    The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over the years, science fiction has now become reality.A...

    BUSINESS 2 COMMUNITY
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    IS THE MARKETING PENDULUM SWINGING? WHERE MARKETING AUTOMATION HAS LED B2B MARKETERS

    Aug 11, 2018

    I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automati...

    BUSINESS 2 COMMUNITY
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    WHY AN EMAIL LIST IS NOT OPTIONAL FOR YOUR BUSINESS

    Aug 11, 2018

    Your business needs an email list. If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list earlier.” I’ve heard it again and again. It doesn&rs...

    BUSINESS 2 COMMUNITY
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    HOW DO YOU BALANCE QUALITY AND QUANTITY IN CONTENT MARKETING?

    Aug 10, 2018

    The yin-yang is widely recognized as a symbol of duality. It represents how seemingly opposite forces are interconnected, and even complementary. You can find this duality everywhere you look in nature. You can also find this duality persistent in business. In today’s vlog, I’m exploring...

    BUSINESS 2 COMMUNITY
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    HOW TO MAKE CUSTOMER UNDERSTANDING A MARKETING SYSTEM

    Aug 09, 2018

    Disney and Starbucks… What do these two brands have in common? Despite operating in different industries, their business models have many similarities: laser-focus on customer needs and wants; personalization of offers and messages; value-based pricing; rigorous measurement of customer satisf...

    BUSINESS 2 COMMUNITY
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    GOOGLE MY BUSINESS INSIGHTS SHOW HOW POSTS FROM PAGES ARE PERFORMING

    Aug 06, 2018

    Google My Business has begun offering insights related to how posts from GMB pages are performing.This was officially announced by a GMB Community Manager. From the Posts tab, located in the Google My Business dashboard, users can view insights for. An individual post, All posts from the last weekAl...

    SEARCH ENGINE JOURNAL
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    HOW BRANDS ARE MARKETING WITH VOICE TECHNOLOGY

    Aug 06, 2018

    Digital voice assistants are taking off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial piece in everyone’s home and office. Marketing with voice technology is not far behind. According to a study fro...

    BUSINESS 2 COMMUNITY
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    YOUR BEST LEAD GEN MARKETING PLAN? ASK YOUR CUSTOMERS.

    Aug 06, 2018

    Customer Interviews will generate a wealth of actionable information, including new revenue opportunities. Yet this approach, which traditionally pays for itself with a handsome dividend (one of my most recent client interviews revealed a 6-figure engagement), is probably one of the most under-utili...

    BUSINESS 2 COMMUNITY
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    HOW TO FIND CONTENT MARKETING SUCCESS FROM MOVING

    Aug 03, 2018

    I recently had a pleasure of helping someone move into my apartment and the move went well, though it wasn’t surprising. We had spent some time prior to moving day planning and strategizing what we were going to pack, get rid of and how we were going to move big items like couches and beds. No...

    BUSINESS 2 COMMUNITY
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    EVERYTHING MARKETERS NEED TO KNOW TO STAND OUT IN A JOB SEARCH

    Aug 02, 2018

    Looking to grow your career? Apply to a new marketing job today! Going after your dream job can be intimidating; making any job search no easy feat. And with a highly competitive pool of other talented applicants, figuring out how to stand out is increasingly difficult. When you apply for a job, you...

    BUSINESS 2 COMMUNITY
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    7 TOP QUESTIONS TO ASK YOUR ACCOUNT-BASED MARKETING TECHNOLOGY VENDOR

    Aug 02, 2018

    The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating solutions in the space. Account-Based Marketing (ABM) technology is hot. Not Roman-candle hot, which tends to burn brightly and quickly. It’s more along the...

    MARTECH TODAY
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    HOW TO BOOST YOUR EMAIL LIST USING SEO

    Aug 02, 2018

    This equation outlines for you one of the best ways to get more emails to generate leads and new business. If you combine brilliant content with SEO and sprinkle on top amazing lead magnets, you will be able to automatically grow your email list. So, in this article we will show you how to do exactl...

    BUSINESS 2 COMMUNITY
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    B2B PRODUCT MARKETING OFFERS: CAPTURING AN AUDIENCE

    Aug 01, 2018

    Even in the world of B2B, they hold incredible power in the world of marketing and sales. While offers are nearly ubiquitous in all worlds, the types of offers that work well in B2B are going to be slightly different than those in B2C. Here are some different offers to consider when planning your ma...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=24652465

    B2B SALES: CONTRAST DRIVES CHANGE

    Jul 31, 2018

    Many analysts claim and many salespeople would agree that today’s most powerful competitor is not another similar vendor, but the status quo. A “do nothing” or “change nothing” decision is now the most common outcome of complex B2B buying decision journeys. For ongoing ...

    BUSINESS 2 COMMUNITY
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    3 WAYS TO ELEVATE YOUR EMAIL MARKETING CAMPAIGNS

    Jul 31, 2018

    Before you read this post, let’s do a quick experiment. How are many unread marketing emails currently in your email inbox? And, if you’re one of those “inbox zero” people, how many did you automatically delete without reading the subject line? My point is this: Writing marke...

    THE BUSINESS JOURNALS
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    /news-article.aspx?ID=24552455

    HOW SOFT SKILLS INFLUENCE HIRING REMOTE DEVELOPERS

    Jul 30, 2018

    What comes first to your mind when you think about a job description for your new team member? I bet it is a list of technologies: 5+ years of experience in PHP, system architecture, web-servers Apache, Nginx, etc. Any soft skills? Let’s tell the truth, they are usually copied from the other v...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=24562456

    STREAMING TV SERVICES HOPE THAT BETTER AD TARGETING WILL LEAD TO PROFITS

    Jul 27, 2018

    Streaming TV services such as YouTube TV are looking to reach cord-cutters with cheaper channel packages delivered over the internet. But with rising programming costs tied to the pay-TV model, it’s been difficult for these services to turn a profit. Together, these so-called skinny bundles vi...

    DIGIDAY
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    /news-article.aspx?ID=24482448

    FACEBOOK ALSO REMOVES 4 INFOWARS VIDEOS, INCLUDING ONE IT PREVIOUSLY CLEARED

    Jul 27, 2018

    Days after defending its decision to give a voice to conspiracy theory peddler Alex Jones and his Infowars site, Facebook has removed four of his videos for violating its community standards. But one of the four had already been allowed to slip through the firm’s review system. A source within...

    TECHCRUNCH
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    /news-article.aspx?ID=24492449

    HOW TO USE LINKEDIN LEAD GEN FORM ADS

    Jul 26, 2018

    Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. LinkedIn lead gen forms make it easy to collect leads via your ads. When members click y...

    SOCIAL MEDIA EXAMINER
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    /news-article.aspx?ID=24542454

    GOOGLE UPS ITS AI SERVICES WITH NEW CONTACT CENTER SOLUTION AND DEVELOPER TOOLS

    Jul 25, 2018

    Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. Contact Center AI is built around its Dialogflow development suite for conversational agents, which was launched last fall and already in wide use. Dialogflow Enterpri...

    MARTECH TODAY
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    /news-article.aspx?ID=24432443

    BOOST SOCIAL MEDIA MARKETING

    Jul 25, 2018

    According to recent research performed by Content Marketing Institute, presented by author Chris Richardson, 83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present o...

    MEDIAPOST
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    /news-article.aspx?ID=24392439

    FACEBOOK’S WATCH PARTY FEATURE IS NOW AVAILABLE TO ALL GROUPS WORLDWIDE

    Jul 25, 2018

    Two new features are also being introduced to ease some of the burdens on group administrators and moderators, who were responsible for choosing which videos to add to Watch Parties while the feature was being tested. Co-hosting allows the host of a Watch Party to add co-hosts, who, in turn, can add...

    ADWEEK
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    /news-article.aspx?ID=24402440

    GOOGLE INTRODUCES NEW BRANDS FOR ADVERTISING PRODUCTS

    Jul 24, 2018

    Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, build trust, and drive collaboration across teams. As well as represent the full range of advertisi...

    B2B MARKETING
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    /news-article.aspx?ID=24422442

    FACEBOOK TAKES A BACK SEAT TO INSTAGRAM AS AD SPEND ON THE FACEBOOK-OWNED APP GROWS 177%

    Jul 24, 2018

    Advertisers are continuing to shift ad dollars from Facebook to Instagram resulting in an astounding amount of growth for the Facebook-owned app compared to its parent company. Facebook ad spend (excluding Instagram revenue) grew 40 percent year over year in Q2 2018, while ad spends on Instagram jum...

    MARKETING LAND
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    /news-article.aspx?ID=24532453

    RED BULL RADIO FOCUSES ON BRAND-BUILDING, ONE PRINCESS NOKIA SONG AT A TIME

    Jul 23, 2018

    Red Bull frequently slaps its brand across extreme sports, but Many Ameri sees it as the energy drink brand investing in culture and in communities. Ameri isn’t a skateboarder or a cliff diver. He’s the co-founder of the Red Bull Music Academy and of Red Bull Radio. First launched in 200...

    DIGIDAY
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    /news-article.aspx?ID=24312431

    IS YOUR B2B BUSINESS AT RISK OF DISRUPTION? HERE’S A FOUR-POINT CHECKLIST.

    Jul 23, 2018

    The rise of today’s fastest-growing global brands would have seemed improbable, perhaps even impossible, to anyone following the Fortune 500 just 15 years ago. Virtually overnight, Facebook and Amazon invaded and conquered established industries with a small fraction of the resources once deem...

    B2B NEWS NETWORK
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    /news-article.aspx?ID=24322432

    TV ADS SAY WEBSITES ARE CHEAP AND EASY, SO WHY ARE CUSTOM B2B WEBSITES EXPENSIVE?

    Jul 23, 2018

    You’ve seen the ads, putting together a website is as easy as ! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. However, building a custom ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=24332433

    DIGITAL B2B DEMAND GENERATION CAMPAIGNS: HOW TO GENERATE QUALIFIED LEADS

    Jul 23, 2018

    The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity. According to DemandGen Report’s 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified’ ranked as the top organizational focus, followed by improving conver...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=24342434

    TIME FOR A PERSONAL RE-BRAND? HERE’S WHAT YOU NEED TO KNOW.

    Jul 20, 2018

    It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a relevant...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=24862486

    FACEBOOK IS TAKING A ‘HYPERLOCAL, HYPERREAL’ APPROACH TO EMPOWERING SMALL BUSINESSES

    Jul 18, 2018

    If you live in Columbus, Ohio, or Nashville, Tenn., you’ll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses and small-business owners with a new campaign, “Keep it Local,” from 72andSunny in New...

    ADWEEK
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    /news-article.aspx?ID=24212421

    THE EXTENDED APPROACH TO B2B MARKETING AND MEDIA BUYING

    Jul 18, 2018

    Seriously, can’t we all just get along? I mean, with all the tech and communication tools available today, isn’t it time sales and marketing teams got aligned once and for all. Now, there are a lot of great organizational ideas on how to align sales and marketing teams. For example, comb...

    FORBES
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    /news-article.aspx?ID=24222422

    SNAPCHAT EXTENDS NIELSEN DEAL SO BRANDS CAN TARGET SHOPPERS BASED ON OFFLINE DATA

    Jul 18, 2018

    Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the platform to target customers using the latter's offline purchase data. The pair claim that clients will now be able to purchase inventory across more th...

    THE DRUM
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    /news-article.aspx?ID=24262426

    TOP ACCOUNTS LOSE MILLIONS OF FOLLOWERS IN TWITTER PURGE

    Jul 18, 2018

    Influencers, politicians and celebrities have seen a huge drop in followers after Twitter slashed millions of suspicious accounts from their site. The social media platform said it took the decision to build ‘trust’ and help tackle fake news and ‘bots’ on the site. The locked...

    B2B MARKETING
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    /news-article.aspx?ID=24292429

    GLOBAL GIFT CARDS MARKET IS EXPECTED TO REACH US$ 510 MILLION BY 2025

    Jul 17, 2018

    According to the latest market report published by QY Research titled "Gift Cards Market: Global Industry Analysis, Breakdown Data by Manufacturers, Key Regions, Types and Application and Forecast 2018-2025." The global Gift Cards market was 320 million US$ in 2017 and is expected to 510 m...

    PR NEWSWIRE
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    /news-article.aspx?ID=24252425

    PRIME DAY IS MORE THAN JUST DISCOUNTS AS AMAZON SHOWS OFF ITS ADVERTISING CRED

    Jul 17, 2018

    Amazon isn’t just using Prime Day to promote shopping in July but to wring more ad dollars out of skeptical marketers. For all the hype around Amazon’s ads, many advertisers are still on the fence about the commerce giant, and Prime Day is a chance to show them how well its ads work. To ...

    DIGIDAY
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    /news-article.aspx?ID=24182418

    AFTER GDPR, U.S. MARKETERS ARE MORE WORRIED ABOUT AUDIENCE TARGETING LIMITATIONS THAN FINES

    Jul 17, 2018

    When the General Data Protection Regulation came into effect on May 25th earlier this year, some marketers specifically those in the U.S. were caught off-guard and were unaware the new regulations would apply to them. As marketers worked to understand what the future of advertising would look like i...

    DIGIDAY
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    /news-article.aspx?ID=24192419

    HOW NETFLIX USES TYPOGRAPHY TO MARKET ORIGINAL SHOWS

    Jul 15, 2018

    Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic logos and super duper websites for our clients, like you, I Netflix and chill. I’ve binged everything from Mad Men to Breaking Bad and House of Cards to Orange is The New Black. T.V. has the ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=25152515

    THE IMPACT OF EMAIL BRANDING WHEN GATHERING INSIGHTFUL DATA

    Jul 13, 2018

    Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per day, but when I counted it, I was invited to provide...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=25122512

    ‘TO SIT DOWN WITH THEM IS VALUABLE’: WITH $3M IN GRANTS AND ADVICE, FACEBOOK FINDS FAVOR FROM LOCAL NEWSPAPERS

    Jul 13, 2018

    Many big publishers have a fraught relationship with Facebook over everything from its dominance over the ad market to a new political and policy, but the platform is drawing praise from local news publishers. Facebook in June wrapped up a three-month-long Local News Subscriptions Accelerator progra...

    DIGIDAY
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    /news-article.aspx?ID=24162416

    ‘STILL NOT A HUGE LEAP’: FACEBOOK’S VIDEO AD BREAKS PROGRAM IS SHOWING SIGNS OF LIFE

    Jul 13, 2018

    Facebook’s mid-roll video ad breaks are beginning to show signs of life, though publishers still need a high volume of views and engagement to generate meaningful revenue from the ad product.Launched last March, the ad breaks program lets publishers make money by serving video ads inside video...

