TRENDING NEWS

COPADO SECURES €7.5 MILLION SERIES A INVESTMENT LED BY INSIGHT VENTURE PARTNERS TO SUPPORT ITS CONTINUED GROWTH

Copado, a cloud-based release management platform, announced a €7.5 million Series A funding round with an investment from Insight Venture Partners with participation from Salesforce Ventures. Copado will use the capital to expand the functionality of its product suite and support its continued...

DIGITAL MARKETING COMPANY, FISHBAT, DISCUSSES 4 WAYS BRANDS CAN USE IG TV TO BUILD BRAND AWARENESS

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demograp...

ABM PLATFORM JABMO RAISES €10 MILLION IN VC FUNDING

Jambo, the leading vendor of industrial account-based marketing (ABM) solutions, raised €10 million in funding, led by Raise Ventures and Idinvest. With offices in France (HQ), Sweden, the United Kingdom, the United States, and Mauritius, Jambo plans to allocate the funding to accelerate its in...

GROWING PAINS FOR INFLUENCER MARKETING RAISE QUESTIONS FOR TRAVEL BRANDS

Social media influencers are increasingly hot commodities in the travel industry for their voices and large audiences. But as influencer marketing grows up, it’s also going through some growing pains and more governments are stepping in to ensure that influencers label the content they were pa...

UK COMPANIES STRUGGLE TO PROVIDE GOOD OMNICHANNEL CX

A lack of internal omnichannel practices is preventing UK companies from delivering quality CX, according to research. The report, The Danger of Digital: Why digital self-service without true omnichannel strategies risks the entire customer experience, found many organizations skip operational plann...

LEADING B2B COMMERCE SERVICES PROVIDER XNGAGE ANNOUNCED AS PLATINUM SPONSOR OF ENGAGE 2018

Insite Software, a leading provider of powerful digital commerce solutions, announced that Engage, a leading B2B eCommerce services firm, has become a Platinum Sponsor for Engage 2018, Insite’s conference for customers, partners, and industry experts to be held September 10-12 at Loews Minneap...

NIELSEN ACQUIRES DIGITAL GAMES MARKET INTELLIGENCE PROVIDER, SUPERDATA RESEARCH

Nielsen plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 m...

DEMANDBASE INTRODUCES BREAKTHROUGH TECHNOLOGY FOR B2B ADVERTISERS AND MARKETERS

Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reac...

NEARLY 1 BILLION EMAILS ANALYZED TO SEE THE MOST IMPORTANT TRENDS AND METRICS FOR ECOMMERCE MARKETERS BEFORE BLACK FRIDAY

The e-commerce marketing automation platform announced their latest email marketing statistics (including marketing automation and Black Friday metrics) based on 128,000 email campaigns and automated messages sent by more than 7,200 e-commerce brands during 2017 (more than 964 million emails). The m...

SKYWORD TRACES EXCITING JOURNEY IN CONTENT MARKETING WITH NEW FEATURES AND UPDATES

Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convent...

OUTBOUND TELEMARKETING MARKET: OPPORTUNITIES, CHALLENGES, STRATEGIES, INDUSTRY VERTICALS & FORECASTS

With a large number of small and large players across the globe, the vendor landscape of the global outbound telemarketing market is largely fragmented and intensely competitive, observes Transparency Market Research in a recent report. With the view of exploiting growth opportunities to their fulle...

3 FACEBOOK AD TYPES THAT IMPROVE SALES

Want to improve your sales using Facebook ads? Looking for different ad formats to try? In this article, you’ll discover how three Facebook ad types can help you better present your products and drive sales. The carousel ad is one of the most effective Facebook ad formats for product positioni...

TIPS ON MARKETING YOUR BUSINESS SUCCESSFULLY AT A TRADE SHOW

For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’r...

8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING

Remember, account-based marketing is an approach to marketing in which you send highly tailored messages to a select group of targeted accounts who are a good fit for your company. Rather than waiting for those leads to come to you, ABM meets them where they are in order to demonstrate how well your...

HOW TO CONFIRM AND DOCUMENT YOUR LEAD PROCESSING AND ROUTING

In this week’s blog post on lead management, we’re going to take a deep look at lead processing and routing, stage 4 of lead process management. Lead processing is the flow by which a lead enters your system and becomes “known” to your marketing automation process (MAP), foll...

FOUR TRENDS THAT WILL SHAPE B2B ENGAGEMENT IN THE SECOND HALF OF 2018

Summer brings with it several rites of passage: warmer weather, extended daylight time for businesses to revisit their annual marketing plans. It’s time to look at sales results, review customer feedback and decide which activities are worth continuing -- perhaps ramping up -- and which you ne...

HOW TO CREATE AN EFFECTIVE CONTENT MARKETING STRATEGY

Seems straightforward enough. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. It’s one thing to have an appealing, ...

HOW TO BUILD A BUSINESS-MINDED MARKETING CULTURE

Any marketing professional will tell you creativity is an indispensable ingredient of a great campaign or a memorable ad. When work is truly creative, it engages consumers in unique and emotive ways, which is how brands secure mindshare and convert new customers. But creativity is a means to an end ...

AZURE ACTIVE DIRECTORY B2B SERVICE NOW SUPPORTS GOOGLE IDS

The Azure Active Directory Business to Business (B2B) service now supports the use of Google as an identity provider for connecting partners, Microsoft announced on Tuesday. The ability to provide access to organizational resources to users with Google IDs is at the "public preview" stage ...

WHAT YOU CAN LEARN FROM YOUR INBOUND MARKETING DATA ANALYTICS

How is your inbound marketing strategy performing? It takes a lot more than social media likes and website pageview growth to know if a strategy is working; your inbound marketing data analytics can be used to track your success. First, it's essential to understand what analytics you need to mea...

HOW B2B BRANDS CAN SUCCEED WITH VIDEO

Videos are versatile and easy to use throughout the marketing funnel, says Assaf Tarnopolsky, the director of marketing solutions of LinkedIn, and can help drive engagement when optimized for mobile viewing. Marketers are no doubt familiar with the some of the advantages of engagement, which ranges ...

WHEN IS THE BEST TIME TO POST ON SOCIAL MEDIA? A GUIDE FOR B2B FIRMS

There is much ambiguity as to when to post on social media. A simple web search makes matters all the more confusing, with many conflicting recommendations. Much of this ambiguity is because the best time to post depends largely on the targeted industry audience and demographics. Below we outline th...

ENTERTAINING AND INFORMATIVE: B2C MESSAGING FOR B2B CONTENT STRATEGY

B2B marketing has traditionally focused on the features (i.e., the logic) of the product, while B2C focuses on the benefits (e.g., “you may not need it but you should want it”). While we tend to think of B2B as formal and serious (think speaking engagements, white papers, and case studie...

ADVANCED MARKETING METRICS WITH EASY-TO-USE ENGAGEMENT INSIGHTS

Data analysis can be hard. Not everyone likes building custom reports or doing pivot tables. What if you could get advanced marketing metrics from an easy-to-use tool like Google Sheets or Excel? Well, you can with Act-On’s Engagement Insights. Engagement Insights is an easy-to-use templated a...

EMBRACING ACCOUNT-BASED MARKETING FOR YOUR B2B STRATEGY

The account-based marketing (ABM) approach applies to time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather than individual sales leads. ABM creates hyper-personalized interactions far more specific and relevant than traditional...

B2B SOCIAL MEDIA POWER TIPS TO REVAMP YOUR SOCIAL PRESENCE

Social media marketing has always been a B2C orientated strategy. The main reason being that the B2C market is enormous, and with the help of social networks, you can reach a significant portion of them. On the other hand, B2B companies don’t see much potential in the strategy and have decided...

IMPROVE YOUR INFLUENCER MARKETING ROI: HOW TO SEE WHETHER INFLUENCERS ARE CONVERTING

When you run an influencer marketing campaign, how do you measure success? This is a question that leading brands have struggled to answer, even as influencer marketing has become more transparent, data-driven, and strategic. Although influencers often drive immediate sales, those revenues don&rsquo...

NETFLIX TESTS A BYPASS OF ITUNES BILLING IN 33 MARKETS

Netflix is one of the highest-grossing apps on the iOS App Store, but it looks like the video streaming giant is contemplating how it might make an even bigger margin on its iPhone and iPad users. TechCrunch has learned and confirmed that Netflix,  in its own words, is “testing the iTunes...

HOW TO MAKE INFLUENCER MARKETING WORK FOR YOUR BRAND

This is an area of marketing that has recently become popular for brands, mainly because it is cost-effective and just plain effective. Brands are finding that making the right connections, and having the right marketing moves, can end up giving them a profitable campaign. It can be tough to ensure ...

4 STEPS TO MAP B2B KEYWORDS TO LANDING PAGES

If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove. And, when it comes to online marketing, you will need quality landing pages...

DON’T FORGET TO OBSERVE THIS STOCK: ABM INDUSTRIES INCORPORATED (ABM)

In Friday trading session ABM Industries Incorporated (ABM) stock finished trading at $31.85 by scoring a change of 1.21%. The recent trading activity revealed that the stock price is at 13.06% off from its 52-week low and traded with the move of -28.95% from high printed in the last 52-week period....

B2B PAYMENTSBARCLAYS BACKS CROWDZ B2B PROCUREMENT PLATFORM WITH PAYMENTS TECH

Barclaycard has partnered with Silicon Valley startup Crowds to make the process of selling and finding business services easier. While consumer payments have been revolutionized through mobile technology, Barclays points out that things have been slower in the business-to-business (B2B) space. In f...

WALMART COMPLETES ITS $16 BILLION ACQUISITION OF FLIPKART

Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 perc...

HOW TO USE LINKEDIN ADVANCED SEARCH TO FIND B2B LEADS

Following LinkedIn’s launched back in 2002, the platform became known as the place to be for recruiters and job seekers alike. It was (and still is), the place to house your digital resume for the world to see. Today, however, LinkedIn has flourished into a full-fledged social network for prof...

THE EVOLVING SCOPE OF B2B MARKETING: IT’S ALL ABOUT CUSTOMER EXPERIENCE

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. It was an interesting exercise, and it allowed us to dig into some of the new ideas and practical applications that are ...

DIGITAS REPORT: BRAND LOYALTY IS AT RISK WITH VOICE-BASED PURCHASES

With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to a voice-controlled world. But one finding in “A Bran...

BIG IDEA MARKETING TRENDS THAT CAN TRANSFORM YOUR BRAND

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the same year bloggers cheerfully take joy on those that fail to catch fire. It’s just not easy to catch the right trend wave. Shou...

HOW ARTIFICIAL INTELLIGENCE CAN CREATE A COMPELLING CUSTOMER EXPERIENCE

The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over the years, science fiction has now become reality.<...

IS THE MARKETING PENDULUM SWINGING? WHERE MARKETING AUTOMATION HAS LED B2B MARKETERS

I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automati...

WHY AN EMAIL LIST IS NOT OPTIONAL FOR YOUR BUSINESS

Your business needs an email list. If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list earlier.” I’ve heard it again and again. It doesn&rs...

HOW DO YOU BALANCE QUALITY AND QUANTITY IN CONTENT MARKETING?

The yin-yang is widely recognized as a symbol of duality. It represents how seemingly opposite forces are interconnected, and even complementary. You can find this duality everywhere you look in nature. You can also find this duality persistent in business. In today’s vlog, I’m exploring...

HOW TO MAKE CUSTOMER UNDERSTANDING A MARKETING SYSTEM

Disney and Starbucks… What do these two brands have in common? Despite operating in different industries, their business models have many similarities: laser-focus on customer needs and wants; personalization of offers and messages; value-based pricing; rigorous measurement of customer satisf...

HOW BRANDS ARE MARKETING WITH VOICE TECHNOLOGY

Digital voice assistants are taking off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial piece in everyone’s home and office. Marketing with voice technology is not far behind. According to a study fro...

YOUR BEST LEAD GEN MARKETING PLAN? ASK YOUR CUSTOMERS.

Customer Interviews will generate a wealth of actionable information, including new revenue opportunities. Yet this approach, which traditionally pays for itself with a handsome dividend (one of my most recent client interviews revealed a 6-figure engagement), is probably one of the most under-utili...

GOOGLE MY BUSINESS INSIGHTS SHOW HOW POSTS FROM PAGES ARE PERFORMING

Google My Business has begun offering insights related to how posts from GMB pages are performing.
This was officially announced by a GMB Community Manager. From the Posts tab, located in the Google My Business dashboard, users can view insights for. An individual post, All posts from the las...

HOW TO FIND CONTENT MARKETING SUCCESS FROM MOVING

I recently had a pleasure of helping someone move into my apartment and the move went well, though it wasn’t surprising. We had spent some time prior to moving day planning and strategizing what we were going to pack, get rid of and how we were going to move big items like couches and beds. No...

EVERYTHING MARKETERS NEED TO KNOW TO STAND OUT IN A JOB SEARCH

Looking to grow your career? Apply to a new marketing job today! Going after your dream job can be intimidating; making any job search no easy feat. And with a highly competitive pool of other talented applicants, figuring out how to stand out is increasingly difficult. When you apply for a job, you...

7 TOP QUESTIONS TO ASK YOUR ACCOUNT-BASED MARKETING TECHNOLOGY VENDOR

The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating solutions in the space. Account-Based Marketing (ABM) technology is hot. Not Roman-candle hot, which tends to burn brightly and quickly. It’s more along the...

HOW TO BOOST YOUR EMAIL LIST USING SEO

This equation outlines for you one of the best ways to get more emails to generate leads and new business. If you combine brilliant content with SEO and sprinkle on top amazing lead magnets, you will be able to automatically grow your email list. So, in this article we will show you how to do exactl...

B2B PRODUCT MARKETING OFFERS: CAPTURING AN AUDIENCE

Even in the world of B2B, they hold incredible power in the world of marketing and sales. While offers are nearly ubiquitous in all worlds, the types of offers that work well in B2B are going to be slightly different than those in B2C. Here are some different offers to consider when planning your ma...

B2B SALES: CONTRAST DRIVES CHANGE

Many analysts claim and many salespeople would agree that today’s most powerful competitor is not another similar vendor, but the status quo. A “do nothing” or “change nothing” decision is now the most common outcome of complex B2B buying decision journeys. For ongoing ...

3 WAYS TO ELEVATE YOUR EMAIL MARKETING CAMPAIGNS

Before you read this post, let’s do a quick experiment. How are many unread marketing emails currently in your email inbox? And, if you’re one of those “inbox zero” people, how many did you automatically delete without reading the subject line? My point is this: Writing marke...

HOW SOFT SKILLS INFLUENCE HIRING REMOTE DEVELOPERS

What comes first to your mind when you think about a job description for your new team member? I bet it is a list of technologies: 5+ years of experience in PHP, system architecture, web-servers Apache, Nginx, etc. Any soft skills? Let’s tell the truth, they are usually copied from the other v...

STREAMING TV SERVICES HOPE THAT BETTER AD TARGETING WILL LEAD TO PROFITS

Streaming TV services such as YouTube TV are looking to reach cord-cutters with cheaper channel packages delivered over the internet. But with rising programming costs tied to the pay-TV model, it’s been difficult for these services to turn a profit. Together, these so-called skinny bundles&nb...

FACEBOOK ALSO REMOVES 4 INFOWARS VIDEOS, INCLUDING ONE IT PREVIOUSLY CLEARED

Days after defending its decision to give a voice to conspiracy theory peddler Alex Jones and his Infowars site, Facebook has removed four of his videos for violating its community standards. But one of the four had already been allowed to slip through the firm’s review system. A source within...

HOW TO USE LINKEDIN LEAD GEN FORM ADS

Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. LinkedIn lead gen forms make it easy to collect leads via your ads. When members click y...

GOOGLE UPS ITS AI SERVICES WITH NEW CONTACT CENTER SOLUTION AND DEVELOPER TOOLS

Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. Contact Center AI is built around its Dialogflow development suite for conversational agents, which was launched last fall and already in wide use. Dialogflow Enterpri...

BOOST SOCIAL MEDIA MARKETING

According to recent research performed by Content Marketing Institute, presented by author Chris Richardson, 83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present o...

FACEBOOK’S WATCH PARTY FEATURE IS NOW AVAILABLE TO ALL GROUPS WORLDWIDE

Two new features are also being introduced to ease some of the burdens on group administrators and moderators, who were responsible for choosing which videos to add to Watch Parties while the feature was being tested. Co-hosting allows the host of a Watch Party to add co-hosts, who, in turn, can add...

GOOGLE INTRODUCES NEW BRANDS FOR ADVERTISING PRODUCTS

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, build trust, and drive collaboration across teams. As well as represent the full range of advertisi...

FACEBOOK TAKES A BACK SEAT TO INSTAGRAM AS AD SPEND ON THE FACEBOOK-OWNED APP GROWS 177%

Advertisers are continuing to shift ad dollars from Facebook to Instagram resulting in an astounding amount of growth for the Facebook-owned app compared to its parent company. Facebook ad spend (excluding Instagram revenue) grew 40 percent year over year in Q2 2018, while ad spends on Instagram jum...

RED BULL RADIO FOCUSES ON BRAND-BUILDING, ONE PRINCESS NOKIA SONG AT A TIME

Red Bull frequently slaps its brand across extreme sports, but Many Ameri sees it as the energy drink brand investing in culture and in communities. Ameri isn’t a skateboarder or a cliff diver. He’s the co-founder of the Red Bull Music Academy and of Red Bull Radio. First launched in 200...

IS YOUR B2B BUSINESS AT RISK OF DISRUPTION? HERE’S A FOUR-POINT CHECKLIST.

The rise of today’s fastest-growing global brands would have seemed improbable, perhaps even impossible, to anyone following the Fortune 500 just 15 years ago. Virtually overnight, Facebook and Amazon invaded and conquered established industries with a small fraction of the resources once deem...

TV ADS SAY WEBSITES ARE CHEAP AND EASY, SO WHY ARE CUSTOM B2B WEBSITES EXPENSIVE?

You’ve seen the ads, putting together a website is as easy as ! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. However, building a custom ...

DIGITAL B2B DEMAND GENERATION CAMPAIGNS: HOW TO GENERATE QUALIFIED LEADS

The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity. According to DemandGen Report’s 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified’ ranked as the top organizational focus, followed by improving conver...

TIME FOR A PERSONAL RE-BRAND? HERE’S WHAT YOU NEED TO KNOW.

It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a relevant...

FACEBOOK IS TAKING A ‘HYPERLOCAL, HYPERREAL’ APPROACH TO EMPOWERING SMALL BUSINESSES

If you live in Columbus, Ohio, or Nashville, Tenn., you’ll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses and small-business owners with a new campaign, “Keep it Local,” from 72andSunny in New...

THE EXTENDED APPROACH TO B2B MARKETING AND MEDIA BUYING

Seriously, can’t we all just get along? I mean, with all the tech and communication tools available today, isn’t it time sales and marketing teams got aligned once and for all. Now, there are a lot of great organizational ideas on how to align sales and marketing teams. For example, comb...

SNAPCHAT EXTENDS NIELSEN DEAL SO BRANDS CAN TARGET SHOPPERS BASED ON OFFLINE DATA

Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the platform to target customers using the latter's offline purchase data. The pair claim that clients will now be able to purchase inventory across more th...

TOP ACCOUNTS LOSE MILLIONS OF FOLLOWERS IN TWITTER PURGE

Influencers, politicians and celebrities have seen a huge drop in followers after Twitter slashed millions of suspicious accounts from their site. The social media platform said it took the decision to build ‘trust’ and help tackle fake news and ‘bots’ on the site. The locked...

