TRENDING NEWS

THESE ARE THE PEOPLE BEHIND A COORDINATED FAKE NEWS CAMPAIGN TARGETING AFRICAN COUNTRIES

Calcalist has obtained the identities of several executives at Archimedes Group, the company behind a recently uncovered Israeli fake social media network focused on Nigeria, Senegal, Togo, Angola, Niger, and Tunisia, as well as Latin America and Southeast Asia. On Thursday, Facebook announced it ha...

ADVERTISERS SEEING DWINDLING RESULTS WITH FACEBOOK’S 1% LOOKALIKE AUDIENCES

Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their Lookalike Audience size from 1% to 10% the smaller the audience size, the more clo...

ABM AND INBOUND MARKETING: A COMBINED APPROACH

Strategies are ongoing and iterative in nature and must change depending on the needs of the organisation and the customer. One type of strategic programme is account-based marketing (ABM). ABM is best defined by B2B Marketing as “a strategic marketing approach jointly implemented by sales and...

UBERFLIP NAMED A CONTENDER IN CONTENT MARKETING PLATFORMS FOR B2B MARKETERS FOR THE FIRST TIME BY INDEPENDENT RESEARCH FIRM

Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms ...

ACQUIA ACQUIRES MAUTIC, SITECORE BUYS HEDGEHOG, MORE NEWS

Acquia acquired open marketing automation and campaign management platform provider Mautic this week in a move a spokesperson said is to compete directly with Adobe. Officials at digital experience platform provider Acquia claim it will now have the first Open Digital Experience Platform. Dries Buyt...

MASERGY APPOINTS UK CHANNEL LEAD AMID “SIGNIFICANT GROWTH”

SD-WAN, cloud communications and managed security solutions provider Masergy has bolstered its leadership team following the significant growth of its channel programme. In the last 12 months, the business has doubled its revenue-generating European partners to nearly 80, it revealed, and remains on...

LEADSPACE ANNOUNCES “LEADSPACE ON-DEMAND” TO EXTEND IT’S LEADING B2B CUSTOMER DATA PLATFORM

Leadspace, the leading B2B Customer Data Platform (CDP), announced the launch of “Leadspace On-Demand” a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. “B2B sales and mar...

SALES DEVELOPMENT REPORT: BOTS, CHAT WILL BE THE NEXT BIG THING, LIVE CALL STILL DOMINATES AND GDPR DRIVES CHANGES

GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics a...

ENOUGH WITH THE SPAM: 3 LINKEDIN NETWORKING TACTICS FOR MARKETERS

LinkedIn was supposed to be the professional social network. Instead, it turned into a Tinder-esque heaven for spammy cold outreach tactics. These tactics aren't working for anyone: they effectively push people to hit the "Ignore" button before you can have a meaningful chat with them....

MRP PRELYTIX LAUNCHES REVOLUTIONARY ACCOUNT BASED MARKETING (ABM) WATERFALL VISUALIZATION

MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest t...

GLOBAL ACCOUNT BASED MARKETING SOFTWARE MARKET INSIGHTS 2019 BUSINESS DEVELOPMENT – MARKETO, OUTREACH, TERMINUS, TRIBLIO, ADOBE CAMPAIGN

MRInsights.biz broadcasted a new title Global Account Based Marketing (ABM) Software Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2023 that provide an elaborate description of the value chain and its distributor analysis. The report will play a key role in shaping up th...

ENGAGIO DELIVERS THE DEMAND UNIT WATERFALL

B2B marketers can now identify, track and measure demand units throughout custom buying journeys to maximize revenue missed by traditional marketing automation platforms Engagio, the leading provider of Account Based Marketing (ABM) Automation, today announced that B2B marketers are now able to oper...

ALEXA’S NEW HIPAA-COMPLIANT SKILLS MEAN THE HEALTHCARE INDUSTRY MUST PRIORITIZE VOICE MARKETING

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading pharmacy services organization: Check delivery status of a prescription and set up shipment notifications. Cigna Health Today, a global health service company: Understand...

PINTEREST ADDS CONVERSION OPTIMIZATION, NEW VIDEO AD OPTIONS

As Pinterest moves closer to its initial public offering, the platform continues to build out its ad tools, with a view to maximizing its potential, and boosting its market value. This week, Pinterest has unveiled two new ad options - Conversion Optimization and Promoted Video for Conversions. On th...

IAB TECH LAB RELEASES NEW SPECS FOR AD SELLER TRANSPARENCY: SELLERS.JSON AND SUPPLYCHAIN OBJECT

Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain o...

CONTENT ALONE IS NOT GOING TO WIN THE STREAMING WAR. HERE’S WHY

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over ...

PRODUCTBOARD CEO WANTS TO BUILD A REPUTATION FOR HELPING B2B FIRMS TIE FEATURES TO CUSTOMER NEEDS

As more organizations pursuing digital transformation find themselves creating new software, mobile apps and other tools to satisfy their customers, a company called Productboard has a simple but important mission: helping companies figure out what to build, and to figure it out more quickly. Based ...

INFLUENCER PLATFORM VAMP MAKES WAVES IN INDONESIA

Just three months after Vamp landed in Indonesia, the influencer marketing platform is reporting impressive results from its first client campaigns with Laneige and OPPO. Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone. Influencers created Instagram posts and Stories, sha...

LEARN HOW TO DISCIPLINE YOUR STORY TO SERVE YOUR DIGITAL TRANSFORMATION

A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer touchpoints. And all those experiences need content constantly. The good news (besides the data that comes from such a continuum) is that you have a...

CONTENT MARKETING FOR HUMANS AND SEARCH BOTS

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by custom...

CUT2IT INTRODUCES NEW VIDEO PLATFORM FOR CONTENT OWNERS AND CREATORS

Cut2it, a startup merging the power of video content, collaboration and shared engagement, will showcase its new platform, Videomine, in the Innovation Pipeline at the 2019 NAB Show, held this week in Las Vegas. SPROCKIT, the global marketplace connecting the world’s top market-proven emerging...

VENNLI UNVEILS UPDATED BRAND AHEAD OF CONTENT MARKETING CONFERENCES

Vennli, a content intelligence platform, announces its newly redesigned website and logo. The brand refresh comes at a time of change for the company as it prepares to unveil new product updates to its content intelligence platform. Through a redesigned website, visitors can request product demos an...

ADOBE’S PARTNERSHIP WITH MICROSOFT PAIRS LINKEDIN AND MARKETO: JUST THE FACTS

At the 2019 Adobe Summit, the software company announced new partnerships with both Microsoft, pairing LinkedIn and Marketo to enhance audience-targeted marketing. What Is Adobe’s Partnership With Microsoft? Adobe’s recent announcement revealed an extension of their existing partnership ...

INTEGRATE ACQUIRES AKKROO UPGRADING B2B EVENTS

On the 4th of April, Integrate announced that they have acquired Akkroo in a $34 million deal. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. Integrate will be using the London office...

NEWSCRED NAMED A LEADER AGAIN IN SECOND GARTNER MAGIC QUADRANT FOR CONTENT MARKETING PLATFORMS

NewsCred, the global leader in enterprise content marketing, announced it has been recognized as a Leader for the second year in a row in the Gartner Magic Quadrant for Content Marketing Platforms and was once again placed highest for ability to execute and furthest to the right for completeness of ...

CMOS SPENT 29 PERCENT OF 2018 MARKETING BUDGET ON MARKETING TECHNOLOGY

Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to Gartner’s CMO survey, Martech ate up nearly a third of marketing budgets, making marketing technology the largest area of investment for marketing resources and prog...

MARKETING TECHNOLOGY GRABS 29 PERCENT OF 2018 CMO BUDGETS, SURVEY SAYS

Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to Gartner’s CMO survey, Martech ate up nearly a third of marketing budgets, making marketing technology the largest area of investment for marketing resources and prog...

SYNDIGO RELEASES NEW CAPABILITIES FOR CONTENT EXPERIENCE HUB

Syndigo, a portfolio company of The Jordan Company (“TJC”), announced the release of expanded capabilities for the Content Experience Hub. The Content Experience Hub (CXH) is a fully integrated content management platform that provides brands, distributors and retailers the ability to cr...

WHY A CUSTOMER JOURNEY MAP CAN ONLY TAKE YOU SO FAR

Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing ...

TO GOOGLE, OR NOT TO GOOGLE: WHY COLLABORATION IS VITAL FOR THE FUTURE DIGITAL ECOSYSTEM

Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers. Its decision to block use of the DoubleClick ID when transferring data betwe...

STOP PLAYING ‘PIN THE TAIL ON THE DONKEY’ WITH YOUR MARKETING EFFORTS

Recent research we conducted on ABM suggests that success can come in all shapes and sizes and that success is being realized on the back of some key process changes. One critical area of change is leads — what they really are and how they’re handled by marketing and sales. This takes me...

HOW THE NEW YORK TIMES APPLIED MARKETING TECHNOLOGY TO TRIPLE SUBSCRIPTIONS

The New York Times print advertising business experienced a sudden shock in 2008 when the paper lost most of its ad revenue nearly overnight. “All of a sudden the subscription revenue was higher than advertising,” said Kristian Kristensen, The Times VP of engineering. Now there is a 70-3...

WHY MARKETERS FAVOR PRESS RELEASE TO AMPLIFY THEIR CONTENT MARKETING REACH

GoodFirms has revealed research on most effectual link building strategies that can be a great help for the busy marketers and for the entrepreneurs to increase their productivity, referral traffic, brand visibility, brand authority, influencer marketing and many more. Link building is crucial for o...

FACEBOOK’S SHIFT TO PRIVACY IS JUST A PLAY ON EMERGING MARKET DYNAMICS

Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for change. Interestingly, this announcement comes a year after the Cambridge Analytica scandal was first r...

WHY BRANDS MUST TAKE A PEOPLE-FIRST APPROACH TO MARTECH

Brands are spending more than 16% of their budgets on technology, and yet 50% don’t believe they have the tools they need, according to a Moore Stephens poll. The real problem, said Subbu Iyer, CMO at Riverbed, in a talk at MarTech Conference Thursday, is the way brands are approaching technol...

INTEGRATE ACQUIRES EVENT LEAD MANAGEMENT COMPANY AKKROO, ITS SECOND ACQUISITION IN THREE MONTHS

Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate’s customers will now be able to send event leads to sales teams as they happen, rather than waiting f...

PROGRAMMATIC AD VIEWABILITY OUTPERFORMING DIRECT ADS FOR FIRST TIME, SAYS REPORT

A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time. The Media Quality Report, which offers UK benchmarks for viewability, brand safety and a...

MARKETING IS MORE THAN KPIS, IT’S SERVICE

As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think about your subscribers, and deliver the brand promise that got you the acquisition in the first place.” That means you’re offering relevant c...

TRUE INFLUENCE AIMS BEYOND ‘RAW VOLUME INTENT SIGNALS’ WITH INSIGHTBASE 3.0 TO OFFER CONTACT-LEVEL DATA

True Influence on Thursday will launch an upgraded version of its InsightBase tool that will compete with the likes of Bombora in offering intent data to connect B2B marketers  with the exact prospects who are actively in-market for products or services. Based in Princeton, N.J., True Influence...

REPORT: VIDEO MARKETING AND ABM REMAIN POPULAR AMONG B2B MARKETERS

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among profe...

NEW ENGEN LAUNCHES SELF-SERVICE PLATFORM FOR FACEBOOK, INSTAGRAM AND SEARCH ENGINE MARKETING

With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that mark...

NATIVO ACQUIRES BRAND CONTENT MEASUREMENT AND ANALYTICS PLATFORM SIMPLEREACH

Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of t...

UNSTOPPABLE TRENDS EVERY B2B MARKETER MUST EMBRACE TO DRIVE GROWTH

Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams are looking for growth levers that unlock revenue, market share and pro...

FIRST-PARTY HYGIENE: FACEBOOK SHOWS USERS WHEN A CUSTOM AUDIENCE LIST WAS UPLOADED

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploade...

ZOOMINFO AND DISCOVERORG NAMED LEADERS IN G2 CROWD’S SPRING SALES & MARKETING INTELLIGENCE REPORTS

DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Spring 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms ea...

ACCLARO ANNOUNCES LAUNCH OF TRANSLATION CONNECTOR FOR MARKETO HELPING MARKETERS TO MANAGE MULTILINGUAL MARKETING CAMPAIGNS

Acclaro announced today an integration with Marketo, an Adobe company. The general release of Translation Connector for Marketo enables users to easily select Marketo assets for translation into over 100 languages and have the content automatically syndicated back into Marketo. A result of increased...

INVESTIS DIGITAL ANNOUNCES ACQUISITION OF VERTICAL MEASURES TO ENHANCE DIGITAL AND PERFORMANCE MARKETING OFFERINGS

Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specializing in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimization. The ac...

CONTENT DEVELOPMENT TIPS FOR ACCOUNT BASED MARKETING

Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, but rather is focused on reaching specific individuals at specific target accounts. Have you thought about the conte...

ADOBE AND DRIFT LAUNCH INDUSTRY-FIRST CONVERSATIONAL ACCOUNT-BASED EXPERIENCE FOR MARKETO ENGAGE

Adobe (Nasdaq:ADBE) and Drift, the leading conversational marketing platform, today announced Conversational ABM™ for Marketo Engage, a first-ever conversational capability for account-based experiences (ABX) — a new way to identify, understand and engage B2B customer buying teams. Conve...

GOOGLE, FACEBOOK AD GAINS CONTINUE TO SHRINK WHAT’S LEFT FOR EVERYONE ELSE, SAYS ANALYST FIRM

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly ...

ADOBE BRINGS NEW AI CAPABILITIES TO CAMPAIGN

Adobe is introducing new AI capabilities in Marketing Cloud that aim to deliver real-time personalization tools for marketers. The software giant said the updates are focused on email, which remains one of the key channels in a marketer's arsenal. Boiled down, the new AI features in Campaign are...

MARKETING AND NICHE NETWORKS: WHY PEOPLE ARE TAKING REFUGE IN INTIMATE SOCIAL MEDIA

People had high hopes for the internet, but the dream of interconnected and democratised communication has been shaken-up. Openness online is intertwined with cyber abuse and data privacy woes, and people have become wary of the threats brought by vast global networks. With the revelation of filter ...

METADATA.IO ADDRESSES THE MESSY TRUTH OF MARKETING AUTOMATION: OUTLINES ACCOUNT-BASED ADVERTISING APPROACH THAT DELIVERS ON THE PROMISE OF 'AUTOMATIC'

Metadata.io (https://www.metadata.io/), a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology.  Founded to help B2B marketers build sales pipelines to...

LATTICE ENGINES ANNOUNCES STRONG GROWTH, TURNS CASH-FLOW POSITIVE

Lattice Engines, the world's first & largest B2B Customer Data Platform, announced today that it had turned cash-flow positive in early 2019.  Building upon the momentum of a strong 2018, the company grew new bookings by over 50% in Q4 2018. "Today's B2B marketers face a signif...