    DIGIDAY
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    /news-article.aspx?ID=24172417

    ‘A POWER PLAY’: FACEBOOK’S CAMBRIDGE ANALYTICA CLEANUP SWEEPS UP MARKETING TECH

    Jul 12, 2018

    Emails started flooding in on March 28. Brands and influencers were locked out of a tool they routinely relied on for years to access their audience data on Instagram. They messaged the platform’s team asking what was wrong. The answer was unclear, at the time. The founder and one of the conce...

    DIGIDAY
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    /news-article.aspx?ID=24152415

    THE RIGHT DATA MANAGEMENT STRATEGY ALLOWS FOR BETTER B2B CAMPAIGN EXECUTION

    Jul 11, 2018

    The delivery of targeted, personalized content has become more prevalent for business-to-business (B2B) marketers and sellers. A thorough understanding of the buying audience is the fundamental backbone of the techniques and tactics many B2Bs want to use today, such as account-based marketing, progr...

    EMARKETER
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    /news-article.aspx?ID=24092409

    $16 PER MONTH STREAMING SERVICE PHILO EXPANDS TO AMAZON FIRE AND APPLE TV

    Jul 10, 2018

    The $16 monthly streaming subscription service, which launched in November 2017 on Roku devices, desktop and web browsers, and iPhones, is now available on Amazon TV and Apple TV, the video service said Tuesday. Philo is also getting a boost of more than $40 million in investment funding, led by AMC...

    USA TODAY
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    /news-article.aspx?ID=24082408

    DATA BREACH AT MEDIA SHARING APP TIMEHOP EXPOSES 21 MILLION USERS

    Jul 09, 2018

    The company is advising users “take additional security precautions” with their cellular providers to avoid porting a process by which hackers can gain control of one’s phone services and use it to get past added security measures on financial accounts and logins. Timehop is curren...

    USA TODAY
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    /news-article.aspx?ID=24042404

    11 MARKETING CAMPAIGNS THAT MADE A SPLASH IN Q2 2018

    Jul 09, 2018

    While headlines this quarter were loaded with reports around Facebook's continued mishandling of user data, stricter privacy regulations in the European Union and growing tensions at otherwise celebratory industry events like Cannes Lions, brands took a lighthearted and creative approach to thei...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=24052405

    4 REASONS WHY CRM IS ESSENTIAL FOR SALES AND MARKETING TEAMS

    Jul 08, 2018

    A smooth-running CRM system is essential for your sales team to hit their targets and help business boom. The numbers don’t lie. According to Hubspot research, 75% of sales managers say that using a CRM helps to drive and increase sales and CRM systems improve customer retention by 27%.Here ar...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=24102410

    HOW HQ TRIVIA IS TRYING TO TURN A VIRAL SENSATION INTO A MEDIA BUSINESS

    Jul 06, 2018

    The HQ trivia obsession spread quickly last fall, with agency employees praying conference calls would get canceled so they could tune in at 3 p.m. each weekday. The free mobile app not only provided a workday distraction, but it also offered a chance to win real money. Now, about eight months into ...

    DIGIDAY
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    /news-article.aspx?ID=24002400

    BRANDS WANTING TO HANDLE MORE MARKETING INTERNALLY FIND STAFFING CHALLENGES

    Jul 05, 2018

    When Bayer began searching for an analytics and programmatic lead for its team of internal strategists in mid-2017, Joshua Palau, VP of digital strategy and platforms at the pharma giant, reviewed 25 applicants, but only three qualified to advance to the interview stage. Hiring is proving to be a ch...

    DIGIDAY
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    /news-article.aspx?ID=23962396

    'MARKETING TODAY': AT THE BRAND MARKETING SUMMIT

    Jul 05, 2018

    This week finds “Marketing Today” on the road again. While at the Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world’s biggest brands to talk about the future of marketing, I took the time to talk to four of the...

    MEDIAPOST
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    /news-article.aspx?ID=23972397

    EUROPEAN MARKETERS BUY MORE INVENTORY FROM PMP’S THAN U.S. MARKETERS PULSE PREMIUM CONTENT

    Jul 05, 2018

    More than 20 percent of European marketers purchase half of their programmatic ads from a PMP.Ninety-three percent of U.S. marketers purchase programmatic inventory from a PMP. Eighty-eight percent of European marketers purchase programmatic inventory from a PMP. Deals through private marketplaces o...

    DIGIDAY
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    /news-article.aspx?ID=23992399

    TRIAL AND ERROR IS NOT APPROPRIATE : FACEBOOK’S ISSUE ADS POLICY SWEEPS UP BRANDS

    Jul 03, 2018

    Facebook’s new political ads policy has drawn scorn from publishers — and now a constituency more near and dear to Facebook is bothered: ad buyers. In the wake of Russian meddling in the 2016 U.S. presidential election, Facebook has taken an extra-cautious approach for political advertis...

    DIGIDAY MEDIA
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    /news-article.aspx?ID=23912391

    US SITES CONTINUE TO BLOCK EUROPEAN VISITORS POST-GDPR

    Jul 02, 2018

    Major U.S. news sites including the Los Angeles Times and the Chicago Tribune are still blocking European visitors more than a month after the enforcement of the General Data Protection Regulation. Chicago Tribune parent Tronc started blocking EU visitors after May 25, when GDPR took effect. The reg...

    DIGIDAY
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    /news-article.aspx?ID=23922392

    NEW OPPORTUNITIES FOR MARKETERS WITH APPLE'S IOS 12 NOTIFICATION CHANGES

    Jul 02, 2018

    Apple recently announced some bold moves at WWDC to make it easier for users to fine-tune their notification experiences. Their continuing focus on empowering users makes it increasingly clear that notifications are an ever-more-essential part of our everyday lives. In iOS 12, Notification Center wi...


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    /news-article.aspx?ID=23882388

    THIS FREE DIGITAL WORKSHOP FROM GOOGLE CAN IMPROVE YOUR DIGITAL MARKETING SKILLS

    Jun 29, 2018

    Google has offered another growth opportunity for anyone who wants to have a better understanding of how digital marketing works. This includes all the entrepreneurs and marketing professionals who want to explore the digital marketing concepts. This program is a part of the Grow with Google initiat...


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    /news-article.aspx?ID=23822382

    UNDERSTANDING THE NOT-SO-GLAMOROUS HIDDEN GEM OF TRAVEL MARKETING

    Jun 28, 2018

    Affiliate marketing is a blind spot for the travel industry. Unlike social media marketing, chatbots, voice-activated technologies and other buzzwords, media rarely pay attention to CPA [cost-per-action] strategies. For neophytes, performance is equal to gambling or adult content; however, in certai...


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    /news-article.aspx?ID=23802380

    B2B TELEMARKETING AIN’T WHAT IT USED TO BE

    Jun 27, 2018

    Sometimes it’s hard to imagine what the world of B2B business development was like 15 years ago. Many may think telemarketing today is much the same as it’s always been. It turns out, however, that the old dog of telemarketing can learn new tricks. While inside sales reps’ central ...


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    /news-article.aspx?ID=23652365

    THESE 10 SITES GET THE MOST FEATURED SNIPPETS

    Jun 26, 2018

    During Pubcon last November, Google’s Gary Illyes, warned that featured snippets would be volatile because Google was actively developing the algorithm. It isn’t uncommon to lose a featured snippet you’ve earned for a certain search query, only to get it back within a 24-hour perio...


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    /news-article.aspx?ID=23642364

    WHAT IS THE BEST WAY TO LEARN SEO?

    Jun 25, 2018

    Learning SEO (Search Engine Optimisation) can be a confusing task: there is no one way to do it. Due to the fast-paced nature of technology, the ins and outs of optimizing your content might also change over time. For this reason, it is important to maintain an open-minded and diverse attitude when ...


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    /news-article.aspx?ID=23612361

    REFERRAL PROGRAM IDEAS FOR STRUCTURING SUCCESSFUL CAMPAIGNS

    Jun 22, 2018

    Gaining new customers for your business can be an expensive challenge, but with these referral program ideas, it doesn’t have to be! Before we jump in, let’s back up and talk about the benefits of referral marketing. According to a study by Nielsen’s Harris Poll Online, the vast ma...


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    /news-article.aspx?ID=23582358

    EMAIL LEADS IN B2B, BUT SEARCH IS COMING UP ON THE INSIDE: STUDY

    Jun 21, 2018

    Email is the top tool for driving leads into the pipeline it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, a study by DemandGen. Websites are used by 60%,and search by 50%. But search grew by almost 10% from last year.


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    /news-article.aspx?ID=23512351

    NATIONAL MEDIA PUBLISHER PIVOTS BUSINESS MODEL TO DELIVER GREATER CUSTOMER VALUE

    Jun 19, 2018

    Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision. Born...


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    /news-article.aspx?ID=23482348

    WPP CO-COO MARK READ RESPONDS TO ALLEGATIONS AGAINST MARTIN SORRELL IN ALL-STAFF MEMO

    Jun 12, 2018

    In a memo sent out to all WPP employees around the world this morning, holding company co-COO and Wunderman chief executive Mark Read struck a tone of mutual respect and reassurance following reports by The Wall Street Journal and The Financial Times that claimed former CEO Martin Sorrell resigned w...


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    /news-article.aspx?ID=23382338

    B2B PRODUCT LAUNCH SECRETS: HOW TO WOW YOUR AUDIENCE

    Jun 12, 2018

    A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have ...


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    /news-article.aspx?ID=23422342

    BEST WAYS TO IMPROVE YOUR SEO AND WHY YOU NEED TO DO IT

    Jun 11, 2018

    In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products, and services or latest promotions. This is where search engine optimization comes (SEO) in. If done rig...


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    /news-article.aspx?ID=23362336

    HELP WANTED: FACEBOOK NEEDS PEOPLE FOR 'NEWS CREDIBILITY'

    Jun 08, 2018

    Facebook has famously had a problem with fake news. Now it’s looking for people to help it do better. For the past couple of weeks, the social media company has been looking for at least two people (one fluent in Spanish) to help it with its “News Credibility Program.” The job post...


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    /news-article.aspx?ID=23332333

    A SIDE-BY-SIDE COMPARISON OF THE DIFFERENT TYPES OF SEARCH ENGINE MARKETING

    Jun 05, 2018

    A detailed, side-by-side comparison of the different types of search engine marketing is shown below. Pay particular attention to the rows labeled “Triggers”, “Timing”, and “Major Influencing Factors”. Pros and Cons are shared with the intent of helping those with...


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    /news-article.aspx?ID=23272327

    HOW TO QUALIFY A LEAD: THE BATTLE-TESTED B2B FRAMEWORK

    Jun 04, 2018

    No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipe...


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    /news-article.aspx?ID=23252325

    B2B PR TRENDS: HOW TO GIVE JOURNALISTS WHAT THEY REALLY WANT

    Jun 03, 2018

    We recently noticed two reports on the state of journalism. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today. Both of these reports shed some light on the state of journalism, with surprising...


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    /news-article.aspx?ID=23242324

    BRAND MARKETING: 4 WAYS BUSINESSES SHOULD BE USING PRESS RELEASES, BUT MANY AREN’T

    May 31, 2018

    Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving....


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    /news-article.aspx?ID=23192319

    DIVING INTO THE NEW SIRIUSDECISIONS DEMAND UNIT WATERFALL

    May 30, 2018

    SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Wat...

    SOURCE
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    /news-article.aspx?ID=35453545

    25 SHOCKING STATS ABOUT DEMAND GEN IN 2018

    May 29, 2018

    When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. But wouldn’t it be nice if you knew some of the research arou...


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    /news-article.aspx?ID=23092309

    HOW TOP DEMAND GENERATION TEAMS INCREASE EFFICIENCY TO MAXIMIZE ROI

    May 29, 2018

    Increasingly, demand generation program success is determined by sales-pipeline or revenue contribution. In fact, according to DemandGen Report’s 2018 Benchmark Survey Report, 28% of B2B marketing organizations have specific revenue-based quotas, a 5% year-over-year increase. Dialing up succes...


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    /news-article.aspx?ID=23102310

    HOW TO CREATE A QUIZ THAT INCREASES EMAIL SIGNUPS

    May 17, 2018

    Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat. In this article, you’ll learn how you can use quizzes to supercharge your lead generation process and grow your email list. Quizzes are a pow...

    EMAIL MARKETING NEWS
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    /news-article.aspx?ID=23042304

    GDPR IS GOOD NEWS FOR EMAIL MARKETERS – REALLY

    May 12, 2018

    For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) — has been heralded in some quart...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=23012301

    MARKET BETTER PRODUCT LAUNCHES WITH SOCIAL MEDIA

    Apr 30, 2018

    Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was even out or what to ...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=22832283

    WHAT YOU NEED TO KNOW ABOUT GROWING YOUR EMAIL LIST IN A POST-GDPR WORLD

    Apr 30, 2018

    What if you woke up one day to a world that no longer made sense? A world where something that you’ve held as rock-solid truth suddenly…isn’t? That’s how a lot of content marketers are going to feel after the EU’s General Data Protection Regulation (GDPR) goes into eff...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=22862286

    HOW TO MAKE AN ENGAGING VIDEO FOR SOCIAL MEDIA

    Apr 30, 2018

    Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. But, if you want to cut through the noise on ...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=22952295

    OPTIMIZING EMAILS FOR THE NEW MOBILE-FIRST INCENTIVE

    Apr 30, 2018

    On 26 March 2018, Google rolled out the first stages of its new mobile-first incentive. This means, from now on, the way their search engines work will forever be changed to favour the mobile user. This change has come about as a result of the rise in mobile users, as in 2016, for the first time in ...

    BUSINESS2COMMUNITY
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    FACEBOOK MARKETING FOR B2B BUSINESSES: EVERYTHING YOU NEED TO KNOW

    Apr 24, 2018

    Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook marketing is a little more of...

    BUSINESS2COMMUNITY
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    MARK ZUCKERBERG ANNOUNCING THAT HE IS SHUTTING DOWN FACEBOOK IS A VIRAL HOAX

    Apr 18, 2018

    Reports that Mark Zuckerberg is closing down Facebook are false. The Facebook CEO did not announce in a video that he is deleting the popular social networking site—rumors that he is shutting down Facebook stemmed from an April Fools’ Day joke. According to Snopes, the fake claim was sha...