GLOBAL GIFT CARDS MARKET IS EXPECTED TO REACH US$ 510 MILLION BY 2025

According to the latest market report published by QY Research titled "Gift Cards Market: Global Industry Analysis, Breakdown Data by Manufacturers, Key Regions, Types and Application and Forecast 2018-2025." The global Gift Cards market was 320 million US$ in 2017 and is expected to 510 m...

PRIME DAY IS MORE THAN JUST DISCOUNTS AS AMAZON SHOWS OFF ITS ADVERTISING CRED

Amazon isn’t just using Prime Day to promote shopping in July but to wring more ad dollars out of skeptical marketers. For all the hype around Amazon’s ads, many advertisers are still on the fence about the commerce giant, and Prime Day is a chance to show them how well its ads work. To ...

AFTER GDPR, U.S. MARKETERS ARE MORE WORRIED ABOUT AUDIENCE TARGETING LIMITATIONS THAN FINES

When the General Data Protection Regulation came into effect on May 25th earlier this year, some marketers specifically those in the U.S. were caught off-guard and were unaware the new regulations would apply to them. As marketers worked to understand what the future of advertising would look like i...

HOW NETFLIX USES TYPOGRAPHY TO MARKET ORIGINAL SHOWS

Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic logos and super duper websites for our clients, like you, I Netflix and chill. I’ve binged everything from Mad Men to Breaking Bad and House of Cards to Orange is The New Black. T.V. has the ...

THE IMPACT OF EMAIL BRANDING WHEN GATHERING INSIGHTFUL DATA

Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per day, but when I counted it, I was invited to provide...

‘TO SIT DOWN WITH THEM IS VALUABLE’: WITH $3M IN GRANTS AND ADVICE, FACEBOOK FINDS FAVOR FROM LOCAL NEWSPAPERS

Many big publishers have a fraught relationship with Facebook over everything from its dominance over the ad market to a new political and policy, but the platform is drawing praise from local news publishers. Facebook in June wrapped up a three-month-long Local News Subscriptions Accelerator progra...

‘STILL NOT A HUGE LEAP’: FACEBOOK’S VIDEO AD BREAKS PROGRAM IS SHOWING SIGNS OF LIFE

Facebook’s mid-roll video ad breaks are beginning to show signs of life, though publishers still need a high volume of views and engagement to generate meaningful revenue from the ad product.
Launched last March, the ad breaks program lets publishers make money by serving video ads insi...

‘A POWER PLAY’: FACEBOOK’S CAMBRIDGE ANALYTICA CLEANUP SWEEPS UP MARKETING TECH

Emails started flooding in on March 28. Brands and influencers were locked out of a tool they routinely relied on for years to access their audience data on Instagram. They messaged the platform’s team asking what was wrong. The answer was unclear, at the time. The founder and one of the conce...

THE RIGHT DATA MANAGEMENT STRATEGY ALLOWS FOR BETTER B2B CAMPAIGN EXECUTION

The delivery of targeted, personalized content has become more prevalent for business-to-business (B2B) marketers and sellers. A thorough understanding of the buying audience is the fundamental backbone of the techniques and tactics many B2Bs want to use today, such as account-based marketing, progr...

$16 PER MONTH STREAMING SERVICE PHILO EXPANDS TO AMAZON FIRE AND APPLE TV

The $16 monthly streaming subscription service, which launched in November 2017 on Roku devices, desktop and web browsers, and iPhones, is now available on Amazon TV and Apple TV, the video service said Tuesday. Philo is also getting a boost of more than $40 million in investment funding, led by AMC...

DATA BREACH AT MEDIA SHARING APP TIMEHOP EXPOSES 21 MILLION USERS

The company is advising users “take additional security precautions” with their cellular providers to avoid porting a process by which hackers can gain control of one’s phone services and use it to get past added security measures on financial accounts and logins. Timehop is curren...

11 MARKETING CAMPAIGNS THAT MADE A SPLASH IN Q2 2018

While headlines this quarter were loaded with reports around Facebook's continued mishandling of user data, stricter privacy regulations in the European Union and growing tensions at otherwise celebratory industry events like Cannes Lions, brands took a lighthearted and creative approach to thei...

4 REASONS WHY CRM IS ESSENTIAL FOR SALES AND MARKETING TEAMS

A smooth-running CRM system is essential for your sales team to hit their targets and help business boom. The numbers don’t lie. According to Hubspot research, 75% of sales managers say that using a CRM helps to drive and increase sales and CRM systems improve customer retention by 27%.
...

HOW HQ TRIVIA IS TRYING TO TURN A VIRAL SENSATION INTO A MEDIA BUSINESS

The HQ trivia obsession spread quickly last fall, with agency employees praying conference calls would get canceled so they could tune in at 3 p.m. each weekday. The free mobile app not only provided a workday distraction, but it also offered a chance to win real money. Now, about eight months into ...

BRANDS WANTING TO HANDLE MORE MARKETING INTERNALLY FIND STAFFING CHALLENGES

When Bayer began searching for an analytics and programmatic lead for its team of internal strategists in mid-2017, Joshua Palau, VP of digital strategy and platforms at the pharma giant, reviewed 25 applicants, but only three qualified to advance to the interview stage. Hiring is proving to be a ch...

'MARKETING TODAY': AT THE BRAND MARKETING SUMMIT

This week finds “Marketing Today” on the road again. While at the Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world’s biggest brands to talk about the future of marketing, I took the time to talk to four of the...

EUROPEAN MARKETERS BUY MORE INVENTORY FROM PMP’S THAN U.S. MARKETERS PULSE PREMIUM CONTENT

More than 20 percent of European marketers purchase half of their programmatic ads from a PMP.
Ninety-three percent of U.S. marketers purchase programmatic inventory from a PMP. Eighty-eight percent of European marketers purchase programmatic inventory from a PMP. Deals through private market...

TRIAL AND ERROR IS NOT APPROPRIATE : FACEBOOK’S ISSUE ADS POLICY SWEEPS UP BRANDS

Facebook’s new political ads policy has drawn scorn from publishers — and now a constituency more near and dear to Facebook is bothered: ad buyers. In the wake of Russian meddling in the 2016 U.S. presidential election, Facebook has taken an extra-cautious approach for political advertis...

US SITES CONTINUE TO BLOCK EUROPEAN VISITORS POST-GDPR

Major U.S. news sites including the Los Angeles Times and the Chicago Tribune are still blocking European visitors more than a month after the enforcement of the General Data Protection Regulation. Chicago Tribune parent Tronc started blocking EU visitors after May 25, when GDPR took effect. The reg...

ICLIMBER ANNOUNCES NEW INSTAGRAM MARKETING SERVICES

iClimber, a leading social media marketing company, is announcing a new service for Instagram marketing that will help increase followers and likes naturally. Instagram recently announced that it no longer will display their feeds based on the most recent posts, but rather based on what they think t...

NEW OPPORTUNITIES FOR MARKETERS WITH APPLE'S IOS 12 NOTIFICATION CHANGES

Apple recently announced some bold moves at WWDC to make it easier for users to fine-tune their notification experiences. Their continuing focus on empowering users makes it increasingly clear that notifications are an ever-more-essential part of our everyday lives. In iOS 12, Notification Center wi...

THIS FREE DIGITAL WORKSHOP FROM GOOGLE CAN IMPROVE YOUR DIGITAL MARKETING SKILLS

Google has offered another growth opportunity for anyone who wants to have a better understanding of how digital marketing works. This includes all the entrepreneurs and marketing professionals who want to explore the digital marketing concepts. This program is a part of the Grow with Google initiat...

UNDERSTANDING THE NOT-SO-GLAMOROUS HIDDEN GEM OF TRAVEL MARKETING

Affiliate marketing is a blind spot for the travel industry. Unlike social media marketing, chatbots, voice-activated technologies and other buzzwords, media rarely pay attention to CPA [cost-per-action] strategies. For neophytes, performance is equal to gambling or adult content; however, in certai...

B2B TELEMARKETING AIN’T WHAT IT USED TO BE

Sometimes it’s hard to imagine what the world of B2B business development was like 15 years ago. Many may think telemarketing today is much the same as it’s always been. It turns out, however, that the old dog of telemarketing can learn new tricks. While inside sales reps’ central ...

THESE 10 SITES GET THE MOST FEATURED SNIPPETS

During Pubcon last November, Google’s Gary Illyes, warned that featured snippets would be volatile because Google was actively developing the algorithm. It isn’t uncommon to lose a featured snippet you’ve earned for a certain search query, only to get it back within a 24-hour perio...

WHAT IS THE BEST WAY TO LEARN SEO?

Learning SEO (Search Engine Optimisation) can be a confusing task: there is no one way to do it. Due to the fast-paced nature of technology, the ins and outs of optimizing your content might also change over time. For this reason, it is important to maintain an open-minded and diverse attitude when ...

REFERRAL PROGRAM IDEAS FOR STRUCTURING SUCCESSFUL CAMPAIGNS

Gaining new customers for your business can be an expensive challenge, but with these referral program ideas, it doesn’t have to be! Before we jump in, let’s back up and talk about the benefits of referral marketing. According to a study by Nielsen’s Harris Poll Online, the vast ma...

EMAIL LEADS IN B2B, BUT SEARCH IS COMING UP ON THE INSIDE: STUDY

Email is the top tool for driving leads into the pipeline it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, a study by DemandGen. Websites are used by 60%,and search by 50%. But search grew by almost 10% from last year.

NATIONAL MEDIA PUBLISHER PIVOTS BUSINESS MODEL TO DELIVER GREATER CUSTOMER VALUE

Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision. Born...

HOOTSUITE LAUNCHES BOOST TO IDENTIFY AND PROMOTE TOP PERFORMING CONTENT

HootSuite, the social media management platform, announced today its launch of Boost, a new feature in the HootSuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences. With Boost, Hootsuite users will save time by managing organic an...

WPP CO-COO MARK READ RESPONDS TO ALLEGATIONS AGAINST MARTIN SORRELL IN ALL-STAFF MEMO

In a memo sent out to all WPP employees around the world this morning, holding company co-COO and Wunderman chief executive Mark Read struck a tone of mutual respect and reassurance following reports by The Wall Street Journal and The Financial Times that claimed former CEO Martin Sorrell resigned w...

B2B PRODUCT LAUNCH SECRETS: HOW TO WOW YOUR AUDIENCE

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have ...

BEST WAYS TO IMPROVE YOUR SEO AND WHY YOU NEED TO DO IT

In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products, and services or latest promotions. This is where search engine optimization comes (SEO) in. If done rig...

HELP WANTED: FACEBOOK NEEDS PEOPLE FOR 'NEWS CREDIBILITY'

Facebook has famously had a problem with fake news. Now it’s looking for people to help it do better. For the past couple of weeks, the social media company has been looking for at least two people (one fluent in Spanish) to help it with its “News Credibility Program.” The job post...

TOP EXECUTIVES JOINS ‘DIGITAL FUTURE COUNCIL’ LAUNCHING JUNE 18

The Digital Future Council has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival June 18-21. The first Digital Future Council meeting will focus on blockchain technology, a topic chosen due to strong demand from creative communities. Th...

FYBER FAIRBID PARTNERS WITH FACEBOOK AUDIENCE NETWORK

Fyber (FSE: FBEN), a technology company creating solutions for smarter ad monetization, announced today that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobil...

A SIDE-BY-SIDE COMPARISON OF THE DIFFERENT TYPES OF SEARCH ENGINE MARKETING

A detailed, side-by-side comparison of the different types of search engine marketing is shown below. Pay particular attention to the rows labeled “Triggers”, “Timing”, and “Major Influencing Factors”. Pros and Cons are shared with the intent of helping those with...

HOW TO QUALIFY A LEAD: THE BATTLE-TESTED B2B FRAMEWORK

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipe...

B2B PR TRENDS: HOW TO GIVE JOURNALISTS WHAT THEY REALLY WANT

We recently noticed two reports on the state of journalism. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today. Both of these reports shed some light on the state of journalism, with surprising...

MRP NAMED A LEADER AMONG ACCOUNT-BASED MARKETING PROVIDERS

The report evaluated providers in this emerging tech segment based on customer feedback and Forrester’s assessment of the platforms. Forrester attributed the highest scores to those providers with the broadest capabilities. According to the report, MRP leads with AI-powered insights, orchestra...

BRAND MARKETING: 4 WAYS BUSINESSES SHOULD BE USING PRESS RELEASES, BUT MANY AREN’T

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving....

25 SHOCKING STATS ABOUT DEMAND GEN IN 2018

When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. But wouldn’t it be nice if you knew some of the research arou...

HOW TOP DEMAND GENERATION TEAMS INCREASE EFFICIENCY TO MAXIMIZE ROI

Increasingly, demand generation program success is determined by sales-pipeline or revenue contribution. In fact, according to DemandGen Report’s 2018 Benchmark Survey Report, 28% of B2B marketing organizations have specific revenue-based quotas, a 5% year-over-year increase. Dialing up succes...

HOW TO CREATE A QUIZ THAT INCREASES EMAIL SIGNUPS

Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat. In this article, you’ll learn how you can use quizzes to supercharge your lead generation process and grow your email list. Quizzes are a pow...

GDPR IS GOOD NEWS FOR EMAIL MARKETERS – REALLY

For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) — has been heralded in some quart...

MARKET BETTER PRODUCT LAUNCHES WITH SOCIAL MEDIA

Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was even out or what to ...

WHAT YOU NEED TO KNOW ABOUT GROWING YOUR EMAIL LIST IN A POST-GDPR WORLD

What if you woke up one day to a world that no longer made sense? A world where something that you’ve held as rock-solid truth suddenly…isn’t? That’s how a lot of content marketers are going to feel after the EU’s General Data Protection Regulation (GDPR) goes into eff...

HOW TO MAKE AN ENGAGING VIDEO FOR SOCIAL MEDIA

Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. But, if you want to cut through the noise on ...

OPTIMIZING EMAILS FOR THE NEW MOBILE-FIRST INCENTIVE

On 26 March 2018, Google rolled out the first stages of its new mobile-first incentive. This means, from now on, the way their search engines work will forever be changed to favour the mobile user. This change has come about as a result of the rise in mobile users, as in 2016, for the first time in ...

FACEBOOK MARKETING FOR B2B BUSINESSES: EVERYTHING YOU NEED TO KNOW

Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook marketing is a little more of...

MARK ZUCKERBERG ANNOUNCING THAT HE IS SHUTTING DOWN FACEBOOK IS A VIRAL HOAX

Reports that Mark Zuckerberg is closing down Facebook are false. The Facebook CEO did not announce in a video that he is deleting the popular social networking site—rumors that he is shutting down Facebook stemmed from an April Fools’ Day joke. According to Snopes, the fake claim was sha...

HOW TO BUILD A CONTENT MARKETING STRATEGY THAT DELIVERS HOT LEADS

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own researc...

DOES CONTENT MARKETING STILL MATTER FOR YOUR BUSINESS IN 2018?

So much has changed in the past decade. Just ten years ago, iPads didn’t exist, the most popular cell phones still had slide-out keyboards, and mobile-optimized websites were virtually unheard of. The online environment has to be one of the most dramatically different aspects of our culture. W...

5 TIPS FOR ALTERNATIVE SEARCH ENGINE MARKETING

You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be left in the dark. As you ...

FACEBOOK: IT’S COMPLICATED

I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing. For example, I indicated that I was a bird watcher and artist. When I opened my news feed and found an ad for a birding event in my area. I called ...

6 MOBILE MARKETING TRENDS YOU NEED TO KNOW ABOUT

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smartphones as their first – and often onl...

6 REASONS WHY B2B MANUFACTURING COMPANIES NEED MARKETING AUTOMATION

Marketing automation has revolutionized the way many industries and business sectors manage their marketing efforts. The B2B manufacturing industry, though heavily automated on the shop floor, may not have made the most of embracing automation for their sales and marketing activities. Yet. To compet...

15 BIGGEST EMAIL MARKETING TURNOFFS FOR NEW CUSTOMERS

Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in mind when approaching new customers. There is n...

MISCONCEPTIONS OF SOCIAL MEDIA MARKETING: 6 MYTHS BUSTED

Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all businesses. It doesn’t cost anything to sign up for an account on the big Social Media Platforms and you aren’t charged to post conte...

GOOGLE SURVEYS NOW AVAILABLE IN MORE THAN 50 COUNTRIES

Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries. Originally launched in 2012 as Google Consumer Surveys, the offering is designed to “… put quality market research in the hands of b...

BREAKING DOWN THE MODERN-DAY CONTENT MARKETING DREAM TEAM

I’m a Chicagoan, so I associate the term “dream team” with the Bulls of the 1990s. But when suiting up for a show on the content marketing court, you need similar collaborative talent as that of Michael Jordan, Scottie Pippen, Phil Jackson, Horace Grant, B.J. Armstrong, Toni Kukoc,...

5 METRICS THAT COULD MAKE OR BREAK YOUR NEXT ABM CAMPAIGN

We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy (source). But...

IMAGE CACHING IN WEB EMAIL CLIENTS – ALARM FOR YOUR EMAIL METRICS?

Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to gr...

HOW TO PARTNER WITH LARGER BRANDS TO GROW YOUR SMALL MARKETING AGENCY

Partnering with a larger company is like having a tall older sibling: they can give you a leg up to reach the treats on those higher shelves. For your business, those treats could be new customers that you’re not normally reaching, new ways of looking at your target market, and drawing on the ...

HOW TO PERSONALIZE EMAILS BASED ON WHAT YOU KNOW

With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how they say goodbye with some well-timed finger guns, and why t...

4 SIMPLE SOCIAL MEDIA MARKETING TIPS FOR NEW BUSINESS OWNERS

For those who don’t have a lot of experience with social media, getting started can feel pretty overwhelming. Especially when there are so many people out there doing it so well. Even after you’ve begun to gain some traction, you can have moments of mind-boggle. We’ve managed to gr...

HOW TO IMPROVE CUSTOMER RETENTION THROUGH MARKETING TACTICS

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. After all, you’ve spent tons of time and money to get people to buy your product, why would you throw all of that away? Every customer becomes a valuable asset to your business, either in...

EMAIL MARKETING CAN BOOST BOTTOM-LINE

The goal of email marketing is to reach prospective customers and move them through the sales process Email also provides the opportunity for your business stay in front of your prospects to help speed up the sales cycle by promoting brand recognition, linking your audience to your website and/or So...

B2B TECHNOLOGY MARKETING MATURITY FRAMEWORK: EVALUATE AND ENHANCE YOUR MARKETING EFFECTIVENESS

Marketing technology is very different from any other form of marketing because the product/service involved is complex and rapidly evolving with the ever-changing technology. With longer sales cycle and bigger deal sizes, clients are much more informed and expect customized solutions at low prices....

STATE OF MARKETING 2018 AND HOW TO REACH TODAY’S OMNICHANNEL CONSUMERS

Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that avera...

CRITICAL CONSIDERATIONS FOR A B2B CONTENT MARKETING STRATEGY

Before you put together a content marketing strategy, there are several critical things to consider. In this article, we share the top things to ask yourself and your team before you sit down to draft up a B2B content marketing strategy for your brand. A major mistake firms make when starting up a c...

WHY I JUST MARKED YOUR EMAIL AS SPAM

If you’re a B2B marketer who wants to send me a cold prospecting email, I have this warning for you: I’m going to mark it as spam. If you send that email to other people at my company, they’re going to mark it as spam, too. That could get you and your company shut out of communicat...