ADOBE ANNOUNCES TWO NEW ANALYTICS TOOLS TO HELP MARKETERS FILL IN THE CUSTOMER PICTURE

Today at Adobe Summit in Las Vegas, Adobe announced some enhancements to its Analytics Suite that are supposed to help marketers understand their customers more deeply, including a new tool to track the entire customer journey, and one to help see the relationship between advertising and marketing s...

KROGER PRECISION MARKETING PARTNERS WITH PINTEREST ON TARGETING AND CLOSED LOOP MEASUREMENT

The Kroger Co. and Kroger Precision Marketing (KPM) are excited to announce a strategic integrated media and measurement relationship with Pinterest. This relationship enables advertisers to leverage Kroger’s first-party data for targeting on Pinterest and effectively track from digital inspir...

ATEVENT COLLABORATES WITH MARKETO TO EXTEND ACCOUNT-BASED MARKETING CAPABILITIES TO EVENT MARKETING

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automat...

GLOBAL ABM MARKET 2018 KEY PLAYERS – DEMANDBASE, INSIDEVIEW, MADISON LOGIC, MARKETO, RADIUS INTELLIGENCE, TECHTARGET, 6SENSE, ACT-ON SOFTWARE

Fior Markets launched a study titled “Global ABM Market by Account Type (One-To-One, One-To-Limited, One-To-Many), Component (Tools, Services), Deployment Model, Organization Size, Industry Vertical,Region” and Global Forecast 2018-2025. The global ABM market is expected to grow from USD...

REACHING THE ELUSIVE DIGITALLY-DRIVEN MILLENNIAL CONSUMER

Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s larg...

NEW DATA FROM WALKER SANDS HIGHLIGHTS THE ESSENTIAL ROLE OF CONTENT FOR B2B SUCCESS

The B2B industry is undergoing a seismic shift as competition heats up and digital takes over. Content has emerged as a pivotal differentiator across B2B organizations and brands are recognizing its direct tie to business success. In fact, released today by Walker Sands, “The Future of B2B Con...

CONTENT MARKETING MARKET IS LIKELY TO EXPERIENCE A TREMENDOUS GROWTH IN NEAR FUTURE

HTF MI recently introduced Content Marketing Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing...

RELEASE NOTES: MARKETO ADDS COLLABORATION FEATURES FOR EMAIL, MAKES ACCOUNTAI TOOL AVAILABLE TO ALL USERS

Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quar...

ORACLE ANNOUNCES CUSTOMER-CENTRIC UPDATES TO FOUR ELEMENTS OF ITS MARKETING CLOUD

Appropriately held in the city of indulgence that is Las Vegas, Oracle’s 2019 Modern Customer Experience conference kicks off today (19 March) with the announcement of several upgrades to the Oracle Marketing Cloud suite. Customers today are nothing if not self-indulgent, enabled by technologi...

PUBLIC GOOGLE+ CONTENT IS GETTING ARCHIVED FOR FUTURE GENERATIONS

Google’s failed social media network could have been a huge step towards internet domination, and thanks to the Internet Archive, we’ll always get to look back on it. As the April termination date for Google’s social network approaches, attempts are being made to preserve public co...

THINK GLOBAL BUT SEND HYPERLOCAL EMAIL COMMUNICATIONS

Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the brand gets, the more it runs the risk of creating distance – oft-times literal distance – from the customer. Achieving scale is...

4 TACTICS TO GET YOUR ACCOUNT-BASED MARKETING TO THE NEXT LEVEL

Marketing strategies continue to evolve as needs change and technological advances make exciting, new ideas workable. While account-based marketing (ABM) isn’t the newest concept around, the way it’s employed today is certainly revolutionizing many B2B marketing plans. Understanding the ...

TRUE INFLUENCE LAUNCHES APPOINTMENTBASE B2B SALES SOLUTION FOR IDENTIFYING, QUALIFYING AND BOOKING APPOINTMENTS WITH SALES-READY PROSPECTS

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced AppointmentBase, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested in a specific solution or service. Identifying opportunitie...

LEVERAGING RTB DISPLAY TO ENGAGE, NURTURE AND CONVERT AUDIENCES THROUGH PERSONALIZATION

With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — albeit misunderstood. When leveraged correctly and applied within the context of the appropriate metrics, RTB display is a powerful tool that can ...

6SENSE ANNOUNCES SALESFORCE PARDOT INTEGRATION FOR REVENUE TEAMS TO LAUNCH COMPREHENSIVE ABM PROGRAMS

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based pr...

6SENSE & PARDOT: ABM PLATFORM ENHANCED

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. A few days ago, 6sense had entered into a strategic AI-driven partnership with Reactful which combined intellige...

DEMANDBASE EXPANDS ABM PLATFORM WITH CROSS-CAMPAIGN ANALYTICS

Demandbase, the leader in Account-Based Marketing (ABM), today launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit. Cross-Campaign Analytics provides B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and campaigns so they...

TWITTER LAUNCHES NEW CAMERA TOOLS TO INCREASE VISUAL FOCUS

With pretty much every other social platform now jumping aboard the Stories train, it was really only a matter of time before Twitter took a step in that direction. And while it hasn't gone 'full Stories', Twitter is rolling out a new camera tool which will enable users to capture Storie...

ACCOUNT-BASED (STRATEGY) MARKETING: HOW TO MASTER THE POST-SALES CYCLE

Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train due to the expected ROI and pace of excit...

MARKETERS SAY THEY’LL ADAPT TO A CHANGING FACEBOOK

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six  principals: private inter...

FACEBOOK LOOKING TO REMOVE AD RELEVANCE SCORE TO COME UP WITH MORE ‘ACTIONABLE’ METRICS

How relevant is relevant when it comes to advertising, exactly? Facebook is hoping to have the answer to this question with an update of its metrics. The social giant is updating three of its ad metrics, focusing on improving relevance and reach as well as eschewing some of its lesser-used options. ...

GLOBAL MARKETING ACCOUNT MANAGEMENT SOFTWARE MARKET SCENARIO 2019-2025 : ZOHO CRM, MARKETO, OUTREACH, TERMINUS, GROOVE, LEANDATA, TRIBLIO

The Global Marketing Account Management Software Market Size, Status and Forecast 2018-2025report analyses the global Marketing Account Management Software market by its type, materials, application, products, and region, along with studying the top manufacturers rivalling in the market. Some of the...

MARKETO AND ON24 PARTNERSHIP EMPOWERS MARKETERS TO TURN ENGAGEMENT INTO REVENUE

With 81 percent of marketers expecting the majority of their decisions to be data-driven by 2020, it's critical for organizations to build an integrated marketing technology stack that streamlines data collection and provides customer insights. That's why today, ON24, the technology leader h...

THE 30-60-90 DAY PLAN FOR ABM

 When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to enga...

MAKING THE LEAP FROM AUTOMATIC….TO INTELLIGENT MARKETING AUTOMATION

Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like lead management, email campaign development and landing page creation –because...

LEANDATA SUPPORTS GROWING COMMUNITY OF REVENUE OPERATIONS PROFESSIONALS WITH OPSSTARS ROADSHOW IN 2019

Responding to growing demand, LeanData®, the leader in enterprise Revenue Ops solutions, has expanded its popular OpsStars™ conference, held annually alongside Salesforce's Dreamforce event, into a multi-city roadshow. Centered around this year's theme – "Journey to Reve...

LEANDATA UNLOCKS GROWTH POTENTIAL IN B2B BUSINESSES WITH LAUNCH OF PIONEERING REVENUE OPERATIONS PLATFORM

LeanData®, the leader in enterprise Revenue Ops solutions, today introduced a ground-breaking platform and family of applications which offer a more holistic and unified go-to-market approach for business-to-business (B2B) enterprises seeking to accelerate growth. By ensuring a common data threa...

THE INVISIBLE BENEFIT OF YOUR AGENCY’S CONTENT MARKETING STRATEGY

Over the last 10 years, content marketing has emerged as a powerful driver for effective social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad and PR agencies should develop a consiste...

GOOGLE AD MANAGER ADOPTING FIRST PRICE AUCTIONS FOR PROGRAMMATIC DISPLAY, VIDEO

With the aim of simplifying programmatic buying, Google Ad Manager will start transitioningpublisher inventory to a first price auction format. As the market leader in programmatic, Google Ad Manager’s (formerly DoubleClick) move will have broad implications for the industry, which has been pu...

TECHNICAL INVESTOR UPDATE FOR ABM INDUSTRIES INCORPORATED (ABM)

Watching the shorter-term MACD oscillator on shares of ABM Industries Incorporated (ABM), we have noted that the signal is currently showing Buy. The MACD is typically used to measure bullish or bearish price movements. The MACD signal direction is currently reading Weakest. Shifting to another shor...

EXPECT MORE INSTAGRAM BRANDED CONTENT AD OPPORTUNITIES IN 2019

Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform. Why you should care: Brands on Instagram have l...

EDITOR’S NOTE: WHY CHIEF PRODUCT OFFICERS MAY BECOME THE CONSCIENCE OF MODERN-DAY COMPANIES

I wasn’t all that shocked when the co-founders of Instagram resigned last Fall — it’s rare to see entrepreneurs stay on very long after being acquired by a giant like Facebook — but my eyebrows raised when I saw who was replacing them. Even if the name Adam Mosseri means noth...

MARKETING CONSULTANCY ENGAGEMENT FACTORY PARTNERS WITH MARKETO

We’re thrilled to team up with a true marketing company like Marketo. Adding them to our partner network is of great value in reaching our goal to help clients of all sizes, industries and geographies to build valuable and lasting relationships with their customers,” explained Jos Caeler...

FROM CREATIVE BRIEF TO CAMPAIGN LAUNCH – INTRODUCING ASANA FOR MARKETING AND CREATIVE TEAMS

Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana&...

MINTIGO SECURES $7 MILLION IN NEW FUNDING ROUND LED BY GLILOT CAPITAL PARTNERS AND JAL VENTURES

Mintigo, a self-serve B2B customer intelligence platform that guides marketing and sales teams on who to target and how to engage, completed a $7 million funding round co-led by Glilot Capital Partners and JAL Ventures. The new investment will be used to enhance the company’s platform by innov...

YOUTUBE DEACTIVATES COMMENTS ON VIDEOS FEATURING MINORS TO COMBAT PREDATORY BEHAVIOR

After a range of reports highlighting significant concerns related to YouTube content aimed at kids, the platform has taken the dramatic step of disabling comments on "tens of millions of videos that could be subject to predatory behavior". In a new blog post, YouTube has announced the act...

RTB HOUSE ONCE AGAIN NAMED AMONG THE FASTEST GROWING TECH COMPANIES IN EUROPE ACCORDING TO FT1000 LIST

It is a great honor to be listed once again amongst the fastest growing companies in Europe. It is very important for us as a tech company, which strives to develop and set up the bar for the whole of global e-commerce. We will continue this course of continuously innovating and upgrading our produc...

ACCOUNT BASED MARKETING (ABM) SOFTWARE MARKET OUTLINE WITH KEY PLAYERS, VENDORS, AND REGIONS 2025

The Account Based Marketing (ABM) Software Market report evaluates the important characteristics of the Account Based Marketing (ABM) Software market based on present industry scenarios, market demands and business strategies. The Market report separates the Account Based Marketing (ABM) Software in...

PERSONALIZATION, MOBILE TECHNOLOGY, AND NETWORKING DRIVE ATTENDEE ENGAGEMENT AT EVENTS, ACCORDING TO NEW CVENT AND EDELMAN INTELLIGENCE REPORT

With nearly 70 percent of marketing leaders stating that events play a significant role in accelerating sales, meetings and events continue to be key business drivers for organizations around the world. According to a new report by Cvent and Edelman Intelligence, event professionals can deliver more...

NCC MEDIA NAMES PROGRAMMATIC TV PIONEER AND TWO-TIME TECHNICAL EMMY WINNER GERRIT NIEMEIJER AS CHIEF TECHNOLOGY OFFICER

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer.  A two-time, technical Emmy Award winner for his work as...

INTEGRATE BOLSTERS SOCIAL SOLUTION WITH FACEBOOK INTEGRATION TO HELP B2B MARKETERS SCALE PIPELINE AND ACCELERATE REVENUE

Integrate, the leader in B2B demand orchestration, announced that it has expanded its capabilities with a solution for B2B marketers that orchestrates leads from their social demand generation programs. Following a partnership and native integration with LinkedIn, Integrate has now launched a new na...

BIGTINCAN NAMED A LEADER IN THE ARAGON RESEARCH TECH SPECTRUM FOR SALES COACHING AND LEARNING, 2019

Bigtincan, the leading mobile, AI-powered sales enablement platform provider, announced that it has been named a Leader in the first Aragon Research Tech Spectrum for Sales Coaching and Learning for 2019. The technology-focused research and advisory firm identified fourteen major providers in the em...

GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET OUTLOOK, OPPORTUNITIES, KEY PLAYERS, TRENDS AND FORECAST BY 2025

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.North America is expected to hold the large...

B2B MARKETING STRATEGY: 5 WAYS TO CONTEND WITH CONTENT DEVELOPMENT

These represent the array of responses Launch Marketing has often heard over the years working with clients to develop marketing plans that feature a consistent cadence of content development and distribution. When one looks at the details of a plan that calls for 70 blog posts, 8 unique webinars, 1...

AI AND AUTOMATION IN MARKETING: THE ROLE FOR KNOWLEDGE MANAGEMENT

In 2018, companies invested in chatbots and self-service technologies to help their helpdesks manage the volume of customer requests they were experiencing – according to research by Forrester, 46 per cent of enterprises were investing in AI for sales and marketing, followed by 40 per cent for...

INTEGRATE LEAD GENERATION SOLUTION NOW WORKS WITH FACEBOOK LEAD ADS CAMPAIGNS

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care: For Facebook advertisers running Lead Ad campaigns, Integrate’s pl...

HOW TO SUCCEED WITH INFLUENCER CREATED CONTENT MARKETING

In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN hoped to fashion it into an independently operated daily online news program that would appeal to today’s digital centric consumer. By January 20...

B2B MARKETING EXCHANGE 2019: AN ANIMATED, ILLUSTRATED LOOK AT THE KEY TAKEAWAYS

Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks. In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Qua...

HOW THE CRO ROLE IS CHANGING THE WAY B2B MARKETING AND SALES GETS DONE

Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved lookin...

ROLLWORKS LAUNCHES IDENTIFICATION SOLUTION THAT DETERMINES THE BEST TARGETS FOR ACCOUNT-BASED SALES AND MARKETING

RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committee...

DIGITAL MARKETING COMPANY NISWEY SELECTED FOR THE HUBSPOT PARTNER ADVISORY COUNCIL 2019

HubSpot was impressed with Niswey’s commitment and engagement with the program and the ideas put forth in the application. Niswey has always shared ideas on the challenges faced by HubSpot partners and customers in the India market. By being active members of various HubSpot Partner groups on ...