    BUSINESS2COMMUNITY
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    HOW TO BUILD A CONTENT MARKETING STRATEGY THAT DELIVERS HOT LEADS

    Apr 16, 2018

    A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own researc...

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    DOES CONTENT MARKETING STILL MATTER FOR YOUR BUSINESS IN 2018?

    Apr 11, 2018

    So much has changed in the past decade. Just ten years ago, iPads didn’t exist, the most popular cell phones still had slide-out keyboards, and mobile-optimized websites were virtually unheard of. The online environment has to be one of the most dramatically different aspects of our culture. W...

    BUSINESS2COMMUNITY
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    5 TIPS FOR ALTERNATIVE SEARCH ENGINE MARKETING

    Apr 10, 2018

    You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be left in the dark. As you ...

    BUSINESS2COMMUNITY
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    FACEBOOK: IT’S COMPLICATED

    Apr 09, 2018

    I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing. For example, I indicated that I was a bird watcher and artist. When I opened my news feed and found an ad for a birding event in my area. I called ...

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    6 MOBILE MARKETING TRENDS YOU NEED TO KNOW ABOUT

    Apr 06, 2018

    The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smartphones as their first – and often onl...

    BUSINESS2COMMUNITY
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    15 BIGGEST EMAIL MARKETING TURNOFFS FOR NEW CUSTOMERS

    Apr 02, 2018

    Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in mind when approaching new customers. There is n...

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    SIRIUSDECISIONS REVEALS WINNERS OF THE 2018 ROI AWARDS

    Mar 30, 2018

    The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partn...

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    MISCONCEPTIONS OF SOCIAL MEDIA MARKETING: 6 MYTHS BUSTED

    Mar 28, 2018

    Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all businesses. It doesn’t cost anything to sign up for an account on the big Social Media Platforms and you aren’t charged to post conte...

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    GOOGLE SURVEYS NOW AVAILABLE IN MORE THAN 50 COUNTRIES

    Mar 28, 2018

    Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries. Originally launched in 2012 as Google Consumer Surveys, the offering is designed to “… put quality market research in the hands of b...

    MARKETINGLAND
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    BREAKING DOWN THE MODERN-DAY CONTENT MARKETING DREAM TEAM

    Mar 23, 2018

    I’m a Chicagoan, so I associate the term “dream team” with the Bulls of the 1990s. But when suiting up for a show on the content marketing court, you need similar collaborative talent as that of Michael Jordan, Scottie Pippen, Phil Jackson, Horace Grant, B.J. Armstrong, Toni Kukoc,...

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    5 METRICS THAT COULD MAKE OR BREAK YOUR NEXT ABM CAMPAIGN

    Mar 22, 2018

    We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy (source). But...

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    IMAGE CACHING IN WEB EMAIL CLIENTS – ALARM FOR YOUR EMAIL METRICS?

    Mar 21, 2018

    Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to gr...

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    HOW TO PARTNER WITH LARGER BRANDS TO GROW YOUR SMALL MARKETING AGENCY

    Mar 17, 2018

    Partnering with a larger company is like having a tall older sibling: they can give you a leg up to reach the treats on those higher shelves. For your business, those treats could be new customers that you’re not normally reaching, new ways of looking at your target market, and drawing on the ...

    BUSINESS2COMMUNITY
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    HOW TO PERSONALIZE EMAILS BASED ON WHAT YOU KNOW

    Mar 14, 2018

    With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how they say goodbye with some well-timed finger guns, and why t...

    BUSINESS2COMMUNITY
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    4 SIMPLE SOCIAL MEDIA MARKETING TIPS FOR NEW BUSINESS OWNERS

    Mar 13, 2018

    For those who don’t have a lot of experience with social media, getting started can feel pretty overwhelming. Especially when there are so many people out there doing it so well. Even after you’ve begun to gain some traction, you can have moments of mind-boggle. We’ve managed to gr...

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    HOW TO IMPROVE CUSTOMER RETENTION THROUGH MARKETING TACTICS

    Mar 07, 2018

    Whether you sell a one time product or a long term service, customer retention needs to be a top priority. After all, you’ve spent tons of time and money to get people to buy your product, why would you throw all of that away? Every customer becomes a valuable asset to your business, either in...

    B2BMARKETINGZONE
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    EMAIL MARKETING CAN BOOST BOTTOM-LINE

    Mar 07, 2018

    The goal of email marketing is to reach prospective customers and move them through the sales process Email also provides the opportunity for your business stay in front of your prospects to help speed up the sales cycle by promoting brand recognition, linking your audience to your website and/or So...

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    B2B TECHNOLOGY MARKETING MATURITY FRAMEWORK: EVALUATE AND ENHANCE YOUR MARKETING EFFECTIVENESS

    Mar 05, 2018

    Marketing technology is very different from any other form of marketing because the product/service involved is complex and rapidly evolving with the ever-changing technology. With longer sales cycle and bigger deal sizes, clients are much more informed and expect customized solutions at low prices....

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=22072207

    STATE OF MARKETING 2018 AND HOW TO REACH TODAY’S OMNICHANNEL CONSUMERS

    Mar 05, 2018

    Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that avera...

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    CRITICAL CONSIDERATIONS FOR A B2B CONTENT MARKETING STRATEGY

    Feb 25, 2018

    Before you put together a content marketing strategy, there are several critical things to consider. In this article, we share the top things to ask yourself and your team before you sit down to draft up a B2B content marketing strategy for your brand. A major mistake firms make when starting up a c...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=22022202

    WHY I JUST MARKED YOUR EMAIL AS SPAM

    Feb 22, 2018

    If you’re a B2B marketer who wants to send me a cold prospecting email, I have this warning for you: I’m going to mark it as spam. If you send that email to other people at my company, they’re going to mark it as spam, too. That could get you and your company shut out of communicat...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=21952195

    DISRUPTION LEADS TO INNOVATION: REINVENTING TRADITIONAL MARKETING FOR THE MOBILE AGE

    Feb 21, 2018

    At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes personal expectations for people ou...

    DEMANDGENREPORT
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    /news-article.aspx?ID=21942194

    B2B DEMAND GENERATION: MARKETERS' FAVORITE TACTICS

    Feb 20, 2018

    B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. The report was based on data from a survey conducted in November and December of 2017 among 160 B...

    MARKETINGPROFS
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    /news-article.aspx?ID=21902190

    THE 4 CRITICAL ROLES OF SOCIAL MEDIA IN DEMAND GENERATION MARKETING

    Feb 19, 2018

    Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing organizations start conversations. In fact, the stud...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=22032203

    INTELLIGENT AGILITY IS THE NEW BLACK FOR TODAY'S CMO

    Feb 16, 2018

    Life as a B2B startup CMO is not for the faint of heart. Markets and circumstances can change in the blink of an eye due to competitive threats, changing macroeconomic environments and windows of opportunity opening and closing. It is critical to develop the ability and agility to see what’s c...

    FORBES
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    /news-article.aspx?ID=21772177

    IS YOUR EMAIL MARKETING PRACTICES GDPR-COMPLIANT?

    Feb 15, 2018

    Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine some light on the benefits of being GDPR-compliant and the steps email marketers need to take in order to be GDPR-compliant.Disclaimer: The information ...

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    /news-article.aspx?ID=21842184

    ACCOUNT-BASED MARKETING TRENDS: TOP CHANNELS, PRIORITIES, AND CHALLENGES

    Feb 13, 2018

    Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. The report was based on data from a survey of 253 marketing influencers (53% work for B2B firms, 28% for B2C firms, and 19...

    MARKETINGPROFS
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    /news-article.aspx?ID=21692169

    HOW A GREAT CONTENT MARKETING AGENCY WILL ONBOARD CUSTOMERS TO NAIL SUCCESS

    Feb 08, 2018

    In part one of Stripped Bare, we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. ...

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    /news-article.aspx?ID=21622162

    TECHNOLOGY-DRIVEN MARKETING TRENDS FOR 2018

    Feb 08, 2018

    I have been looking at technology this week and trying to see how technology will affect our lives in general, and in how to market goods in particular. The developments are mind-boggling, but among the changes that seem to be on the way are: Our mobile phones and tablets are becoming increasingly p...

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    5 STEPS TO CREATE A DATA-DRIVEN CONTENT MARKETING STRATEGY

    Feb 07, 2018

    It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effec...

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    MRP TO SHOWCASE THE CONVERGENCE OF PREDICTIVE ANALYTICS AND ACCOUNT-BASED MARKETING AT 2018 B2B MARKETING EXCHANGE

    Feb 06, 2018

    PHILADELPHIA, Feb. 6, 2018 /PRNewswire/ -- MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total a...

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    TRUSTRADIUS NAMES EVERSTRING A TOP RATED SALES INTELLIGENCE SOFTWARE

    Feb 06, 2018

    EverString, the modern B2B data platform for marketing and sales intelligence, is a 2019 Top Rated Sales Intelligence Software according to TrustRadius, the most trusted research platform for technology buyers. “We’re grateful to our customers for this honor. Their support clearly demons...

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    WHAT ARE THE BEST DEMAND MARKETING CHANNELS FOR 2018?

    Feb 01, 2018

    Demand marketers are drowning in options, including an ever-increasing list of demand generation channels. With all these options vying for a piece of your marketing budget in 2018, it’s critical to remember that not all marketing tactics and channels perform equally. Each has its own strength...

    CUSTOMERTHINK
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    WHAT IT'S LIKE TO WORK AT HUBSPOT, ONE OF THE BEST WORKPLACES OF 2018

    Feb 01, 2018

    HubSpot makes inbound marketing and sales software.The company was rated one of the best workplaces in 2018.HubSpot's culture was strongly influenced by Netflix's.A diehard Justin Timberlake fan, she wanted to follow him on his year-long, nationwide tour. But she also had a full-time job, as...

    BUSINESS INSIDER
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    8 TIPS FOR EFFECTIVE MARKETING AUTOMATION (PART 1)

    Feb 01, 2018

    The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability to connect to your customers and complete sales online means that suddenly your potential customer base goes from the few thousand people near where your business was founded to milli...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21522152

    SALES AND MARKETING ALIGNMENT: WHY YOU NEED TO FIGURE IT OUT

    Feb 01, 2018

    In today’s omnichannel world where potential buyers get lots of product and company information online, it is crucial that sales and marketing are aligned to customer needs. CEB research showed that B2B buyers tend to be over 60% of the way through the sales process before they contact a sales...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21542154

    EVERSTRING UNVEILS MACHINE LEARNING- AND AI-POWERED DATA PLATFORM

    Feb 01, 2018

    EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to make better business decisions.The company stated that the platform combines machine learning and AI to he...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=21552155

    HOW EMOTIONAL MARKETING IN B2B DRIVES CUSTOMERS (EVEN IF YOU THINK IT DOESN'T)

    Jan 31, 2018

    In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative.Though B2B marketers may need a deeper understanding of technology and they may have more limits placed on their creativity, the role emotions play in both B2B ...

    MARKETINGPROFS
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    /news-article.aspx?ID=21482148

    SUPER BOWL ADVERTISING: WHY B2B BRANDS ARE BETTER OFF INVESTING ELSEWHERE

    Jan 31, 2018

    With the dramatic fracturing of the advertising market, it’s no wonder a 30-second Super Bowl ad sells for more than $5 million. Or that they’re virtually sold out, despite that eye-popping price. There are simply few other opportunities to reach such a target-rich audience at a similar ...

    CMSWIRE
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    /news-article.aspx?ID=21502150

    SAP AMERICA ACQUIRES CALLIDUSCLOUD FOR $2.4 BILLION

    Jan 30, 2018

    SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximately $2.4 billion.The acquisition will give SAP immediate leadership in the “Lead-to-Money” space, which includes sales performance management (SPM...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=21432143

    METADATA JOINS THE MARKETO® ACCELERATE PARTNER ECOSYSTEM

    Jan 30, 2018

    Metadata (http://www.metadata.io), the patented platform for closed-loop account based marketing, announced it has joined the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform™ to enabl...

    PR NEWSWIRE
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    /news-article.aspx?ID=21442144

    TOP 5 B2B MARKETING PRIORITIES FOR 2018

    Jan 30, 2018

    Have you ever gone to the gym in January and noticed how crowded the place is? The one piece of equipment that you always use is now occupied by, gulp, a newcomer. Flash forward to February and you feel like you’re in a sci-fi movie where the Earth’s population has disappeared and you&rs...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21452145

    EVERSTRING LAUNCHES NEXT GENERATION DATA PLATFORM FOR SALES, MARKETING AND OPERATIONS

    Jan 30, 2018

    EverString, the leading marketing and sales intelligence software company, today launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. The platform is designed to give B2B sales, marketing, operations, ...

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    HOW TO DEVELOP A MARKETING STRATEGY

    Jan 29, 2018

    Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to ...

    BUSINESS 2 COMMUNITY
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    7 BRANDS THAT ARE TURNING EVERYDAY REPORTING INTO GENIUS CONTENT MARKETING

    Jan 29, 2018

    Strong reporting is an incredibly valuable communication tool—no matter your industry. It helps you distill information and present it effectively, and it provides the transparency that supports a happier company culture.But reporting can serve an important purpose beyond communicating with yo...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21382138

    ABM: BALANCING TECHNOLOGY AND A HUMAN TOUCH TO MAXIMIZE SALES SUCCESS

    Jan 25, 2018

    Warm handshakes, face-to-face conversations, and eye contact have been important pieces of the sales process for as long as sales has existed. And even though those human touches are still important, they have been replaced by technology in a lot of ways, particularly in the early steps of the lengt...

    MARKETINGPROFS
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    /news-article.aspx?ID=21332133

    HOW ABM STACKS THE DECK AGAINST HUSTLE

    Jan 25, 2018

    Until about a year ago, the established doctrine in sales was pretty clear. It was all about “hustle”. More emails, more voicemails, more cold outreach. At first, when buyers didn’t know that it was all automated, it worked. However as buyers quickly realized that the “did yo...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21342134

    STUDY: AUDIENCE-CENTRIC MARKETING MOST IMPACTFUL FOR EACH BUYING SCENARIO

    Jan 25, 2018

    New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has a positive impact no matter the buying scenario — an individual, a consensus or a...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=21352135

    BEN DAVIS: WELCOME TO B2B AI – BORING, BUT EFFECTIVE

    Jan 24, 2018

    I have written a number of articles about machine learning recently for Marketing Week and Econsultancy. The current ‘AI summer’ is of course generating a lot of column inches in the mainstream media, too.This interest is fuelled by consumer tech – if you were to play word associat...