DISRUPTION LEADS TO INNOVATION: REINVENTING TRADITIONAL MARKETING FOR THE MOBILE AGE

At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes personal expectations for people ou...

B2B DEMAND GENERATION: MARKETERS' FAVORITE TACTICS

B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. The report was based on data from a survey conducted in November and December of 2017 among 160 B...

THE 4 CRITICAL ROLES OF SOCIAL MEDIA IN DEMAND GENERATION MARKETING

Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing organizations start conversations. In fact, the stud...

INTELLIGENT AGILITY IS THE NEW BLACK FOR TODAY'S CMO

Life as a B2B startup CMO is not for the faint of heart. Markets and circumstances can change in the blink of an eye due to competitive threats, changing macroeconomic environments and windows of opportunity opening and closing. It is critical to develop the ability and agility to see what’s c...

IS YOUR EMAIL MARKETING PRACTICES GDPR-COMPLIANT?

Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine some light on the benefits of being GDPR-compliant and the steps email marketers need to take in order to be GDPR-compliant.
Disclaimer: The info...

ACCOUNT-BASED MARKETING TRENDS: TOP CHANNELS, PRIORITIES, AND CHALLENGES

Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. The report was based on data from a survey of 253 marketing influencers (53% work for B2B firms, 28% for B2C firms, and 19...

HOW A GREAT CONTENT MARKETING AGENCY WILL ONBOARD CUSTOMERS TO NAIL SUCCESS

In part one of Stripped Bare, we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. ...

TECHNOLOGY-DRIVEN MARKETING TRENDS FOR 2018

I have been looking at technology this week and trying to see how technology will affect our lives in general, and in how to market goods in particular. The developments are mind-boggling, but among the changes that seem to be on the way are: Our mobile phones and tablets are becoming increasingly p...

5 STEPS TO CREATE A DATA-DRIVEN CONTENT MARKETING STRATEGY

It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effec...

DEMANDBASE APPOINTS FATIMA KHAN AS CHIEF PRIVACY OFFICER

Demandbase, the leader in Account-Based Marketing (ABM), recently announced that Fatima Khan has joined the company as its first Chief Privacy Officer. Khan has extensive privacy, data and technology law experience in e-commerce, online arbitration and mobile advertising companies. In her new role, ...

MRP TO SHOWCASE THE CONVERGENCE OF PREDICTIVE ANALYTICS AND ACCOUNT-BASED MARKETING AT 2018 B2B MARKETING EXCHANGE

PHILADELPHIA, Feb. 6, 2018 /PRNewswire/ -- MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total a...

WHAT ARE THE BEST DEMAND MARKETING CHANNELS FOR 2018?

Demand marketers are drowning in options, including an ever-increasing list of demand generation channels. With all these options vying for a piece of your marketing budget in 2018, it’s critical to remember that not all marketing tactics and channels perform equally. Each has its own strength...

WHAT IT'S LIKE TO WORK AT HUBSPOT, ONE OF THE BEST WORKPLACES OF 2018

HubSpot makes inbound marketing and sales software.The company was rated one of the best workplaces in 2018.HubSpot's culture was strongly influenced by Netflix's.A diehard Justin Timberlake fan, she wanted to follow him on his year-long, nationwide tour. But she also had a full-time job, as...

8 TIPS FOR EFFECTIVE MARKETING AUTOMATION (PART 1)

The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability to connect to your customers and complete sales online means that suddenly your potential customer base goes from the few thousand people near where your business was founded to milli...

SALES AND MARKETING ALIGNMENT: WHY YOU NEED TO FIGURE IT OUT

In today’s omnichannel world where potential buyers get lots of product and company information online, it is crucial that sales and marketing are aligned to customer needs. CEB research showed that B2B buyers tend to be over 60% of the way through the sales process before they contact a sales...

EVERSTRING UNVEILS MACHINE LEARNING- AND AI-POWERED DATA PLATFORM

EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to make better business decisions.The company stated that the platform combines machine learning and AI to he...

HOW EMOTIONAL MARKETING IN B2B DRIVES CUSTOMERS (EVEN IF YOU THINK IT DOESN'T)

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative.Though B2B marketers may need a deeper understanding of technology and they may have more limits placed on their creativity, the role emotions play in both B2B ...

WHAT DATA ORCHESTRATION SOLUTIONS MEAN FOR B2B AND B2C MARKETERS

The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate critical marketing processes including things like onbo...

SUPER BOWL ADVERTISING: WHY B2B BRANDS ARE BETTER OFF INVESTING ELSEWHERE

With the dramatic fracturing of the advertising market, it’s no wonder a 30-second Super Bowl ad sells for more than $5 million. Or that they’re virtually sold out, despite that eye-popping price. There are simply few other opportunities to reach such a target-rich audience at a similar ...

SAP AMERICA ACQUIRES CALLIDUSCLOUD FOR $2.4 BILLION

SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximately $2.4 billion.The acquisition will give SAP immediate leadership in the “Lead-to-Money” space, which includes sales performance management (SPM...

METADATA JOINS THE MARKETO® ACCELERATE PARTNER ECOSYSTEM

Metadata (http://www.metadata.io), the patented platform for closed-loop account based marketing, announced it has joined the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform™ to enabl...

TOP 5 B2B MARKETING PRIORITIES FOR 2018

Have you ever gone to the gym in January and noticed how crowded the place is? The one piece of equipment that you always use is now occupied by, gulp, a newcomer. Flash forward to February and you feel like you’re in a sci-fi movie where the Earth’s population has disappeared and you&rs...

HOW TO DEVELOP A MARKETING STRATEGY

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to ...

7 BRANDS THAT ARE TURNING EVERYDAY REPORTING INTO GENIUS CONTENT MARKETING

Strong reporting is an incredibly valuable communication tool—no matter your industry. It helps you distill information and present it effectively, and it provides the transparency that supports a happier company culture.But reporting can serve an important purpose beyond communicating with yo...

ABM: BALANCING TECHNOLOGY AND A HUMAN TOUCH TO MAXIMIZE SALES SUCCESS

Warm handshakes, face-to-face conversations, and eye contact have been important pieces of the sales process for as long as sales has existed. And even though those human touches are still important, they have been replaced by technology in a lot of ways, particularly in the early steps of the lengt...

HOW ABM STACKS THE DECK AGAINST HUSTLE

Until about a year ago, the established doctrine in sales was pretty clear. It was all about “hustle”. More emails, more voicemails, more cold outreach. At first, when buyers didn’t know that it was all automated, it worked. However as buyers quickly realized that the “did yo...

STUDY: AUDIENCE-CENTRIC MARKETING MOST IMPACTFUL FOR EACH BUYING SCENARIO

New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has a positive impact no matter the buying scenario — an individual, a consensus or a...

BEN DAVIS: WELCOME TO B2B AI – BORING, BUT EFFECTIVE

I have written a number of articles about machine learning recently for Marketing Week and Econsultancy. The current ‘AI summer’ is of course generating a lot of column inches in the mainstream media, too.This interest is fuelled by consumer tech – if you were to play word associat...

3 TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you.You want to have a business base that is interested, engaged, and in love with you and your work. Once you’ve got that, it’s real...

9 UNDENIABLE ADVANTAGES OF HIRING A LEAD GENERATION AGENCY

Lead generation is at the core of any successful marketing strategy—it is the job of the marketing team to drive demand and interest that ultimately results in customers. A lot of marketers face internal obstacles that keep them from being as successful as possible when trying to generate lead...

THE BEST MARKETING TOOLS TO EMPOWER DEMAND GENERATION TEAMS IN 2018

In 2011, only 150 companies identified as martech vendors. By mid-2017, MarTech Today reported the number had jumped to 4,891. Almost five thousand vendors now offer software and tools for marketing automation, CRM, lead generation, and many other processes and tactics.Fast forward to 2018, and the ...

THE BEST MARKETING TOOLS TO EMPOWER DEMAND GENERATION TEAMS IN 2018

In 2011, only 150 companies identified as martech vendors. By mid-2017, MarTech Today reported the number had jumped to 4,891. Almost five thousand vendors now offer software and tools for marketing automation, CRM, lead generation, and many other processes and tactics.Fast forward to 2018, and the ...

HOW TO DO CONTENT MARKETING FOR THE SOLOPRENEUR

I just Googled “content marketing,” and I got more than 77 million returns. That’s a heck of a lot of content about content — enough to make a lot of “it’s just me” businesses decide to put it off until next year…or maybe never.It’s no wonder th...

WHAT IS YOUR CONTENT STRATEGY?

Content, content, content; that’s all we seem to hear about these days. You are bound to be asked things like “what kind of content do you get the most out of” or “how much content do you produce each month” or “where do you get your ideas for all your content&rdq...

MINTIGO LAUNCHES PREDICTIVE AUDIENCES: AI-EMPOWERED ABM FOR MARKETO

Mintigo, the leader of predictive marketing and sales technology, today announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return fro...

WHAT ARE YOUR B2B CONTENT MARKETING PLANS FOR 2018?

The New Year is a great time to take stock of your current B2B content activities and look at what has worked for you, and what maybe didn’t deliver for you in 2017.It’s easy to get caught up in the latest trends around content, so taking a bit of time at the beginning of the year to rev...

WHY B2B TECH NEEDS SOCIAL MEDIA

Every single company in America needs to be on social media. Whether to offer thought leadership or appear more relevant in search, there’s no question (or argument) how important social media is for business today. The question still begs though, if it’s critical for B2B technology comp...

THINK TWICE ABOUT AUTOMATING YOUR MARKETING

I first used a marketing automation platform 10 years ago. We all loved the potential of those new systems back then: We’d build large databases of the names of potential customers and use marketing automation to nurture them along until they were ready to buy.We’d segment by industry or...

SOURCEMEDIA PROVIDES NEW INTENT DATA PRODUCT

SourceMedia is offering a new account-based marketing product called SourceSelect+, to help companies identify prospects who are in-market for their products.The new solution analyzes and reports intent data, including a user’s content consumption and frequency across the web. Presumably, that...

WHY DIFFERENTIATION IS CRUCIAL FOR B2B CONTENT MARKETERS IN 2018

Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow.Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an ...

EMAIL A TOP CHANNEL IN ACCOUNT-BASED MARKETING, STUDY SAYS

Email is one of the most effective channels in account-based marketing (ABM), and it’s easy to use, according to a January survey from Ascend2. But it has to fit into the broader alignment of sales and marketing.Ascend2, a provider of research-based marketing, surveyed 253 executives, 53% in B...

MUST-HAVE TOOLS & TACTICS: B2B MARKETERS SHARE THE SOLUTIONS & STRATEGIES THEY ARE PRIORITIZING FOR 2018

Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers?We asked 10 top practitioners what their must-have tactics and tools were for 2018. The responses...

SEGMENTATION MODELS ARE OUTDATED: HOW TO UPDATE YOUR MARKETING SEGMENTATION PRACTICES

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable margin but also ignored the demographic, racial, and geographic segments that predicted a different ...

4 MARKETING AUTOMATION TRENDS TO WATCH IN 2018

According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to increase in the years to come as more companies begin embracing marketing automation and the tools become more sophisticated.Thanks to products from compani...

B2B MARKETING IN 2018: IT’S TIME TO GO BACK TO THE BASICS

I love reading over everyone’s predictions for the New Year. Especially as it relates to marketing.But most of the predictions seem to be around marketing tactics – where you should allocate your budgets to reach more customers, how to create more website traffic, etc. And while these tr...

MADISON LOGIC INTEGRATES ABM PLATFORM WITH MARKETO

Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation.The partnership aims to allow both Marketo and Madi...

SALES ACCELERATION SOFTWARE QSTREAM APPOINTS NEW CEO

Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board.Lanchantin has more than 30 years of experience leading global sales, services and customer success organizat...

HOW TO FOCUS YOUR ACCOUNT BASED MARKETING PROGRAM IN 2018

When the term account-based marketing first started being bandied about in the Sales and Marketing world it was easy to be skeptical. If you had a nickel for every time a new buzzword came and went in this industry you’d have a whole lot of Thomas Jeffersons rolling around in your comically ov...

MADISON LOGIC BECOMES BIDIRECTIONAL WITH MARKETING AUTOMATION BY INTEGRATING WITH MARKETO

New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and marketers’ first-party data — and then uses those signals for the targeting of ads or content to their interests.For instance, two people fro...

ACCOUNT-BASED MARKETING LEADER TERMINUS ACQUIRES BRIGHTFUNNEL

Terminus, the leader of the account-based marketing (ABM) movement, today announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create,...

TERMINUS ADDS MARKETING ANALYTICS, MULTI TOUCH ATTRIBUTION WITH BRIGHTFUNNEL ACQUISITION

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the acquisition, Terminus aims to build a platform for executing and measuring go-to-market initiatives, whether they ar...

THE STATE OF B2B PROGRAMMATIC ADVERTISING

Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.The report was based on data from a survey conducted in September and October 2017 among 164 B2B marketers.Some 63% of respondents say their firm is cur...

WHERE IS B2B MARKETING HEADED? 7 PREDICTIONS FOR 2018

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I wi...

3 KEY FINDING FROM THE FRONTLINES OF ABM

The drumbeat for Account Based Marketing is getting louder and louder. As we march into 2018, top experts predict more of the same. The whispers are turning to roars and spreading like ripples across a pond. Though it may have been there all along, many of the smartest companies are beginning to joi...

YEAR-ENDER 2017: TOP 7 B2B MARKETING PHILOSOPHIES

Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and ...

2017: THE YEAR IN B2B MARKETING INNOVATION

For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing an...

KICKFIRE UNVEILS NEW MARKETO INTEGRATIONS TO BRING ACCOUNT-BASED INTELLIGENCE INTO B2B AUTOMATION

KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo environment, enabling users to ...

6 WAYS A CONTENT STRATEGY MAKES YOU LESS CRAZY AND MORE EFFECTIVE

Content marketing has proven to be an effective part of a brand’s marketing mix, but doing it well requires more than creating content and putting it out there. It’s not about churning out a few infographics and hoping for the best. The secret to good content marketing is good storytelli...

MARKETERS ARE HUNGRY FOR CONTENT MARKETING KNOWLEDGE, MARKETO REVEALS

Marketo, Inc., the leading provider of engagement marketing software and solutions, announced today the most-watched topics from its extensive library of free Marketo University training courses and released 26 new videos. Since the online education program launched earlier this year, marketers from...

B2B MARKETING IS GOING THROUGH A TECHNOLOGICAL REVOLUTION AND CMOS ARE READY TO INVEST

Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technologic...

INTERNET OF THINGS IN THE SUPERCOOL GAME OF B2B MARKETING

The way of business has always been changing according to time & technology. Marketers who are an integral part of the business process adapt the changes in their own way to stay ahead of the competitors. Businesses which were earlier run on word of mouth advertising adopted the technology of pr...

THE IMPORTANCE OF STORYTELLING IN B2B CONTENT MARKETING

Imagine what a trip to Mars would be like: How would you get there? What would the planet actually look like? Does it make you afraid?Aerospace company Lockheed Martin addressed these questions in a video they produced called The Field Trip To Mars. A group of school children boarded a bus with the ...

DENTSU AEGIS ACQUIRES B2B SHOP DWA, ALIGNS IT WITH MERKLE

Dentsu Aegis Network has acquired San Francisco-based B2B digital media and marketing agency DWA. Terms weren’t disclosed. The newly acquired agency will be aligned with DAN’s data-driven marketing shop Merkle to help boost its B2B capabilities. It will be branded “DWA, a Merkle co...

THE 2018 TRENDS MARKETING EXECUTIVES FEEL LEAST PREPARED FOR

Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.The report was based on data from a survey of 500 marketing executives (29% work for B2B firms, 14% work for B2...

SIGSTR JOINS MARKETO® INNOVATE PARTNER ECOSYSTEM TO ENHANCE CONTENT FOR ACCOUNT-BASED MARKETING CAMPAIGNS

Sigstr, a SaaS platform for employee email signature marketing, has joined the Marketo Innovate partner ecosystem, providing marketers with the ability to deploy dynamic email signature campaigns that integrate seamlessly with Marketo landing pages and lists, enhancing account-based marketing (ABM) ...

‘ALWAYS ON’ IS AT THE HEART OF EVERY ABM STRATEGY — HERE’S WHY

For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall ...

CHIEF MARKETING OFFICERS SHARE STRATEGIES FOR 2018

It's been a turbulent year for marketers, with disruption, security and customer data issues along with a myriad of other distractions and 2018 doesn't appear to be any less frenzied. Keeping your eyes on the prize has become more and more challenging and where you invest your organization&#...

CREATE DEEPER CONNECTIONS TO DRIVE CONVERSION, CLOSE DEALS WITH END-TO-END PERSONALIZATION

A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates.The shift from simply discussing the possibilities of personalization to real-worl...

AUDIENCE MANAGEMENT PLATFORM LEADSPACE RAISES $21 MILLION SERIES C FUNDING TO DRIVE AI-ENABLED MARTECH TRANSFORMATION

World’s leading B2B audience management platform for marketing and sales, Leadspace has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). As B2B organizations increasingly use big data and AI to drive more targeted relevant...

B2B TECHNOLOGY FIRMS TURN TO METADATA FOR CLOSED-LOOP ACCOUNT BASED MARKETING

Metadata (http://www.metadata.io), the patented platform for closed loop account based marketing, is helping B2B technology companies generate sales pipeline and close net new business while providing them with an automated platform that generates demand among their ideal customers."B2B markete...

KICKFIRE CUSTOMER, IDIO LTD., GENERATES 879% INCREASE IN TARGET ACCOUNT IDENTIFICATION WITH IP-ADDRESS-TO-COMPANY API

Today, KickFire, the leader in IP address intelligence and company identification, announced that their customer, Idio, reported an 879% increase in target account identification throughout its Content Intelligence Platform. Idio identifies patterns in client content consumption to provide prescript...

THE PEDOWITZ GROUP (TPG) LEADS SLMA’S TOP 40 MOST INSPIRING LEADERS; FOUR TPG EXECUTIVES WIN AWARDS IN FOUR SALES LEAD MANAGEMENT CATEGORIES

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announces four key executives have been named 2017 Top 40 Most Inspiring Leaders in Sales Lead Management. TPG winners include: Debbie Qaqish, Chief Strategy Officer; Kevin Joyce, CMO and VP of Strategy; Pamela Muldoon, Revenue Mark...

INFLOWING LAUNCHES NEW WORDPRESS PLUGIN THAT OPENS UP ACCOUNT-BASED MARKETING TO SMB AND MIDMARKET

Leading account-based marketing agency launches new tool to make web personalisation simple, easy and affordable.United Kingdom (PRUnderground) December 19th, 2017.Inflowing today announces the launch of ABM for WP, a plugin for WordPress that gives businesses of all sizes the ability to personalise...

GET YOUR MARKETING STRATEGY ORGANIZED WITH THESE 4 TOOLS

Posting the right content takes planning and analytics in order to reach your target market. Thankfully there are great resources available that will gather data and schedule your posts and tweets. Would you like to streamline your marketing efforts? Take advantage of these tools, and let me know ho...

WHY MARKETING SHOULD BE RUNNING ABM CAMPAIGNS

Over the past year, ABM has been all the buzz for B2B marketing strategies. The main driver behind the popularity of ABM is the providers of ABM technology platforms. However, there is value behind the buzz as B2B firms are starting to see the ROI of well-executed ABM campaigns. Here, we take a look...