GLOBAL GENERATOR CONTROL UNITS (GCU) MARKET 2019-2024 – ONSET OF ADVANCED TECHNOLOGIES TO UPSURGE THE GROWTH

Generator Control Units (GCU) market reports provides a comprehensive overview of the global market size and share. Generator Control Units (GCU) market data reports also provide a 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders can...

FACEBOOK INTRODUCES NEW PREMIUM ADS FOR TARGETED MARKETING

The primary way in which Facebook earns money is by selling ads, and it is upping its game in terms of the quality of ads that it allows marketers and brands to offer users of the social media platform. At a recent event, Facebook provided some more information about how videos will be incorporated ...

FACEBOOK IS A PERSUASION PLATFORM THAT’S CHANGING THE ADVERTISING RULEBOOK

Facebook has driven an ongoing digital revolution within the advertising industry, redefining the persuasive process advertisers have traditionally known. Now people communicate differently on and because of Facebook and other social media services. And their buying behaviours have changed too.

FUNNEL RECEIVES $8 MILLION GROWTH EQUITY INVESTMENT, LED BY OXX

Existing investors, including Balderton, Industrifonden and Zobito also participated in the round. The investment will help Funnel to continue its rapid growth and continue to expand internationally, including in the United States, where the company opened an office in 2016 and has since seen strong...

ROLLWORKS LAUNCHES IDENTIFICATION SOLUTION THAT DETERMINES THE BEST TARGETS FOR ACCOUNT-BASED SALES AND MARKETING

SAN FRANCISCO (BUSINESS WIRE) Today, RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and ide...

GLOBAL BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET 2019 – IBM, MICROSOFT, SAP, ACCENTURE, AWS, ORACLE, INFOSYS

The market report analysis illustrated in Global Blockchain in Media, Advertising, and Entertainment Market includes essential frameworks of historic and present industry situations, market demands, business strategies utilized by market players and their growth synopsis. This research report offers...

HOW THE INCREASING POPULARITY OF VOICE SEARCH IS HELPING REDEFINE SEO IN 2019

Google Voice Search was launched back in 2012, but it’s only been in the 12-18 months that people have really started to sit up and listen. With the introduction of voice assistants such as Google Home and Amazon’s Alexa, voice search has been pushed to centre stage for marketers. The gr...

QUORA MARKETING: HOW TO DRIVE TRAFFIC, LEADS, AND SALES WITH QUORA

Quora is a question-and-answer website where people can share and gain knowledge on various subjects. Launched in 2009, it’s one of the most popular websites in the world. As of 2018, Quora has 300 million monthly users and is currently ranked as the 92nd most visited website in the world acco...

PHOENIX NEW MEDIA ANNOUNCES LETTER OF INTENT FOR SALE OF INVESTMENT IN YIDIAN

BEIJING, Feb. 25, 2019 PRNewswire Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that it has entered into a binding letter of intent ("LOI") with a proposed investor...

STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT CONSUMERS WANT & WHAT MARKETERS DELIVER

Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers c...

TARGET IS INVITING RETAILERS TO ITS WEBSITE — TAKING A DIFFERENT APPROACH THAN WALMART AND AMAZON TO GROW ONLINE

Target is actively reaching out to brands  both national and specialty brands  on an invite-only basis to ask them to sell on its website. It says it's planning to partner with companies in certain categories, like sporting goods and toys, where it's seeing high shopper demand. For...

ANALYSIS OF INDUSTRIAL PLATING MARKET BASED ON MARKET SIZE, TOP PLAYERS, MARKET DYNAMICS AND TECHNOLOGICAL ADVANCEMENT

Industrial Plating market reports provides a comprehensive overview of the global market size and share. Industrial Plating market data reports also provide a 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders can consider statistics, ...

GLOBAL DIGITAL SIGNATURE MARKET THREATS IN THE TARGET MARKET AND INSIGHTFUL AND DETAILED INFORMATION OF MARKET.

The in-depth analysis study on “Global Digital Signature Market ” serves latest business data and advanced future trends, Digital Signature ruling players, forecasts, study and discussion of trade details, market size, assessment of Digital Signature market share that offered a correct u...

SMART TV ADDRESSABILITY EXPANDS WITH NIELSEN’S NEW ADVANCED VIDEO ADVERTISING GROUP, ACQUISITION OF SORENSON MEDIA

Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressabl...

180BYTWO LAUNCHES ECHO: B2B INTENT DATA AT THE COMPANY LOCATION LEVEL

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B a...

CALL FOR FEEDBACK ON ADVERTISING CODE OF PRACTICE SOCIAL MEDIA GUIDELINES

The objective of the Advertising Code of Practice Social Media Guidelines is to protect consumers by encouraging brands to exercise ethical constraints on paid social media campaigns. The guidelines were first introduced to the digital industry in October 2018, followed by a defined consultation per...

MARKETING EVOLUTION ANNOUNCES NEW INDUSTRY STANDARD FOR DATA QUALITY ASSURANCE

Marketing Evolution is the first marketing measurement solution to incorporate an extensive process for assessing and validating data quality into its standard product, from data arrival to ingestion and consumption, covering representativeness analysis and anomaly analysis. This capability speaks d...

DEMANDBASE TO RELEASE ACCOUNT-BASED MARKETING BOOK AT 6TH ANNUAL ABM INNOVATION SUMMIT

SAN FRANCISCO, Feb. 21, 2019 /PRNewswire  Demandbase, the leader in Account-Based Marketing (ABM) today announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM ...

STUDY: NEARLY HALF OF SMB MARKETERS SAY AMAZON’S ALEXA HAS MORE MARKETING POTENTIAL THAN OTHER VOICE ASSISTANTS

Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, released a new study about how SMB (small- and medium-sized business) marketers feel about interactive voice technology. Interactive voice is the 2-way engagement that a consu...

KICKFIRE’S IP ADDRESS INTELLIGENCE NOW ENHANCES ENGAGIO’S ACCOUNT BASED MARKETING PLATFORM

KickFire, the leader of IP address intelligence and company identification technology, announces its strategic technology partnership with Engagio, a leading provider of account-based software and solutions. This partnership enables Engagio customers to identify companies visiting their websites and...

GET READY FOR THE FUTURE CONTENT SUPPLY CHAIN TO BE AUTONOMOUS, BRANDS WARNED

If you’ve got a well-oiled content strategy in place – or indeed several content strategies all vying for attention and wishing to become the chosen one – then a new report from SDL may be of interest. The study, called ‘Enabling the Future State of Content’, has advoca...

MOXIWORKS UPGRADES THEIR MOXIENGAGE CRM, DELIVERING EMAIL MARKETING TO CLIENTS FOR FREE

The feature is unique built to be as sophisticated or as simple as needed for any given agent. “The email drip campaign and integration from Moxi is exactly what we needed. A powerful automated campaign system that retains brokerage content compliance controls and is extremely simple to use&he...

DOUBLEVERIFY ACQUIRES DIGITAL VIDEO TECHNOLOGY COMPANY, ZENTRICK

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for the world&rsq...

MOXIWORKS UPGRADES THEIR MOXIENGAGE CRM, DELIVERING EMAIL MARKETING TO CLIENTS FOR FREE

MoxiWorks, a leading real estate technology company, has just announced that they’ve expanded their email marketing functionalities for free for all of their MoxiEngage CRM clients. On top of the Neighborhood News monthly email function that their clients all know and love, MoxiEngage now enab...

DATA-DRIVEN AND AI-POWERED MARKETING IN 2019 AND BEYOND

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these...

ABM MARKET EXPECTED TO WITNESS A SUSTAINABLE GROWTH OVER 2028

The drive for account-based marketing stems from the need for account-level personalization to enable personalized interactions with customers and buyers in modern marketing approach that seeks to integrate sales and advertising.  Over the years, account-based approaches have gained traction am...

KEO MARKETING FOCUSES ON DELIVERING RESULTS FOR BUSINESS-TO-BUSINESS (B2B) CLIENTS

As noted by a company manager during a recent workshop, Our goal is to help clients drive qualified traffic to their website and convert leads into sales. As a result, we have been recognized as a top search engine optimization agency in Phoenix. She added, Our strategies help clients reach target a...

APR EXPANDS INTO APAC, HIRES JONATHAN PARKER AS MANAGING DIRECTOR

Prior to joining APR, Parker worked as CEO of Hogarth at Ogilvy USA. In addition, his extensive career also saw Parker leading Ogilvy & Mather RedWorks and H&O offerings in North America, growing the production discipline’s direct client business yearly. Parker has expansive marketing ...

QUEBIT RECOGNIZED AS THE 2019 TOP NORTH AMERICAN AI BUSINESS PARTNER

These awards from IBM recognizes the Business Partner that distinguished itself in the past year across a broad range of different factors: outstanding growth and performance; marketing excellence; client solutions that delivered consistent high value for IBM customers; demonstration of deep technic...

PRADEO AND SAMSUNG PARTNER TO FORTIFY MOBILE SECURITY IN THREAT DEFENSE LANDSCAPE

A year after launching “Pradeo Security for Samsung”, Pradeo and Samsung once again leverage the Mobile World Congress to put the spotlight on their partnership for Threat Defense Landscape. At a time when business increasingly relies on digital and authorities keep strengthening mobilit...

PATHFACTORY UNLOCKS POWERFUL NEW INSIGHTS FOR B2B MARKETING AND SALES TEAMS TO ENABLE BUYERS

Path Analytics and PathFactory for Sales render traditional marketing data points like clicks and form fills obsolete by giving both marketers and salespeople access to down-to-the-second data about how buyers engage with a company’s marketing efforts across every channel, and how those conten...

ALLISON+PARTNERS’ STUDY UNCOVERS THE DIVIDE HOLDING BACK INFLUENCER MARKETING

Allison+Partners’ latest study on influencer marketing suggests that despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing. The divide spans the spectrum from the length of an ideal ...

SHOWCLIX PARTNERS WITH TONEDEN TO OPTIMIZE SOCIAL MEDIA MARKETING FOR EVENT PROMOTERS

The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created specifically to enable event promoters to get the most out of their Facebook and Instagram campaigns. Where other native social ad platforms are often more generally suite...

SHOWCLIX PARTNERS WITH TONEDEN TO OPTIMIZE SOCIAL MEDIA MARKETING FOR EVENT PROMOTERS

The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created specifically to enable event promoters to get the most out of their Facebook and Instagram campaigns. Where other native social ad platforms are often more generally suite...

SINGULAR ANNOUNCES GLOBAL-FIRST CROSS-DEVICE, CROSS-PLATFORM ROI ANALYTICS

Most marketers can’t connect global marketing efforts with customer/user acquisition and sales results across platforms and devices. They advertise over a wide range of publishers, platforms, and devices, and prospective customers engage with those messages in apps, on the web, via streaming T...

BUCKITDREAM TURNS TO WATSON MARKETING FOR IMPROVED CUSTOMER EXPERIENCE PERSONALIZATION

IBM announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences. BUCKiTDREAM’s vision is to utilize future intention data analysis to redefine the consume...

IBM WATSON ASSISTANT CONTINUES TO DRIVE GLOBAL BUSINESS TRANSFORMATION

Watson Assistant helps companies manage the large and often wide range of customer and employee service inquiries they field on a daily basis. Companies across more than 15 industries including automotive, banking & financial services, healthcare, telecommunications, manufacturing, and software ...

COPPER RECOGNIZED AS A BEST SOFTWARE PRODUCT OF 2019 FOR SALES AND SMALL BUSINESSES BY G2 CROWD

Copper, the Google-recommended CRM for today’s digital workplace, has been recognized by G2 Crowd as a best software product of 2019 in two categories. Copper earned a spot in G2 Crowd’s Top 50 Products for Small Business 2019 as well as Best Products for Sales 2019.Our customers are at ...

CEREBRI AI PARTNERS WITH MICROSOFT ON PRESCRIPTIVE CUSTOMER ANALYTICS FOR FORTUNE 500

Cerebri AI, an enterprise software startup using proprietary artificial intelligence technology to generate next best actions that increase revenue and reduce operating costs, announced the company has achieved co-sell ready status with Microsoft’s exclusive One Commercial Partner program.

APRIMO AND EPISERVER FORM STRATEGIC PARTNERSHIP TO CREATE INDUSTRY’S FIRST “IDEATION TO EXPERIENCE” SOLUTION

Aprimo, a provider of technology solutions for content, operations, and performance, announced a strategic alliance with Episerver, the company transforming digital experiences, at the Epi Partner Close-Up event in Stockholm. The partnership brings together Aprimo’s market-leading Digital Asse...

YELLOWFIN AGAIN NAMED IN GARTNER MAGIC QUADRANT FOR ANALYTICS AND BUSINESS INTELLIGENCE PLATFORMS

Following Yellowfin’s release of version 8 in October 2018, which included Yellowfin Signals, an automated insights discovery product, and Yellowfin Stories, a data storytelling product, Yellowfin is said to be an innovator by many independent analysts. Yellowfin Signals is unique in its abili...

CONSTANT CONTACT GETS PERSONAL WITH LAUNCH OF NEW MARKETING ADVISOR PROGRAM

Small businesses are constantly bombarded by advertising telling them that digital marketing is quick and easy, but that’s just not the reality. They have to juggle everything from marketing automation to social media to email and e-commerce marketing. It creates a real burden. We realized our...

TOYOTA GEARS UP TO BRING MARKETING AUTOMATION IN-HOUSE IN EFFICIENCY DRIVE

To ready the business for this shift, the Japanese car manufacturer has created a new division within its marketing team in Europe that is in charge of creating specific content by channel and very personalised messages, while the bigger brand campaigns are managed by another division.

MARKETING WEEK’S MASTERS AWARDS ARE BACK FOR 2019 AND OPEN FOR ENTRIES

With more than 30 categories, the awards are the biggest celebration of marketing effectiveness, innovation and creativity in the UK. From the challenge of digital transformation, to effective use of new and old media channels in all major industry sectors; and from boardroom demands to extract more...

LINKEDIN LIVE ARRIVES IN BETA TO DISRUPT ONLINE STREAMING VIDEO MARKETING

LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn deci...

NO ONE KNOWS WHO IS PAYING FOR MILLIONS OF FACEBOOK ADS DEMANDING ‘NO DEAL’ BREXIT

You might already have seen one of the Britain’s Future adverts – targeting voters, and asking us to write to our MPs support a ‘No Deal’ Brexit. The adverts have been seen up to 50 million times in Britain but no one knows who is paying for them, says Sam Jeffers, co founder...

BRIGHTCOVE SIGNS DEFINITIVE AGREEMENT TO ACQUIRE OOYALA’S ONLINE VIDEO PLATFORM BUSINESS

Brightcove is acquiring Ooyala’s OVP technology, including video content management and publishing platform Backlot, Analytics, Live, and its underlying IP and associated patents.  As part of the transaction, Brightcove will acquire substantial portions of Ooyala’s engineering, supp...