    MARKETING WEEK
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    /news-article.aspx?ID=21262126

    3 TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

    Jan 24, 2018

    Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you.You want to have a business base that is interested, engaged, and in love with you and your work. Once you’ve got that, it’s real...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21272127

    9 UNDENIABLE ADVANTAGES OF HIRING A LEAD GENERATION AGENCY

    Jan 24, 2018

    Lead generation is at the core of any successful marketing strategy—it is the job of the marketing team to drive demand and interest that ultimately results in customers. A lot of marketers face internal obstacles that keep them from being as successful as possible when trying to generate lead...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21282128

    THE BEST MARKETING TOOLS TO EMPOWER DEMAND GENERATION TEAMS IN 2018

    Jan 24, 2018

    In 2011, only 150 companies identified as martech vendors. By mid-2017, MarTech Today reported the number had jumped to 4,891. Almost five thousand vendors now offer software and tools for marketing automation, CRM, lead generation, and many other processes and tactics.Fast forward to 2018, and the ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21302130

    HOW TO DO CONTENT MARKETING FOR THE SOLOPRENEUR

    Jan 23, 2018

    I just Googled “content marketing,” and I got more than 77 million returns. That’s a heck of a lot of content about content — enough to make a lot of “it’s just me” businesses decide to put it off until next year…or maybe never.It’s no wonder th...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21182118

    WHAT IS YOUR CONTENT STRATEGY?

    Jan 23, 2018

    Content, content, content; that’s all we seem to hear about these days. You are bound to be asked things like “what kind of content do you get the most out of” or “how much content do you produce each month” or “where do you get your ideas for all your content&rdq...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21192119

    MINTIGO LAUNCHES PREDICTIVE AUDIENCES: AI-EMPOWERED ABM FOR MARKETO

    Jan 22, 2018

    Mintigo, the leader of predictive marketing and sales technology, today announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return fro...

    PR NEWSWIRE
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    /news-article.aspx?ID=21172117

    WHAT ARE YOUR B2B CONTENT MARKETING PLANS FOR 2018?

    Jan 16, 2018

    The New Year is a great time to take stock of your current B2B content activities and look at what has worked for you, and what maybe didn’t deliver for you in 2017.It’s easy to get caught up in the latest trends around content, so taking a bit of time at the beginning of the year to rev...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21152115

    WHY B2B TECH NEEDS SOCIAL MEDIA

    Jan 12, 2018

    Every single company in America needs to be on social media. Whether to offer thought leadership or appear more relevant in search, there’s no question (or argument) how important social media is for business today. The question still begs though, if it’s critical for B2B technology comp...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21032103

    THINK TWICE ABOUT AUTOMATING YOUR MARKETING

    Jan 12, 2018

    I first used a marketing automation platform 10 years ago. We all loved the potential of those new systems back then: We’d build large databases of the names of potential customers and use marketing automation to nurture them along until they were ready to buy.We’d segment by industry or...

    CMSWIRE
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    /news-article.aspx?ID=21042104

    SOURCEMEDIA PROVIDES NEW INTENT DATA PRODUCT

    Jan 12, 2018

    SourceMedia is offering a new account-based marketing product called SourceSelect+, to help companies identify prospects who are in-market for their products.The new solution analyzes and reports intent data, including a user’s content consumption and frequency across the web. Presumably, that...

    MEDIAPOST
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    /news-article.aspx?ID=21052105

    WHY DIFFERENTIATION IS CRUCIAL FOR B2B CONTENT MARKETERS IN 2018

    Jan 12, 2018

    Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow.Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=21072107

    EMAIL A TOP CHANNEL IN ACCOUNT-BASED MARKETING, STUDY SAYS

    Jan 11, 2018

    Email is one of the most effective channels in account-based marketing (ABM), and it’s easy to use, according to a January survey from Ascend2. But it has to fit into the broader alignment of sales and marketing.Ascend2, a provider of research-based marketing, surveyed 253 executives, 53% in B...

    MEDIAPOST
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    /news-article.aspx?ID=20962096

    MUST-HAVE TOOLS & TACTICS: B2B MARKETERS SHARE THE SOLUTIONS & STRATEGIES THEY ARE PRIORITIZING FOR 2018

    Jan 10, 2018

    Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers?We asked 10 top practitioners what their must-have tactics and tools were for 2018. The responses...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=20972097

    SEGMENTATION MODELS ARE OUTDATED: HOW TO UPDATE YOUR MARKETING SEGMENTATION PRACTICES

    Jan 10, 2018

    The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable margin but also ignored the demographic, racial, and geographic segments that predicted a different ...

    MARKETINGPROFS
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    /news-article.aspx?ID=20982098

    4 MARKETING AUTOMATION TRENDS TO WATCH IN 2018

    Jan 08, 2018

    According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to increase in the years to come as more companies begin embracing marketing automation and the tools become more sophisticated.Thanks to products from compani...

    CMSWIRE
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    /news-article.aspx?ID=20942094

    B2B MARKETING IN 2018: IT’S TIME TO GO BACK TO THE BASICS

    Jan 05, 2018

    I love reading over everyone’s predictions for the New Year. Especially as it relates to marketing.But most of the predictions seem to be around marketing tactics – where you should allocate your budgets to reach more customers, how to create more website traffic, etc. And while these tr...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20952095

    MADISON LOGIC INTEGRATES ABM PLATFORM WITH MARKETO

    Jan 05, 2018

    Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation.The partnership aims to allow both Marketo and Madi...

    DEMAND GEN REPORTDEMAND GEN REPORT
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    /news-article.aspx?ID=21102110

    SALES ACCELERATION SOFTWARE QSTREAM APPOINTS NEW CEO

    Jan 04, 2018

    Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board.Lanchantin has more than 30 years of experience leading global sales, services and customer success organizat...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=21112111

    HOW TO FOCUS YOUR ACCOUNT BASED MARKETING PROGRAM IN 2018

    Jan 04, 2018

    When the term account-based marketing first started being bandied about in the Sales and Marketing world it was easy to be skeptical. If you had a nickel for every time a new buzzword came and went in this industry you’d have a whole lot of Thomas Jeffersons rolling around in your comically ov...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20892089

    MADISON LOGIC BECOMES BIDIRECTIONAL WITH MARKETING AUTOMATION BY INTEGRATING WITH MARKETO

    Jan 04, 2018

    New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and marketers’ first-party data — and then uses those signals for the targeting of ads or content to their interests.For instance, two people fro...

    MARTECH
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    /news-article.aspx?ID=20902090

    TERMINUS ADDS MARKETING ANALYTICS, MULTI TOUCH ATTRIBUTION WITH BRIGHTFUNNEL ACQUISITION

    Jan 03, 2018

    Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the acquisition, Terminus aims to build a platform for executing and measuring go-to-market initiatives, whether they ar...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=21122112

    ACCOUNT-BASED MARKETING LEADER TERMINUS ACQUIRES BRIGHTFUNNEL

    Jan 03, 2018

    Terminus, the leader of the account-based marketing (ABM) movement, today announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create,...

    BUSINESS WIRE
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    /news-article.aspx?ID=20882088

    THE STATE OF B2B PROGRAMMATIC ADVERTISING

    Jan 02, 2018

    Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.The report was based on data from a survey conducted in September and October 2017 among 164 B2B marketers.Some 63% of respondents say their firm is cur...

    MARKETINGPROFS
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    /news-article.aspx?ID=20842084

    3 KEY FINDING FROM THE FRONTLINES OF ABM

    Dec 29, 2017

    The drumbeat for Account Based Marketing is getting louder and louder. As we march into 2018, top experts predict more of the same. The whispers are turning to roars and spreading like ripples across a pond. Though it may have been there all along, many of the smartest companies are beginning to joi...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20772077

    2017: THE YEAR IN B2B MARKETING INNOVATION

    Dec 26, 2017

    For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing an...

    MARTECH TODAY
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    /news-article.aspx?ID=20812081

    KICKFIRE UNVEILS NEW MARKETO INTEGRATIONS TO BRING ACCOUNT-BASED INTELLIGENCE INTO B2B AUTOMATION

    Dec 22, 2017

    KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo environment, enabling users to ...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=20792079

    6 WAYS A CONTENT STRATEGY MAKES YOU LESS CRAZY AND MORE EFFECTIVE

    Dec 21, 2017

    Content marketing has proven to be an effective part of a brand’s marketing mix, but doing it well requires more than creating content and putting it out there. It’s not about churning out a few infographics and hoping for the best. The secret to good content marketing is good storytelli...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20722072

    B2B MARKETING IS GOING THROUGH A TECHNOLOGICAL REVOLUTION AND CMOS ARE READY TO INVEST

    Dec 21, 2017

    Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technologic...

    ADWEEK
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    /news-article.aspx?ID=20742074

    INTERNET OF THINGS IN THE SUPERCOOL GAME OF B2B MARKETING

    Dec 21, 2017

    The way of business has always been changing according to time & technology. Marketers who are an integral part of the business process adapt the changes in their own way to stay ahead of the competitors. Businesses which were earlier run on word of mouth advertising adopted the technology of pr...

    CUSTOMERTHINK
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    /news-article.aspx?ID=20752075

    THE IMPORTANCE OF STORYTELLING IN B2B CONTENT MARKETING

    Dec 21, 2017

    Imagine what a trip to Mars would be like: How would you get there? What would the planet actually look like? Does it make you afraid?Aerospace company Lockheed Martin addressed these questions in a video they produced called The Field Trip To Mars. A group of school children boarded a bus with the ...

    TECHTARGET
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    /news-article.aspx?ID=20762076

    DENTSU AEGIS ACQUIRES B2B SHOP DWA, ALIGNS IT WITH MERKLE

    Dec 20, 2017

    Dentsu Aegis Network has acquired San Francisco-based B2B digital media and marketing agency DWA. Terms weren’t disclosed. The newly acquired agency will be aligned with DAN’s data-driven marketing shop Merkle to help boost its B2B capabilities. It will be branded “DWA, a Merkle co...

    MEDIAPOST
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    /news-article.aspx?ID=20652065

    THE 2018 TRENDS MARKETING EXECUTIVES FEEL LEAST PREPARED FOR

    Dec 20, 2017

    Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.The report was based on data from a survey of 500 marketing executives (29% work for B2B firms, 14% work for B2...

    MARKETINGPROFS
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    /news-article.aspx?ID=20662066

    SIGSTR JOINS MARKETO® INNOVATE PARTNER ECOSYSTEM TO ENHANCE CONTENT FOR ACCOUNT-BASED MARKETING CAMPAIGNS

    Dec 20, 2017

    Sigstr, a SaaS platform for employee email signature marketing, has joined the Marketo Innovate partner ecosystem, providing marketers with the ability to deploy dynamic email signature campaigns that integrate seamlessly with Marketo landing pages and lists, enhancing account-based marketing (ABM) ...

    BUSINESS WIRE
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    /news-article.aspx?ID=20672067

    ‘ALWAYS ON’ IS AT THE HEART OF EVERY ABM STRATEGY — HERE’S WHY

    Dec 20, 2017

    For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall ...

    MARTECH TODAY
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    /news-article.aspx?ID=20682068

    CHIEF MARKETING OFFICERS SHARE STRATEGIES FOR 2018

    Dec 20, 2017

    It's been a turbulent year for marketers, with disruption, security and customer data issues along with a myriad of other distractions and 2018 doesn't appear to be any less frenzied. Keeping your eyes on the prize has become more and more challenging and where you invest your organization&#...

    CMSWIRE
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    /news-article.aspx?ID=20692069

    KICKFIRE CUSTOMER, IDIO LTD., GENERATES 879% INCREASE IN TARGET ACCOUNT IDENTIFICATION WITH IP-ADDRESS-TO-COMPANY API

    Dec 19, 2017

    Today, KickFire, the leader in IP address intelligence and company identification, announced that their customer, Idio, reported an 879% increase in target account identification throughout its Content Intelligence Platform. Idio identifies patterns in client content consumption to provide prescript...

    PR WEB
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    /news-article.aspx?ID=20622062

    THE PEDOWITZ GROUP (TPG) LEADS SLMA’S TOP 40 MOST INSPIRING LEADERS; FOUR TPG EXECUTIVES WIN AWARDS IN FOUR SALES LEAD MANAGEMENT CATEGORIES

    Dec 19, 2017

    Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announces four key executives have been named 2017 Top 40 Most Inspiring Leaders in Sales Lead Management. TPG winners include: Debbie Qaqish, Chief Strategy Officer; Kevin Joyce, CMO and VP of Strategy; Pamela Muldoon, Revenue Mark...

    PR WEB
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    /news-article.aspx?ID=20632063

    INFLOWING LAUNCHES NEW WORDPRESS PLUGIN THAT OPENS UP ACCOUNT-BASED MARKETING TO SMB AND MIDMARKET

    Dec 19, 2017

    Leading account-based marketing agency launches new tool to make web personalisation simple, easy and affordable.United Kingdom (PRUnderground) December 19th, 2017.Inflowing today announces the launch of ABM for WP, a plugin for WordPress that gives businesses of all sizes the ability to personalise...

    PR WEB
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    /news-article.aspx?ID=20642064

    GET YOUR MARKETING STRATEGY ORGANIZED WITH THESE 4 TOOLS

    Dec 18, 2017

    Posting the right content takes planning and analytics in order to reach your target market. Thankfully there are great resources available that will gather data and schedule your posts and tweets. Would you like to streamline your marketing efforts? Take advantage of these tools, and let me know ho...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20562056

    WHY MARKETING SHOULD BE RUNNING ABM CAMPAIGNS

    Dec 18, 2017

    Over the past year, ABM has been all the buzz for B2B marketing strategies. The main driver behind the popularity of ABM is the providers of ABM technology platforms. However, there is value behind the buzz as B2B firms are starting to see the ROI of well-executed ABM campaigns. Here, we take a look...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20572057

    DAMIAN MADDEN JOINS SELLING SIMPLIFIED AS VP SALES - EMEA

    Dec 18, 2017

    Selling Simplified, a global leader in B2B demand generation, announced today the strategic appointment of Damian Madden as VP Sales – EMEA to further strengthen its global management team and accelerate revenue growth throughout the region.Selling Simplified is experiencing explosive growth w...