DAMIAN MADDEN JOINS SELLING SIMPLIFIED AS VP SALES - EMEA

Selling Simplified, a global leader in B2B demand generation, announced today the strategic appointment of Damian Madden as VP Sales – EMEA to further strengthen its global management team and accelerate revenue growth throughout the region.Selling Simplified is experiencing explosive growth w...

HOW TO TURN YOUR TRADITIONAL MARKETING INTO ABM

By now most B2B marketers know why Account Based Marketing is good for their business, but now the question on most marketers lips is, “How do I execute an ABM campaign, exactly?”And this is understandable. Most blog posts and whitepapers on the subject of how to execute an ABM campaign ...

YESLER PARTNERS WITH FUNNELWISE TO DELIVER B2B MARKETING REVENUE ANALYTICS

Yesler, a full-service B2B marketing agency, announced today that it has partnered with FunnelWise®, a SaaS solution that delivers unique insights into an organization’s revenue-driving activities.Marketing and sales teams face increased pressure to generate demand and exceed revenue goals...

MARKETO® ACCELERATE ECOSYSTEM EXPANDS WITH THE ADDITION OF EIGHT PARTNERS

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the addition of several new partners to the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. This latest group of partners – Allocadia, Madison Logic, Met...

4 MARKETING TACTICS TO TRY IN 2018

When it comes to marketing tactics, sometimes you have to experiment with many of them before you figure out what works best for your business. This means you’ll have to be willing to spend some time (and maybe money) on determining what works and what doesn’t.The good news is once you&r...

5 BASIC B2B MARKETING TACTICS THAT DELIVER BIG RESULTS

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if...

ARE YOU DECIDING ON A MARKETING AUTOMATION PLATFORM?

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software. It addresses these questions:What factors are driving the...

B2B MARKETERS STEP UP LOCALIZATION INITIATIVES TO SUPPORT GLOBAL EXPANSION

The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content. Therefore, progressive B2B compani...

BOP DESIGN ANNOUNCES PREDICTIONS FOR 2018 B2B MARKETING TRENDS

Bop Design, a B2B marketing agency, recently released an article predicting the hottest web design and marketing trends for 2018, and also looks back at trends over the past year. The agency polled their creative, technical, and content teams to determine what trends are on the rise and what trends ...

FIVE WAYS ARTIFICIAL INTELLIGENCE IS TRANSFORMING B2B MARKETING

Over the last few years, B2B marketers have begun turning to artificial intelligence (AI) to improve the effectiveness of their campaigns and accelerate business growth. Research shows that 80% of B2B marketing executives believe that AI will revolutionize the field in the next five years. However, ...

WILLIAM STEELE RETIRES FROM TRUEBLUE BOARD OF DIRECTORS AFTER 17 YEARS OF SERVICE

TrueBlue, Inc. (NYSE: TBI) announced today that William Steele is retiring from the company’s board of directors effective Dec. 31, 2017.Steele has served on TrueBlue’s board since 2001 and was Chairman of the Corporate Governance and Nominating Committee and Lead Independent Director un...

CONSENSUS' BUYER ENABLEMENT TECHNOLOGY RECOGNIZED AS TOP B2B MARKETING TOOL FOR 2017

Consensus, an enterprise SaaS (software-as-a-service) startup that drives B2B sales through Buyer Enablement, has been recognized as one of the Top Marketing Tools of 2017 by Smart Selling Tools."We're honored to be listed as one of the leading marketing tools for 2017," said founder G...

3 ELEMENTS EVERY B2B DEMAND GENERATION STRATEGY MUST HAVE

With B2B buyers nearly 60 percent through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading B2B firms are increasingly realizing the value of having an effective marketing and demand generation strate...

AZALEAD OPENS US OFFICE, HIRES INDUSTRY VETERAN AS HEAD OF SALES TO EXPAND MARKET FOR INNOVATIVE ABM PLATFORMSALES

Azalead, the international technology leader in account-based marketing, announced today the opening of a US sales and support office, and hired an industry sales veteran, Walter Sharp, to run its sales operations in this region. Sharp will join a rapidly expanding team already based in the US, and ...

5 STRATEGIES TO OPTIMIZE YOUR LEAD GENERATION

How do you optimize your lead generation efforts? In every industry, from B2B to B2C, the answer to this question is becoming increasingly crucial. Particularly for businesses with long buyer’s journey, getting leads into the funnel is a prerequisite to effective, targeted, marketing and nurtu...

3 IMPORTANT SEARCH ENGINES TO LEVERAGE FOR CONTENT MARKETING

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.When we talk about search engine optimization, most people think of Google. However, when we think of it from a content ma...

DON’T FORGET THESE KEY PARTS OF YOUR ACCOUNT BASED CONTENT STRATEGY

Content marketing has transformed B2B by letting marketers initiate conversations and develop relationships earlier in the buying process. Today, content marketing meets content selling.Content selling gives salespeople the ability to deliver the right content at the right time for each contact, add...

INFORMA ENGAGE IDENTIFIES KEY B2B MARKETING TRENDS IN 2018

Based on a Direct Survey of Companies in Sectors Like Automotive, Technology, Aviation, Manufacturing, Infrastructure, Wealth Management and Others, Informa Engage Compiled an Incisive Look at What’s on the Minds of B2B Marketers.Informa Engage, the global leader in marketing services, release...

JESSICA STAFFORD NAMED SENIOR VICE PRESIDENT AND GENERAL MANAGER FOR AUTOTRADER

Cox Automotive names Jessica Stafford, senior vice president and general manager of Autotrader, effective today. Stafford will lead the business and work cross-functionally across product, sales, marketing and operations."With more than 10 years of experience leading the marketing team, Jessica...

TECHBYTES WITH DANIEL WAAS, DIRECTOR OF MARKETING, LOGMEIN

Daniel Waas: Here at LogMeIn I serve as the director of product marketing for GoToWebinar. My background is in demand gen. I used to run the marketing for the GoTo products in EMEA. Back in Europe, I had three teams. One each in the UK, Germany, and France. My team ran up to 100 webinars per quarter...

CONTENT TO SALES: THE 4 ESSENTIAL PILLARS OF CONTENT MARKETING

Everyone is doing content marketing these days. Some 80% of respondents say they are doing content marketing according to 2017 survey data.Yet I worry about some of the efforts I’ve seen or heard about. This is because they are missing some of the essential pillars you must have to grow the pr...

TRYING TO USE CONTENT MARKETING TO SNEAK YOUR WAY ONTO SANTA’S NICE LIST?

When I started this post, I intended to write about how important it is to make sure your content marketing efforts don’t reveal that, deep down in your corporate heart, you secretly think your customers may be stupid. And then I realized that might come across as hypocritical since I’ve...

LEAD LIAISON ADDS SALES ENABLEMENT TO BOLSTER ACCOUNT-BASED MARKETING AND SALES PROSPECTING

Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®.This development is a result of years of industry research and collecting feedback from clients and pa...

HOW CONTENT MARKETING PLAYS INTO SEO (AND VICE VERSA)

Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found ...

HOW TO INCREASE DATABASE INTEGRITY TO CRUSH YOUR 2018 TARGETS

As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes wit...

THE SECRET TO SUCCESSFUL CONTENT-MARKETING IN 2018 IS HAVING A STRATEGY, SO GET ONE

With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It's time to identify which parts of your old strategy worked and which ones you'll need to throw out. Also, are there any new techniques to replace them with?Acc...

4 WAYS TO EXPAND YOUR B2B SERVICES BEYOND YOUR LOCAL MARKET

There's a common plateau that B2B service providers run into. You've built up a solid client base in your local market, but your profits have leveled off. To continue growing your business, you'll need to expand beyond local clients.Growing your client base probably won't happen over...

MARIA PERGOLINO JOINS ANAPLAN AS CHIEF MARKETING OFFICER

Anaplan, a leading platform provider driving a new age of connected planning, announced today the appointment of Maria Pergolino as Chief Marketing Officer. Pergolino is a proven marketing leader known for building world-class teams that drive growth, product differentiation, and category developmen...

SMARTBUG MEDIA ADDS INFOSEC MARKETING VETERAN KEN MAFLI TO AWARD-WINNING CONSULTING TEAM

SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of Ken Mafli as Marketing...

THE NEXT WAVE OF ABM: A BLENDED APPROACH

Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA.In the past few years, Account-Based Mark...

INFORMA ENGAGE IDENTIFIES THE 3 TOP AREAS TO WATCH AND THE KEY B2B MARKETING TRENDS IN 2018

Informa Engage, the global leader in marketing services, releases a new "B2B Marketing Trends Report," which examines the key trends, challenges and priorities facing B2B marketers in 11 high-growth markets. Click here to download the report.Results show that marketers' priorities diff...

13 DEMAND GENERATION STATISTICS THAT WILL BLOW YOUR MIND

Demand generation is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of strategical flux.One of the best ways to get a view of the cur...

ZILLIANT PARTNERS WITH INTEGRATED COMMERCIAL EXCELLENCE (ICE™) TO DELIVER ARTIFICIAL INTELLIGENCE

Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships, today announced a strategic partnership with Integrated Commercial Excellence (ICE™), a consultancy firm headquartered in The Netherlands."ICE is committed to helping B2B organizat...

THE BENEFITS OF E-COMMERCE FOR B2B FIRMS

Most B2B decision-makers (89%) expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for CPG, manufacturing, and software firms.Some 59% of B2B de...

VIDYARD EXPANDS LEADING VIDEO PLATFORM TO HELP MARKETERS GENERATE MORE LEADS WITH VIDEO

Vidyard, the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard hel...

INTERVIEW WITH RUSS HEDDLESTON, CEO, DOCSEND

“By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline.”I’m the co-founder and CEO of DocSend. Before starting DocS...

THIS YEAR, TACKLE THESE 3 DEMAND GENERATION PRIORITIES FIRST

After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand gen...

HOW CONTENT MARKETING DRIVES MORE REVENUE FOR YOUR BRAND

You know content marketing is important. You know you should do it, but what exactly is your business getting out of it? People can tell you all about content marketing and how to go about doing it, but few get around to describing the return on investment. That’s what content marketing is&hel...

HOW TO USE VIDEO CROWDSOURCING TO SUPERCHARGE CONTENT MARKETING

Content marketers do not use enough video. Even though it is the most powerful marketing medium, video has traditionally been too expensive, complex and time-consuming for marketers. As a result they haven’t been able to use it as much as they would like.Crowdsourcing your video harnesses a dy...

FIVE EFFECTIVE LINKEDIN STRATEGIES FOR B2B MARKETING: MAGNIFICENT MARKETING PRESENTS A NEW WEBINAR

LinkedIn is the most effective social-media platform for corporate storytelling and, when used effectively, can be a very effective marketing tool for businesses. Magnificent Marketing has teamed up with LinkedIn power connector and expert Chuck Hester to present a new webinar featuring tips for how...

THE NEXT WAVE OF ABM: A BLENDED APPROACH

Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing lands...

HUMAN TO HUMAN: THE END OF B2B/C MARKETING

When I first began my career, I’d hear people say things like “business is business,” which they would use as an excuse for treating people badly. Today, more people are realizing that business is actually just people, which completely shifts the paradigm. Your approach should shif...

HOW TO DO CONTENT MARKETING RIGHT

If you are not hearing about content marketing, you should be.If you are, much of it is probably wrong because just like social media, it’s effective use is determined by one’s understanding of it.The difference between social media and content marketing is that content marketing is a pr...

CONTENT MARKETING TIPS IN THE AGE OF NON-EXISTENT ATTENTION SPANS

By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.Hopefully, by now, you realize that this is fake news and has actually been debunked. However,...

TIPS FOR CREATING MARKETING BUDGETS THAT GET APPROVED

Each year marketing budgets are prepared and presented. And each year most marketing teams are frustrated because they usually take a budget hit or do not receive the budget amounts (people and or dollars) requested. To avoid some or all of these outcomes, follow these tips for preparing, presenting...

B2B SALES LEADERS: TRY THESE SECRET PLAYS TO ACHIEVE GROWTH TARGETS

B2B sales people are competitive by nature and, as B2B sales leaders, we are responsible for coaching those competitors. Yet, coaching a team that delivers flawless execution with outstanding results can seem as elusive as the World Series Championship was to the Houston Astros in 2013 when they wra...

INBOUND VS OUTBOUND: WHAT YOU NEED TO KNOW

Is your marketing strategy headed down a dead-end street?We all have that one friend whose stories never seem to end, that one person that we want to hang out with every once in awhile, but always regret it afterwards. Remember the feeling of being stuck in an infinite loop of their monologues? By t...

INCREASE YOUR B2B REVENUE BY ALIGNING YOUR SALES & MARKETING

I’ve spoken about this in the past in my vlogs and blogs, but I can’t emphasize enough how the alignment of your sales and marketing teams is a must for any business. Now, I know your business will have set methods of working and any change is always met with resistance but this shouldn&...

TECHBYTES WITH GREGORY FULTON, VP, PRODUCT, ADROLL

Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for markete...

SIX B2B SALES TOOLS TO HELP YOU FINISH THE YEAR STRONG

With the year quickly coming to a close, many companies are looking for ways to ramp up their sales efforts to hit or exceed their projected numbers for the year. December can often be a slow time for sales, however, because most business-to-business (B2B) companies don't understand how to prior...

WHICH MARKETING MESSAGES SWAY THE B2B TECH BUYER’S DECISION?

The “U.S. Technology Marketing Report,” developed and commissioned by LAVIDGE, reveals how technology buyers respond to marketing aimed at winning their investment dollars. Among the key findings: 40 percent of decision-makers prefer face-to-face meetings with vendors when considering pu...

7 B2B MARKETING TRENDS TO WATCH IN 2018

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstr...

HOW TO HIRE A DIRECTOR OF ABM: TIPS FOR CONFIDENTLY MAKING THIS CRITICAL HIRE

Great companies are built with great people. If you look back in history at leaders of the most iconic brands, they will tell you the same thing:“The competition to hire the best will increase in the years ahead. Companies that give extra flexibility to their employees will have the edge in th...

SMARTBUG MEDIA HIRES MARKETING DIRECTOR TO FURTHER CAPITALIZE ON GROWTH

SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of Nicki Kamau as Marketing Di...

15 TIPS TO IMPROVE YOUR B2B MARKETING AUTOMATION

There’s a reason why so many B2B companies have implemented marketing automation software or are in the process of doing so: marketing automation helps measure results and create marketing strategies that are highly personalized and effective in transforming leads into sales.If you are new to ...

ENGAGING GENERATION Z: MARKETING TO A NEW BRAND OF CONSUMER

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.That’s a lot of emerging shoppers. It won’t be long before understanding the Gen-Z perspective will be a key to marketi...

B2B MARKETERS LEVERAGING MACHINE LEARNING FOR 1:1 PERSONALIZATION

Marketing automation has gone mobile. MuseWorx, a platform provider for on-demand marketing automation and brand asset management, recently launched MuseWorx Mobile.The company claims to be the first mobile marketing operating system, enabling all stakeholders in the marketing supply chain to track ...

SHELL ON OVERCOMING THE B2B CHALLENGES OF GDPR

Conversations around the EU General Data Protection Regulations (GDPR) often focus on consumer concerns and expectations but the challenges for B2B brands are equally if not more complex.Encouragingly, most B2B marketers (72%) do have a good awareness of GDPR, and the majority (64%) believe their or...

WE ANALYZED THE B2B BUYER PREFERENCES STUDY, AND HERE’S WHAT STOOD OUT

B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content is rising above the noise and influencing their choices.The good news for B2B marketers is that providing the right content still has the potential to sway deci...

7 B2B MARKETING TOOLS WE’RE THANKFUL FOR THIS THANKSGIVING

It’s almost Thanksgiving and in the spirit of the season, we thought we’d serve up and share something special for you, our valued reader. It’s something every B2B marketer needs…tools. We have some favorite B2B marketing tools that we will bow our heads over a turkey for an...

QUORA’S AD PLATFORM CONNECTS WITH B2B ADVERTISERS

The question-and-answer site Quora considers itself a unique hybrid of search and social. Since neither of those platforms open themselves up to programmatic demand, Quora decided it wouldn’t go that route either.

COMPLETE BEGINNER’S GUIDE TO ACCOUNT-BASED MARKETING (ABM)

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific p...

TARGETED ADVERTISING FOR B2B

Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there is a way to achieve truly tailored and targeted B...

ELEVATION MARKETING ACQUIRES ECCOLO MEDIA

B2B marketing agency Elevation Marketing, based in Mesa, Ariz., has this week acquired B2B content marketing agency Eccolo Media, creating an agency that integrates the best of B2B strategy and branding with high-quality content.Phoenix-based Elevation Marketing was one of the first fully integrated...

IS TECHNOLOGY KILLING THE B2B SALES ROLE?

In the past few decades, automation has diminished many avenues of employment. Secretaries, better known today as personal assistants (PA’s), once were omnipresent in offices, but are now few and far between. Many more workers used to line the floors of factories. Retail salespeople are fast b...

BRIGHTFUNNEL ANNOUNCES NEW REVENUE ATTRIBUTION SOLUTION FOR MICROSOFT DYNAMICS CRM CUSTOMERS

BrightFunnel, the pioneer in Revenue Intelligence for B2B marketers, announced their new integration with Microsoft Dynamics CRM.Through the integration between BrightFunnel’s Revenue Intelligence Suite and Microsoft Dynamics CRM, enterprise marketing teams can optimize the full customer journ...

B2B DIGITAL MARKETING: HOW TO PROFIT FROM DATA?

While data is now widely used in a B2C marketing context, its usefulness is often questioned in B2B. The volumes are smaller and the baskets usually much more significant. The equation is different, but the opportunities are real if we know how to decrypt and concertize them.

NAMOGOO APPOINTS OHAD HAGAI TO VICE PRESIDENT OF MARKETING

Namogoo today announced the appointment of Ohad Hagai to Vice President of Marketing. In this role, Hagai is responsible for marketing, communications, media relations and digital strategies that will position Namogoo for accelerated growth and expansion among global online brands.

CREATING A DIGITAL CONTENT MARKETING STRATEGY THAT WORKS

Content marketing is still a fairly fresh concept to the majority of SMBs; only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity.Some businesses start out with some blogging and engagement on social media channels. They may even have...

TECHBYTES WITH CHRISTOPHER GOLEC, CEO, DEMANDBASE

Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and ac...

8 UNEXPECTED INBOUND MARKETING FACTS ABOUT B2B BUYERS

Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H – Human to Human! In recent years, digital technology such as websites, search engines, and mobile computing has drastically changed the way marketers and sales teams ...

HOW AUGMENTED REALITY IS CREATING A NEW TARGET MARKET ON SOCIAL MEDIA

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.VR uses 360-degree video to move you from your current environment and into ...

A CMO CONFESSION: THE 5 MARKETING LIES I’VE TOLD MYSELF

What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he's pledging to overcome.Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating than usu...

B2B RESEARCH COMPANY GOODFIRMS ANNOUNCES TOP WEB DESIGN COMPANIES

oday, GoodFirms revealed the top web design companies globally. A highly reputed B2B research, rating and review platform - GoodFirms covers the most excellent web design companies from a number of cities, states and countries. These firms were listed based on profound research of work portfolios, a...

MAKING ABM CAMPAIGNS WORK

As marketing and sales technologies improve, new marketing strategies surface which turn traditional tactics on their ear. One amazing example of this is account based marketing (ABM). Unlike the traditional marketing funnel, with a large, anonymous top of funnel, ABM is like an inverted funnel &nda...