CONVERSICA SURVEY SUGGESTS AI COULD SPARK LOVE BETWEEN B2B SALES AND MARKETING TEAMS

Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketin...

MAVRCK RELEASES NEW FEATURES THAT EMPOWER MARKETERS TO HYPER-PERSONALIZE THEIR INFLUENCER DATABASES AND INSIGHTS

Influencers know their audiences, as well as cultural trends, better than average consumers, using that expertise to create content and become an influencer in the first place. So why wouldn’t marketers want influencer-generated research insights from these experts when developing products, ex...

PERIMETERX RAISES $43 MILLION IN SERIES C FUNDING TO FUEL EXPANSION INTO NEW MARKETS AND ACCELERATE PRODUCT DEVELOPMENT

PerimeterX has secured $43 million in Series C funding to expand its product portfolio beyond its PX Bot Defender offering to address the growing variety of information security risks facing enterprises on their web and mobile properties and their APIs. Scale Venture Partners led the round with part...

ONLINE AD MARKET FACES INVESTIGATION OVER COMPETITION CONCERNS

A government report has urged the competition watchdog to investigate the online ad market over concerns about the dominance of Facebook and Google both in terms of ad revenues and their increasing control of publishers’ online distribution.

DIGITAL AD MARKET UNDER FRESH SCRUTINY AMID COMPETITION CONCERNS

Facebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising business is hurting news publishers.

KICKFIRE ANNOUNCES LIVE LEADS CONTACTS MARKETPLACE INTEGRATION WITH DISCOVERORG

KickFire, the leader in IP address intelligence and company identification technology, announces the expansion of LIVE Leads Contacts Marketplace with its newest integration partner, DiscoverOrg, the world’s leading sales and marketing intelligence solution. Through this partnership, LIVE Lead...

ONLINE AD MARKET FACES INVESTIGATION OVER COMPETITION CONCERNS

A government report has urged the competition watchdog to investigate the online ad market over concerns about the dominance of Facebook and Google both in terms of ad revenues and their increasing control of publishers’ online distribution.The Cairncross Review, which looked into the future s...

APPLE AND SALESFORCE FURTHER BOLSTER COLLABORATION WITH A FRESH SDK FOR IOS

A major initiative of this partnership is to make iOS mobile devices like iPhones and iPads adopt enterprise scale applications. The easy-to-use SDKs will help Salesforce-iOS achieve the same, combined with an interactive user interface. Experienced coders can build iOS applications on the fly with ...

FACEBOOK WILL SOON TELL YOU MORE INFO ABOUT HOW IT’S TARGETING YOU WITH ADS

Scroll through your Facebook page, and you’ll eventually run into an ad. Sometimes it’s hawking something that you totally want to buy that’s how I ended up with an elaborate set of stairs to help my dog get on the couch but sometimes it’s way off. Starting at the end of Febr...

FACEBOOK INTRODUCES TOOL FOR USERS TO KNOW LABEL BEHIND AD TARGETING

Facebook users having woes of compromise of personal information now have a sigh of relief. The social media giant’s initiative of last year to crack down non-consensual ad targeting will finally bear results.
Facebook’s plan involves advertisers need to pledge to have permission ...

MAGAZINE INDUSTRY CALLS ON BRANDS TO PAY MORE ATTENTION TO ATTENTION

Magnetic, the marketing body for consumer magazines, has launched its first advertising campaign, backed up by data that aims to raise the importance of consumer attention in a bid to highlight to brands its benefits to advertising.Pay Attention’, which goes live today (7 February), marks the ...

REPORT SHOWS US DIGITAL ADVERTISING SPEND CONTINUES TO RISE

Marin Software has released research findings from its global Q4 2018 Digital Advertising Benchmark Report. The research confirms that search spend grew 10% globally year-over-year. Digital advertisers also spent larger portions of their budgets on Instagram stories. In addition, advertisers continu...

AMAZON IS USING PURCHASE DATA TO SELL TARGETED ADS, WHICH IS CREEPY, BUT NOT BECAUSE THEY'VE INVENTED A MIND-CONTROL RAY

Amazon is building out its ad-targeting program to allow for ad-buys like "people near a physiotherapist's office who've bought a knee-brace," and reports that the ads are incredibly successful. What's interesting about Amazon's reference customers for the efficacy of their...

APRIMO AND EPISERVER DEVELOP JOINT OFFERING TO HELP MARKETERS CREATE A STRONGER LINK BETWEEN CONTENT AND COMMERCE

Aprimo on Wednesday will announce a partnership with a software provider called Episerver that is promising B2B firms a single, cloud-based dashboard to avoid project delays or “rogue campaigns” due to lack of standards or inconsistencies across marketing. The joint offering, which is co...

DISCOVERORG PRESIDENT DISCUSSES ZOOMINFO ACQUISITION AND THE QUEST TO CORNER THE B2B CONTACTS MARKET

B2B contact and lead generation provider DiscoverOrg on Monday said it would acquire its competitor ZoomInfo and create a combined platform serving marketing and sales professionals over the next year. Financial terms of the deal between DiscoverOrg, which is based in Vancouver, Wash. and Waltham, M...

B2BS LEVERAGE PROGRAMMATIC TO TARGET SPECIFIC ACCOUNTS

Programmatic advertising is unlocking new opportunities for account-based marketing (ABM), and according to industry experts, interest and investments are ramping up. Research from Dun & Bradstreet found that 63% of B2B marketers worldwide are already buying or selling programmatically, and 41% ...

KENSHOO LAUNCHES FULL SUPPORT FOR AMAZON’S ADVERTISING API IN JAPAN

Kenshoo, a global leader in marketing technology, launched full support for Amazon’s Advertising API in Japan, filling a void for sophisticated e-commerce campaign management and rounding out Kenshoo’s cross-channel marketing platform that’s become critical to Japanese brands. Brin...

TECHTARGET DELIVERS CONFIRMED PROJECT INTELLIGENCE DIRECTLY TO B2B SALES TEAMS IN LATEST UPDATE TO PRIORITY ENGINE PURCHASE INTENT PLATFORM

TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help B2B sales teams identify Confirmed Projects within their active Total Addressable Market (TAM). TechTarget’s Priority Engine is ...

HOW PATRON IS REVOLUTIONIZING SOCIAL MEDIA MARKETING WITH BLOCKCHAIN

PATRON makes it easier for advertisers to connect with the right influencers. The intuitive system allows both advertisers and influencers to reach out to one another. Influencers are sorted into genres and ranked according to their following. If an advertiser has any questions for an influencer, th...

SABRE REVEALS CONSUMER TRENDS TO SHAPE GUEST EXPECTATIONS IN 2019 AND BEYOND

Sabre Corporation, the leading technology provider to the global travel industry, released a study in partnership with TrendWatching, global consumer trends, and insights experts, which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond. “The hospitalit...

B2B BRANDS SAY ABM PRODUCES HIGHER ROI

Account-based marketing (ABM)  a B2B practice that drives everything from email to in-person sales improves metrics on all fronts. But it requires a new set of tactics, according to a study released on Tuesday by TOPO. Of 150 ABM practitioners polled, 80% say ABM improves customer lifetime valu...

REPORT: 80% OF ORGANIZATIONS AGREE ACCOUNT BASED MARKETING IMPROVES CUSTOMER LIFETIME VALUE

B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and advisory firm, TOPO. The Account Based Benchmark Report analyzes the strategies of account based organizations, specifically identifying the tactics, budgets, resources, and r...

NEW RESEARCH SHOWS MARKETERS ARE CAUGHT IN A LOVE-HATE RELATIONSHIP WITH SOCIAL MEDIA

OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Binder, a global leader in digital asset management (DAM), aims to get inside the head of the mo...

NEW RESEARCH SHOWS MARKETERS ARE CAUGHT IN A LOVE-HATE RELATIONSHIP WITH SOCIAL MEDIA

OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Binder, a global leader in digital asset management (DAM), aims to get inside the head of the mo...

PRELYTIX BRINGS AI NOUSE TO ORACLE ELOQUA FOR ABM

MRP has announced the integration of its AI-powered customer acquisition software with Oracle Eloqua, part of Oracle Marketing Cloud. The integration enables customers to trigger email marketing campaigns in Eloqua from their MRP instance. The integration also enables the bidirectional flow of infor...

ON24 LAUNCHES ON24 TARGET, ENABLING MARKETERS TO CREATE AND DELIVER PERSONALIZED EXPERIENCES

According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it’s the marketers who focus on account-based engagement that succeed. That’s why ON24, the leader in digital experiences, launched ON24 Target, a persona...

HOW TO MOVE FROM CONTENT CREATION TO CONTENT AUTOMATION – AND IMPROVE ENGAGEMENT

Content marketing is naturally a vital process in terms of telling your customers – existing or potential – about your message, as well as become a lead generation tool in itself. But the content method can be industrialised through an ‘intelligent content supply chain’, acco...

COMSCORE EXPANDS PARTNERSHIP WITH NBC AND TELEMUNDO OWNED STATIONS TO FULL GROUP DEAL

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership. Effective...

BEESWAX SECURES $15 MILLION IN SERIES B FOLLOWING 2018’S RECORD 150% YEAR-OVER-YEAR REVENUE GROWTH

Beeswax, the industry’s first extensible programmatic buying platform, announced that it has secured $15 million in Series B Funding led by RRE, Foundry, and Amasia along with participation from You & Mr. Jones. Having raised $28 million to date, Beeswax’s continued growth across Nor...

PENSKE MEDIA, SLATE AMONG PUBLISHERS TO SELECT PLACEMENTS.IO

Placements.io, the revenue management system for publishers, announced a series of significant new client wins. Among them are News Corp, Penske Media Corporation, Dot-dash (an IAC brand), Slate, Hemnet and autoTrader.ca. These publishers have all signed with Placements.io after reviewing the produc...

LINKEDIN INTRODUCES INTEREST TARGETING

LinkedIn marketing teams have always been extremely pro-active when it comes to connecting businesses with their target audiences. However, with the ever expansive content, conversation, and engagement, the company has begun to realize that it is becoming a daunting task. Acting swiftly, LinkedIn ha...

FIELD AGENT ACQUIRES LEADING RETAIL MEDIA COMPANY SMACK

Field Agent, the industry leader in crowdsourced data for the retail and consumer goods industries, announced the acquisition of retail media firm SMACK along with its online properties and marketing products. The purchase affords Field Agent new opportunities to leverage its ever-growing mobile pan...

HOMESPOTTER ACQUIRES LEAD GENERATION SERVICE SPACIO

Spacio is a mobile-first platform which lets real estate agents digitally capture open house visitors’ contact information. The software also automates follow-up communications, which further streamlines the successful lead process. Currently used by some 100,000 real estate agents, the softwa...

TWO HAT IS CHANGING THE LANDSCAPE OF CONTENT MODERATION WITH NEW IMAGE RECOGNITION TECHNOLOGY

Leading AI technology company Two Hat, creator of the chat, image, and video moderation solution Community Sift, announced that it has acquired ImageVision, image recognition and visual search company. With the addition of ImageVision’s patented computer vision technology, Two Hat now provides...

SHOPRUNNER ADDS UPS AS INVESTOR AND ACQUIRES PRECOGNITIVE, AN AI-BASED FRAUD-PREVENTION PROVIDER

Today, ShopRunner, the free two-day shipping and seamless checkout e-commerce network that connects retailers with millions of the best e-commerce shoppers, announced that it has taken investment from UPS to close its most recent round of financing. This partnership will allow UPS and ShopRunner to ...

DEALER.COM LAUNCHES NEW CAPABILITIES TO HELP DEALERS PERSONALIZE DIGITAL MARKETING AND CAR-BUYING EXPERIENCE AT NADA 2019

Dealer.com, the premier digital marketing solution, and partner for auto dealerships will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unl...

INRIVER EXPANDS EXECUTIVE BENCH AND GROWTH INITIATIVES FOR 2019

inRiver, the leading provider of SaaS-based product information management (PIM) solutions, elevated veteran sales executive Jimmy Jeppsson Bäckström to chief revenue officer, and named Johan Eriksson chief financial officer, rounding out the executive team additions that included Thor Joh...

RECVUE SECURES $5 MILLION TO FUEL CONTINUED GROWTH FOR B2B MONETIZATION PLATFORM

RecVue, the only B2B monetization solution powered by big data, announced it has completed a $5 million round of financing, co-led by Cota Capital and EPIC Ventures with participation from Long Light Capital.  RecVue will use the capital to build upon its early success in delivering recurring b...

SPARKROCK 365 EMPOWERS NONPROFITS AND EDUCATORS WITH BETTER BUSINESS PROCESSES

Software company Sparkrock launches Sparkrock 365, a new cloud-based Enterprise Resource Planning (ERP) solution for social impact organizations that offers nonprofits and educators access to best-in-class enterprise technology. Powered by Microsoft, Sparkrock 365 provides the unique features and be...

DUN & BRADSTREET ANNOUNCES RECEIPT OF FCA APPROVAL

Dun & Bradstreet announced that the United Kingdom Financial Conduct Authority provided notice in writing for the purposes of the Financial Services and Markets Act 2000 that it has approved the change in control of Dun & Bradstreet Limited applicable to the Company’s proposed merger t...

VAMP BOOSTS ITS PRESENCE IN ASIA

Keith was most recently Director of Marketing Operations at North Star Digital Thailand and was previously Khongsittha Muay Thai’s Senior Marketing Manager. He will be based in Bangkok, leading Vamp into the Thai market. Benedictus joins Vamp from KapanLagi Youniverse where he was the Vice Pre...

GOING PAPERLESS – DIGITIZE PAPER FORMS USING 123FORMBUILDER’S NEW FEATURE!

Organizational paper form usage is being challenged even more by 123FormBuilder through Scan to Form, an innovative solution that digitizes PDF’s or images of physical forms into editable versions.
Traditional paper form usage is still a global challenge, as companies use thousands of p...

INTEGRATE BUYS LISTENLOOP TO HELP B2B MARKETERS LINK PROGRAMMATIC TO DEMAND GEN

Most B2B marketers more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect their programmatic investment to actual leads generated down in the funnel, they hit a wall. To help them break through, Integrate, a mar tech and data orchestrat...

RADIUS LAUNCHES ‘DATA FOR GOOD’ TO GIVE BACK TO CUSTOMERS & COMMUNITY FOR PHILANTHROPIC USE OF DATA

Radius, the first B2B enterprise customer data platform, is launching Data for Good, a program that helps both Radius employees and customers give back to their communities. When for-profit customers use Radius to support philanthropic and social causes, Radius will credit-back their account in full...

RADIUS LAUNCHES ‘DATA FOR GOOD’ TO GIVE BACK TO CUSTOMERS & COMMUNITY FOR PHILANTHROPIC USE OF DATA

Radius, the first B2B enterprise customer data platform, is launching Data for Good, a program that helps both Radius employees and customers give back to their communities. When for-profit customers use Radius to support philanthropic and social causes, Radius will credit-back their account in full...