    PR NEWSWIRE
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    /news-article.aspx?ID=20582058

    HOW TO TURN YOUR TRADITIONAL MARKETING INTO ABM

    Dec 18, 2017

    By now most B2B marketers know why Account Based Marketing is good for their business, but now the question on most marketers lips is, “How do I execute an ABM campaign, exactly?”And this is understandable. Most blog posts and whitepapers on the subject of how to execute an ABM campaign ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20592059

    YESLER PARTNERS WITH FUNNELWISE TO DELIVER B2B MARKETING REVENUE ANALYTICS

    Dec 15, 2017

    Yesler, a full-service B2B marketing agency, announced today that it has partnered with FunnelWise®, a SaaS solution that delivers unique insights into an organization’s revenue-driving activities.Marketing and sales teams face increased pressure to generate demand and exceed revenue goals...

    PRWEB
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    /news-article.aspx?ID=20552055

    MARKETO® ACCELERATE ECOSYSTEM EXPANDS WITH THE ADDITION OF EIGHT PARTNERS

    Dec 14, 2017

    Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the addition of several new partners to the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. This latest group of partners – Allocadia, Madison Logic, Met...

    BUSINESS INSIDER
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    /news-article.aspx?ID=20452045

    4 MARKETING TACTICS TO TRY IN 2018

    Dec 14, 2017

    When it comes to marketing tactics, sometimes you have to experiment with many of them before you figure out what works best for your business. This means you’ll have to be willing to spend some time (and maybe money) on determining what works and what doesn’t.The good news is once you&r...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20462046

    5 BASIC B2B MARKETING TACTICS THAT DELIVER BIG RESULTS

    Dec 14, 2017

    I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if...

    CMSWIRE
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    /news-article.aspx?ID=20472047

    ARE YOU DECIDING ON A MARKETING AUTOMATION PLATFORM?

    Dec 14, 2017

    MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software. It addresses these questions:What factors are driving the...

    MARKETING LAND
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    /news-article.aspx?ID=20512051

    B2B MARKETERS STEP UP LOCALIZATION INITIATIVES TO SUPPORT GLOBAL EXPANSION

    Dec 13, 2017

    The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content. Therefore, progressive B2B compani...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=20362036

    BOP DESIGN ANNOUNCES PREDICTIONS FOR 2018 B2B MARKETING TRENDS

    Dec 13, 2017

    Bop Design, a B2B marketing agency, recently released an article predicting the hottest web design and marketing trends for 2018, and also looks back at trends over the past year. The agency polled their creative, technical, and content teams to determine what trends are on the rise and what trends ...

    PR NEWSWIRE
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    /news-article.aspx?ID=20372037

    FIVE WAYS ARTIFICIAL INTELLIGENCE IS TRANSFORMING B2B MARKETING

    Dec 13, 2017

    Over the last few years, B2B marketers have begun turning to artificial intelligence (AI) to improve the effectiveness of their campaigns and accelerate business growth. Research shows that 80% of B2B marketing executives believe that AI will revolutionize the field in the next five years. However, ...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=20382038

    WILLIAM STEELE RETIRES FROM TRUEBLUE BOARD OF DIRECTORS AFTER 17 YEARS OF SERVICE

    Dec 13, 2017

    TrueBlue, Inc. (NYSE: TBI) announced today that William Steele is retiring from the company’s board of directors effective Dec. 31, 2017.Steele has served on TrueBlue’s board since 2001 and was Chairman of the Corporate Governance and Nominating Committee and Lead Independent Director un...

    BUSINESS WIRE
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    /news-article.aspx?ID=20392039

    CONSENSUS' BUYER ENABLEMENT TECHNOLOGY RECOGNIZED AS TOP B2B MARKETING TOOL FOR 2017

    Dec 12, 2017

    Consensus, an enterprise SaaS (software-as-a-service) startup that drives B2B sales through Buyer Enablement, has been recognized as one of the Top Marketing Tools of 2017 by Smart Selling Tools."We're honored to be listed as one of the leading marketing tools for 2017," said founder G...

    PR NEWSWIRE
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    /news-article.aspx?ID=20302030

    3 ELEMENTS EVERY B2B DEMAND GENERATION STRATEGY MUST HAVE

    Dec 12, 2017

    With B2B buyers nearly 60 percent through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading B2B firms are increasingly realizing the value of having an effective marketing and demand generation strate...

    CRM MAGAZINE
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    /news-article.aspx?ID=20312031

    AZALEAD OPENS US OFFICE, HIRES INDUSTRY VETERAN AS HEAD OF SALES TO EXPAND MARKET FOR INNOVATIVE ABM PLATFORMSALES

    Dec 12, 2017

    Azalead, the international technology leader in account-based marketing, announced today the opening of a US sales and support office, and hired an industry sales veteran, Walter Sharp, to run its sales operations in this region. Sharp will join a rapidly expanding team already based in the US, and ...

    BUSINESS INSIDER
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    /news-article.aspx?ID=20322032

    5 STRATEGIES TO OPTIMIZE YOUR LEAD GENERATION

    Dec 12, 2017

    How do you optimize your lead generation efforts? In every industry, from B2B to B2C, the answer to this question is becoming increasingly crucial. Particularly for businesses with long buyer’s journey, getting leads into the funnel is a prerequisite to effective, targeted, marketing and nurtu...

    THE HUFFINGTON POST
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    /news-article.aspx?ID=20332033

    3 IMPORTANT SEARCH ENGINES TO LEVERAGE FOR CONTENT MARKETING

    Dec 12, 2017

    If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.When we talk about search engine optimization, most people think of Google. However, when we think of it from a content ma...

    MARKETING LAND
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    /news-article.aspx?ID=20342034

    DON’T FORGET THESE KEY PARTS OF YOUR ACCOUNT BASED CONTENT STRATEGY

    Dec 11, 2017

    Content marketing has transformed B2B by letting marketers initiate conversations and develop relationships earlier in the buying process. Today, content marketing meets content selling.Content selling gives salespeople the ability to deliver the right content at the right time for each contact, add...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20222022

    JESSICA STAFFORD NAMED SENIOR VICE PRESIDENT AND GENERAL MANAGER FOR AUTOTRADER

    Dec 11, 2017

    Cox Automotive names Jessica Stafford, senior vice president and general manager of Autotrader, effective today. Stafford will lead the business and work cross-functionally across product, sales, marketing and operations."With more than 10 years of experience leading the marketing team, Jessica...

    BUSINESS INSIDER
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    /news-article.aspx?ID=20242024

    CONTENT TO SALES: THE 4 ESSENTIAL PILLARS OF CONTENT MARKETING

    Dec 11, 2017

    Everyone is doing content marketing these days. Some 80% of respondents say they are doing content marketing according to 2017 survey data.Yet I worry about some of the efforts I’ve seen or heard about. This is because they are missing some of the essential pillars you must have to grow the pr...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20262026

    TRYING TO USE CONTENT MARKETING TO SNEAK YOUR WAY ONTO SANTA’S NICE LIST?

    Dec 11, 2017

    When I started this post, I intended to write about how important it is to make sure your content marketing efforts don’t reveal that, deep down in your corporate heart, you secretly think your customers may be stupid. And then I realized that might come across as hypocritical since I’ve...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20272027

    LEAD LIAISON ADDS SALES ENABLEMENT TO BOLSTER ACCOUNT-BASED MARKETING AND SALES PROSPECTING

    Dec 11, 2017

    Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®.This development is a result of years of industry research and collecting feedback from clients and pa...

    PR NEWSWIRE
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    /news-article.aspx?ID=20172017

    HOW CONTENT MARKETING PLAYS INTO SEO (AND VICE VERSA)

    Dec 10, 2017

    Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found ...

    THE HUFFINGTON POST
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    /news-article.aspx?ID=20192019

    HOW TO INCREASE DATABASE INTEGRITY TO CRUSH YOUR 2018 TARGETS

    Dec 08, 2017

    As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes wit...

    MARTECH TODAY
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    /news-article.aspx?ID=20162016

    THE SECRET TO SUCCESSFUL CONTENT-MARKETING IN 2018 IS HAVING A STRATEGY, SO GET ONE

    Dec 07, 2017

    With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It's time to identify which parts of your old strategy worked and which ones you'll need to throw out. Also, are there any new techniques to replace them with?Acc...

    ENTREPRENEUR
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    /news-article.aspx?ID=20112011

    4 WAYS TO EXPAND YOUR B2B SERVICES BEYOND YOUR LOCAL MARKET

    Dec 07, 2017

    There's a common plateau that B2B service providers run into. You've built up a solid client base in your local market, but your profits have leveled off. To continue growing your business, you'll need to expand beyond local clients.Growing your client base probably won't happen over...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20122012

    MARIA PERGOLINO JOINS ANAPLAN AS CHIEF MARKETING OFFICER

    Dec 07, 2017

    Anaplan, a leading platform provider driving a new age of connected planning, announced today the appointment of Maria Pergolino as Chief Marketing Officer. Pergolino is a proven marketing leader known for building world-class teams that drive growth, product differentiation, and category developmen...

    PR NEWSWIRE
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    /news-article.aspx?ID=20132013

    SMARTBUG MEDIA ADDS INFOSEC MARKETING VETERAN KEN MAFLI TO AWARD-WINNING CONSULTING TEAM

    Dec 07, 2017

    SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of Ken Mafli as Marketing...

    BUSINESS INSIDER
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    /news-article.aspx?ID=20142014

    THE NEXT WAVE OF ABM: A BLENDED APPROACH

    Dec 06, 2017

    Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA.In the past few years, Account-Based Mark...

    MARTECH
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    /news-article.aspx?ID=20022002

    INFORMA ENGAGE IDENTIFIES THE 3 TOP AREAS TO WATCH AND THE KEY B2B MARKETING TRENDS IN 2018

    Dec 06, 2017

    Informa Engage, the global leader in marketing services, releases a new "B2B Marketing Trends Report," which examines the key trends, challenges and priorities facing B2B marketers in 11 high-growth markets. Click here to download the report.Results show that marketers' priorities diff...

    PR NEWSWIRE
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    /news-article.aspx?ID=20042004

    13 DEMAND GENERATION STATISTICS THAT WILL BLOW YOUR MIND

    Dec 06, 2017

    Demand generation is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of strategical flux.One of the best ways to get a view of the cur...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20062006

    ZILLIANT PARTNERS WITH INTEGRATED COMMERCIAL EXCELLENCE (ICE™) TO DELIVER ARTIFICIAL INTELLIGENCE

    Dec 05, 2017

    Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships, today announced a strategic partnership with Integrated Commercial Excellence (ICE™), a consultancy firm headquartered in The Netherlands."ICE is committed to helping B2B organizat...

    PR NEWSWIRE
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    /news-article.aspx?ID=19951995

    THE BENEFITS OF E-COMMERCE FOR B2B FIRMS

    Dec 05, 2017

    Most B2B decision-makers (89%) expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for CPG, manufacturing, and software firms.Some 59% of B2B de...

    MARKETINGPROFS
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    /news-article.aspx?ID=19961996

    VIDYARD EXPANDS LEADING VIDEO PLATFORM TO HELP MARKETERS GENERATE MORE LEADS WITH VIDEO

    Dec 05, 2017

    Vidyard, the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard hel...

    MARKETWIRED
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    /news-article.aspx?ID=19971997

    THIS YEAR, TACKLE THESE 3 DEMAND GENERATION PRIORITIES FIRST

    Dec 05, 2017

    After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand gen...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=19991999

    HOW CONTENT MARKETING DRIVES MORE REVENUE FOR YOUR BRAND

    Dec 05, 2017

    You know content marketing is important. You know you should do it, but what exactly is your business getting out of it? People can tell you all about content marketing and how to go about doing it, but few get around to describing the return on investment. That’s what content marketing is&hel...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=20002000

    HOW TO USE VIDEO CROWDSOURCING TO SUPERCHARGE CONTENT MARKETING

    Dec 05, 2017

    Content marketers do not use enough video. Even though it is the most powerful marketing medium, video has traditionally been too expensive, complex and time-consuming for marketers. As a result they haven’t been able to use it as much as they would like.Crowdsourcing your video harnesses a dy...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=20012001

    HUMAN TO HUMAN: THE END OF B2B/C MARKETING

    Dec 04, 2017

    When I first began my career, I’d hear people say things like “business is business,” which they would use as an excuse for treating people badly. Today, more people are realizing that business is actually just people, which completely shifts the paradigm. Your approach should shif...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=19891989

    HOW TO DO CONTENT MARKETING RIGHT

    Dec 04, 2017

    If you are not hearing about content marketing, you should be.If you are, much of it is probably wrong because just like social media, it’s effective use is determined by one’s understanding of it.The difference between social media and content marketing is that content marketing is a pr...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=19901990

    CONTENT MARKETING TIPS IN THE AGE OF NON-EXISTENT ATTENTION SPANS

    Dec 04, 2017

    By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.Hopefully, by now, you realize that this is fake news and has actually been debunked. However,...

    BUSINESS 2 COMMUNITY
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    FIVE EFFECTIVE LINKEDIN STRATEGIES FOR B2B MARKETING: MAGNIFICENT MARKETING PRESENTS A NEW WEBINAR

    Dec 04, 2017

    LinkedIn is the most effective social-media platform for corporate storytelling and, when used effectively, can be a very effective marketing tool for businesses. Magnificent Marketing has teamed up with LinkedIn power connector and expert Chuck Hester to present a new webinar featuring tips for how...

    PR WEB
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    TIPS FOR CREATING MARKETING BUDGETS THAT GET APPROVED

    Dec 03, 2017

    Each year marketing budgets are prepared and presented. And each year most marketing teams are frustrated because they usually take a budget hit or do not receive the budget amounts (people and or dollars) requested. To avoid some or all of these outcomes, follow these tips for preparing, presenting...

    BUSINESS 2 COMMUNITY
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    B2B SALES LEADERS: TRY THESE SECRET PLAYS TO ACHIEVE GROWTH TARGETS

    Dec 01, 2017

    B2B sales people are competitive by nature and, as B2B sales leaders, we are responsible for coaching those competitors. Yet, coaching a team that delivers flawless execution with outstanding results can seem as elusive as the World Series Championship was to the Houston Astros in 2013 when they wra...

    BUSINESS 2 COMMUNITY
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    INBOUND VS OUTBOUND: WHAT YOU NEED TO KNOW

    Dec 01, 2017

    Is your marketing strategy headed down a dead-end street?We all have that one friend whose stories never seem to end, that one person that we want to hang out with every once in awhile, but always regret it afterwards. Remember the feeling of being stuck in an infinite loop of their monologues? By t...