COOPERATIVE APPROACH TO B2B DATA INNOVATION POWERS BOMBORA TO DOUBLE CLIENT COUNT & REVENUE

As intent data has become a staple of B2B sales and marketing, an inclusive, cooperative business approach has propelled Bombora to become the industry standard for B2B intent data, reflected in record increases in revenue, hiring, and industry recognition.Bombora aggregates the largest source of B2...

WHY ARE B2B COMPANIES MOVING INSIDE SALES TO THE MARKETING DEPARTMENT?

Data is radically changing the role of the inside sales rep, especially in B2B companies.  The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative question: if the lines between ma...

WHEN YOUR B2B STAKEHOLDERS SPAN THREE GENERATIONS: HOW TO MARKET TO THEM EFFECTIVELY

It wasn't so long ago that B2B marketing was all about renting lists and banging on doors to reach the CEO. Sales reps, with some help from marketers, would call, email, or golf with executives to try to start the long, slow sales cycle.

AI FOR B2B: "THROW YOUR HAT IN THE RING"

Jim Regan, CMO or MRP, speaks softly, but with conviction, about the challenges and opportunities of B2B marketing; about the imperative need to apply services and software from top to bottom of the funnel; and about how real machine learning will change the B2B marketing (and sales) world. I listen...

FOUR FATAL FLAWS IN B2B MARKETING

For many B2B companies, phone plus sales person plus product, equals marketing.Firms still hold to flawed rationale that branding, marketing and digital communications can't help their 'relationship' style of selling.But the digital age has exposed four major flaws in traditional B2B mar...

5 STRATEGIES TO INCREASE SALES LEADS FOR B2B

No matter how useful your product is, if no one knows about it, no one will purchase it.So, a crucial part of customer acquisition is getting more people to know about your product. Put your product in front of as many prospective customers and stimulate interest to develop your sales pipeline.You c...

NAVIGATING YOUR ABM JOURNEY: INTERVIEWS WITH THE EXPERTS

How do you ensure you’re covering every issue when pioneering your ABM journey? Molly Raycraft sits down with four ABM experts for their take on achieving account-based marketing success.Robert Norum is in his element when discussing the growth of ABM. “You could call ABM the emperor&rsq...

NAVIGATING YOUR ABM JOURNEY: INTERVIEWS WITH THE EXPERTS

How do you ensure you’re covering every issue when pioneering your ABM journey? Molly Raycraft sits down with four ABM experts for their take on achieving account-based marketing success.Robert Norum is in his element when discussing the growth of ABM. “You could call ABM the emperor&rsq...

HOW MACHINE LEARNING SCALES ONE-TO-ONE PERSONALIZATION

The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales ...

NEW RESEARCH FINDS USE OF VIDEO ACCELERATING IN B2B WITH 71 PERCENT REPORTING THAT VIDEO CONVERTS BETTER THAN OTHER CONTENT TYPES

For the fourth year in a row, Vidyard, the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Based on research conducted with B2B marketing and sales teams across a wide range o...

ITSMA 2017 MARKETING EXCELLENCE AWARDS HONOR TOP B2B MARKETING PROGRAMS

Cisco Systems, Cognizant, HCL Technologies, Hewlett Packard Enterprise, IBM, InfinityQS, PwC, and SAP take top honors in ITSMA’s annual awards program to recognize marketing innovation and impact with B2B services and solutions.ITSMA, the leading source for B2B marketers in the connected econo...

ACCENTURE STRATEGY REPORT PROVIDES INSIGHTS ON THE NEW B2B CUSTOMER EXPERIENCE

According to findings from a new report by Accenture Strategy, B2B customers are increasingly looking for a Customer Experience similar to those offered by B2C companies. In their B2B Customer Experience 2017 report, based on a survey of 1,350 sales and customer service executives from B2B organizat...

LESSONS FROM THE FRONT LINES: HOW DUN & BRADSTREET’S CMO CULTIVATED AN ACCOUNT-BASED APPROACH

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizati...

INTERVIEW WITH MARK MAGNACCA, PRESIDENT, ALLEGO

The biggest element of “Account-based Everything” from our perspective is the importance of personalized content from the beginning of the sales cycle all the way through to the adoption of our software. This includes helping our customers use content they generate for their outbound mar...

B2B BULLS-EYE HITS ADVANCED ABM TARGETS

BusinessWatch Network announces Advanced Account Based Marketing is now commercially available within its B2B Bulls-Eye® branded data asset. Created to allow you to predict an organization's propensity to purchase, and reach qualified contacts at those organizations across the digital market...

HOW TO FIND THE RIGHT AI PLATFORM FOR B2B MARKETING AND SALES SUCCESS

A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted marketing. The study showed that in their first 30 days of using AI for advanced analytics and predictive functionality, the B2B sales and marketing teams at a...

SCARY B2B MARKETING MISTAKES & HOW TO AVOID THEM

Mistakes happen. We live in a busy, noisy world where things are bound to slip through the cracks and mistakes are made. We are only human, right?However, rather than simply accepting that mistakes happen, we are going to share the scariest B2B marketing mistakes along with tips on how to avoid them...

KICKFIRE UNVEILS NEW CRM SMARTSYNC FEATURE TO SALES AUTOMATION PLATFORM

KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform.The solution is designed to help companies using its sales automation platform to identify target accounts and net-new accounts exhibiting real-time buyi...

ABM ADDS VALUE TO B2B EMAIL PROGRAMS

Account-Based Marketing (ABM) is infiltrating advertising agencies, with a majority of marketing professionals now utilizing the strategy to help their clients.Demandbase, a San Francisco-based B2B marketing platform, partnered with Wakefield Research to poll 400 advertising professionals on how the...

THE MONDAY STACK: ABM FOR AGENCIES

I was going to say Demandbase came to town last week, but in fact the San Francisco-headquartered ABM platform has had a New York office in the Chrysler building for some time now — one that's set to outgrow its existing base. Perhaps it's better to say that CEO Chris Golec was on the ...

B2B DEVELOPER MARKETING? IT’S COMPLICATED

We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to know.I’ve got a pretty vital word of advice to add to all of that: ...

ADOPTION OF ACCOUNT-BASED MARKETING EXPANDS TO AGENCIES

Demandbase, the leader in Account-Based Marketing (ABM), today revealed the results of a survey run in conjunction with Wakefield Research that looks into how interactive, digital, marketing and advertising agencies are using ABM. The survey included responses from 400 advertising professionals and ...

FOR B2B LEAD GENERATION, YOU MUST LEAD

Marketing illuminates the path to solving a problem. Not just any path―your path. This is somewhat academic in low-consideration consumer products, but the lifeblood to high-consideration B2B products and services. To get prospects to follow your path, you must lead.


 

WHAT TO DO WHEN MARKETING TECHNOLOGY CAN'T BE THE TOP PRIORITY

To combat an unsuccessful lead generation program and complicated sales cycle, influencer marketing platform Traackr began its account-based marketing (ABM) journey at the beginning of the year. More than six months in, eMarketer’s Jillian Ryan spoke with Evyenia Wilkins, Traackr’s vice ...

B2B MARKETING AND SALES OUTREACH EFFORTS THAT GET NOTICED

 It’s no secret that Information Technology Decision Makers (ITDMs) are key to technology purchases. This is because they either lead or sign off on most enterprise technology decisions – and certainly those in the six digits or more or that impact the IT infrastructure.As a result,...

HOW TO TRANSFORM YOUR TRADITIONAL SELL-SIDE AD ORGANIZATION

As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements. However, the results are often mixed, and the journey ...

MARKETING DAY: GOOGLE’S NEW SITELINKS, GETTING GDPR READY & ABM FOR B2B MARKETERS

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after imp...

MARKETO UNVEILS NEW AI-POWERED PERSONALIZATION AND ACCOUNT-BASED INSIGHTS

Marketo launched a suite of new solutions that aim to give marketing and sales teams cross-channel personalization capabilities, enhanced email analytics and account-based insights to engage more effectively with their customers.

IN A MARKETING RUT? HOW AN INBOUND MARKETING AGENCY CAN ADD CREATIVITY TO YOUR NONPROFIT

Many nonprofit organizations find themselves sorely lacking in the area of marketing, simply because they are pulled in so many other directions. Sometimes it is difficult to find the best talent, other times there’s no budget for an in-house staff person, and sometimes it simply gets pushed t...

WHY ABM HAS BECOME A CRITICAL STRATEGY FOR B2B MARKETERS

At least 62 percent of B2B companies surveyed this year have a full Account-Based Marketing (ABM) program in place, compared with 41 percent in 2016, according to SiriusDecisions. Those who have found religion when it comes to ABM would even say it’s mission-critical.

TOP PRIORITIES FOR 2018 MARKETING STRATEGIES EMERGE AS LEADERS ADDRESS AI, ABM, LOCALIZATION & ATTRIBUTION

For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

ZIFF DAVIS EXPANDS LEAD GENERATION BUSINESS INTO SG

Global digital publisher Ziff Davis has launched its lead generation business in Singapore, in a bid to cater to increasing requests from technology and B2B customers in Asia Pacific for a local presence. The move comes after the company made its B2B lead generation products available to the Austral...

B2B THOUGHT LEADERSHIP: HOW TO PROMOTE YOUR BRAND WITH SOCIAL MEDIA

B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice.

ARE BUYERS THE KEY TO YOUR ABM TECH STACK?

For the billions of dollars spent on B2B marketing technology, isn't it paradoxical that we're moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need?The issue is that the modern pursuit of technology ...

HOW TO CONVERT SAAS FREE TRIAL USERS INTO B2B CUSTOMERS

Your company offers an exciting technology product that’s leaps and bounds ahead of the competition. If you could just get your prospects to try it out, they would no longer be able to live without it.It’s exciting when they sign up for free trials. But then, what do they do? In many cas...

TECHTARGET AND DISCOVERORG ANNOUNCE PARTNERSHIP TO ACCELERATE ABM SUCCESS

TechTarget, a leader in intent-driven purchase technology, and DiscoverOrg, the leading sales and marketing intelligence provider, announced the integration of DiscoverOrg’s trusted contact data and buying intent into the TechTarget Priority Engine platform.In a unified feed, the solution comb...

ZENIQ AND BOMBORA PARTNER TO FUEL ACCOUNT BASED MARKETING AND SALES ORCHESTRATION WITH INTENT DATA

ZenIQ, the leading Account Based Marketing and Sales Orchestration platform, today announced its partnership with Bombora, the leading provider of B2B intent data. The partnership makes it easy for demand generation and marketing operations professionals to quickly act on and operationalize the insi...

HOW ARE TOP MARKETERS INTEGRATING TARGETED ACCOUNT EFFORTS WITH LEAD GEN STRATEGIES?

Synthio, formerly known as Social123, the fastest growing Data-as-a-Service company, in partnership with Demand Gen Report—a targeted online publication to better align sales and marketing—released their iPaper, The B2B Balancing Act.Key topics in this report include:Where traditional le...

HOW TO CREATE BUYER PERSONAS FOR DIFFERENT MARKETING CAMPAIGNS

How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering these questions starts with an understanding of the importance of, and how to create buyer personas.
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https://ABM.report/news-article.aspx?ID=18571857

INBOUND SALES TRANSFORMS THE RELATIONSHIP BETWEEN BUYERS AND SELLERS

The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The primary goal is to create a selling experience that helps prospects choose your products and services. The ultimate goal is to delight these buyers so that they become your promo...

DEMANDBASE UNVEILS NEXT-GEN ABM PLATFORM WITH CUTTING-EDGE AI FEATURES

Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next generation ABM Platform, the only comprehensive, end- to-end solution for B2B marketers. This new technology makes it simpler to set up and manage account-based campaigns across the entire funnel by combini...

DEMANDBASE RE-ARCHITECTS ABM PLATFORM FOR 'END-TO-END' CAMPAIGNS

Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one.With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaign...

SURFACE DISINFECTANT MARKET - SEGMENTATION ANALYSIS AND FORECASTS BY TECHNAVIO

According to the latest market study released by Technavio, the global surface disinfectant market is expected to grow at a CAGR of almost 12% during the predicted period.This research report titled ‘Global Surface Disinfectant Market 2017-2021’ provides an in-depth analysis of the marke...

BIGTINCAN EXTENDS MARKET LEADERSHIP BY UNIFYING AI-BASED SALES, MARKETING AND LEARNING IN NEW SALES ENABLEMENT AUTOMATION PLATFORM RELEASE

SiriusDecisions Summit Europe, Booth 12 -- Bigtincan (ASX: BTH), the leader in mobile, AI-powered sales enablement, today announced a major new release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-dr...

WHAT’S THE DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING?

If you’ve got even the most basic understanding of marketing, you probably know that there are two common methods: inbound marketing and outbound marketing.What’s the difference? They’re both used to bring in customers, right? Well, yes, but that’s where the similarity ends. ...

10 THINGS ONLY B2B BRANDS WITH SOLID GLOBAL REACH CAN UNDERSTAND

Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares on foreign shores. Fast forward a few short generations later and practically any business can rightly claim to have a worldwide presence without ever setting foot in the place...

MARKETING TRENDS: RISE OF THE B2B CONSUMER

When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers.Traditionally speaking, B2B commerce has always relied on a much longer customer journey than its B2C counterpart. Whether incor...

INBOUND ABM IS A THING

At HubSpot's big annual shindig last week, INBOUND 2017, a classically trained inbound marketer and HubSpot alumnus gave his take on translating inbound marketing skills and strategy to the far more customized and more modern ABM strategy.

1 OUT OF 3 QUALIFIED LEADS IS NOT ACCEPTABLE

Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend.This happens because most of the leads being delivered ...

ENTERPRISEDB CMO KEITH ALSHEIMER TO SHARE ACCOUNT BASED MARKETING STRATEGIES AT MARTECH CONFERENCE

The MarTech conferences, held in multiple locations nationwide, combine material on technology and marketing to help marketers navigate new technologies and to provide marketing strategy and insight to technology experts. Marketing automation software provider Marketo Inc. is hosting a series of mar...

WHY YOU SHOULD INCORPORATE LIVE VIDEO IN YOUR B2B MARKETING STRATEGY

Video has been touted as the latest and greatest marketing tactic for many years now, and last year it took a big leap: from pre-recorded video to live streaming. Both on a person-to-person as well as a marketing level, live video is surging in popularity as Instagram Stories, Snapchat and Facebook ...

TERMINUS UNITES INBOUND AND ACCOUNT-BASED MARKETING WITH HUBSPOT INTEGRATION

Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now utilize account-based advertis...

WHO IN YOUR COMPANY SHOULD ATTEND INBOUND MARKETING CONFERENCES?

In a perfect world you’d rent out a jet and bring all of your employees to every inbound marketing conference that piques your interest. But, unfortunately that is not a realistic approach.In order to help you narrow down who on your marketing team should be attending these conferences, we&rsq...

ARM WORLDWIDE PARTNERS WITH HUBSPOT TO OFFER INBOUND MARKETING SERVICES

This partnership is aimed to create a well-structured space where inbound marketing automation can thrive further for business. HubSpot enables organizations to optimize resources on digital platforms providing a feature to integrate with marketing tools like Salesforce, Microsoft Dynamics CRM and m...

RO INNOVATION NAMED A 2017 TOP MARKETING TOOL

RO Innovation, the leader in activating the voice of customers to drive revenue, is pleased to announce it was named a Top Marketing Tool for 2017 by Smart Selling Tools. This marks the fourth consecutive year RO Innovation has been included in the Top Marketing Tools guide.The Top Marketing Tools g...

ABM GROWING UP FAST: 2017 BENCHMARK REPORT

ITSMA’s new benchmark study of account-based marketing, Driving Growth with Three Types of ABM, conducted in partnership with the ABM Leadership Alliance, adds a wealth of data and insight to help companies move from initial experimentation to a more robust program with strategic impact on the...

OUTREACH AND ENGAGIO ANNOUNCE EXCLUSIVE PARTNERSHIP TO DELIVER THE INDUSTRY'S FIRST UNIFIED SOLUTION FOR ACCOUNT-BASED SALES AND MARKETING

Outreach, the leading sales engagement platform, today announced a ground-breaking exclusive partnership with Engagio, the leading marketing orchestration solution, to bring to market the first ever cohesive, account-based sales and marketing solution. The joint solution aligns sales and marketing t...

THE LOOMING MARTECH CONSOLIDATION AND CURE FOR B2B

The advances in marketing technology are awesome as are the sheer number of marketing technology providers.ChiefMartec began tracking this space in 2011, identified about 150 players, and presciently started their eponymous infographic. Their 2017 chart is above, and it encompasses almost 5,000 MarT...

ABM + DEMAND GEN: FINDING THE RIGHT BALANCE

ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize ea...

KEYS TO OPTIMIZING ABM

ABM, as everyone knows by now, is a B2B marketing strategy which hones in on target accounts most likely to be interested in products and services, or accounts where a relationship already exists, and focuses on delivering targeted messaging to account stakeholders.

4 COMMON PROBLEMS MARKETERS FACE WITH MARKETING AUTOMATION

Marketing automation is the latest concept sweeping the email marketing world and for good reason! Delivering automated email streams is always going to be far more relevant than simply blasting out the same emails to everyone. However there are new challenges that marketing automation presents. Tak...

SOCIAL MEDIA ANALYTICS AND ADVOCACY ARE KEY TO B2B SALES INTELLIGENCE AND ABM

Leading engagement marketing software company, Marketo announced the first set of MarTech partners to join its Marketo Accelerate Program. The partners would empower marketers with the technologies they need to build a best-of-breed marketing platform to listen, learn, and engage with buyers seamles...

5 LESSONS FROM EPIC TECH FLOPS THAT WILL MAKE YOU BETTER AT B2B SALES

When tech giants stumble, the entire tech world feels the resulting aftershocks. Sometimes, the tremors can even reach the distant shores of sales and marketing land, giving us not only fodder for the watercooler but also valuable life lessons that can help us become better at what we do.
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ULTIMATE GUIDE TO B2B SOCIAL MEDIA MARKETING IN 2017

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities, large news corporations and the television for world news and information, people are able to freely share, communicate and engage amongst themselves. And B2B social media marketing is part of that....

SEGMENTATION, PERSONALIZATION BECOMING A REALITY FOR B2B MARKETERS WITH EMERGENCE OF AI AND REAL-TIME ANALYTICS

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.In EDRM’s Voice of the Customer research, 73% of the B2B customers surveyed agreed, “For brands or vendors t...

BETTER ABM FROM BETTER DATA: USING DATA TO BUILD A PROPENSITY TO BUY MODEL

In our last blog post, we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. While Ideal Customer Profile (ICP) identification is usually Step 1 in building out an account-based marketing program, it quickly raises the question of which ICP...

WHAT’S IN A NAME? WHY B2B LEAD GEN IS PERSONAL

Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers empha...

THE MONDAY STACK: ALL ABM, ALL THE TIME?

All ABM all the time?  Well, it makes a change from AI.  With the Growth Acceleration Summit from ZoomInfo coming up this week, very much a B2B event, account-targeting and marketing/sales alignment are much on our minds. And here comes news from AdRoll, which just announced the availabili...

INTERVIEW WITH ELLE WOULFE, VP OF MARKETING AT LOOKBOOKHQ

I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working in marketing tech because it allows me to stay really close to the problems we’re solving for our customers first hand. I was working in ...

INTERVIEW WITH ELLE WOULFE, VP OF MARKETING AT LOOKBOOKHQ

I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working in marketing tech because it allows me to stay really close to the problems we’re solving for our customers first hand. I was working in ...