SMARTTOUCH® INTERACTIVE DEVELOPS LEAD GEN MARKETING PROGRAMS FOR RANDOLPH TODD DEVELOPMENT

-SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced the development and execution of lead gen marketing programs for three Central Texas Randolph Todd Development communities: Deerbrook, ...

PREMIUMMEDIA360 INTRODUCES CLIR, THE FIRST AUTOMATION SOLUTION THAT HELPS ADVERTISING SELLERS COMBAT REVENUE

PremiumMedia360, the leading advertising data automation company, announced the immediate availability of CLIR, a revolutionary cloud-based solution that uses automation technology to bring greater visibility to advertising sales transactions, and enables television and radio advertising sellers to ...

BLACKBIRD NOW MICROSOFT CO-SELL READY

Being a Co-Sell Microsoft partner facilitates a closer working relationship between Blackbird and Microsoft. The company’s sales teams are working together, directly engaging new and existing customers and extolling Blackbird’s unique benefits: using the power of the cloud to enable easy...

BRAND USA LAUNCHES STORYTELLING CAMPAIGN TO WELCOME TRAVELERS FROM AROUND THE WORLD

Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to...

RINGCENTRAL ANNOUNCES DEFINITIVE AGREEMENT TO ACQUIRE CONNECT FIRST TO EXPAND ITS CUSTOMER ENGAGEMENT PORTFOLIO

RingCentral, Inc., a leading provider of enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Connect First, a cloud-based outbound/blended customer engagement platform for midsize and enterprise companies. Connect First&rs...

RED HOUSE B2B MARKETING EXPANDS LEADERSHIP IN CLIENT MANAGEMENT AND CREATIVE

In support of the ever-evolving B2B marketing landscape, Red House B2B Marketing has further strengthened its management team by hiring two industry veterans to lead Client Management and Creative Services. Citing client growth, driven particularly through its B2B digital marketing and data-driven t...

HOW RESILIENT ARE THE FUNDAMENTALS: ABM INDUSTRIES INCORPORATED (ABM)

In yesterday’s session, ABM Industries Incorporated (NYSE: ABM) hit the volume of 659,292 shares. Average trading volumes during the previous three months session stood at 670.18K shares. The stock price volatility for the previous week at the close of regular trading was 3.58%, pushing the fi...

INTEGRATE ACQUIRES LISTENLOOP TO EXPAND ITS DEMAND ORCHESTRATION PLATFORM

Integrate, the leader in demand orchestration, today announced it has acquired ListenLoop, a software company that powers a best-of-breed B2B account-based programmatic platform. Integrate also announced that it has publicly launched a programmatic account-based demand generation solution powered by...

BUFFALO WY DENTAL MARKETING AGENCY CHATBOT LEAD GENERATION SERVICES LAUNCH OFFER

Nimble Dental Solutions, a dental marketing agency based in Buffalo, Wyoming, launched an updated range of chatbot services for dentists interested in customized marketing solutions to help them dominate their local area. The agency helps local dentists grow their businesses by providing efficient m...

INGENICO LAUNCHES IBM WATSON-ENABLED CHATBOT TO ENHANCE CUSTOMER EXPERIENCE

Ingenico Group, the global leader in seamless payment, launched its innovative payment-enabled chatbot, which uses natural language processing (NLP) from IBM Watson to create a smooth customer experience. Watson capabilities allow Ingenico’s chatbot to better understand users’ requests o...

OPTIMOVE INTRODUCES STREAMS TO MEASURE IMPACT OF MARKETING CAMPAIGN SERIES ON CONSUMER BEHAVIOR

Optimove, the Science-First Relationship Marketing Hub, announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term. Streams will be available to all Optimove ...

PATHMATICS UNVEILS EXPLORER 2.0, LARGEST UPDATE SINCE LAUNCH

Following a $3 million funding round and partnerships with leading data insights companies in the space, Mathematics, the marketing intelligence platform, announced the release of Explorer 2.0. The release is the largest update to Mathematics’ platform since the initial launch of Explorer. Use...

COGNISM SECURES INNOVATIVE AI PATENT TO ENABLE B2B ORGANISATIONS TO RAPIDLY IDENTIFY NEW REVENUE OPPORTUNITIES

Cognis, the smart all-in-one B2B marketing and sales acceleration solution, has successfully secured a patent for an Artificial Intelligence (AI) engine to address the data challenges faced by sales and marketing teams in B2B organizations. The patent referred to as the ‘System and method for ...

SPRINGCM, A DOCUSIGN COMPANY, NAMED A CONTRACT LIFECYCLE MANAGEMENT LEADER IN 2019

SpringCM, a DocuSign Company, the leading document and contract lifecycle management platform in the cloud, was named a Leader in Forrester Research’s The Forrester Wave: Contract Lifecycle Management For All Contracts, Q1 2019. Forrester Research used 30 criteria to evaluate contract lifecycl...

APPVANCE RAISES $5M TO CONTINUE TO LEAD AUTONOMOUS TESTING

The inventor and leading provider of AI-driven test automation software secured $5M in series B funding. The company has raised a total of $12M to develop and deploy the leading AI-driven test technology across the world, helping engineering teams make application testing autonomous and continuous a...

DUX-SOUP LAUNCHES TURBO EDITION FOR SMARTER, STREAMLINED ONLINE LEAD GENERATION

The developer of the popular Chrome-based LinkedIn extension has today announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and leads management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and MailChimp, as ...

MODERNIZE, MARKETSHARP COLLABORATE ON LEAD GENERATION SERVICE

Modernize and MarketSharp formed a partnership to provide a lead generation service with automatic tracking and lead optimization capabilities. This enables Modernize-provided new business leads to be directly inputted and managed within MarketSharp’s customer relationship management platform ...

THE FUTURE OF B2B MARKETING & SALES: CAN AI REALLY FOSTER HUMAN CONNECTIONS?

Facebook announced that it banned Twinmark Media Enterprises, a digital marketing group in the Philippines, and all of its subsidiaries from its platform for repeat violations of its policies on misrepresentation and spam. Can Artificial Intelligence (AI) really foster human connections within marke...

HUBSPOT CEO BRIAN HALLIGAN REFLECTS ON THE EVOLUTION OF INBOUND MARKETING

We’re approaching ten years since Brian Halligan wrote the book on inbound marketing. As the book and the approach to marketing turn a decade old, how has inbound aged? Creating enough (and good enough) content to feed the inbound machine demands more of marketers’ time and budgets every...

TWO-THIRDS OF EUROPEAN MARKETERS WILL BE USING ABM BY 2020

According to the 2019 State of IT Marketing report by Spiceworks, 49% of marketers are using an ABM strategy, 44% of marketers are using video marketing, and 43% are using an on-demand content strategy. By 2020, these adoption rates are expected to jump to 66%, 68%, and 60%, respectively. The report...

CANADIAN GROWTH HACKERS: GROWTHGENIUS SHARES B2B SALES AND MARKETING WISDOM

In this series, brought to you by the Toronto-based native advertising technology company StackAdapt, you’ll join Vitaly Pecherskiy as he meets with top minds in the marketing and advertising industry to uncover how Canadian companies use innovative strategies and software to break through the...

SHUTTERSTOCK RELEASES ITS MAIDEN MEDIA CAMPAIGN AFTER A LONG HAUL OF SIX YEARS

Shutterstock is one of the best digital repositories for marketers, creatives and advertisers to procure digital assets. The company is one of the global leaders that offers high-quality digital elements, tools, and services to assist creative endeavors that align with business goals. Originally fou...

SRAX HIRES WALMART AND PROCTER & GAMBLE VETERANS TO BOLSTER SHOPPER MARKETING VERTICAL

Social Reality, Inc., a digital marketing and consumer data management technology company, announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have joined the company to drive its SRAX Shopper vertical strategy. Pirtle, who worked for the world’s largest retailer, Walma...

SPICEWORKS DATA SHOWS B2B MARKETING BUDGET INCREASES OF 24% FOR FIRMS EXPECTING A BUMP

While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 percent.
Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing ...

B2B ECOMMERCE HELPS SALES TEAMS

Many B2B executives believe that e-commerce cannot fit their business. They say, more or less, “E-commerce doesn’t work for us. We use a consultative sales process. Helping customers find the right solution is complex.” But B2B companies that don’t embrace digital will lose o...

MARKETING PERFORMANCE METRICS 2.0: B2B BRANDS FOCUS ON PIPELINE VELOCITY, ACTIVITY ACROSS BUYING STAGES AND CAMPAIGNS

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improv...

MARKETING PERFORMANCE METRICS 2.0: B2B BRANDS FOCUS ON PIPELINE VELOCITY, ACTIVITY ACROSS BUYING STAGES AND CAMPAIGNS

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improv...

EZ TEXTING CONFIRMED AS THE NUMBER ONE MOBILE MARKETING SOFTWARE BY G2 CROWD

EZ Texting has been verified as the #1 Mobile Marketing Software on G2 Crowd’s 2019 Winter Grid Report. The top placement is based on EZ Texting’s chart-topping levels of customer satisfaction and actual “likely to recommend” reviews by real users on G2 Crowd, the world&rsquo...

BRAINSHARK WINS IN TOP SALES AWARDS

Hosted by leading online sales community Top Sales World, the Top Sales Awards received thousands of entries to its recent program. Independent judges spanning analysts, executives, thought-leaders and other preeminent experts in the sales field evaluated the nominations. This marks the third year t...

AMAZON TO ACQUIRE ISRAEL-BASED CLOUDENDURE FOR $250 MILLION

Tech Leader Amazon will be buying CloudEndure, a Ramat Gan-based firm for one-fourth of a billion dollars. CloudEndure’s advanced computing capabilities got the attention of the Seattle-based tech behemoth, ultimately, leading to the former’s purchase by the latter. What this does for Am...

OPENX AWARDED FIRST PLATINUM STATUS RECOGNITION FROM THE TRUSTWORTHY ACCOUNTABILITY GROUP (TAG) FOR COMPREHENSIVE APPROACH TO QUALITY AND TRANSPARENCY

OpenX, the world’s largest independent advertising exchange, announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certifie...

BOOHOO WARNED OVER ADVERTISING REAL FUR AS FAKE

Boohoo has been caught advertising a jumper that contained real animal hair as being made with "faux fur". The Advertising Standards Authority (ASA) upheld a complaint it received about a pom jumper being sold by the online retailer. Tests by animal rights charity Humane Society Internatio...

GOVT ADVERTISING FOR PIKE RIVER ELECTRICAL TECHNICIAN TO WORK ON RE-ENTRY

A recruitment consultant says the government will need to pay around $200k to attract an electrical technician qualified enough to help enable the re-entry of the Pike River mine. The government has begun advertising for the first of three mine site roles to be employed by its Pike River Recovery Ag...

ADVERTISING ORGANIZATION FILES COMPLAINT AGAINST CTCA

The Truth In Advertising organization, or TINA, has filed a complaint against Cancer Treatment Centers of America. A yearlong investigation by ad watchdog TINA into the marketing of the top 50 cancer centers around the country that spend the most on advertising has concluded that the vast majority 9...

CARGURUS LAUNCHES FIRST UK TV ADVERTISING CAMPAIGN

CarGurus, the online automotive marketplace, is aiming to drive traffic to its website and build awareness with the launch of a national TV advertising campaign in the UK.  The advert will run through quarter one of 2019. It was inspired by research looking at which elements of the CarGurus pla...

TURNER USING XANDR DATA FOR TARGETED AD PRODUCTS

Xander, AT&T’s data and technology-driven advertising business and Turner, acquired by AT&T last year, have quickly made a connection that they say will enhance the way Turner targets audiences for marketers. Part of the rationale for AT&T’s $85 billion acquisition of Turner&...

NINE INTRODUCES NEW TARGETED ADVERTISING STRATEGY FOR 9NOW BASED ON USER PROFILE DATA

‘Dynamic Ad Insertion’ allows advertisers to target specific audiences based on a users profile data such as age, gender, and location. The new ad-serving technology can be used during both catch-up content, and live broadcasts. 9Now is currently the only Australian Broadcast Video-On-De...

GOOGLE AD IMPRESSIONS ON CONNECTED TVS UP BY OVER 80%

Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018. To build on this momentum, Google has announced a number of initiatives planned for 2019 to further the convergence of TV and digital advertising. Google will continue to work with its TV partne...

INTENT TARGETED ADS OUTPERFORM PAID SEARCH IN B2B

Do you know what you are spending to attract a target account to your website?  Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost for a B2B company to attract a target account website visit is $68? ...

MEREDITH CORPORATION NAMES CATHERINE LEVENE CHIEF STRATEGY OFFICER

Meredith Corporation, the leading media, and marketing company reaching 175 million American consumers – including 80 percent of US Millennial women announced that Catherine Levene has been named Chief Strategy Officer. She will begin her new duties on January 14. Levene will advise President ...

GLADSON ACQUIRES EDGENET TO EXTEND LEADERSHIP POSITION IN PRODUCT CONTENT AND INFORMATION MANAGEMENT INDUSTRY

lads on, a Chicago-based portfolio company of The Jordan Company and Wicks Capital Partners, announced that it has acquired Nashville-based Edgenet, a leading product content management software provider. The combination of Gladson’s industry-leading digital content creation and technology-ena...

CYBERAGENT LAUNCHES “PFX LIVE,” SUPPLY-SIDE PLATFORM SPECIALIZED IN MONETIZING LIVE STREAMING SERVICES

AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed “PFX LIVE,” which is specialized in monetizing live streaming services in “CA ProFit-X,” a supply-side platform. In recent years, the live streaming market ...

POWERINBOX AUDIENCE ENGAGEMENT EXPERTS TO REVEAL 5 PROMISING NEW AD CHANNELS AT AFFILIATE SUMMIT WEST 2019

PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader ad...

KASPERSKY LAB APPOINTS MSI-ECS PHILIPPINES TO BOOST GROWTH IN B2B MARKET

In line with Kaspersky Lab’s strategy to aggressively strengthen its growth in the enterprise market, the global cybersecurity company today announces its partnership with MSI-ECS Philippines. MSI-ECS is one of the biggest IT product and solutions providers in the country carrying over 40 majo...

KASPERSKY LAB APPOINTS MSI-ECS PHILIPPINES TO BOOST GROWTH IN B2B MARKET

In line with Kaspersky Lab’s strategy to aggressively strengthen its growth in the enterprise market, the global cybersecurity company today announces its partnership with MSI-ECS Philippines. MSI-ECS is one of the biggest IT product and solutions providers in the country carrying over 40 majo...

BEESWAX’S BIDDER-AS-A-SERVICE EMERGES AS CONNECTED TV SOLUTION OF CHOICE, INCORPORATING TRU-OPTIK, SPOTX, AND TELARIA PARTNERSHIPS

Beeswax, the industry’s only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the de...