    BUSINESS 2 COMMUNITY
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    SIX B2B SALES TOOLS TO HELP YOU FINISH THE YEAR STRONG

    Dec 01, 2017

    With the year quickly coming to a close, many companies are looking for ways to ramp up their sales efforts to hit or exceed their projected numbers for the year. December can often be a slow time for sales, however, because most business-to-business (B2B) companies don't understand how to prior...

    MARKETINGPROFS
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    INCREASE YOUR B2B REVENUE BY ALIGNING YOUR SALES & MARKETING

    Dec 01, 2017

    I’ve spoken about this in the past in my vlogs and blogs, but I can’t emphasize enough how the alignment of your sales and marketing teams is a must for any business. Now, I know your business will have set methods of working and any change is always met with resistance but this shouldn&...

    BUSINESS 2 COMMUNITY
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    WHICH MARKETING MESSAGES SWAY THE B2B TECH BUYER’S DECISION?

    Nov 30, 2017

    The “U.S. Technology Marketing Report,” developed and commissioned by LAVIDGE, reveals how technology buyers respond to marketing aimed at winning their investment dollars. Among the key findings: 40 percent of decision-makers prefer face-to-face meetings with vendors when considering pu...

    BUSINESS WIRE
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    /news-article.aspx?ID=19801980

    7 B2B MARKETING TRENDS TO WATCH IN 2018

    Nov 30, 2017

    As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstr...

    BUSINESS 2 COMMUNITY
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    HOW TO HIRE A DIRECTOR OF ABM: TIPS FOR CONFIDENTLY MAKING THIS CRITICAL HIRE

    Nov 28, 2017

    Great companies are built with great people. If you look back in history at leaders of the most iconic brands, they will tell you the same thing:“The competition to hire the best will increase in the years ahead. Companies that give extra flexibility to their employees will have the edge in th...

    BUSINESS 2 COMMUNITY
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    SMARTBUG MEDIA HIRES MARKETING DIRECTOR TO FURTHER CAPITALIZE ON GROWTH

    Nov 28, 2017

    SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of Nicki Kamau as Marketing Di...

    PR NEWSWIRE
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    15 TIPS TO IMPROVE YOUR B2B MARKETING AUTOMATION

    Nov 27, 2017

    There’s a reason why so many B2B companies have implemented marketing automation software or are in the process of doing so: marketing automation helps measure results and create marketing strategies that are highly personalized and effective in transforming leads into sales.If you are new to ...

    BUSINESS 2 COMMUNITY
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    ENGAGING GENERATION Z: MARKETING TO A NEW BRAND OF CONSUMER

    Nov 27, 2017

    Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.That’s a lot of emerging shoppers. It won’t be long before understanding the Gen-Z perspective will be a key to marketi...

    ADWEEK
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    B2B MARKETERS LEVERAGING MACHINE LEARNING FOR 1:1 PERSONALIZATION

    Nov 27, 2017

    Marketing automation has gone mobile. MuseWorx, a platform provider for on-demand marketing automation and brand asset management, recently launched MuseWorx Mobile.The company claims to be the first mobile marketing operating system, enabling all stakeholders in the marketing supply chain to track ...

    DEMAND GEN REPORT
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    SHELL ON OVERCOMING THE B2B CHALLENGES OF GDPR

    Nov 24, 2017

    Conversations around the EU General Data Protection Regulations (GDPR) often focus on consumer concerns and expectations but the challenges for B2B brands are equally if not more complex.Encouragingly, most B2B marketers (72%) do have a good awareness of GDPR, and the majority (64%) believe their or...

    MARKETING WEEK
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    WE ANALYZED THE B2B BUYER PREFERENCES STUDY, AND HERE’S WHAT STOOD OUT

    Nov 23, 2017

    B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content is rising above the noise and influencing their choices.The good news for B2B marketers is that providing the right content still has the potential to sway deci...

    BUSINESS 2 COMMUNITY
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    7 B2B MARKETING TOOLS WE’RE THANKFUL FOR THIS THANKSGIVING

    Nov 22, 2017

    It’s almost Thanksgiving and in the spirit of the season, we thought we’d serve up and share something special for you, our valued reader. It’s something every B2B marketer needs…tools. We have some favorite B2B marketing tools that we will bow our heads over a turkey for an...

    BUSINESS 2 COMMUNITY
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    QUORA’S AD PLATFORM CONNECTS WITH B2B ADVERTISERS

    Nov 21, 2017

    The question-and-answer site Quora considers itself a unique hybrid of search and social. Since neither of those platforms open themselves up to programmatic demand, Quora decided it wouldn’t go that route either.

    ADEXCHANGER
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    COMPLETE BEGINNER’S GUIDE TO ACCOUNT-BASED MARKETING (ABM)

    Nov 18, 2017

    I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific p...

    BUSINESS 2 COMMUNITY
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    TARGETED ADVERTISING FOR B2B

    Nov 16, 2017

    Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there is a way to achieve truly tailored and targeted B...

    DMNEWS
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    /news-article.aspx?ID=19551955

    ELEVATION MARKETING ACQUIRES ECCOLO MEDIA

    Nov 16, 2017

    B2B marketing agency Elevation Marketing, based in Mesa, Ariz., has this week acquired B2B content marketing agency Eccolo Media, creating an agency that integrates the best of B2B strategy and branding with high-quality content.Phoenix-based Elevation Marketing was one of the first fully integrated...

    BUSINESS WIRE
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    IS TECHNOLOGY KILLING THE B2B SALES ROLE?

    Nov 15, 2017

    In the past few decades, automation has diminished many avenues of employment. Secretaries, better known today as personal assistants (PA’s), once were omnipresent in offices, but are now few and far between. Many more workers used to line the floors of factories. Retail salespeople are fast b...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=19601960

    B2B DIGITAL MARKETING: HOW TO PROFIT FROM DATA?

    Nov 15, 2017

    While data is now widely used in a B2C marketing context, its usefulness is often questioned in B2B. The volumes are smaller and the baskets usually much more significant. The equation is different, but the opportunities are real if we know how to decrypt and concertize them.

    BUSINESS 2 COMMUNITY
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    NAMOGOO APPOINTS OHAD HAGAI TO VICE PRESIDENT OF MARKETING

    Nov 14, 2017

    Namogoo today announced the appointment of Ohad Hagai to Vice President of Marketing. In this role, Hagai is responsible for marketing, communications, media relations and digital strategies that will position Namogoo for accelerated growth and expansion among global online brands.

    BUSINESS WIRE
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    CREATING A DIGITAL CONTENT MARKETING STRATEGY THAT WORKS

    Nov 14, 2017

    Content marketing is still a fairly fresh concept to the majority of SMBs; only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity.Some businesses start out with some blogging and engagement on social media channels. They may even have...

    BUSINESS 2 COMMUNITY
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    8 UNEXPECTED INBOUND MARKETING FACTS ABOUT B2B BUYERS

    Nov 10, 2017

    Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H – Human to Human! In recent years, digital technology such as websites, search engines, and mobile computing has drastically changed the way marketers and sales teams ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=19401940

    HOW AUGMENTED REALITY IS CREATING A NEW TARGET MARKET ON SOCIAL MEDIA

    Nov 10, 2017

    In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.VR uses 360-degree video to move you from your current environment and into ...

    ADWEEK
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    A CMO CONFESSION: THE 5 MARKETING LIES I’VE TOLD MYSELF

    Nov 09, 2017

    What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he's pledging to overcome.Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating than usu...

    MARTECH
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    B2B RESEARCH COMPANY GOODFIRMS ANNOUNCES TOP WEB DESIGN COMPANIES

    Nov 09, 2017

    oday, GoodFirms revealed the top web design companies globally. A highly reputed B2B research, rating and review platform - GoodFirms covers the most excellent web design companies from a number of cities, states and countries. These firms were listed based on profound research of work portfolios, a...

    BUSINESS WIRE
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    MAKING ABM CAMPAIGNS WORK

    Nov 08, 2017

    As marketing and sales technologies improve, new marketing strategies surface which turn traditional tactics on their ear. One amazing example of this is account based marketing (ABM). Unlike the traditional marketing funnel, with a large, anonymous top of funnel, ABM is like an inverted funnel &nda...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=19311931

    COOPERATIVE APPROACH TO B2B DATA INNOVATION POWERS BOMBORA TO DOUBLE CLIENT COUNT & REVENUE

    Nov 08, 2017

    As intent data has become a staple of B2B sales and marketing, an inclusive, cooperative business approach has propelled Bombora to become the industry standard for B2B intent data, reflected in record increases in revenue, hiring, and industry recognition.Bombora aggregates the largest source of B2...

    MARKETWIRED
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    WHY ARE B2B COMPANIES MOVING INSIDE SALES TO THE MARKETING DEPARTMENT?

    Nov 07, 2017

    Data is radically changing the role of the inside sales rep, especially in B2B companies.  The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative question: if the lines between ma...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=19271927

    WHEN YOUR B2B STAKEHOLDERS SPAN THREE GENERATIONS: HOW TO MARKET TO THEM EFFECTIVELY

    Nov 07, 2017

    It wasn't so long ago that B2B marketing was all about renting lists and banging on doors to reach the CEO. Sales reps, with some help from marketers, would call, email, or golf with executives to try to start the long, slow sales cycle.

    MARKETINGPROFS
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    /news-article.aspx?ID=19281928

    AI FOR B2B: "THROW YOUR HAT IN THE RING"

    Nov 06, 2017

    Jim Regan, CMO or MRP, speaks softly, but with conviction, about the challenges and opportunities of B2B marketing; about the imperative need to apply services and software from top to bottom of the funnel; and about how real machine learning will change the B2B marketing (and sales) world. I listen...

    DMNEWS
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    FOUR FATAL FLAWS IN B2B MARKETING

    Nov 06, 2017

    For many B2B companies, phone plus sales person plus product, equals marketing.Firms still hold to flawed rationale that branding, marketing and digital communications can't help their 'relationship' style of selling.But the digital age has exposed four major flaws in traditional B2B mar...

    PRNEWSWIRE
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    5 STRATEGIES TO INCREASE SALES LEADS FOR B2B

    Nov 06, 2017

    No matter how useful your product is, if no one knows about it, no one will purchase it.So, a crucial part of customer acquisition is getting more people to know about your product. Put your product in front of as many prospective customers and stimulate interest to develop your sales pipeline.You c...

    BUSINESS 2 COMMUNITY
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    NAVIGATING YOUR ABM JOURNEY: INTERVIEWS WITH THE EXPERTS

    Nov 06, 2017

    How do you ensure you’re covering every issue when pioneering your ABM journey? Molly Raycraft sits down with four ABM experts for their take on achieving account-based marketing success.Robert Norum is in his element when discussing the growth of ABM. “You could call ABM the emperor&rsq...

    ITSMA
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    HOW MACHINE LEARNING SCALES ONE-TO-ONE PERSONALIZATION

    Nov 04, 2017

    The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales ...

    BUSINESS 2 COMMUNITY
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    NEW RESEARCH FINDS USE OF VIDEO ACCELERATING IN B2B WITH 71 PERCENT REPORTING THAT VIDEO CONVERTS BETTER THAN OTHER CONTENT TYPES

    Nov 02, 2017

    For the fourth year in a row, Vidyard, the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Based on research conducted with B2B marketing and sales teams across a wide range o...

    MARKETWIRED
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    /news-article.aspx?ID=19151915

    ITSMA 2017 MARKETING EXCELLENCE AWARDS HONOR TOP B2B MARKETING PROGRAMS

    Nov 02, 2017

    Cisco Systems, Cognizant, HCL Technologies, Hewlett Packard Enterprise, IBM, InfinityQS, PwC, and SAP take top honors in ITSMA’s annual awards program to recognize marketing innovation and impact with B2B services and solutions.ITSMA, the leading source for B2B marketers in the connected econo...

    ITSMA
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    LESSONS FROM THE FRONT LINES: HOW DUN & BRADSTREET’S CMO CULTIVATED AN ACCOUNT-BASED APPROACH

    Nov 01, 2017

    Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizati...

    MARTECH
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    B2B BULLS-EYE HITS ADVANCED ABM TARGETS

    Oct 31, 2017

    BusinessWatch Network announces Advanced Account Based Marketing is now commercially available within its B2B Bulls-Eye® branded data asset. Created to allow you to predict an organization's propensity to purchase, and reach qualified contacts at those organizations across the digital market...

    PR NEWSWIRE
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    /news-article.aspx?ID=19071907

    SCARY B2B MARKETING MISTAKES & HOW TO AVOID THEM

    Oct 30, 2017

    Mistakes happen. We live in a busy, noisy world where things are bound to slip through the cracks and mistakes are made. We are only human, right?However, rather than simply accepting that mistakes happen, we are going to share the scariest B2B marketing mistakes along with tips on how to avoid them...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=19031903

    KICKFIRE UNVEILS NEW CRM SMARTSYNC FEATURE TO SALES AUTOMATION PLATFORM

    Oct 27, 2017

    KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform.The solution is designed to help companies using its sales automation platform to identify target accounts and net-new accounts exhibiting real-time buyi...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=19041904

    ABM ADDS VALUE TO B2B EMAIL PROGRAMS

    Oct 27, 2017

    Account-Based Marketing (ABM) is infiltrating advertising agencies, with a majority of marketing professionals now utilizing the strategy to help their clients.Demandbase, a San Francisco-based B2B marketing platform, partnered with Wakefield Research to poll 400 advertising professionals on how the...

    MEDIAPOST
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    THE MONDAY STACK: ABM FOR AGENCIES

    Oct 27, 2017

    I was going to say Demandbase came to town last week, but in fact the San Francisco-headquartered ABM platform has had a New York office in the Chrysler building for some time now — one that's set to outgrow its existing base. Perhaps it's better to say that CEO Chris Golec was on the ...

    DMNEWS
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    /news-article.aspx?ID=19161916

    B2B DEVELOPER MARKETING? IT’S COMPLICATED

    Oct 26, 2017

    We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to know.I’ve got a pretty vital word of advice to add to all of that: ...

    MARKETING LAND
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    FOR B2B LEAD GENERATION, YOU MUST LEAD

    Oct 25, 2017

    Marketing illuminates the path to solving a problem. Not just any path―your path. This is somewhat academic in low-consideration consumer products, but the lifeblood to high-consideration B2B products and services. To get prospects to follow your path, you must lead.