ADROLL LAUNCHES NEW ABM ADVERTISING PLATFORM TO INCREASE ROI FOR B2B MARKETERS

AdRoll, the performance marketing platform, announced the general availability of its enhanced account-based marketing (ABM) advertising platform, AdRoll ABM. The full-service platform now enables marketers to target based on attributes (like job title and industry) and sync data bi-directionally wi...

TO PLAN AND SCALE ACCOUNT-BASED INTERACTIONS, GET YOUR PRIORITIES STRAIGHT

Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM).After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just...

LAUNCHING ABM: LESSONS FROM JUNIPER, MICROSOFT, AND TERADATA

The rise of Account-Based Marketing (ABM) in recent years has moved the approach to the top of many marketers’ priority lists. But launching new ABM programs effectively requires support and understanding far beyond the marketing department. To ensure success,  you need to invest in inter...

GOOGLE ANALYTICS VS. HUBSPOT: HOW SHOULD I TRACK MY INBOUND MARKETING KPIS?

These wise words were coined by Peter Drucker, a prolific writer known as the founder of modern management. His core philosophy is also one we subscribe to at SmartBug Media, as keeping a constant pulse on marketing analytics is an necessary key to unlocking client success.

ORACLE NETSUITE NAMED A LEADER AMONG B2B COMMERCE SUITES FOR MIDSIZE ORGANIZATIONS BY INDEPENDENT RESEARCH FIRM

Oracle NetSuite, one of the world’s leading providers of cloud-based financials, ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that NetSuite was recognized as a leader in The Forrester Wave™: B2B Commerce Suites for Midsize Organizati...

LINKEDIN MARKETING SOLUTIONS LAUNCHES NEW AUDIENCE NETWORK TO EXPAND NATIVE AD OFFERING

LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop.

EXPERTS POINT TO SALES EMPATHY, STORYTELLING AS NEW TRAITS OF THE MODERN B2B CMO

Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline and maximize their team's eff...

VISUAL MARKETING: WHY IT WORKS AND WHY YOU NEED IT

If you’re chasing the Millennial audience, you must understand that this group absorbs information in the blink of an eye and makes instant decisions based on what they’ve seen or read.That’s why you need to invest heavily in visual marketing to attract Millennials, because this ty...

13 SUPER-EFFECTIVE WAYS TO USE BEHAVIORAL SEGMENTATION

Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavior...

MRP’S NEW ABM DISPLAY ADVERTISING OFFERING GIVES MARKETERS DIRECT REACH INTO TARGET ACCOUNTS

MRP, a global predictive intelligence and customer acquisition company, has announced their enhanced display advertising offering, integrated directly into their Prelytix predictive customer acquisition platform. The software now offers a programmatic display advertising solution that enables users ...

HOW TO GET TO THE HEART OF WHAT YOUR BUYERS WANT

As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. Maybe they find the task too tim...

FROM LEADS TO LONGEVITY: 2 WAYS TO MOVE LEADS DOWN THE SALES FUNNEL

You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an...

DISCOVERORG ACQUIRES RAINKING; ADDS FIREPOWER TO B2B MARKETING AND SALES WITH PREDICTIVE INTELLIGENCE

RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By ac...

HOW TO INTEGRATE FIELD AND INSIDE SALES AND WIN MORE DEALS

The field sales person used to be a lone ranger. He operated beyond the walls of the corporation, with his own schedule and tactics. Yes, he’d call in once in a while for help from customer service and marketing, but his efforts were not part of a finely orchestrated sales strategy.
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TIPS FOR TAILORING INBOUND MARKETING TO VOICE COMMAND TECHNOLOGY

From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many peop...

STUDY: MARKETERS MISSING THE MARK ON TRUE ENGAGEMENT WITH BUYERS

New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half of buyers (56%) dis...

UNDERSTANDING THE BUYING JOURNEY WITH TRUST, TRANSPARENCY AND RELEVANCY

What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these ...

WHAT B2B MARKETERS CAN LEARN FROM THE DEATH OF CONSUMER RETAIL

Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68.Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replaci...

OLD SCHOOL LEAD GENERATION FOR FINANCIAL SERVICES

Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage.In any case, financial services are a hard sell for the reason that pote...

WHY LEAD GENERATION SHOULDN’T BE YOUR ONLY FINTECH CONTENT MARKETING GOAL

Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing.

FUTURE OF B2B ONLINE RETAILING TO 2025 - RESEARCH AND MARKETS

Online B2B retailing is at an inflection point and is going through major shifts in technology and business models. The B2B market will outgrow the B2C market by 2025, with China taking the lead. The market is evolving due to shifts in the impact of mobility and role of digital channels. Retailers, ...

THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

THE 3 BIGGEST SOCIAL MEDIA AUTOMATION MYTHS DEBUNKED

As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more ...

TERMINUS ACCOUNT-BASED MARKETING BUILDS MOMENTUM WITH 170% REVENUE GROWTH

Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% ...

TERMINUS ACCOUNT-BASED MARKETING HIRES ROSS PATERSON AS VICE PRESIDENT OF CUSTOMER SUCCESS

Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, announced that Ross Paterson has joined the executive leadership team as Vice President of Customer Success. Paterson previously served as Vice President of Customer Success at Lead Forensics, where he est...

HOW TO MAKE TIME STAMPS MORE USEFUL FOR YOUR AUDIENCE

Make time stamps more useful for your audience. Simply adding time stamps in your content isn’t enough. If time stamps aren’t clickable, you may be unintentionally frustrating your users. This is a distinct possibility if your audios, videos, or podcasts tend to be longer than ten or fif...

HOW TO CHOOSE THE RIGHT INBOUND MARKETING AGENCY

There are several reasons why a company would need to hire an inbound marketing agency. Perhaps you aren’t getting as many qualified leads as you would like, maybe your team doesn’t have the resources or skills to do the job in-house, or it’s possible your current agency just isn&r...

5 WAYS TO GENERATE HIGHLY QUALIFIED LEADS WITHOUT SEO

It is a fact that search engine optimization (SEO) can be a great way to generate leads for your business. However, for some marketers, SEO might be their only means of lead generation.You need to look for ways to diversify your lead generation process and not rely solely on search engine optimizati...

DEVELOPING YOUR AUDIENCE TARGETING STRATEGY

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences especially those customers that come close to converting, then change their minds.But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying f...

TAYKEY UNVEILS FREE VERSION OF ITS REAL-TIME AUDIENCE DATA TOOL FOR INTEREST TARGETING

Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or &ld...

HARNESSING DATA THROUGH AI TO UNDERSTAND THE B2B BUYER’S JOURNEY

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Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread acro...

INVESTMENT IN MARKETING AUTOMATION DRIVES B2B MARKETING PERFORMANCE, ACT-ON STUDY SHOWS

Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing Automation study it commissioned Econsultancy to do that surveyed more than 350 B2B marketing professionals in North America and Europe. The study...

B2C RETAILING SECRETS THAT EVERY B2B COMPANY SHOULD LEARN

If you think BOPIS sounds like a mouthwatering Philippine specialty or that BORIS was a character in an old Rocky and Bullwinkle cartoon, chances are you haven’t talked with a retail marketer recently.In fact, BOPIS (Buy Online, Pay In Store) and BORIS (Buy Online, Return In Store) are two of ...

SOCIAL MEDIA MANAGEMENT SOFTWARE - MARKET SEGMENTATION AND FORECAST BY TECHNAVIO

The global social media management software market is expected to grow at a CAGR of around 15% during the forecast period, according to Technavio’s latest report.In this report, Technavio covers the market outlook and growth prospects of the global social media management software market for 2...

5 DEMAND GENERATION PROBLEMS B2B MARKETERS SHOULD BE PREPARED FOR

The larger and more established an organization becomes, the more complex the demand creation function. This is true for many things, but for B2B marketers, the effect is especially compounded.As businesses grow, sales pipeline requirements do as well – and more rapidly than the total availabl...

5 SIGNS IT’S TIME TO UPDATE YOUR MARKETING STRATEGY

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. Are the tactics you’re choosing aligned with the goals you’ve set for your company? And, are those goals still appropriate. In other words, is...

HOW WORKFORCE CREATED A LEAD-GEN WORKHORSE

No chief marketing officer understands how to scale a marketing program quite like Denise Broady. After getting her start consulting at small shops, then becoming the global chief operating officer at SAP's industry cloud organization, she's returned to another small company called WorkForce...

3 ATTENTION-GRABBING ABM CAMPAIGN IDEAS

What does it take to capture the attention of a target buyer?I’ll tell you one thing; a generic email or boring display ad won’t cut it. For account-based marketers, one creative idea can be just the thing you need to get a foot in the door. Once you’re able to capture the attentio...

HOW YOU CAN USE INTENT DATA TO OVERCOME THESE 4 COMMON ABM CHALLENGES

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works.The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or n...

DEMANDBASE LAUNCHES AI-POWERED REAL-TIME INTENT TECHNOLOGY

ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to automatically triggers sales an...

4 THINGS YOU NEED TO KNOW ABOUT B2B BUYING DECISIONS

If you think it’s hard to sell, you might want to spare a thought for your potential customers: depending on which research you look at, the majority (around 2-in-3) of their buying decision processes end with them deciding to do nothing at all, and sticking with the status quo.There is, of co...

HOW TO BUILD AN ACCOUNT-BASED MARKETING TECHNOLOGY STACK

One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing, or ABM.Before we get started answering this question, let’s talk about the elephant in the room. Terminus is an account-based market...

HOW TO HIRE GREAT INBOUND MARKETERS: 6 KEY PERSONALITY TRAITS

Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to become more important. But as buzzy as inbound marketing is, finding people who are good at it is n...

WHY DO COMPANIES SCREW THEIR BEST CUSTOMERS?

So those of you that know me might know that I can be a little feisty… maybe I have a shorter temper than most, but that’s not the cause of my response. I was just completely flabbergasted that a company would go out of its way to inform me, an early adopter that waited months for my de...

HOW TO CREATE AN ENJOYABLE REFERRAL EXPERIENCE FOR YOUR CUSTOMERS

If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The most successful brands feature their referral programs on their website, in mobile apps, and across highest-performing market...

THE 3 STEPS OF USING AUTOMATED MARKETING TO CONVERT LEADS

Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of large corporation, you’ll burn your resources trying to keep up manually. Automated marketing lets you manage your time better by carrying out certain tasks f...

HOW TO DRIVE EVENT ENGAGEMENT USING SOCIAL MEDIA MARKETING

Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at pl...

THE RISE OF ACCOUNT BASED MARKETING THROUGH AI

Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. In this episode, Nate and I are diving into Salesfor...

CONTENT MARKETING IN A NUTSHELL – HOW TO USE FOR REAL BUSINESS RESULTS

Content. It’s everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on.The reality is that content is the core of not only t...

6 THINGS BUSINESS OWNERS NEED TO UNDERSTAND ABOUT SOCIAL MEDIA MARKETING

Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in con...

SUCCESS IN BUSINESS-TO-BUSINESS ADVERTISING DEPENDS HEAVILY ON CHOOSING THE RIGHT AUDIENCE

Business-to-business advertising can seem like a train wreck just waiting to happen. Have you ever seen a train wreck? This mountain of a vehicle comes barreling along the tracks. Everyone is cool in the minutes leading up to the wreck because. Though business-to-consumer advertising generally costs...

NEW FACEBOOK FEATURES FOR SMALL BUSINESS MARKETING

Are you using a Facebook business page to create awareness and generate leads for your small business?Facebook has added business-friendly advertising features to help small businesses with their marketing, including carousel product ads, featured videos, and dynamic product ads. There are also seve...

10 LEAD MAGNET IDEAS FOR AN IRRESISTIBLE EMAIL OPT IN OFFER

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still r...

4 WAYS TO RECRUIT VOLUNTEERS WITH INBOUND MARKETING

One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavours without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with ...

THE FUNDAMENTAL DIFFERENCES OF MARKETING B2B AND B2C

Marketing is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a million other ways to get your brand and products in front of buyers. With so many different options ava...

PRIVACY ADVOCATES WIN – GOOGLE WILL NO LONGER SCAN GMAIL FOR AD TARGETING

Soon, Google will no longer scan Gmail accounts to serve targeted ads.The company announced the change at the end of June. The move is seen as a victory for privacy advocates.But maybe not such a victory for digital marketers.Here’s what you need to know about Google’s new policy and how...

4 REASONS TO AUTOMATE SOCIAL MEDIA

Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating ...

5 CONTENT MARKETING TIPS FOR SMALL BUSINESSES TO REVISIT

Content marketing is about captivating your audience with information and entertainment, and leading them to your product in the process. It used to be a fresh of breath air from blatant promotions that ran as ads on TV and newspapers, but now, everybody’s doing it and there’s a lot of c...

THE 4 BASIC TYPES OF SOCIAL MEDIA MARKETERS: WHICH ONE ARE YOU?

A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business for a while, you’ve noticed it’s p...

ABM IS A STRATEGY, NOT A CAMPAIGN.

In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.In the agency business, such as ours, this has led in turn to a notable uptick of interest in what are often calle...

5 CUSTOMER SUCCESS POST-SALES PITFALLS

As any SaaS professional knows, even the best laid plans sometimes hit roadblocks. For customer success leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn.5 Common Success Post-Sales Pitfalls In order to make sure your CSMs are prepared, t...

10 TRUTHS ABOUT CONTENT MARKETING YOU NEED TO KNOW

Content that reports the latest news in your industry is great. But it has a limited shelf life. Today’s news is old news tomorrow. It can be shared maybe once or twice. Evergreen content is content that can be shared for months and even years. And the thing about a lot of evergreen content is...

CHOOSING THE RIGHT CHANNELS AND STRATEGIES FOR YOUR ABM PROGRAM

We’ve explored how to target the right accounts for your account-based marketing program, but once that’s accomplished, how do you actually reach them? After all, developing content and organizational buyer personas is only effective if you have a method of delivering this content to the...

THE PROS AND CONS OF MOBILE ADVERTISING FOR SMALL BUSINESSES

In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on content marketing, while the least ef...

GOING LOCAL FOR 2017: LOCAL SEARCH ENGINE MARKETING STRATEGY

If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess eve...

THE STAGES OF ACCOUNT-BASED MARKETING ORCHESTRATION

Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually...

THE STATE OF SOCIAL MEDIA ADVERTISING

Social media marketing, broadly speaking, is made up of two distinct strategies brand pages (organic) and advertising (paid).While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to perform well in this area. Organic social media ...

HOW TO WIN HIGH-VALUE CLIENTS WITH ACCOUNT BASED MARKETING

In the age of hyper-targeted prospecting and nurturing, your content marketing program might not be sufficiently surgical. Considering the very nature of B2B marketing, your prospecting list is likely already rather narrow at least when compared with B2C. Hopefully, you’ve already built your b...

WHAT B2B MARKETERS SHOULD KNOW ABOUT LINKEDIN ADS

With the rise of online advertising options, B2B marketers must take a strategic and targeted approach on deciding where to invest their online marketing budget. When comparing the various social media advertising platforms available, 92% of B2B marketers leverage LinkedIn above all other platforms....

WHY YOUR “FULLY AUTOMATED” MARKETING MACHINE ISN’T DELIVERING THE RESULTS YOU EXPECTED

Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more ap...

WHY YOUR “FULLY AUTOMATED” MARKETING MACHINE ISN’T DELIVERING THE RESULTS YOU EXPECTED

Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more ap...

THINK YOU’RE NOT READY FOR ACCOUNT BASED MARKETING? TRY THESE 6 IDEAS FIRST

It can be intimidating to make the switch from traditional demand generation to an account-based mindset. It requires B2B organizations to evolve their process and activity and change never easy. But, even if you think you’re not ready for a full Account Based Marketing strategy, there are num...

HOME PAGE HORRORS INBOUND MARKETERS MUST AVOID

Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors.While mystery theater, novels and British TV shows are coo...

THE 3 C’S OF SOCIAL MEDIA MARKETING

Is yours one of the 65% of companies that rank generating leads as their biggest marketing challenge? If so, you may already be aware that one third of the global population uses social media on a regular basis. But did you also know that when combined with direct mail, social media marketing can op...

THE IMPORTANCE OF CONTENT MARKETING IN 2017 AND BEYOND

You must have heard the phrase content is king. Now, that may well be a marketing buzzword but this year and beyond, it’s a statement that has never been more relevant. In a world where consumers are more savvy, more demanding, and more empowered than ever, brands and businesses need to up the...

WHEN DOES IT MAKE SENSE TO OUTSOURCE CONTENT MARKETING?

How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You’re in the top 13% of marketers, according to HubSpot’s annual State of Inbound survey, and if those blogs are driving great results you can probab...

3 CONTEXTUAL LEAD NURTURING TACTICS TO SPEED UP YOUR PIPELINE

Contextual marketing has increased marketers’ abilities to create unique experiences on their website for each user. When a visitor converts on the webpage, personalization can catalyze further action. Below, we discuss three contextual lead nurturing examples that drive users more quickly alo...

HOW TO ACHIEVE YOUR MARKETING GOALS WITH A CONTENT STRATEGY

Content marketing is a big deal these days because of its effectiveness. Not just for lead generation, but for thought leadership as well. It’s a necessary element of any marketing program .With this article, you’ll have everything you need to create a content strategy that’ll help...

3 TIPS TO REINVIGORATE YOUR BRAND’S SOCIAL MEDIA MARKETING EFFORTS

It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts are essentially...

THE BENEFITS OF LOCAL CONTENT MARKETING

If you’re a B2B service provider, or even a small B2C operator, there’s a good chance that the majority of your custom comes from local people. Personally, less than ⅓ of my clients are based more than a 20 mile radius from my office, and unless you’re a nationwide brand, it’...

B2B VS B2C CONTENT MARKETING: WHAT YOU NEED TO KNOW

Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing. To be able to adapt its content marketing, it is ne...

WHAT CMOS NEED TO KNOW ABOUT CONTENT MARKETING PERSONALIZATION

While studies suggest CMOs are behind on disruptive growth, others indicate CMOs are continuing to invest and push the envelope with content to deliver real business results. Content Marketing Institute reports B2C marketers are putting more budget toward content marketing allocating  of their ...

HOW TO INCREASE WEBSITE TRAFFIC USING SOCIAL MEDIA OUTREACH

You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it. It’s all a matter of how you do it.Social media is primarily meant to be a place for conversat...

THE BUCK STOPS AT THE CEO FOR ACCOUNT-BASED MARKETING

When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period.
Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. ABM is a new way of getting aligned with sales...

THE IMPORTANCE OF SOCIAL MEDIA FOR B2B MARKETERS

Nowadays, you’d be hard-pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and entertainment.It is absolutely clear that the impact of social media on business has been growing for quite so...

TARGETING YOUR AUDIENCE: FROM THE BOOMERS TO GEN Y (& EVERYTHING IN BETWEEN!)

Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60...

HOW TO PREVENT YOUR CONTENT FROM BLEEDING SALES LEADS

Are you unsure if your content is converting? Would you like to learn how to prevent your content from bleeding sales leads? On average, most sites will convert traffic at a rate of 1.95%. This means that for every 100 visits you will just get around 2 leads. This might seem like an astonishingly lo...

HOW TO DEVELOP CONTENT MARKETING METRICS & KPIS

Many marketers jump into measurement without a clear idea of what exactly they would like to accomplish with their content campaigns and assets. Ultimately, this can lead to using the wrong content marketing metrics, which can be a waste of both time and resources. To set your organization up for su...

POWER ACCOUNT-BASED MARKETING WITH BUYER INSIGHTS

What was true then and is as true today, is the need for information and insights into accounts. When ABS (account-based sales) first came into existence, it began with needs assessments and led to the collection of information on teams, hierarchy, divisions, decision-makers, approvers, etc. For exa...