48% OF BUYERS SAY B2B ADS ARE BORING (AND IT’S AFFECTING THE DECISIONS THEY MAKE)

When someone starts a sentence with “Did you see that ad from . . . ” you’re probably expecting to hear names like Nike or Coca-Cola rather than, say, an provider of marketing technology. According to a study of buyers from a B2B ad agency, however, one of the best ways corporate b...

RAKUTEN MARKETING NAMED THE LEADER IN THE PERFORMANCE MARKETING INDUSTRY, WINNING TOP AFFILIATE NETWORK IN GLOBAL SURVEY

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. Every Fall, mThink conducts the biggest r...

RAKUTEN MARKETING NAMED THE LEADER IN THE PERFORMANCE MARKETING INDUSTRY, WINNING TOP AFFILIATE NETWORK IN GLOBAL SURVEY

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. Every Fall, mThink conducts the biggest r...

RAKUTEN MARKETING NAMED THE LEADER IN THE PERFORMANCE MARKETING INDUSTRY, WINNING TOP AFFILIATE NETWORK IN GLOBAL SURVEY

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. Every Fall, mThink conducts the biggest r...

LONG ISLAND SEO COMPANY, FISHBAT, SHARES 4 TIPS AND BEST PRACTICES FOR GROWING YOUR BRAND WITH INFLUENCER MARKETING

Successful social marketing is all about delivering fresh, compelling content across social media channels and the most effective content feels organic and authentic from your target customer's perspective. To that end, leveraging relationships with social media influencers users with significan...

L.A. SUES IBM’S WEATHER CHANNEL FOR USER LOCATION TRACKING

The city of Los Angeles is suing IBM Corp.’s Weather Channel unit, accusing the company of misleading consumers about how their location data was being used. In a complaint filed Thursday in California state court, the city alleges IBM used detailed location data from users for targeted advert...

TOP TEN YOUTUBE PARTNER COLLAB LAUNCHES AD SALES GROUP

Independent digital content studio Collab announced they are launching an ad sales unit to monetize its broad reach for both the brand and the talent it represents. As a ComScore rated top ten YouTube partner, Collab averages nearly seven billion monthly views across that and other platforms. &ldquo...

FIVE BEST SALES AND MARKETING ANALYTICS TECHNIQUES FOR MANAGERS TO IDENTIFY NEW MARKETS AND AUDIENCE NICHES – QUANTZIG

Quantizing, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing analytics techniques for managers to identify new markets and audience niches. Companies across industries have realized ...

VIDEOLICIOUS EXPANDS THE SALES AND MARKETING TECHNOLOGY LANDSCAPE WITH NEW CATEGORY: VIDEO AUTOMATION

Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announces the introduction of a new market category into the sales and marketing technology stack: video automation. Until now, video’s representation in the marketing tech stack has been limite...

DEALING WITH THE POST-HOLIDAY SALES SLOWDOWN

While the Christmas sales period is often chaotic and busy, the post-holiday season lull can create an issue for unprepared retailers, according to data from credit firm Atradius. “The Christmas period can be difficult for retailers and other consumer-facing businesses as they experience a pea...

3 THINGS SALES LEADERS SHOULD KNOW ABOUT ABM MEASUREMENT

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that re...

CISION ACQUIRES FALCON.IO

Cision acquired Falcon.io, a SaaS platform for social media listening, engaging, publishing, measuring and managing customer data, the company today announced. Falcon.io born in Copenhagen, Europe, in 2010, and was founded by the CEO Ulrik Bo Larsen. It has expanded globally having today offices in ...

COLLAB LAUNCHES AN AD SALES UNIT

Collab announced today they are launching an ad sales unit. Google ad veteran Art Zeidman will head the ad sales unit. Zeidman joins Collab as executive vice president, growth. The collab is an independent digital content studio that is rated top ten YouTube partner by ComScore. Collab averages near...

MAKEANDMARKET.APP BRIDGES THE GAP BETWEEN JUST MAKING A GREAT APP AND MAKING A GREAT APP SUCCEED

Tech Treats LLC will empower small to medium size business owners with an innovate and cost-effective approach to marketing their business with the official launch of its new website: make and market. App. While there are numerous DIY mobile app builders on the web, once clients create the app, they...

MARKETING PROS TAKE THE LEAD IN DRIVING B2B

Growth in B2B e-commerce requires the right mix of professional staff, with marketing leaders most responsible and accountable for effective strategies, Forrester Research says. Business-to-business e-commerce operations long rooted in the technology department at many companies in many cases are re...

CHRIS HARROP, B2B MARKETER OF THE YEAR, HONOURED WITH OBE

Since 2005, Chris has spearheaded the hard landscaping manufacturer’s efforts to eliminate child labor and bonded labor from its global supply chain and improve working conditions, particularly in countries such as India, China, and Vietnam. Chris Harrop said: “Despite this being a huge ...

BEYOND FIFTEEN COMMUNICATIONS HIRES KRISTEL ALLIAUME TO ADVANCE INFLUENCER MARKETING & SOCIAL MEDIA PROGRAMS

Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 yea...

DOUBLEVERIFY LAUNCHES QUALITY COVERAGE ACROSS FACEBOOK STORIES, OFFERING GREATER TRANSPARENCY AND CONTROL WITHIN THE FACEBOOK PLATFORM

DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV&rsquo...

FIRST EVER GLOBAL SURVEY OF THE WORDPRESS GENESIS COMMUNITY

A new international study conducted by WP Engine into the Genesis Framework, the world’s most popular theme framework for the millions of WordPress sites that comprise 32% of the Web, drew responses from 1,687 people around the world, including members from 66 countries ranging from Argentina ...

SEISMIC RAISES $100 MILLION IN SERIES E FUNDING

Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, an...

STIMULSOFT DASHBOARDS: POWERFUL TOOLS FOR DATA VISUALIZATION AND ANALYSIS

Stimulsoft company announces the release of a new tool for business intelligence Stimulsoft Dashboards for Web and Win. It allows creating rich dashboards for visualization and analysis of key indicators in virtually any field: sales, marketing, finances, manufacturing, services, and more. Stimulsof...

SOCI MARKS THE RISE OF LOCALIZED SOCIAL MARKETING

SOCi, the leader in social media and reputation management for multi-location brands, launched “SOCi Q4 2018 STATE OF THE MARKET: The Rise of Localized Social Marketing,” which details how the evolution of social platforms has spawned a new form of marketing thanks to the intimate connec...

MERKLE ANNOUNCES AUTOMATED BIDDING SOLUTION FOR AMAZON SPONSORED BRAND ADS

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of an automated bidding solution for Amazon Sponsored Brand Ads. Leveraging its API integration with Amazon, the proprietary technology enables effective bid management at scale, in order to calculat...

TERMINUS BROADENS DATA INTEGRATION & ENGAGEMENT CAPABILITIES WITH NEW ACCOUNT-BASED MARKETING PLATFORM RELEASE

“Terminus is a true account-based command center,” said Daniel Englebretson, director of integrated marketing at Phononic. “By combining our own behavioral data with third-party intent and measuring engagement at the account level, Terminus provides us an incredibly easy way to ide...

STIRISTA LAUNCHES UNIQUE OMNICHANNEL RETARGETING SOLUTION

Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymiz...

MARKET TREND ANALYSIS: IDENTIFYING NEW ACQUISITION TARGETS – A CASE STUDY BY INFINITI RESEARCH

A renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their market trend analysis for the fintech industry. The client is leading a multinational fintech industry player in the United States and offers B2B and B2C services for companies across differen...

DEDICATED PODCAST CONSULTANCY LAUNCHED TO SUPPORT BRANDS

Agency markettiers4dc has launched a dedicated podcast consultancy to help brands take advantage of the growing interest in podcasts. Called 4DC, the division will offer strategic consultancy, content development, production and distribution for its clients. Peter Mitchell, group MD at markettiers4d...

EVERGAGE'S ADVANCED EMAIL PERSONALIZATION HELPS COMPANIES INCREASE EMAIL RELEVANCY AND CONVERSIONS

Email remains paramount among digital marketing channels yet with more than 281 billion emails sent per day (that's more than 3.2 million per second!) according to The Radicati Group, it's easy for recipients to get inundated and overwhelmed. With a mission to banish irrelevant and ill-timed...

WHY LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION AND PROFESSIONAL DEVELOPMENT

In 2018, LinkedIn reached 10 million registered Australian members a significant milestone given, in 2010, there were only one million members. It is also significant 42% of members access the platform multiple times daily or weekly, 74% of B2B buyers use it for purchasing decisions and social proof...

HOW FACEBOOK SNEAKILY USES IP DATA & MORE FOR TARGETED ADS, EVEN IF USERS DISABLE ALL LOCATION SETTINGS

Facebook has a storied history of privacy concerns, especially as privacy relates to advertising. Today, Aleksandra Korolova, a University of Southern California computer science professor, has shared a post on Medium diving deeper into Facebook’s targeted ad technology. Specifically, Korolova...

EMAIL VALIDATION SERVICE ZEROBOUNCE BOOSTS DELIVERABILITY FOR HOLIDAY SEASON CAMPAIGNS

Email validation service ZeroBounce helps companies increase the email deliverability of their holiday season campaigns. Committed to email bounce, email abuse, and spam trap detection, zero bounce supports better sender reputation for businesses of all sizes. Global marketers using email as part of...

ADMASTER: 79% OF CHINA ADVERTISERS TO INCREASE DIGITAL MARKETING SPEND IN 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China’s digital marketing will continue its growth momentum, particularly on mobile. 79% of advertisers intend to incr...

IBM WATSON MARKETING RELEASES 2019 MARKETING TRENDS REPORT FOCUSED ON EMERGING TRENDS REDEFINING THE PROFESSION IN THE SHIFT TO AI

With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decisio...

LEANDATA LAUNCHES TIME-BASED ROUTING TO ACCELERATE THE LEAD-TO-REVENUE CYCLE FOR ENTERPRISES

LeanData, the leader in Lead-to-Account Matching, Routing and Marketing Attribution, unveiled a new Time-Based Routing innovation, as part of its core Routing solution. This will ensure leads are assigned to the appropriate sales reps and followed up on in a timely manner. The new capability will en...

LEANDATA LAUNCHES TIME-BASED ROUTING TO ACCELERATE THE LEAD-TO-REVENUE CYCLE FOR ENTERPRISES

LeanData, the leader in Lead-to-Account Matching, Routing and Marketing Attribution, unveiled a new Time-Based Routing innovation, as part of its core Routing solution. This will ensure leads are assigned to the appropriate sales reps and followed up on in a timely manner. The new capability will en...

DOUBLEVERIFY-YOUTUBE REAFFIRM THEIR COMMITMENT FOR SAFER METRIC-BASED ADTECH LANDSCAPE

DoubleVerify provides measurement capabilities to its customers when they advertise on YouTube. Circa 2016, the company had previously partnered with the video hosting giant to offer measurement of viewability and fraud. Last week, both the companies partnered again to offer measurement of brand saf...

THE $1 TRILLION B2B E‑COMMERCE MARKET ARRIVES EARLY

That’s according to the latest forecast from Forrester Research Inc., which released a report Friday forecasting that B2B e-commerce in the United States will reach the $1 trillion mark for the first time in 2018 with full-year B2B online sales of $1.134 trillion, up 17% from $969 billion last...

SALESFORCE OPTIMIZES LIGHTNING PLATFORM’S TECH STACK FOR FASTER APPLICATION DEVELOPMENT

Salesforce continues its evolution by further optimizing its lightning platform for millions of JavaScript developers globally. The new programming model consists of reusable web components that allow software developers to quickly code with the tools they like. With this, brands can build applicati...

HERO GAMING OPTIMISES PAID SEARCH ADVERTISING PERFORMANCE WITH NMPI SOLUTIONS

International digital media specialists, NMPi announces a new partnership with a Malta-based entertainment company, Hero Gaming to optimize paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s p...

LEADSPACE AND BOMBORA TEAM UP TO DRIVE ACCOUNT-BASED MARKETING

Leadspace and Bombora have formed a partnership to help B2B brands pursue personalized customer engagement, the firms announced this week.  Bombora will contribute its Company Surge, a product that allows sales and marketing teams to determine the most relevant content and improve email respons...

MCGARRYBOWEN NAMES LUCIA GRILLO AS HEAD OF US OPERATIONS

Pat Lafferty, US President, mcgarrybowen (MB), announced that Lucia Grillo has been named as the agency’s US Head of Operations. Grillo joins the Dentsu Aegis Network (DAN) agency from Droga5. In this new role, she will oversee operations across the agency’s three US-based offices New Yo...

DIRECT MAIL EXTENDING BEYOND DOOR OPENERS, AS MARKETERS INTEGRATE IT INTO BRANDING AND ENGAGEMENT EFFORTS

In a digital age where inboxes are inundated and digital ad channels are oversaturated, old-school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey. To break through the clutter of digital channels, B2B marketers at compani...

ROLLWORKS BOOSTS PLATFORM FOR ACCOUNT-BASED MARKETERS WITH NEW WAYS TO FIND AND REACH TARGET CUSTOMERS

According to Gartner, the average B2B deal requires 6.8 people to sign off before a deal is made. As the group of decision-makers involved in a purchase expands, marketers need new tools to reach customers during their buying journey. To meet this need, RollWorks, a division of AdRoll Group, today a...

INSTAGRAM IS THE FASTEST-GROWING SOCIAL NETWORK AMONG WORLD LEADERS

US President Donald Trump leads the rankings in terms of total interactions (comments and likes). Over the past 12 months, @realDonaldTrump has garnered more than 218 million interactions, more than three times as many as Indian Prime Minister Narendra Modi who has more followers but only 69 million...

A NEW TELUS INTERNATIONAL STUDY REVEALS THAT SOCIAL MEDIA MAY GIVE BRANDS A SECOND CHANCE TO MAKE A FIRST IMPRESSION WITH MILLENNIALS

A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would li...

LOOKER CLOSES SERIES E FINANCING ROUND OF $103 MILLION

Looker announced it has closed a Series E financing round of $103 million led by Premji Invest, with new investment from Cross Creek Advisors and participation from Looker’s current investors. Looker has raised a total of $280.5 million since 2013. Looker provides the new Platform for Data str...

CONSTANT CONTACT LAUNCHES AN INTEGRATION FOR SHOPIFY

Constant Contact, an Endurance International Group company, and leader in small business marketing solutions, is giving small business online retailers a timely boost with its new integration for Shopify. With e-commerce sales expected to increase 17 to 22% this holiday season, potentially reaching ...

ICF TO LAUNCH ICF NEXT

ICF, a global consulting and services provider, announced the creation and launch of ICF Next, the convergence of ICF’s award-winning marketing, communications and associated technology businesses. ICF Next will be led by a former executive of IBM iX, John Armstrong. The ICF Next team will con...