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18921892

    WHAT TO DO WHEN MARKETING TECHNOLOGY CAN'T BE THE TOP PRIORITY

    Oct 25, 2017

    To combat an unsuccessful lead generation program and complicated sales cycle, influencer marketing platform Traackr began its account-based marketing (ABM) journey at the beginning of the year. More than six months in, eMarketer’s Jillian Ryan spoke with Evyenia Wilkins, Traackr’s vice ...

    EMARKETER
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    /news-article.aspx?ID=18871887

    B2B MARKETING AND SALES OUTREACH EFFORTS THAT GET NOTICED

    Oct 24, 2017

    It’s no secret that Information Technology Decision Makers (ITDMs) are key to technology purchases. This is because they either lead or sign off on most enterprise technology decisions – and certainly those in the six digits or more or that impact the IT infrastructure.As a result, B2B s...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18881888

    HOW TO TRANSFORM YOUR TRADITIONAL SELL-SIDE AD ORGANIZATION

    Oct 24, 2017

    As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements. However, the results are often mixed, and the journey ...

    ADAGE INDIA
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    /news-article.aspx?ID=18961896

    MARKETING DAY: GOOGLE’S NEW SITELINKS, GETTING GDPR READY & ABM FOR B2B MARKETERS

    Oct 20, 2017

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after imp...

    MARKETING LAND
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    /news-article.aspx?ID=18991899

    MARKETO UNVEILS NEW AI-POWERED PERSONALIZATION AND ACCOUNT-BASED INSIGHTS

    Oct 20, 2017

    Marketo launched a suite of new solutions that aim to give marketing and sales teams cross-channel personalization capabilities, enhanced email analytics and account-based insights to engage more effectively with their customers.

    DEMANDGENREPORT
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    /news-article.aspx?ID=18791879

    IN A MARKETING RUT? HOW AN INBOUND MARKETING AGENCY CAN ADD CREATIVITY TO YOUR NONPROFIT

    Oct 20, 2017

    Many nonprofit organizations find themselves sorely lacking in the area of marketing, simply because they are pulled in so many other directions. Sometimes it is difficult to find the best talent, other times there’s no budget for an in-house staff person, and sometimes it simply gets pushed t...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18801880

    WHY ABM HAS BECOME A CRITICAL STRATEGY FOR B2B MARKETERS

    Oct 18, 2017

    At least 62 percent of B2B companies surveyed this year have a full Account-Based Marketing (ABM) program in place, compared with 41 percent in 2016, according to SiriusDecisions. Those who have found religion when it comes to ABM would even say it’s mission-critical.

    MARTECH
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    /news-article.aspx?ID=18831883

    TOP PRIORITIES FOR 2018 MARKETING STRATEGIES EMERGE AS LEADERS ADDRESS AI, ABM, LOCALIZATION & ATTRIBUTION

    Oct 18, 2017

    For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

    DEMANDGENREPORT
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    /news-article.aspx?ID=18841884

    ZIFF DAVIS EXPANDS LEAD GENERATION BUSINESS INTO SG

    Oct 16, 2017

    Global digital publisher Ziff Davis has launched its lead generation business in Singapore, in a bid to cater to increasing requests from technology and B2B customers in Asia Pacific for a local presence. The move comes after the company made its B2B lead generation products available to the Austral...

    MARKETING INTERACTIVE
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    /news-article.aspx?ID=18751875

    B2B THOUGHT LEADERSHIP: HOW TO PROMOTE YOUR BRAND WITH SOCIAL MEDIA

    Oct 15, 2017

    B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice.

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18741874

    ARE BUYERS THE KEY TO YOUR ABM TECH STACK?

    Oct 12, 2017

    For the billions of dollars spent on B2B marketing technology, isn't it paradoxical that we're moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need?The issue is that the modern pursuit of technology ...

    ACCOUNT BASED MARKETING CONSORTIUM
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    /news-article.aspx?ID=18711871

    HOW TO CONVERT SAAS FREE TRIAL USERS INTO B2B CUSTOMERS

    Oct 11, 2017

    Your company offers an exciting technology product that’s leaps and bounds ahead of the competition. If you could just get your prospects to try it out, they would no longer be able to live without it.It’s exciting when they sign up for free trials. But then, what do they do? In many cas...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18671867

    ZENIQ AND BOMBORA PARTNER TO FUEL ACCOUNT BASED MARKETING AND SALES ORCHESTRATION WITH INTENT DATA

    Oct 10, 2017

    ZenIQ, the leading Account Based Marketing and Sales Orchestration platform, today announced its partnership with Bombora, the leading provider of B2B intent data. The partnership makes it easy for demand generation and marketing operations professionals to quickly act on and operationalize the insi...

    MARKETWIRED
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    /news-article.aspx?ID=18611861

    HOW ARE TOP MARKETERS INTEGRATING TARGETED ACCOUNT EFFORTS WITH LEAD GEN STRATEGIES?

    Oct 10, 2017

    Synthio, formerly known as Social123, the fastest growing Data-as-a-Service company, in partnership with Demand Gen Report—a targeted online publication to better align sales and marketing—released their iPaper, The B2B Balancing Act.Key topics in this report include:Where traditional le...

    MARKETWIRED
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    /news-article.aspx?ID=18621862

    HOW TO CREATE BUYER PERSONAS FOR DIFFERENT MARKETING CAMPAIGNS

    Oct 09, 2017

    How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering these questions starts with an understanding of the importance of, and how to create buyer personas.

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18571857

    INBOUND SALES TRANSFORMS THE RELATIONSHIP BETWEEN BUYERS AND SELLERS

    Oct 09, 2017

    The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The primary goal is to create a selling experience that helps prospects choose your products and services. The ultimate goal is to delight these buyers so that they become your promo...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18581858

    DEMANDBASE RE-ARCHITECTS ABM PLATFORM FOR 'END-TO-END' CAMPAIGNS

    Oct 05, 2017

    Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one.With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaign...

    CMSWIRE
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    /news-article.aspx?ID=18721872

    SURFACE DISINFECTANT MARKET - SEGMENTATION ANALYSIS AND FORECASTS BY TECHNAVIO

    Oct 04, 2017

    According to the latest market study released by Technavio, the global surface disinfectant market is expected to grow at a CAGR of almost 12% during the predicted period.This research report titled ‘Global Surface Disinfectant Market 2017-2021’ provides an in-depth analysis of the marke...

    BUSINESSWIRE
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    BIGTINCAN EXTENDS MARKET LEADERSHIP BY UNIFYING AI-BASED SALES, MARKETING AND LEARNING IN NEW SALES ENABLEMENT AUTOMATION PLATFORM RELEASE

    Oct 04, 2017

    SiriusDecisions Summit Europe, Booth 12 -- Bigtincan (ASX: BTH), the leader in mobile, AI-powered sales enablement, today announced a major new release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-dr...

    BUSINESSWIRE
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    WHAT’S THE DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING?

    Oct 04, 2017

    If you’ve got even the most basic understanding of marketing, you probably know that there are two common methods: inbound marketing and outbound marketing.What’s the difference? They’re both used to bring in customers, right? Well, yes, but that’s where the similarity ends. ...

    BUSINESS 2 COMMUNITY
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    10 THINGS ONLY B2B BRANDS WITH SOLID GLOBAL REACH CAN UNDERSTAND

    Oct 03, 2017

    Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares on foreign shores. Fast forward a few short generations later and practically any business can rightly claim to have a worldwide presence without ever setting foot in the place...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18401840

    INBOUND ABM IS A THING

    Oct 02, 2017

    At HubSpot's big annual shindig last week, INBOUND 2017, a classically trained inbound marketer and HubSpot alumnus gave his take on translating inbound marketing skills and strategy to the far more customized and more modern ABM strategy.

    DMNEWS
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    /news-article.aspx?ID=18431843

    1 OUT OF 3 QUALIFIED LEADS IS NOT ACCEPTABLE

    Oct 02, 2017

    Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend.This happens because most of the leads being delivered ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18561856

    WHY YOU SHOULD INCORPORATE LIVE VIDEO IN YOUR B2B MARKETING STRATEGY

    Sep 28, 2017

    Video has been touted as the latest and greatest marketing tactic for many years now, and last year it took a big leap: from pre-recorded video to live streaming. Both on a person-to-person as well as a marketing level, live video is surging in popularity as Instagram Stories, Snapchat and Facebook ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18351835

    TERMINUS UNITES INBOUND AND ACCOUNT-BASED MARKETING WITH HUBSPOT INTEGRATION

    Sep 25, 2017

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now utilize account-based advertis...

    PRWEB
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    /news-article.aspx?ID=18251825

    WHO IN YOUR COMPANY SHOULD ATTEND INBOUND MARKETING CONFERENCES?

    Sep 22, 2017

    In a perfect world you’d rent out a jet and bring all of your employees to every inbound marketing conference that piques your interest. But, unfortunately that is not a realistic approach.In order to help you narrow down who on your marketing team should be attending these conferences, we&rsq...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18171817

    ABM GROWING UP FAST: 2017 BENCHMARK REPORT

    Sep 20, 2017

    ITSMA’s new benchmark study of account-based marketing, Driving Growth with Three Types of ABM, conducted in partnership with the ABM Leadership Alliance, adds a wealth of data and insight to help companies move from initial experimentation to a more robust program with strategic impact on the...

    ITSMA
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    /news-article.aspx?ID=18071807

    OUTREACH AND ENGAGIO ANNOUNCE EXCLUSIVE PARTNERSHIP TO DELIVER THE INDUSTRY'S FIRST UNIFIED SOLUTION FOR ACCOUNT-BASED SALES AND MARKETING

    Sep 19, 2017

    Outreach, the leading sales engagement platform, today announced a ground-breaking exclusive partnership with Engagio, the leading marketing orchestration solution, to bring to market the first ever cohesive, account-based sales and marketing solution. The joint solution aligns sales and marketing t...

    BUSINESS INSIDER
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    /news-article.aspx?ID=18011801

    THE LOOMING MARTECH CONSOLIDATION AND CURE FOR B2B

    Sep 18, 2017

    The advances in marketing technology are awesome as are the sheer number of marketing technology providers.ChiefMartec began tracking this space in 2011, identified about 150 players, and presciently started their eponymous infographic. Their 2017 chart is above, and it encompasses almost 5,000 MarT...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17991799

    ABM + DEMAND GEN: FINDING THE RIGHT BALANCE

    Sep 18, 2017

    ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize ea...

    NEWSCRED INSIGHTS
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    /news-article.aspx?ID=18151815

    4 COMMON PROBLEMS MARKETERS FACE WITH MARKETING AUTOMATION

    Sep 15, 2017

    Marketing automation is the latest concept sweeping the email marketing world and for good reason! Delivering automated email streams is always going to be far more relevant than simply blasting out the same emails to everyone. However there are new challenges that marketing automation presents. Tak...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=18001800

    KEYS TO OPTIMIZING ABM

    Sep 15, 2017

    ABM, as everyone knows by now, is a B2B marketing strategy which hones in on target accounts most likely to be interested in products and services, or accounts where a relationship already exists, and focuses on delivering targeted messaging to account stakeholders.

    DMNEWS
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    /news-article.aspx?ID=17941794

    5 LESSONS FROM EPIC TECH FLOPS THAT WILL MAKE YOU BETTER AT B2B SALES

    Sep 14, 2017

    When tech giants stumble, the entire tech world feels the resulting aftershocks. Sometimes, the tremors can even reach the distant shores of sales and marketing land, giving us not only fodder for the watercooler but also valuable life lessons that can help us become better at what we do.

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17901790

    BETTER ABM FROM BETTER DATA: USING DATA TO BUILD A PROPENSITY TO BUY MODEL

    Sep 13, 2017

    In our last blog post, we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. While Ideal Customer Profile (ICP) identification is usually Step 1 in building out an account-based marketing program, it quickly raises the question of which ICP...

    TECHTARGET
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    /news-article.aspx?ID=18021802

    ULTIMATE GUIDE TO B2B SOCIAL MEDIA MARKETING IN 2017

    Sep 13, 2017

    Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities, large news corporations and the television for world news and information, people are able to freely share, communicate and engage amongst themselves. And B2B social media marketing is part of that....

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17851785

    SEGMENTATION, PERSONALIZATION BECOMING A REALITY FOR B2B MARKETERS WITH EMERGENCE OF AI AND REAL-TIME ANALYTICS

    Sep 13, 2017

    The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.In EDRM’s Voice of the Customer research, 73% of the B2B customers surveyed agreed, “For brands or vendors t...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=17861786

    WHAT’S IN A NAME? WHY B2B LEAD GEN IS PERSONAL

    Sep 12, 2017

    Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers empha...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=17821782

    THE MONDAY STACK: ALL ABM, ALL THE TIME?

    Sep 11, 2017

    All ABM all the time? Well, it makes a change from AI. With the Growth Acceleration Summit from ZoomInfo coming up this week, very much a B2B event, account-targeting and marketing/sales alignment are much on our minds. And here comes news from AdRoll, which just announced the availability of an enh...

    DMNEWS
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    /news-article.aspx?ID=18081808

    TO PLAN AND SCALE ACCOUNT-BASED INTERACTIONS, GET YOUR PRIORITIES STRAIGHT

    Sep 07, 2017

    Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM).After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17691769

    LAUNCHING ABM: LESSONS FROM JUNIPER, MICROSOFT, AND TERADATA

    Sep 07, 2017

    The rise of Account-Based Marketing (ABM) in recent years has moved the approach to the top of many marketers’ priority lists. But launching new ABM programs effectively requires support and understanding far beyond the marketing department. To ensure success, you need to invest in internal ed...

    ITSMA
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    /news-article.aspx?ID=17701770

    GOOGLE ANALYTICS VS. HUBSPOT: HOW SHOULD I TRACK MY INBOUND MARKETING KPIS?

    Sep 07, 2017

    These wise words were coined by Peter Drucker, a prolific writer known as the founder of modern management. His core philosophy is also one we subscribe to at SmartBug Media, as keeping a constant pulse on marketing analytics is an necessary key to unlocking client success.

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17731773

    LINKEDIN MARKETING SOLUTIONS LAUNCHES NEW AUDIENCE NETWORK TO EXPAND NATIVE AD OFFERING

    Sep 06, 2017

    LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop.