WHY YOUR ABM STRATEGY NEEDS A BALANCED APPROACH

So you’ve been tasked with implementing Account-Based Marketing (ABM) into your demand generation strategy this year. How’s it going? am I right? While ABM does take some time and effort to get off the ground, it’s a proven tactic when applied appropriately within your overall dema...

THE INSIDER’S GUIDE TO WHY YOU CAN’T STICK TO YOUR INBOUND MARKETING STRATEGY

The mantra for the past few years is that content and inbound marketing is the only marketing there is. Any company that wants to stay relevant in the 21st century must execute a comprehensive inbound marketing strategy now. Then the sales team gets itchy because they need to close sales now. The CF...

A TEMPLATE FOR MEASURING DEMAND MARKETING ORCHESTRATION

At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel?For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts...

LEAD DEVELOPMENT QUALITY WITH ACCOUNT BASED MARKETING

According to a report by Senraj Soundar, founder and CEO of Connect, published in Sales & Marketing Management, Account Based Marketing is the most-talked-about strategy right now in the B2B world. According to Forbes, 80% of marketers measuring ROI say that ABM outperforms other marketing inves...

BLOODBORNE PATHOGEN PRODUCTS MARKET SEGMENTATION BY REGIONS, TYPES, APPLICATION AND GROWTH OPPORTUNITIES TO 2021

Bloodborne Pathogen Products Market report provides key statistics on the market status of the Bloodborne Pathogen Products Manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the Bloodborne Pathogen Products Industry. The Bloodborne Pathogen ...

NINE PARTNERS WITH LIVERAMP TO BOOST AUDIENCE TARGETING CAPABILITIES

Nine is claiming an Australian first after striking a deal with Acxiom subsidiary, Live Ramp, to leverage its audience data sets in order to boost custom audience targeting capabilities across the Nine media portfolio. The partnership allows marketers and their agencies to use their own first-party ...

4 INBOUND MARKETING TOOLS FOR YOUR NON-PROFIT

Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing budgets should be spent on direct mail becaus...

ACCOUNT BASED MARKETING CAN SYNCHRONIZE SALES & MARKETING

Regardless of whether it’s called named account, key account, target account or account based marketing (ABM), a real opportunity exists to bring sales teams and demand generation teams together.B2B marketing and sales teams are often misaligned from the get go as traditional demand generation...

SMARTACRE, A DEMAND GENERATION MARKETING AGENCY, OPENS DENVER OFFICE

SmartAcre, a lead and demand generation marketing agency who helps B2B businesses find, connect and engage with leads throughout the customer journey, announced the opening of the third SmartAcre location in Denver, Colorado on May 11. The office, located at 2301 Blake Street, will house additional ...

7 MYTHS UNCOVERED ABOUT ACCOUNT-BASED MARKETING

ABM provides a strategy for B2B companies who want to grow revenue by focusing on the best-fit prospects. The key metric shifts from the traditional lead generation to real revenue. And, it takes into account that most B2B buying decisions aren’t made by a single person, but rather a collectiv...

HOW TO CRAFT OUTBOUND CALLS FOR ACCOUNT-BASED MARKETING

Account-based marketing is becoming a go-to strategy for B2B marketers who want to take control of their outreach (rather than waiting to see who finds them) and shorten their sales cycles. What may be receiving less acclaim, however, is the starring role outbound calls play in executing account-bas...

THE NO. 1 REASON COMPANIES GIVE UP ON INBOUND MARKETING (AND HOW TO STICK WITH IT)

Inbound marketing comes with tons of benefits but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to kick in. Inbound marketing is a little like gardening. You pla...

VERTICAL STICK PACK PACKAGING MACHINE MARKET - SEGMENTATION, MARKET PLAYERS, TRENDS 2026

Rising in demand for ready-to-eat, convenience, processed food owing to increasingly busy schedule, and changing the lifestyle of consumers has a further surge in need for on-the-go packaging with convenience features such as portability, opening, and easy disposability.

COFFEE PERKS UP DOMO’S ABM STRATEGY

Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.

MEREDITH’S MAGNOLIA JOURNAL UPS THE ANTE AGAIN | INDUSTRY NOTES

It's just the latest addition to the client-facing arsenal for SourceMedia, which in March revealed a suite of new data targeting solutions aimed at account-based marketing, audience extension and segmentation, and programmatic-direct. Other upcoming initiatives, Yorke says, include diving into ...

MOMENT STUDIO NAMED BEST CONTENT MARKETING AGENCY BY DIGIDAY

Moment Studio, the digital and social content marketing agency within Engine Group, was named Best Content Marketing Agency at Digiday's 2017 Content Marketing Awards.

INBOUND MARKETING AGENCY SMARTBUG MEDIA TO HOST WEBINAR DETAILING HOW TO INCORPORATE FACEBOOK LIVE INTO MARKETING CAMPAIGNS

SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, is hosting a webinar exploring how Facebook Live video can boost inbound marketing efforts. The webinar, A Marketer's Guide to Launching a Facebook Live ...

LEADING COMPANIES TECHTARGET AND HG DATA PARTNER TO DELIVER REAL PURCHASE INTENT AND TECHNOLOGY INSTALL DATA TOGETHER FOR THE FIRST TIME

Leading purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) and HG Data, the leader in B2B market intelligence for sales, marketing and analytics, today announced a strategic partnership to deliver technology install information directly within TechTarget&rsqu...

ZIP CODE TARGETING IS A GREAT MEDIUM FOR GENERATING BUSINESS LEADS

Generating business leads is the most vital aspect of any business. There are plenty of guides and advises handily available that focuses on how to generate successful leads for business. But the quest to successful business lead generation lies in utilizing even the most common mediums. Even zip co...

ABM STUDIES SHOW INTENT SIGNAL MONITORING HELPS COMPANIES MAKE SMARTER DECISIONS

The number of marketers using data at an all-time high of 90%, according to an October 2016 study by the Global Alliance of Data-Driven Marketing Associations (GDMA). Marketers' strong reliance on data analysis is also echoed in the findings of the 2016 State of Account-Based Marketing (ABM) stu...

NUTSHELL CTO ANDY FOWLER: GOOD CRM TOOLS STAY OUT OF THE WAY

Andy Fowler is the CTO and cofounder of Nutshell, a provider of CRM for small businesses. In this exclusive interview, Fowler shares his thoughts on the importance of effective sales process management.

EVERGAGE APPOINTS JOSH BAUMRIND AS SVP OF PARTNERSHIPS AND CORPORATE DEVELOPMENT

Evergage, the real-time personalization platform company, today announced the appointment of Josh Baumrind as senior vice president of partnerships and corporate development. With nearly two decades of experience cultivating partnerships for leading cloud, e-commerce and customer engagement companie...

6SENSE TO DISCUSS SIRIUSDECISIONS' NEXT-GENERATION DEMAND WATERFALL AT SIRIUSDECISIONS SUMMIT 2017

Join 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, at SiriusDecisions Summit on May 17, 2017 at 12:30 PM to discuss SiriusDecisions' Next-Generation Demand Waterfall and the next steps to consider for implementation. The Next-Generation Demand W...

PGI TO TAKE THE STAGE AT SIRIUSDECISIONS SUMMIT 2017 WITH 6SENSE

Join 6sense and PGi, the world's largest dedicated provider of collaboration software and services, at SiriusDecisions Summit on May 16, 2017 at 11:15 AM to learn how PGi's marketing and sales teams are making an impact across the entire organization. Through partnership with 6sense and empl...

ABERDEEN GROUP DELIVERS ACCOUNT DATA & RELATED CONTENT FOR 100S OF TECH CATEGORIES IN ITS NEW 'LEAD ESSENTIALS' SAAS PLATFORM

Aberdeen Group announces a combined account data and content platform, Lead Essentials, to enable tech marketers to more efficiently find and engage with active buyers while they are in-market to purchase specific technology products. Lead Essentials enables Aberdeen Group to provide account-based &...

SYNTHIO TO PRESENT AT TWO MAJOR B2B MARKETING EVENTS IN MAY

Synthio, formerly known as Social123, the fastest growing Data as a Service (DaaS) provider, announced today it will be presenting at two major business-to-business (B2B) marketing conferences this month.

GOOGLE ADWORDS TARGETING GETS A BOOST FROM SOCIAL MEDIA

In response to these trends, Google added Demographic Targeting to AdWords last fall. This filtering feature allows AdWords users to target audiences by age, gender or even parental status on each of the AdWords networks — Search, Display or Video.

BUZZBIKE AND BLOCKPOOL TO TRANSFORM TARGETED ADVERTISING WITH BLOCKCHAIN

Blockpool, a startup delivering real world B2B blockchain solutions has partnered with Buzzbike, London’s connected cycle scheme to deliver the UK’s first blockchain reward scheme for engagement. Buzzbike and Blockpool have used blockchain technology to demonstrate how cryptocurrency can...

THE ACCOUNT-BASED MARKETING GUIDE FOR MODERN MARKETERS

As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relati...

FACEBOOK DENIES IT EXPLOITS 'INSECURE USERS' WITH TARGETED ADVERTISING

Facebook, along with Google, is one of the largest advertising companies in the world.
But the social network has come under fire for allegedly pushing targeted advertisements towards vulnerable users .The Australian revealed it had come into possession of a leaked document from the gigantic ...

MARKETO INVESTS MORE DEEPLY INTO ABM, PUSHES ALLIANCE

Marketo has revealed details of its next generation account-based marketing (ABM) solution including Account Insight, which is designed to strengthen sales and marketing alignment.

AKOONU DEBUTS PLATFORM FOR ACCOUNT-BASED SALES

Akoonu for Sales is designed to help account-based sales practitioners execute on their ABM initiatives by bringing all the buying signals together in a single location to gain a deep understanding of the buying committee.

LINKEDIN AND ORACLE PARTNER ON LEAD GENERATION

LinkedIn Campaign Manager and Oracle Marketing Cloud have been more tightly integrated into Linkedin’s Matched Audiences product.

HOW A USER-FIRST APPROACH HELPS AUDIENCE TARGETING IN MOBILE

Our direct data integration provides advertisers with 1300 data points, 250 million device IDs, 3 billion location maps, and more,” says Brandt. “This integration provides the advertisers with the consumer's mobile fingerprint brands, giving them a better understanding of how to targ...

WHY IS TIME WARNER FOCUSING ON TARGETED ADVERTISING?

Time Warner’s focus on targeted advertising According to a Broadcasting & Cable report, last month, Fox, Viacom (VIAB), and Time Warner (TWX) joined forces to provide a platform called OpenID, which will provide advertisers with targeted advertising packages and will “standardize the...

SINTECMEDIA AND LOTAME BRING AUDIENCE TARGETING TO BROADCAST TV

As major media companies announce cross-channel audience targeting products for advertisers, local broadcasters have been largely left out of such offerings, even as they compete most directly with digital audience targeting options such as search and social media. This partnership delivers a compet...

RETAINLY'S WORDPRESS PLUGIN COMPLETES LEAD GENERATION PORTFOLIO

Retainly announced the release of its Official WordPress Plugin. The WordPress plugin is named Retainly Optin Forms as it helps bloggers design very beautiful optin forms of different types and with different display options. The plugin is completely free and can connect to a Retainly Email Marketin...

GLOBAL CONTENT ANALYTICS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

Latest market study on “Content Analytics Market to 2025 - Global Analysis and Forecasts by Type, Deployment Type and Industry Vertical”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developme...

RUGGED THERMAL CAMERAS MARKET SEGMENTATION, INDUSTRY TRENDS AND DEVELOPMENTS 2026

In the year 2016, the Surveillance & Security application segment recorded a revenue of slightly more than US$ 1.3 Bn. By the end of the year 2027, this segment is anticipated to reach a market valuation of more than US$ 3 Bn, representing a CAGR of 8.3% for the decadal study. An incremental dol...

IN A FIRST, BING UNVEILS CUSTOM AUDIENCES TARGETING

Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ability to integrate their brand's first-party data through a data management platform (DMP). Rob Wilk, VP, head of North America Search at Microsoft Bing, unveiled the news at the MediaPost Search Insider Summit. ...

HOW LINKEDIN’S NEW MATCHED AUDIENCE TARGETING HELPS MARKETERS IMPROVE ROI

LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting...

REDK THE CRM SOLUTIONS COMPANY JOINS ACT-ON AS A STRATEGIC PARTNER FOR MARKETING AUTOMATION IN THE UK

redk, the CRM Solutions Company, announces today its collaboration with Act-On Software, Inc., to deliver Act-On’s Marketing Automation software to companies across industries. redk will provide consulting services to assist companies in the UK and Spain with the deployment of Act-On's mar...

MRP TO PRESENT AT THE 2017 MARTECH CONFERENCE, MAY 9-11 IN SAN FRANCISCO

MRP, a global provider of predictive customer acquisition and a wide array of account based marketing services, will attend the 2017 MarTech conference, being held in San Francisco, California, May 9 - 11, 2017.  MRP's CMO and Co-Founder, James Regan will be presenting with Vance Faulks, Se...

MINDSET MARKETING ANNOUNCES PREMIUM LINKED LEAD GENERATION

Mindset Marketing has announced that they will be offering premium LinkedIn Lead Generation services to their clients worldwide. The North Carolina based company is known for LinkedIn Profile Optimization and LinkedIn Expert Training. The Lead Generation services offered by the company can help busi...

GLOBAL SMART GLASS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

Latest market study on “Smart Glass Market to 2025 - Global Analysis and Forecasts by Technology and Application”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

GLOBAL PRINTING TONER MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025

Latest market study on “Printing Toner Market to 2025 - Global Analysis and Forecasts by Production Technology and Color Type”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

STEP UP YOUR ADVANCED ACCOUNT-BASED MARKETING STRATEGIES WITH LINKEDIN ADS

On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.

MARKETO’S ‘NEXT GENERATION’ ACCOUNT-BASED MARKETING TO BRING SALES AND MARKETING EVER CLOSER

Marketo has used its annual conference to launch what it’s calling ‘the next generation’ of account-based marketing.

INSIDEVIEW LAUNCHES INSIGHTS ENTERPRISE WORLDWIDE FOR MICROSOFT DYNAMICS CUSTOMERS

Microsoft currently offers Insights, powered by InsideView, an embedded OEM version of InsideView within many subscriptions of Microsoft Dynamics CRM Online and Dynamics 365. Insights Enterprise, powered by InsideView, offers all the functionality of Insights with the same seamless user interface, a...

ORACLE HELPS TRANSFORM LEAD GENERATION WITH LINKEDIN MATCHED AUDIENCES

To help marketers generate high-quality leads at scale and maximize the ROI of lead generation campaigns, Oracle today announced a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager - a new targeting capability within LinkedIn's recently announced product, Match...

ADROLL INTEGRATES WITH MARKETO TO TRANSFORM ACCOUNT-BASED MARKETING WITH EXCLUSIVE DIRECT INTEGRATION

Today at the Marketo Marketing Nation® Summit, AdRoll, the performance marketing platform, announced a strategic product integration with Marketo, Inc., the leading provider of engagement marketing software and solutions, the AdRoll Marketo Connector. The connector is a direct integration that w...

LINKEDIN JUST SHARPENED ITS AD TARGETING OFFERINGS WITH MATCHED AUDIENCES

LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.

LINKEDIN (FINALLY) ROLLS OUT RETARGETING, CRM MATCHING

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences.

LINKEDIN OFFICIALLY ROLLING OUT MATCHED AUDIENCES TARGETING TO ALL ADVERTISERS THIS WEEK

As major media companies announce cross-channel audience targeting products for advertisers, local broadcasters have been largely left out of such offerings, even as they compete most directly with digital audience targeting options such as search and social media. This partnership delivers a compet...

ENGAGIO READY WITH COMPLETE INTEGRATION MODULES FOR ALL MARKETING AUTOMATION PLATFORMS

Engagio, an Account-Based Marketing (ABM) and Sales platform, has integrated with all major marketing automation platforms, including Eloqua, Pardot, Hubspot, and Marketo.

REPERTORY THEATRE FOR THE ON-DEMAND GENERATION

It's an acting system that has largely died out over the last decade or so but a Manchester group is setting out to revive repertory theatre for the on-demand generation.

B2B WEBSITE VISITOR IDENTIFICATION FOR LEAD GENERATION: WHAT YOU NEED TO KNOW

There are a range of techniques you can use to generate leads on your website. From landing pages and conversion forms to connecting directly with potential customers via live website chat.

UBERFLIP RE-LAUNCHES CONTENT MARKETING CONFERENCE AS "THE CONTENT EXPERIENCE" CALLING ON SPEAKERS TO APPLY FOR AUGUST EVENT

Content experience takes centre stage August 22–23 at Uberflip’s second annual content marketing conference hosted in Toronto, ON.

MARKETO ADDS MORE POWER TO ITS ABM AND SALES INSIGHTS BY ACQUIRING TOUTAPP

Barely days ahead of its marquee event — Marketing Nation Summit, Marketo, Inc., has announced that it has acquired ToutApp, a leading sales engagement software company based in San Francisco. The latest acquisition puts the leading marketing automation software company in a commanding positio...

FULL CIRCLE INSIGHTS ADDS INTERACTIVE, ANALYTIC DASHBOARDS

Bonnie Crater, CEO of Full Circle Insights, says the platform mitigates three key challenges facing B2B marketers. It helps keep data consistent between sales and marketing, it tracks the full funnel as opposed to just the top or bottom, and can accommodate both account-based marketing and response-...

FUJITSU FOSTERS NEW RELATIONSHIPS WITH AWARD WINNING ACCOUNT BASED MARKETING (ABM)

Global information and communications technology company Fujitsu has been named double finalist at the forthcoming Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2017. Recognition in both the Best Integrated Campaign and Best Campaign of the Year categories reflects the transform...

3D ORTHOPEDIC SCANNING SYSTEMS MARKET SEGMENTATION BY 2027

3D orthopedic scanning systems are advanced technology driven systems which are used for scanning individual’s body parts to help diagnose and treat the defect in it. The 3D orthopedic scanning systems through its scanning abilities help in designing customized items for individual and is find...

GLOBAL TELECOM TOWERS MARKET SEGMENTATION, APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT 2025 |THE INSIGHT PARTNERS

Latest market study on “Telecom Towers Market to 2025 - Global Analysis and Forecasts by Type, Deployment”, the report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

ENGAGIO RECOGNIZED AS 2017 BAY AREA BEST PLACES TO WORK

Engagio the leader in the rapidly growing “Account Based Everything” revolution, today announced that it has been recognized as a winner of the 2017 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal. Afte...

MARKETO PICKS ADROLL AS THE LAUNCHPOINT TECHNOLOGY PARTNER OF THE YEAR

Marketo has announced the winners of its annual Revvie Awards, who are chosen from its customer base. The winners will be honored at the upcoming Marketing Nation Summit 2017 in San Francisco. Marketo’s Revvie Awards recognize the most effective Marketo customers and individual marketers who u...

MINTIGO DELIVERS UNIQUE AI-POWERED INTEGRATION FOR SAP C4C AND SAP HYBRIS MARKETING

Mintigo, the leading provider of predictive marketing and sales technology, has announced its new solution for infusing actionable sales intelligence into SAP’s C4C. Mintigo’s innovation is relevant to a potential demographic of businesses that have failed to harness the true potential o...

B2B MARKETERS APPLY NEW TOOLS & TACTICS FOR SEGMENTING CAMPAIGNS TO TARGET AUDIENCES

With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets.