INPOWERED OFFERS PAY FOR PERFORMANCE SPONSORED CONTENT ACROSS MORE THAN 300 PUBLISHERS GLOBALLY

inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, introduced and made available its one of a kind sponsored content marketplace. Transactions occur on ...

HORIZON MEDIA ADOPTS NIELSEN DIGITAL CONTENT RATINGS

Nielsen and Horizon Media announced the deepening of their relationship to include Digital Content rating data as part of the agency’s proprietary media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how audiences engage w...

IDOOH ENTERS AFRICA THROUGH PARTNERSHIP WITH ABERCAIRN DIGITAL TO BRING IN-TAXI ENTERTAINMENT TO NIGERIA

OOH, International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos to provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional in...

TWILIO NAMES DAVID PARRY-JONES REGIONAL VICE PRESIDENT OF EMEA SALES

Twilio, the leading cloud communications platform announced that David Parry-Jones joined the company as the regional vice president of EMEA sales reporting to Twilio’s SVP of sales Marc Boroditsky. “Twilio’s experiencing phenomenal traction with developers and enterprises for our ...

ACCOUNTABILITY PROGRAM BOLSTERS CONSUMER CHOICE ABOUT PERSISTENT ID, LOCATION USE FOR TARGETED ADVERTISING

The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VERTICAL, updated their privacy disclosur...

RADIUS AIMS TO OFFER SINGLE B2B DATA SOURCE WITH UNIFY PLATFORM

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. The platform is positioned to give marketers a 360-degree view of every...

NTOOITIVE EXPANDS REGIONAL PRESENCE TO LOS ANGELES, APPOINTS ARMANDO GUERRERO AS VICE PRESIDENT OF STRATEGIC PARTNERSHIPS

Ntooitive, a digital ad agency and resource for publishers within the media industry, announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technolo...

BINARY BUBBLES PARTNERS WITH THE BRANDERY ACCELERATOR TO LAUNCH POP-BASE, A CHARACTER-BASED CONTENT DEPLOYMENT PLATFORM

Binary Bubbles, an LA-based startup building Pop-Base, a character-based digital content deployment platform for brands, announced that it has raised $100,000 in funding from The Brandery. The company has raised $335,000 to date, with 37 percent raised in the last 45 days, and is targeting to close ...

NEWSQUEST LAUNCHES LOCALIQ - A NEW B2B DIGITAL MARKETING COMPANY

The new LOCALiQ brand will represent the company’s full range of marketing and advertising solutions from print and digital advertising to fully bespoke digital marketing campaigns, SEO services, lead engagement, and website build. LOCALiQ combines the power of a best in class digital marketin...

B2B MARKETERS NOW DEVOTE 28% OF MARKETING BUDGETS TO ABM, STUDY SHOWS

Most B2B marketers believe in account-based marketing (ABM). But it’s still a relatively new practice, according to the 2018 ABM Benchmark study, a report by ITSMA, the marketing community that pioneered the idea in early 2002; Demandbase; and the ABM Leadership Alliance.  Of those survey...

GARTNER PREDICTS DIGITAL OPTIMIZATION WILL DISRUPT CRM SALES TECHNOLOGY

Digitalization or the process of digitizing everything that can be digitized is the new best friend of the current state of the enterprise. Moreover, technological evangelists are marching to optimize this already hyper technology. With this, Gartner predicts that several internal processes pertaini...

OPTIMIZELY UNVEILS NEW INTEGRATION WITH ATLASSIAN’S JIRA SOFTWARE THAT ENABLES DEVELOPERS TO TRACK THE STATUS OF EVERY PRODUCT EXPERIMENT IN REAL TIME

Optimizely, the world’s leader in digital experience optimization, unveiled a new integration with Atlassian, a leading provider of team collaboration and productivity software. The new integration between Optimizely Full Stack and Jira Software Cloud allows developers to move faster, mitigate...

SEARCHMETRICS GOOGLE SHOPPING STUDY REVEALS ‘FAKE’ COMPETITION FOR ADS

Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23%...

NUORDER SECURES $15 MILLION FUNDING TO ACCELERATE B2B ECOMMERCE

NuORDER, the leading B2B wholesale eCommerce platform, announced it has closed a $15 million Series C financing round, led by NewSpring and joined by existing investors Upfront Ventures and Argentum. NuORDER has raised a total of $40 million to date. The company will use this latest financing to con...

CHROME 71 STOMPS ON ABUSIVE ADVERTISING

Google shipped version 71 of its Chrome browser earlier this week, alongside fixes for 43 security issues. The latest Chrome version also introduces several new security measures. Perhaps the biggest new security feature in Chrome is its anti-abuse technology, which focuses on ads that deliberately ...

WHY NANO-INFLUENCERS ARE A SOCIAL MEDIA MARKETERS SECRET WEAPON

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ the nano-influencer....

GOOGLE INTRODUCES 4 NEW TOOLS FOR RESPONSIVE SEARCH ADS

Google is rolling out a series of updates to responsive search ads which include more languages and new reporting tools. Here is an overview of everything that was announced today. Google is bringing the following new reporting and feedback tools to responsive search ads: Auto-generated suggestions:...

WEBMAX SETS SIGHTS ON NEW LEAD GENERATION PRODUCT

Since its founding in 2015, WebMax, a digital mortgage solution provider, has been working to expedite the borrowing process by developing dynamic online lending tools. Recently, WebMax received part of a $3 million investment by Ben Franklin Technology Partners that was distributed among select com...

METRIXLAB LAUNCHES AVAYA TO HELP BRANDS UNLOCK THE POWER OF EMOTIONS

MetrixLab has launched a new tool to enable clients to understand consumers’ emotional reactions to brands and brand communications. Avaya has been designed as an add-on module to complement the company’s existing research solutions portfolio, which spans brand engagement and product inn...

MEDALLIA RECOGNIZED IN APAC AS TOP RANKED, IN BOTH CURRENT OFFERING AND STRATEGY

Medallia Experience Cloud, the Experience Management platform, has been named as a leader and recognized for its ability to ‘drive improvements at scale’ among top APAC customer feedback management providers by Forrester Research, a leading global research and advisory firm. The report, ...

ADVANCEMENT IN TECHNOLOGY FORESEEN TO DRIVE THE B2B MIDDLEWARE MARKET DURING 2017-2027

B2B middleware is a Business to Business software that resides above the network and below the business-aware application software. In simple words, B2B is an e-commerce gateway, which is responsible for the transaction of goods & services between the businesses or it can be between the business...

SHUTTERSTOCK’S 2019 COLOR TRENDS IDENTIFIES FASTEST GROWING COLORS IN POPULARITY AROUND THE WORLD

Shutterstock, Inc., a leading global technology company offering high-quality assets, tools, and services through its creative platform, launched its 2019 Color Trends report. By matching pixel data with image download data, Shutterstock has identified the top three colors surging in popularity year...

GOOD LEADS® WAS SELECTED BY TRUSTED I10 AS PARTNER TO EXPAND SALES PIPELINE

Good Leads® was selected by Trusted i10 as a partner to expand their sales pipeline for their innovative EMR embedded platform in the healthcare marketplace. As a premium provider of B2B lead generation and outsourced business development services, Good Leads will source new business opportuniti...

WHY IS FACEBOOK'S ADVERTISING ALGORITHM REJECTING EQUAL PAY?

Is Facebook's advertising algorithm sexist? That's what Tobias Dengel, CEO of WillowTree is claiming after a job advertisement was rejected because of the use of the term "equal pay" in a job announcement run on November 5, 2018. The ad, which features two WillowTree employees - in...

FISHBOWL UPDATES BOXSTORM MOBILE APP FOR DEVICE INDEPENDENT INVENTORY MANAGEMENT

“The update adds sales and customer management modules and other features to help our customers close sales directly from their mobile devices,” said Brandon Phillips, Boxstorm marketing director. “The app allows small to medium size business owners to automate their inventory mana...

MATCHMADE RECEIVES $4.8 MILLION IN FUNDING FOR BUSINESS EXPANSION

Matchmade will now be able to confidently invest in emerging technologies and explore new markets for the outreach of their products. The company hosts an Influencer Marketing Platform for gaming and is ambitious in its expansion approach. They will be inaugurating a new office in San Francisco and ...

ABM BENCHMARK STUDY SHOWS 77% OF B2B MARKETERS HAVE HIGH HOPES IN TARGETING KEY ACCOUNTS

With more than three-quarters of B2B marketers citing success with account-based marketing in an ABM benchmark study from ITSMA and DemandBase, the focus now is on blending strategies with different approaches and overcoming data and reporting challenges. ABM programs now account for 28 percent of o...

B2B MARKETERS STILL LACK CONFIDENCE IN THEIR DATA AND ANALYTICS

As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. However, not all marketers are confident in the data they are using to achieve their initiatives. Dun and Bradstreet recently published its “6th Annual B2B Marketin...

INFINITI RESEARCH REVEALS THE TOP THREE DIGITAL CONTENT STRATEGIES THAT WILL HELP BOOST CONVERSIONS

Digital marketing is an ever-changing field and needs an innovative, up-to-date, and strong digital content strategy to ensure conversions. Latest technological innovations such as Amazon Echo, hands-free voice search via Google Home, video content, social media, and the use of AI has a huge impact ...

SUCCESSKIT CREATES B2B CASE STUDIES AT SCALE TO POWER THE SALES PROCESS

NEW YORK (BUSINESS WIRE) Nov 28, 2018, SuccessKit today announced it has developed a game-changing, cloud-based solution for B2B companies to create case studies 10x faster and 10x cheaper and to put them at the sales team’s fingertips where they can be leveraged the instant they are needed. &...

DOXIM ADVANCES CUSTOMER ENGAGEMENT PLATFORM TO POWER DIGITAL TRANSFORMATION FOR FINANCIAL INSTITUTIONS

Doxim, the leading SaaS customer engagement solutions provider for financial services, announced the scheduled release of the 2018 Fall version of the Doxim Customer Engagement Platform (CEP), helping customers capture new business opportunities and transform customer experience by addressing key di...

IMAGE LIBRARY FOR OFFICE 365, PICKIT, LAUNCHES HYBRID SERVICE, COMBINING COMPANY ASSETS WITH STOCK IMAGES

All-in-one image service Pickit announces the launch of its hybrid asset management service, Pickit Office 365. Allowing teams to simultaneously gain access to both company assets and Pickit library images for the first time, the add-in for companies makes it easier than ever to find the right image...

LINKEDIN FACED PROBE FOR FACEBOOK ADS TARGETING 18 MILLION NON-MEMBERS

An investigation by Ireland's Data Protection Commission (DPC) found that LinkedIn had processed hashed email addresses of approximately 18 million non-LinkedIn members and targeted these individuals on Facebook without necessary permission, a new report has revealed. The investigation covered t...

TARGETED FACEBOOK ADS HELPED TRUMP WIN 2016 US ELECTIONS

Micro-targeted advertising on Facebook was very effective in persuading undecided voters to support Donald Trump during the 2016 US presidential elections, a study has found.According to the researchers from the Charles III University of Madrid in Spain, Trump's team spent 44 million dollars on ...

ONLINE MARKETING AGENCY, FISHBAT, DISCUSSES THE 3 WAYS INSTAGRAM STORIES HELP BUILD YOUR BRAND

As part of their mission to provide businesses with a multitude of avenues for growth, online marketing agency, fishbat, discusses 3 ways Instagram Stories help build your brand. The idea of using ephemeral content to grow a brand might seem counterintuitive at first since the postings are only avai...

INSIDE MIGHTYHIVE, THE AGENCY HELPING BRANDS CREATE IN-HOUSE AGENCIES

“Our job is to ultimately replace ourselves.” That’s how MightyHive CEO Pete Kim describes the role his company plays in the ongoing tug of war between brands and agencies as the in-house agency movement continues to gain traction. MightyHive has quietly become the preferred agency...

ITAQUOD NAMED SELLING POWER 2019 TOP 15 SALES ENABLEMENT VENDOR

ItaQuod, the world’s first and only Structured CRM platform for easily capturing, consuming and collaborating on information, announced that it has been named a 2019 Top 15 Sales Enablement Vendor by Selling Power magazine. The list was published in the November 2018 issue of Selling Power mag...

ITAQUOD NAMED SELLING POWER 2019 TOP 15 SALES ENABLEMENT VENDOR

ItaQuod, the world’s first and only Structured CRM platform for easily capturing, consuming and collaborating on information, announced that it has been named a 2019 Top 15 Sales Enablement Vendor by Selling Power magazine. The list was published in the November 2018 issue of Selling Power mag...

INTERNET MARKETING FIRM, FISHBAT, DISCUSSES THE STEPS TO CREATING A SUCCESSFUL BLOG POST

n order to help companies fill their sites with effective marketing material, internet marketing firm, fishbat, discusses the steps to creating a successful blog post. While there’s no doubt that paid advertisements on search engines or on social media can return good results, it’s impor...

GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET LANDSCAPE BY MANUFACTURING BASE, TRENDS, INFLUENCE FACTORS

‘Account-Based Marketing (ABM) market’ report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Accou...

BRANDS ARE HIRING SPECIALISTS TO RUN AMAZON CAMPAIGNS

fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions abou...

EY ANNOUNCES WINNERS OF THE ENTREPRENEUR OF THE YEAR 2018 GREATER LOS ANGELES AWARDS

EY is pleased to announce the winners of the Entrepreneur Of The Year 2018 Greater Los Angeles Awards. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes business leaders who are excelling in areas such as innovation, financial perfor...

CONVERSICA WINS DIGIDAY TECHNOLOGY AWARD FOR BEST SALES AUTOMATION PLATFORM

Conversica, the leader in conversational AI for business, has been recognized with a Digiday Technology Award for best sales automation platform, besting worthy finalists Intercom and Certain. The Digiday awards recognize the companies, campaigns and creative that are modernizing media and marketing...

CONNEKT’S NEW VIDEO PATENT POWERS INTERACTIVE EXPERIENCES FOR ADVERTISING, COMMERCE AND CONTENT COMPANIES

 Connekt’s, an innovative technology company activating smarter TV experiences that audiences love announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on ...

NEW EMAIL MARKETER REPORT MEASURES EMAIL VENDOR SATISFACTION

A new report produced by the partnership of Amsterdam-based Tripolis and Holistic Email Marketing uncovers a surprising connection between email marketer satisfaction and the email platforms they use to deliver their messages to their customers. “We are in the age of extreme personalization,&r...

MINDMATRIX’S SALESFORCE COMMUNITY ADD-ONS IN THE SPOTLIGHT

Leading channel and sales enablement software provider, Mindmatrix, has enhanced its Salesforce Community offering by adding 20+ new Channel Sales and Marketing Enablement add-ons. The add-ons enable users to leverage Salesforce Community Cloud (PRM) better with Mindmatrix’s 20+ Channel Sales ...