    DEMAND GEN REPORT
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    /news-article.aspx?ID=17771777

    EXPERTS POINT TO SALES EMPATHY, STORYTELLING AS NEW TRAITS OF THE MODERN B2B CMO

    Sep 06, 2017

    Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline and maximize their team's eff...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=17631763

    VISUAL MARKETING: WHY IT WORKS AND WHY YOU NEED IT

    Sep 06, 2017

    If you’re chasing the Millennial audience, you must understand that this group absorbs information in the blink of an eye and makes instant decisions based on what they’ve seen or read.That’s why you need to invest heavily in visual marketing to attract Millennials, because this ty...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17641764

    13 SUPER-EFFECTIVE WAYS TO USE BEHAVIORAL SEGMENTATION

    Sep 05, 2017

    Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavior...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17611761

    HOW TO GET TO THE HEART OF WHAT YOUR BUYERS WANT

    Sep 03, 2017

    As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. Maybe they find the task too tim...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17571757

    FROM LEADS TO LONGEVITY: 2 WAYS TO MOVE LEADS DOWN THE SALES FUNNEL

    Aug 31, 2017

    You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17581758

    HOW TO INTEGRATE FIELD AND INSIDE SALES AND WIN MORE DEALS

    Aug 29, 2017

    The field sales person used to be a lone ranger. He operated beyond the walls of the corporation, with his own schedule and tactics. Yes, he’d call in once in a while for help from customer service and marketing, but his efforts were not part of a finely orchestrated sales strategy.

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17541754

    STUDY: MARKETERS MISSING THE MARK ON TRUE ENGAGEMENT WITH BUYERS

    Aug 28, 2017

    New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half of buyers (56%) dis...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=17461746

    TIPS FOR TAILORING INBOUND MARKETING TO VOICE COMMAND TECHNOLOGY

    Aug 28, 2017

    From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many peop...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17341734

    UNDERSTANDING THE BUYING JOURNEY WITH TRUST, TRANSPARENCY AND RELEVANCY

    Aug 27, 2017

    What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17381738

    WHAT B2B MARKETERS CAN LEARN FROM THE DEATH OF CONSUMER RETAIL

    Aug 25, 2017

    Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68.Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replaci...

    THE DRUM
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    /news-article.aspx?ID=17451745

    OLD SCHOOL LEAD GENERATION FOR FINANCIAL SERVICES

    Aug 24, 2017

    Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage.In any case, financial services are a hard sell for the reason that pote...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17401740

    WHY LEAD GENERATION SHOULDN’T BE YOUR ONLY FINTECH CONTENT MARKETING GOAL

    Aug 23, 2017

    Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing.

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17351735

    FUTURE OF B2B ONLINE RETAILING TO 2025 - RESEARCH AND MARKETS

    Aug 23, 2017

    Online B2B retailing is at an inflection point and is going through major shifts in technology and business models. The B2B market will outgrow the B2C market by 2025, with China taking the lead. The market is evolving due to shifts in the impact of mobility and role of digital channels. Retailers, ...

    BUSINESS WIRE
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    /news-article.aspx?ID=17281728

    THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

    Aug 23, 2017

    As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17311731

    HOW TO MAKE TIME STAMPS MORE USEFUL FOR YOUR AUDIENCE

    Aug 22, 2017

    Make time stamps more useful for your audience. Simply adding time stamps in your content isn’t enough. If time stamps aren’t clickable, you may be unintentionally frustrating your users. This is a distinct possibility if your audios, videos, or podcasts tend to be longer than ten or fif...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17261726

    HOW TO CHOOSE THE RIGHT INBOUND MARKETING AGENCY

    Aug 18, 2017

    There are several reasons why a company would need to hire an inbound marketing agency. Perhaps you aren’t getting as many qualified leads as you would like, maybe your team doesn’t have the resources or skills to do the job in-house, or it’s possible your current agency just isn&r...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17251725

    5 WAYS TO GENERATE HIGHLY QUALIFIED LEADS WITHOUT SEO

    Aug 18, 2017

    It is a fact that search engine optimization (SEO) can be a great way to generate leads for your business. However, for some marketers, SEO might be their only means of lead generation.You need to look for ways to diversify your lead generation process and not rely solely on search engine optimizati...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17181718

    DEVELOPING YOUR AUDIENCE TARGETING STRATEGY

    Aug 17, 2017

    We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences especially those customers that come close to converting, then change their minds.But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying f...

    MARKETING LAND
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    /news-article.aspx?ID=17211721

    TAYKEY UNVEILS FREE VERSION OF ITS REAL-TIME AUDIENCE DATA TOOL FOR INTEREST TARGETING

    Aug 17, 2017

    Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or &ld...

    MARTECH
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    /news-article.aspx?ID=17221722

    HARNESSING DATA THROUGH AI TO UNDERSTAND THE B2B BUYER’S JOURNEY

    Aug 16, 2017

    image:Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structur...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17091709

    INVESTMENT IN MARKETING AUTOMATION DRIVES B2B MARKETING PERFORMANCE, ACT-ON STUDY SHOWS

    Aug 15, 2017

    Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing Automation study it commissioned Econsultancy to do that surveyed more than 350 B2B marketing professionals in North America and Europe. The study...

    BUSINESS WIRE
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    /news-article.aspx?ID=17111711

    B2C RETAILING SECRETS THAT EVERY B2B COMPANY SHOULD LEARN

    Aug 14, 2017

    If you think BOPIS sounds like a mouthwatering Philippine specialty or that BORIS was a character in an old Rocky and Bullwinkle cartoon, chances are you haven’t talked with a retail marketer recently.In fact, BOPIS (Buy Online, Pay In Store) and BORIS (Buy Online, Return In Store) are two of ...

    CMSWIRE
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    /news-article.aspx?ID=17171717

    SOCIAL MEDIA MANAGEMENT SOFTWARE - MARKET SEGMENTATION AND FORECAST BY TECHNAVIO

    Aug 11, 2017

    The global social media management software market is expected to grow at a CAGR of around 15% during the forecast period, according to Technavio’s latest report.In this report, Technavio covers the market outlook and growth prospects of the global social media management software market for 2...

    BUSINESS WIRE
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    /news-article.aspx?ID=17121712

    5 SIGNS IT’S TIME TO UPDATE YOUR MARKETING STRATEGY

    Aug 11, 2017

    There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. Are the tactics you’re choosing aligned with the goals you’ve set for your company? And, are those goals still appropriate. In other words, is...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17041704

    HOW WORKFORCE CREATED A LEAD-GEN WORKHORSE

    Aug 11, 2017

    No chief marketing officer understands how to scale a marketing program quite like Denise Broady. After getting her start consulting at small shops, then becoming the global chief operating officer at SAP's industry cloud organization, she's returned to another small company called WorkForce...

    ADAGE INDIA
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    /news-article.aspx?ID=17071707

    5 DEMAND GENERATION PROBLEMS B2B MARKETERS SHOULD BE PREPARED FOR

    Aug 11, 2017

    The larger and more established an organization becomes, the more complex the demand creation function. This is true for many things, but for B2B marketers, the effect is especially compounded.As businesses grow, sales pipeline requirements do as well – and more rapidly than the total availabl...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17001700

    3 ATTENTION-GRABBING ABM CAMPAIGN IDEAS

    Aug 09, 2017

    What does it take to capture the attention of a target buyer?I’ll tell you one thing; a generic email or boring display ad won’t cut it. For account-based marketers, one creative idea can be just the thing you need to get a foot in the door. Once you’re able to capture the attentio...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=16961696

    HOW YOU CAN USE INTENT DATA TO OVERCOME THESE 4 COMMON ABM CHALLENGES

    Aug 09, 2017

    At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works.The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or n...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=16971697

    DEMANDBASE LAUNCHES AI-POWERED REAL-TIME INTENT TECHNOLOGY

    Aug 08, 2017

    ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to automatically triggers sales an...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=17031703

    4 THINGS YOU NEED TO KNOW ABOUT B2B BUYING DECISIONS

    Aug 07, 2017

    If you think it’s hard to sell, you might want to spare a thought for your potential customers: depending on which research you look at, the majority (around 2-in-3) of their buying decision processes end with them deciding to do nothing at all, and sticking with the status quo.There is, of co...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=17011701

    HOW TO BUILD AN ACCOUNT-BASED MARKETING TECHNOLOGY STACK

    Aug 02, 2017

    One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing, or ABM.Before we get started answering this question, let’s talk about the elephant in the room. Terminus is an account-based market...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=16891689

    HOW TO HIRE GREAT INBOUND MARKETERS: 6 KEY PERSONALITY TRAITS

    Jul 28, 2017

    Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to become more important. But as buzzy as inbound marketing is, finding people who are good at it is n...

    BUSINESS 2 COMMUNITY
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    /news-article.aspx?ID=16881688

    WHY DO COMPANIES SCREW THEIR BEST CUSTOMERS?

    Jul 16, 2017

    So those of you that know me might know that I can be a little feisty… maybe I have a shorter temper than most, but that’s not the cause of my response. I was just completely flabbergasted that a company would go out of its way to inform me, an early adopter that waited months for my de...


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    /news-article.aspx?ID=16841684

    HOW TO CREATE AN ENJOYABLE REFERRAL EXPERIENCE FOR YOUR CUSTOMERS

    Jul 16, 2017

    If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The most successful brands feature their referral programs on their website, in mobile apps, and across highest-performing market...


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    /news-article.aspx?ID=16851685

    THE 3 STEPS OF USING AUTOMATED MARKETING TO CONVERT LEADS

    Jul 13, 2017

    Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of large corporation, you’ll burn your resources trying to keep up manually. Automated marketing lets you manage your time better by carrying out certain tasks f...


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    /news-article.aspx?ID=16781678

    HOW TO DRIVE EVENT ENGAGEMENT USING SOCIAL MEDIA MARKETING

    Jul 13, 2017

    Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at pl...


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    /news-article.aspx?ID=16791679

    THE RISE OF ACCOUNT BASED MARKETING THROUGH AI

    Jul 12, 2017

    Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. In this episode, Nate and I are diving into Salesfor...


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    /news-article.aspx?ID=16761676

    CONTENT MARKETING IN A NUTSHELL – HOW TO USE FOR REAL BUSINESS RESULTS

    Jul 12, 2017

    Content. It’s everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on.The reality is that content is the core of not only t...


    READ MORE

    /news-article.aspx?ID=16771677

    6 THINGS BUSINESS OWNERS NEED TO UNDERSTAND ABOUT SOCIAL MEDIA MARKETING

    Jul 11, 2017

    Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in con...


    READ MORE

    /news-article.aspx?ID=16701670

    SUCCESS IN BUSINESS-TO-BUSINESS ADVERTISING DEPENDS HEAVILY ON CHOOSING THE RIGHT AUDIENCE

    Jul 11, 2017

    Business-to-business advertising can seem like a train wreck just waiting to happen. Have you ever seen a train wreck? This mountain of a vehicle comes barreling along the tracks. Everyone is cool in the minutes leading up to the wreck because. Though business-to-consumer advertising generally costs...


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    /news-article.aspx?ID=16711671

    NEW FACEBOOK FEATURES FOR SMALL BUSINESS MARKETING

    Jul 10, 2017

    Are you using a Facebook business page to create awareness and generate leads for your small business?Facebook has added business-friendly advertising features to help small businesses with their marketing, including carousel product ads, featured videos, and dynamic product ads. There are also seve...


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    /news-article.aspx?ID=16661666

    10 LEAD MAGNET IDEAS FOR AN IRRESISTIBLE EMAIL OPT IN OFFER

    Jul 10, 2017

    Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still r...


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    /news-article.aspx?ID=16671667

    SIRIUSDECISIONS EXPANDS BENCHMARKING PERFORMANCE CAPABILITIES AND GLOBAL COVERAGE

    Jul 10, 2017

    SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers...

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    4 WAYS TO RECRUIT VOLUNTEERS WITH INBOUND MARKETING

    Jul 09, 2017

    One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavours without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with ...


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    THE FUNDAMENTAL DIFFERENCES OF MARKETING B2B AND B2C

    Jul 08, 2017

    Marketing is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a million other ways to get your brand and products in front of buyers. With so many different options ava...


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    PRIVACY ADVOCATES WIN – GOOGLE WILL NO LONGER SCAN GMAIL FOR AD TARGETING

    Jul 06, 2017

    Soon, Google will no longer scan Gmail accounts to serve targeted ads.The company announced the change at the end of June. The move is seen as a victory for privacy advocates.But maybe not such a victory for digital marketers.Here’s what you need to know about Google’s new policy and how...


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    4 REASONS TO AUTOMATE SOCIAL MEDIA

    Jul 06, 2017

    Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating ...


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    5 CONTENT MARKETING TIPS FOR SMALL BUSINESSES TO REVISIT

    Jul 06, 2017

    Content marketing is about captivating your audience with information and entertainment, and leading them to your product in the process. It used to be a fresh of breath air from blatant promotions that ran as ads on TV and newspapers, but now, everybody’s doing it and there’s a lot of c...


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    THE 4 BASIC TYPES OF SOCIAL MEDIA MARKETERS: WHICH ONE ARE YOU?

    Jul 06, 2017

    A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business for a while, you’ve noticed it’s p...


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    ABM IS A STRATEGY, NOT A CAMPAIGN.

    Jul 05, 2017

    In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.In the agency business, such as ours, this has led in turn to a notable uptick of interest in what are often calle...


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    5 CUSTOMER SUCCESS POST-SALES PITFALLS

    Jul 05, 2017

    As any SaaS professional knows, even the best laid plans sometimes hit roadblocks. For customer success leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn.5 Common Success Post-Sales Pitfalls In order to make sure your CSMs are prepared, t...


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    10 TRUTHS ABOUT CONTENT MARKETING YOU NEED TO KNOW

    Jun 26, 2017

    Content that reports the latest news in your industry is great. But it has a limited shelf life. Today’s news is old news tomorrow. It can be shared maybe once or twice. Evergreen content is content that can be shared for months and even years. And the thing about a lot of evergreen content is...


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    CHOOSING THE RIGHT CHANNELS AND STRATEGIES FOR YOUR ABM PROGRAM

    Jun 23, 2017

    We’ve explored how to target the right accounts for your account-based marketing program, but once that’s accomplished, how do you actually reach them? After all, developing content and organizational buyer personas is only effective if you have a method of delivering this content to the...


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    THE PROS AND CONS OF MOBILE ADVERTISING FOR SMALL BUSINESSES

    Jun 22, 2017

    In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on content marketing, while the least ef...


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    GOING LOCAL FOR 2017: LOCAL SEARCH ENGINE MARKETING STRATEGY

    Jun 22, 2017

    If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess eve...


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    THE STAGES OF ACCOUNT-BASED MARKETING ORCHESTRATION

    Jun 21, 2017

    Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually...


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