MARKETO HONORS THE BEST OF THE MARKETING NATION® WITH 2017 REVVIE AWARDS

Marketo, Inc., the leading provider of engagement marketing software and solutions, is announcing the 2017 winners of its annual Revvie Awards. The awards highlight the most effective Marketo customers, partners, and individual marketers who found innovative ways to engage their key audiences and dr...

THE PORTLAND TRAIL BLAZERS SCORE ROI WITH FACEBOOK ADVERTISING

Marketing campaigns are like sports games: You win some, you lose some. However, marketers are much more likely to clinch a victory when data-driven targeting is part of the game plan. Just look at the Portland Trail Blazers. The professional basketball team relied on CRM data and segmentation to en...

LOCAL KNOWLEDGE KEY TO NANAIMO MARKETING CAMPAIGN

Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism Vancouver Island’s more than $400,000 strategy to attract tourists to Nanaimo over the next year.

HOW TO USE DATA AND SCIENCE TO ENSURE ACCOUNT-BASED MARKETING SUCCESS

The ITSMA pioneered the concept of account-based strategies over a decade ago, reporting that it “delivers the highest return on investment of any B2B marketing strategy or tactic. Period.”

LONE FIR CREATIVE INTRODUCES THE 5-STAGE INBOUND MARKETING METHODOLOGY

The internet has changed the way people do business in fundamental ways. The traditional methods of pushing advertising out to the customer are being replaced with an approach known as inbound marketing. To better inform business owners of the strategies and benefits associated with this new form of...

NEW DIRECTORSHIP CREATED FOR EXPANDING SWINDON LEAD GENERATION BUSINESSES

Swindon-based lead generation companies The Business Generation Group (TBG) and VHO have created the new job of sales and marketing director to underpin their ambitious expansion plans.

DEMAND GEN REPORT HOSTS THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES

Demand Gen Report will host its second annual week-long B2B Campaign Optimization Series April 17-21, a series of webinars featuring a breadth of expert advice from top B2B industry professionals on campaign optimization strategies.

HVAC COMPANY LEAD GENERATION STRATEGY DELIVERS IMPRESSIVE RESULTS

An online marketing company in Phoenix, AZ, Online Visibility Pros, has recently completed a lead generation case study project for a family-owned HVAC company. By the end of the case study period, the HVAC company experienced over 40 high-quality service leads per month. This has made a tremendous ...

TARGETED MARKETING PATHWAY VISIBILITY BRAND AWARENESS BOOSTER LAUNCHED

Targeted marketing pathways are at the forefront of this new tool created to help businesses succeed online in an increasingly competitive market. The tool is designed to make it easier to get and retain customers.

FACEBOOK, GOOGLE BATTLE FOR ADVERTISING DOMINANCE

Facebook plans to announce on Monday that more than 5 million businesses are advertising on the social network each month and that it is updating its suite of ad services to try to draw more small businesses onto its mobile platform.

'ACT LIKE IT'S YOUR COMPANY.' CMO LEADERSHIP TALK WITH MINDTREE'S PAUL GOTTSEGEN

What makes a successful marketing leader? In this interview series, Thomas Barta explores together with leading CMOs the secrets of marketing leadership, what works, and what doesn’t. This time, let’s listen to the views of Paul Gottsegen, Chief Marketing & Strategy Officer of techno...

MINING EXPLOSIVE GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT AND FORECAST 2022

This report studies Mining Explosive in Global market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa, focuses on the top 5 Mining Explosive Players in each region, with sales, price, revenue and market share for top 5 manufacturer, covering.

FACEBOOK BOASTS 5 MILLION COMPANIES ADVERTISING TO YOU

Facebook Chief Operating Officer Sheryl Sandberg told Reuters on Monday that more than 5 million companies are advertising on its social network each month, up from 4 million that it disclosed in September.

LINKEDIN LAUNCHES LEAD GEN FORMS FOR SPONSORED CONTENT CAMPAIGNS

LinkedIn unveiled a new lead generation form solution designed to help marketers running Sponsored Content campaigns drive leads by automatically filling forms with prospects’ LinkedIn profile information.

DEMANDBASE DEBUTS NEW PARTNER PROGRAM FOR ABM EDUCATION

On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services.

DEMANDBASE LAUNCHES PARTNER PROGRAM TO ACCELERATE ADOPTION OF ACCOUNT-BASED MARKETING

Demandbase, the leader in Account-Based Marketing (ABM), today announced the launch of its Partner Program, an initiative designed for a broad range of technology companies, service providers and marketing agencies. The program will provide education and sales support to partners so that their clien...

IHEARTRADIO NZ LAUNCHES DIGITAL AUDIENCE TARGETING

iHeartRadio New Zealand has extended its advertising offering to now allow advertisers to reach their customers on a granular level, using digital audience targeting.

POTTERY GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT AND FORECAST 2022

This report studies the Pottery market status and outlook of global and United States, from angles of players, regions, product types and end industries; this report analyzes the top players in global and United States market, and splits the Pottery market by product type and applications/end indust...

WHAT ARE THE 4 ELEMENTS OF LEAD GENERATION?

To understand lead generation, it’s important to first understand the mechanics of the lead generation process. The best lead generation campaigns contain either one or all of the following components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead gen...

LOCAL MARKETING STARS POSTS MCA LEAD GENERATION CASE STUDY

Local Marketing Stars and Oguz Konar are pleased to announce the release of a recent case study. The Merchant Cash Advance, MCA lead generation efforts The company contacted Local Marketing Stars because of a serious problem with their marketing. The case study explains the baseline level of MCA and...

KITEDESK ENHANCES FIND PRODUCT WITH LEAD TARGETING BY TECHNOLOGIES

KiteDesk is a sales prospecting software that enables salespeople to pursue leads using information such as lead data, email, phone, calendar and reports. The company recently upgraded its KiteDesk FIND product, which offers search capabilities designed to deliver faster and more comprehensive lead ...

WHAT IS INTERNET MARKETING? ADVICE FROM AN EIGHT-FIGURE EARNER

The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While inte...

TECHTARGET TRIPLES PRIORITY ENGINE PLATFORM CUSTOMER BASE IN ONE YEAR

With subscriptions available for over 475 technology- and geo-specific segments worldwide, Priority Engine further simplifies customer operations by integrating directly with major CRM and Marketing Automation systems.  By providing organizations direct access to thousands of “active buye...

YOUVIEW DEVELOPS ADSMART-STYLE TARGETED ADVERTISING

YouView is working on a project to offer addressable linear or dynamic ad insertion, according to the UK TV platform’s commercial projects director Simon Cook. Speaking at TV Connect in London this morning on a panel titled ‘big opportunities for data in creating business value’, C...

TECH MARKETERS NEED STRONG FOCUS ON LEAD NURTURING IN CONTENT MARKETING STRATEGIES

IDG Enterprise -- the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World -- explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more ...

SEO VS SOCIAL MEDIA MARKETING

The Dilemma of every Indian entrepreneur, who has a limited budget for digital marketing, is to choose between SEO and social media marketing. However, it is best to do them both, but if you try to do them both and each of them get underfunded then none of them would be able to fetch you desired res...

INTERNET SERVICE PROVIDERS HANDED AD TARGETING TREASURE TROVE AS CONGRESS SCRAPS ONLINE PRIVACY PROTECTIONS

Internet service providers’ ad targeting capabilities have been given a significant boost in the US after congress repealed an Obama-era internet privacy law, allowing them to share customer data with marketers and other third parties without the need for customer consent.

SEALING COATINGS MARKET SEGMENTATION AND ANALYSIS BY RECENT TRENDS, DEVELOPMENT AND GROWTH BY REGIONS TO 2022

Sealing Coatings Market analysis is provided for global market including development trends by regions, competitive analysis of Sealing Coatings market. Sealing Coatings refers to the coating formed by the coating to prevent rain or groundwater leakage of a coating.

AUDIENCESCIENCE PARTNERS WITH GRAPESHOT FOR GLOBAL CONTEXTUAL TARGETING

AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global s...

CONTENT MARKETING IN TRAVEL HAS MOVED FROM NICHE TO MAINSTREAM

Content creation by travel brands evolved from a niche strategy into one of the industry’s most popular marketing approaches. Executives in the industry long knew that content had a powerful emotional pull for consumers, thanks to the industry’s built-in vocabulary of tropical beaches, e...

IN FOCUS: NEW AD TARGETS DONNELLY’S SCOTUS VOTE

Sen. Joe Donnelly (D-IN) is the target of another new political ad from the Conservative Action Network, which is calling on Donnelly to vote for Supreme Court nominee Neil Gorsuch. Donnelly is up for re-election next year, and is part of a group of Senate Democrats facing pressure to break from par...

PROGRAMMATIC AND RETARGETING BUDGETS SET TO INCREASE IN RETAIL MARKETING – ADROLL REPORT

Retail and ecommerce sector-specific results from AdRoll’s latest ‘State of Marketing Performance Report’ show 80.9% of marketers are expecting programmatic budget allocation to increase this year and 75.5% expect retargeting budgets to increase.

CLUTCH NAMES LIQUI-SITE A TOP INBOUND MARKETING AGENCY

Liqui-site, a NYC area digital marketing agency recently acquired by eMazzanti Technologies, a Hoboken-based IT consultant and managed services provider (MSP), was recently named as one of the Top Inbound Marketing Agencies for 2016 by Clutch.

POWER SPORTS MARKET SEGMENTATION, PARAMETERS AND PROSPECTS 2017 TO 2027 MARKET RESEARCH REPORT

Power Sports are a subset of the summed up classification motorsports. Case of Power Sports vehicles are bikes, ATVs, snowmobiles and PWCs. One of the characterizing components of any power sport is the utilization of an engine, some way or the other. With the increasing popularity the Power Sports ...

MICROSOFT AND PUBLICIS STRIKE CLOUD PARTNERSHIP FOR DATA-DRIVEN AD TARGETING

Publicis Groupe is expanding its alliance with Microsoft — combining the ad company’s Cosmos A.I. marketing technology with the tech giant’s Azure cloud platform and Cortana Intelligence Suite, aiming to help big businesses better understand and reach customers.

WOOLWORTHS INCREASES FOCUS ON CHEAP PRICES IN LATEST AD TARGETING FAMILIES

The latest ad from supermarket giant Woolworths shows consumers just how far the family budget can stretch as a father of three is forced to cook for far more visitors than he had initially planned.

GENERAL INSURANCE GLOBAL MARKET SEGMENTATION AND MAJOR PLAYERS ANALYSIS 2022

The UK’s over-50s population is growing, which means that the customer segment is a growing opportunity for insurance providers. Those over 50 are often treated and targeted as one segment. However, the over-50s market is highly diverse and should not be treated singularly. Individuals’ ...

MINNEAPOLIS PAY-PER-LEAD GENERATION ADVERTISING & MARKETING SERVICES LAUNCHED

Clatyon Johnson, a professional SEO and digital marketing specialist, launched a wide range of pay-per-lead services for local businesses in Minneapolis.

FOXTEL GETTING SMART ABOUT DATA FOR TARGETED ADVERTS

Foxtel executive Sharb Farjami has confirmed the broadcaster is exploring new targeting and interactive technology to appeal to advertisers, and sounded a bullish note for traditional satellite and cable television operators.

PATIENT FLOW MANAGEMENT SOLUTIONS GLOBAL MARKET SEGMENTATION, GROWTH DRIVERS , CHALLENGES, KEY PLAYERS, SCOPE, CONTEXT

Patient Flow Management Solutions market research report provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability.

BORDER TAX BATTLE ESCALATES WITH ADS TARGETING 13 GOP LAWMAKERS

The political battle over tax reform ensnared more than a dozen Republican lawmakers over the weekend with an ad campaign criticizing the House GOP’s plan to tax imports while exempting exports.

UNBIASED UNDER FIRE FOR 'MONEY-GRABBING' LEAD GENERATION CHARGES

Unbiased's policy of collecting a 'pay to connect' fee for every lead generated through its 'Connect with an adviser' button in addition to the monthly fee it charges has led to adviser concerns about the value of membership.

TECH PR & MARKETING AGENCY, ARPR, RAPIDLY SCALES LEAD GEN & MARKETING AUTOMATION PORTFOLIO SINCE SERVICE LAUNCH

Public relations and integrated communications agency, AR|PR, today announced the rapid growth of its lead generation and marketing automation portfolio, highlighted by more than 60 percent of its clients now using the service offering since its launch in February 2016. In just one year, AR|PR has s...

LINKEDIN’S MATCHED AUDIENCES WILL TARGET ADS BASED ON PEOPLE’S WEB BROWSING, EMAIL ADDRESSES

Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn wi...

LEAD GENERATION FIRM URGES ADVISERS TO BLOCK COLD CALLING BAN

A firm which generates new business leads for advisers has urged advisers to contest the government's cold calling ban, claiming that first contact with legitimate referrals will fall under its scope.

LOTAME RELEASES ONBOARDING FOR PEOPLE-BASED AD TARGETING

Lotame will announce Wednesday the general availability of Lotame Onboarding, a people-based marketing service supported by LiveRamp.

FOX, TURNER, VIACOM TEAM FOR CROSS-AUDIENCE TV AD TARGETING

Fox Networks Group, Turner and Viacom have announced OpenAP, a new cross-audience platform for selling targeted TV advertising. The group effort, which will be run by a neutral third-party auditor, is aimed at using audience targeting and independent measurement to help adoption catch up to demand f...

CONSERVATIVE-LEANING GROUP LAUNCHES GORSUCH ADS TARGETING RED-STATE SENATE DEMOCRATS

Concerned Veterans for America is launching a series of web ads boosting Supreme Court nominee Neil Gorsuch and targeting Senate Democrats in Colorado, Indiana, Missouri, Montana, North Dakota and West Virginia.

SODYO INTRODUCES FIRST-EVER O2O - OFFLINE TO ONLINE – LEAD GENERATION SOLUTION FOR TV BROADCASTERS

Sodyo is proud to announce the release of a new groundbreaking O2O – offline to online – solution for broadcasters that is poised to forever change the TV advertising business model. Sodyo’s disruptive technology allows viewers to point their smartphone at the TV screen and “...

BUSINESSES CAN GET RID OF THEIR WORRIES ABOUT LEAD GENERATION

Here is some great news for businesses that are not able to generate leads to the extent they desire. Drake Digital Marketing Agency of J.P. Richards, a digital marketing expert, says that their marketing services can help these businesses in their lead generation efforts. The company points out tha...

NOKIA BACK FROM THE DEAD; GENERATING B2B LEADS

There has been a huge resurgence of interest in the Nokia brand, following news that they plan to relaunch their iconic 3310 phone, finds research by Captify.

B2B LEAD GENERATION PROVIDER GOOD LEADS® SELECTED TO SUPPORT STATLIFE’S PRODUCTS MAMMORISK™ AND DENSEEMAMMO™ FOR NORTH AMERICAN SALES PIPELINE GROWTH

B2B lead generation provider Good Leads® was selected by Statlife to assist building their sales pipeline for their two innovative products MammoRisk™ and DenSeeMammo™. Good Leads is a premium provider of technology sales leads and will source new business opportunities for Statlife ...

REALVOLVE ANNOUNCES NEW POSITION AND HIRE OF DEMAND GENERATION ENGINEER

Realvolve, LLC is pleased to announce the addition of Jon Yourkin, who will be filling the role of Demand Generation Engineer. Jon will be responsible for driving the company’s growth objectives and lead end-to-end inbound marketing strategies by designing, executing, and delivering high impac...

NEW REPORT INSPECTS UNITED STATES PRINTED ELECTRONICS MARKET SEGMENTATION APPLICATION, TECHNOLOGY & MARKET ANALYSIS RESEARCH REPORT TO 2022

United States Printed Electronics Market report analyses the market potential for each geographical region based on the growth rate, macroeconomic parameters, consumer buying patterns, and market demand and supply scenarios.

YAHOO SINGAPORE EXPANDS CONTENT MARKETING OFFERING

Yahoo Singapore has launched of Yahoo Storytellers, which aims to be a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini.

FACEBOOK PROMISES TO QUIT SNOOPING ON PRIVATE MESSAGES FOR AD-TARGETING PURPOSES

More than three years after a group of Facebook users sued the social media network, claiming that it was sharing links sent in private messages with marketing companies in order to boost its ad revenue, The Zuck’s company has agreed to stop eavesdropping on those communications.

TWO AD-TECH FIRMS PARTNER ON CTV/OTT AUDIENCE TARGETING

With more people shifting TV viewing to over-the-top TV (OTT) and connected TV (CTV) devices like Roku and Apple TV, segmenting consumers across CTV devices is becoming more necessary. Two companies are looking to address the issue.

ALLSTATE REVAMPS “WORTH TELLING” CONTENT MARKETING CAMPAIGN

This year’s Academy Awards—where black actors were nominated in every acting category for the first time in Oscar history—was the icing on the cake of Black History Month.

AOL, ADSQUARE FORM DATA PARTNERSHIP TO IMPROVE AUDIENCE TARGETING

AOL and mobile data exchange adsquare announced a partnership on Monday to bring adsquare’s global data from 360 million mobile consumers to the ONE by AOL cross-screen programmatic platform, aiming to improve its targeting in 12 markets. The deal was announced at the Mobile World Congress in ...

AD BLOCKER SHINE SHIFTS TO AD TARGETING AND REBRANDS TO RAINBOW

The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company revealed Friday.

TRU OPTIK NOW ALLOWS IDENTIFIED CUSTOMER DATA FOR OTT TV AD TARGETING, THROUGH LIVERAMP

Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is commonly used by online advertisers.

CLUB FOR GROWTH LAUNCHES AD TARGETING GOP TAX WRITER

The conservative Club for Growth is launching an ad campaign that urges a Republican on the House Ways and Means Committee to oppose a proposal to tax imports and exempt exports.

AT&T THINKS YOU WANT MORE TARGETED ADVERTISING

AT&T (NYSE:T) is looking to circumvent a review from the Federal Communications Commission regarding its pending merger with Time Warner (NYSE:TWX), hoping to eliminate one of the many regulatory hoops it will need to jump through. The Department of Justice will definitely be reviewing the merge...

PUBLISHERS SHOULD MAKE AD TARGETING CLEAR TO USERS: NEUSTAR’S BURR

It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used.

GROOVECAR PROMOTES AUTO LOAN PROGRAM AT CUNA’S GAC IN WASHINGTON, D.C

GrooveCar, the nation’s leading auto buying resource for credit unions, will be exhibiting at CUNA’s Governmental Affairs Conference (GAC) in Washington, D.C., February 26-March 2, 2017. The conference is CUNA’s biggest event, bringing together thousands of credit unions, over 200 ...

GIZMODO ADS TARGET POTENTIAL TRUMP LEAKERS

With the Trump administration proving to be a leaky ship in its early days, one news outlet is launching an ad blitz to find the next Deep Throat.

JAMES CORDEN AND QUEEN LATIFAH TO HEADLINE MARKETING NATION® SUMMIT 2017

Marketo, Inc., today announced its initial keynote speakers for The Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. James Corden, Tony Award-winning performer and host of "The Late Late Show" on CBS, will take the stage during th...

CATENA REVENUE HITS €40M AS IGAMING LEAD GENERATION STRATEGY TAKES OFF

Catena Media has recorded a 168 per cent increase in 2016 revenue to €40.0m, following a transformational year which has seen the company undergo a successful listing in Stockholm and the integration of seven strategic acquisitions.

BIDTELLECT BOWS NEXT-GEN NATIVE DEMAND-SIDE PLATFORM