INTERNET MARKETING COMPANY, FISHBAT, SHARES 3 WAYS TO IMPROVE YOUR BUSINESS WEBSITE

As part of their commitment to helping companies put their best foot forward, internet marketing company, fishbat, shares the 3 main ways to improve your business website. With how central the internet has become to the consumer’s daily life, any company that isn’t taking full advantage ...

MOBIVITY COMPLETES ACQUISITION OF BELLY, A LEADING DIGITAL LOYALTY SOLUTION FOR BRICK AND MORTAR BUSINESSES

Mobivity Holdings Corp., creators of the award-winning recurrency platform that increases customer visits and spend in the restaurant, retail, and personal care brands, announced that they have completed the acquisition of the Belly product line assets from Hatch Loyalty. The belly is a leading digi...

CONTENTLY LAUNCHES CUSTOMER ADVISORY BOARD TO FOSTER CONTENT MARKETING COMMUNITY COLLABORATION AND FUEL CUSTOMER-DRIVEN PRODUCT ADVANCEMENTS

Contently, the content marketing solution of choice for the world’s most valuable brands, announced the launch of its Customer Advisory Board (CAB). The Contently CAB is an outstanding community that recognizes the best of Contently’s strategic partners who have demonstrated excellence w...

LEADFEEDER PARTNERS WITH LINKEDIN SALES NAVIGATOR

Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we’re excited to share this announcement with our customers and future customers. As many marketers and sales people know, LinkedIn Sales Navigator empowers its users with access to LinkedIn’s more than 590M+ member ne...

MIT GLOBAL SURVEY: 90% OF COMPANIES DEPLOY ARTIFICIAL INTELLIGENCE IN THE CUSTOMER JOURNEY

A global survey of nearly 600 executives across 18 countries reports nine out of ten firms to use artificial intelligence (AI) solutions to improve the customer journey. Additionally, large companies with more than 30,000 employees were over 50% more likely to have made major investments in AI for f...

ITAQUOD LAUNCHES THE WORLD’S FIRST AND ONLY STRUCTURED CRM PLATFORM

ItaQuod, the world’s first and only Structured CRM platform for easily capturing, consuming and collaborating on information, announced that it has released its revolutionary solution that unlike traditional, legacy CRM provides an embedded data structure for both demographic and learned infor...

DIGITAL MEDIA SOLUTIONS EXPANDS INTO SUBSCRIPTION MARKETING AND ACQUIRES FOSINA MARKETING GROUP

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including ...

INFOBIP AND TECKST PARTNER TO OFFER CONVERSATIONAL CUSTOMER EXPERIENCE TO BUSINESSES GLOBALLY

Infobip, a global communications platform for businesses, and Teckst, an enterprise platform for two-way text and mobile messaging, announced a partnership that will combine the power of Infobip’s global messaging infrastructure with Teckst’s flexible CRM integrations to facilitate two-w...

ALL-NEW ACT! CRM INTRODUCES POWERFUL MARKETING AUTOMATION BUILT FOR SMALL BUSINESS SUCCESS

Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, announced the next generation of Act! which marries proven CRM with powerful marketing automation. The new Act! represents a significant step forward, both for ...

SITECORE ACCELERATES MOMENTUM AS REVENUE GROWTH OUTPACES THE MARKET

Sitecore, the global leader in experience management software, began its fiscal year for 2019 with growth momentum carrying forward from another year of exceptional market momentum and financial performance. Throughout the fiscal year 2018, the company continued to capitalize on the strategic impera...

SPLIO ACQUIRES GOWENTO TO STRENGTHEN ITS MARKETING AUTOMATION ECO-SYSTEM

In what looks like a critical strategic move, Splio has acquired Gowen to prepare its platform for the future of mobile commerce. While USA and China see the heavy adoption of mobile wallets, the European markets are vastly untapped. Hence, Splio intends to open a wide channel between consumers and ...

US MARKETERS: INFLUENCER AND CONTENT MARKETING MESSAGES DEMONSTRATE STRONGEST YEAR-TO-YEAR EFFECTIVENESS GAINS

As social media has moved from a “shiny new thing” to an integral element of everyday life, influencer marketing has maintained its chart-topping strength as an effective form of marketing messaging in the minds of marketers and consumers alike. These and other industry-relevant findings...

COSTELLO ANNOUNCES GOOGLE CHROME EXTENSION DESIGNED FOR OUTBOUND SDR TEAMS

Costello, a sales playbook software company that helps sales professionals consistently have great conversations, announced an integration with Google, allowing SDRs to use Costello via a Chrome Extension. By observing its users on sales calls, Costello found that while account executives were comfo...

HOOTSUITE ADVANCES MARKET LEADERSHIP BY HELPING ENTERPRISES SUCCEED WITH PAID SEARCH & SOCIAL ADVERTISING

Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and ...

CONVERSICA SCRIPTS NEW CHAPTER IN AI FOR SALES WITH LATEST $31 MILLION FUNDING

Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand ...

LIMETREE ANNOUNCES STRATEGIC PARNERSHIP WITH TRIGGERPOINT, REVOLUTIONAZING THE INTERSECTION OF BEHAVIORIAL SCIENCE AND MARKETING

Today’s consumer makes over 35,000 decisions a day. Social media and endless streams of content are causing information overload, making it harder for marketers to break through, until now. Limetree, an agency that combines market-leading behavioral data, science, design, and technology to mak...

MARK SMITH TO LEAD ADSTREAM NORTH AMERICAN SALES

Adstream is pleased to announce Mark Smith was recently named General Manager for Sales for the North American and Latin American sales businesses. Previously Business Development Director, his elevation to overseeing the entirety of the Adstream’s Americas sales comes at a time of growth with...

DISCOVERORG EXPANDS DATA COVERAGE, INCREASING VALUE TO SALES, MARKETING AND RECRUITING TEAMS

DiscoverOrg, the leading B2B intelligence provider, is transforming the way organizations discover, engage and acquire target buyers and hires by significantly expanding the number and type of data points delivered through its platform. While DiscoverOrg has long been recognized for having the most ...

FACEBOOK LAUNCHES A NEW API FOR MARKETERS TO UNDERSTAND AD-FAILURE

The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a ...

BRONTO MAKES SOPHISTICATED EMAIL MARKETING EASY

SuiteConnect West Oracle Bronto announced a series of new innovations that help marketers grow revenue, save time and optimize resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and...

SALESFORCE STRENGTHENS WITH FASTBASE INTEGRATION TO CREATE THE BEST LEAD GENERATION SOLUTION FOR BUSINESSES

Over 150,000 companies using Salesforce now have access to the most powerful lead generation tool available on the market, powered by Fastbase. With its popular web analysis software, Fastbase is one of the fastest-growing software companies in the world in the field of web analytics and lead genera...

IMPREV ANNOUNCES LAUNCH OF MARKETING AUTOMATION FOR DOUGLAS ELLIMAN

Douglas Elliman Real Estate, the third largest residential real estate brokerage in the United States (Real Trends 500), has launched a powerful service today for all agents nationwide: Imprev Marketing Automation. This widely-acclaimed service automatically delivers branded marketing content to age...

URBAN AIRSHIP EXPANDS SENIOR LEADERSHIP TEAM WITH VP APPOINTMENTS FOR SALES AND PRODUCT MARKETING

Today, leading customer engagement company Urban Airship, announced two senior leadership appointments including Jessica Mattson as vice president of sales, Americas, and Simone Kriz as vice president of product marketing. Mattson will lead to the rapid expansion of Urban Airship’s sales team ...

INSIDESALES.COM ACCELERATE SHOWCASES AI SALES LEADER SUCCESS

InsideSales.com, the AI sales platform powered by Collective Intelligence, announced business leaders from CenturyLink, Broadridge, Cisco, CA Technologies, and other respected brands will speak at the upcoming InsideSales.com ACCELERATE NYC event. These visionary sales and marketing innovators will ...

BROADLEAF COMMERCE CHOOSES LEAD LIAISON TO EXECUTE SALES & MARKETING STRATEGY

Broadleaf Commerce provides robust commerce solutions to support enterprise retail brands. They’ve recently been named in Inc. 5000’s List of Fastest-Growing Companies in America for the second year in a row. Their brand is rising to the top, and that’s no accident. The company pra...

BROADLEAF COMMERCE CHOOSES LEAD LIAISON TO EXECUTE SALES & MARKETING STRATEGY

Broadleaf Commerce provides robust commerce solutions to support enterprise retail brands. They’ve recently been named in Inc. 5000’s List of Fastest-Growing Companies in America for the second year in a row. Their brand is rising to the top, and that’s no accident. The company pra...

BROADLEAF COMMERCE CHOOSES LEAD LIAISON TO EXECUTE SALES & MARKETING STRATEGY

Broadleaf Commerce provides robust commerce solutions to support enterprise retail brands. They’ve recently been named in Inc. 5000’s List of Fastest-Growing Companies in America for the second year in a row. Their brand is rising to the top, and that’s no accident. The company pra...

GROOVE LEADS THE PACK IN SALES ENGAGEMENT AND EMAIL TRACKING

The groove has been identified as the top provider of Sales Engagement Software and Email Tracking Software based on high levels of customer satisfaction and likeliness to recommend ratings from verified users on G2 Crowd, the world’s leading business solutions review website. “It’...

GOOGLE ANALYTICS TO ADD LEAD-GENERATION CAPABILITIES TO ITS ALREADY POPULAR PLATFORM

Google has made several changes to its extremely successful and popular platform, ‘Google Analytics.’ The intention behind this innovation is solely to help the marketing community understand customers better. So far, Google has been successfully releasing critical updates in an attempt ...

AHALOGY NAMED AN INFLUENCER MARKETING SOLUTIONS ‘LEADER’ BY TOP INDEPENDENT RESEARCH FIRM

Quotient Technology Inc. announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahal...

TWO THIRDS OF MARKETERS SAY WALLED GARDENS ARE MAJOR BLOCK TO IMPROVING FIRST-PARTY DATA

Research commissioned by Sizmek has uncovered concerns around how “walled gardens” (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaign...

FULLSCREEN LAUNCHES FULLSCREEN SHIELD TO BOLSTER BRAND SAFETY ON YOUTUBE

Fullscreen, the global entertainment company serving social-first experiences to creators, brands, and consumers, announced the launch of Fullscreen Shield, a proprietary, in-house brand safety product now available widely. Fullscreen Shield is the first social cross-platform solution designed to pr...

ADEXCHANGER TO RECOGNIZE EXCELLENCE IN MARKETING AND MEDIA AT INAUGURAL AWARDS THIS SPRING

AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, announced that it is launching the first-ever AdExchanger Awards, designed to recognize and celebrate the advertising and marketing community’s top achievers, and those who have made the most meani...

MOBILE APP MARKETING TRENDS YOU CAN'T AFFORD TO MISS IN 2019

One thing that we can say about trends is that they keep on changing, and every year we get introduced to new and latest trends. The same thing is with Marketing Trends, and if you are not up-to-date with current trends then your business can suffer major blowbacks. That's why we have curated a ...

AUTOPILOT INTRODUCES WORLD-FIRST COLLABORATION SOFTWARE, ANNOTATE AND COLLABORATE, BRINGING GOOGLE DOCS-LIKE EXPERIENCE TO MARKETING TEAMS

Autopilot, the marketing automation software company, announced the launch of a world-first collaboration feature, Annotate and Collaborate. The feature enables marketing teams to collaborate just as they would in Google Docs to design multi-channel customer journeys. Annotate and Collaborate provid...

INSIDEVIEW AND BOMBORA HELP B2B COMPANIES FURTHER FOCUS THEIR TOTAL ADDRESSABLE MARKETS (TAM) USING INTENT DATA

It seems like just yesterday we announced InsideView Apex, the first executive decision engine that helps B2B companies plan, execute, and optimize their go-to-market strategies. Today we’re excited to announce a significant enhancement for InsideView Apex the addition of intent data as anothe...

AMPLERO NAMED A COOL VENDOR IN AI FOR MARKETING BY GARTNER

Amparo, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, announced that it has been recognized as a Cool Vendor based on October 1, 2018, report titled, “Cool Vendors in AI for Marketing” by Andrew Frank, Mike McGuire, Br...

MOBIFY INTROS COMMERCE INTEGRATIONS SO BRANDS CAN ELEVATE DIGITAL CUSTOMER EXPERIENCES IMMEDIATELY, ADOPT BEST-OF-BREED APPROACH TO BACKEND SYSTEMS

Mobify has launched a new feature on the Mobify Platform called Commerce Integrations that makes it easier for brands and retailers to update their customer-facing sites with a Progressive Web App (PWA), Accelerated Mobile Pages (AMP), and native apps that are decoupled from backend systems. This al...

SKAVA AND BLOOMREACH FORM PARTNERSHIP TO HELP BRANDS DELIGHT CUSTOMERS AT EVERY TOUCHPOINT

Skava, a global provider of cloud microservices for e-commerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform company for merchants worldwide. By teaming up, enterprise brands will benefit from a comprehensive, modern commerce platform that helps them create ...

EQUIFAX LAUNCHES OPTIMAHUB BOLSTERING MARKETING MEASUREMENT CAPABILITIES

Equifax Inc., a global information solutions provider, launched OptimaHub, a new marketing measurement capability that will help brands optimize their campaign performance through multi-touch attribution and customer journey analytics using insights beyond other measurement capabilities in the marke...

KAPOST LAUNCHES FIRST-OF-ITS-KIND RESOURCE KIT FOR B2B MARKETERS’ PEOPLE AND PROCESSES CHALLENGES

Kapost, the partner to marketers building their content operation, launched its tools for content operations. This first-of-its-kind resource kit includes the Content Operations Self-Assessment and Workshop Facilitation Cards. In addition to Kaposi's platform to support B2B marketing teams, Kapo...

DENTSU AEGIS BOLSTERS B2B MARKETING AGENCY WITH ACQUISITION

Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering. B2B International is to join Gyro, a full-service global agency dedicated exclusively to B2B marketing, which was acquired by the holding company in 2016. At...

AI BECOMING TOP PRIORITY FOR MARKETERS

Some 73% of B2B businesses believe AI will be a high priority for marketing and sales activities in the next two years, according to research. The Future is Now: Technologies Shaping Commerce report conducted by Hanover Research for PROS  examined perceptions of technology and how digitization ...

THE B2B SALESMAN ISN’T DEAD: ONLY 30 PERCENT OF BUSINESS BUYERS PREFER TO CONDUCT RESEARCH ON THEIR OWN

The world of B2B sales has evolved. The average path to purchase is increasing in length, buyers are more informed than ever, and more stakeholders are involved in every purchase. However, according to the New B2B Buyer Experience report by Showpad, the leading sales enablement platform for modern s...

SCALE-UP SPECIALIST LAUNCHES ON-DEMAND B2B MARKETING SERVICE

Fast-growing B2B businesses can now secure expert communications and marketing strategy and delivery, without recruiting staff or retaining an agency. The Scale Partnership has launched a ‘Virtual Chief Marketing Officer’ service for start-ups and scale-ups – senior resource on a p...

ZENDESK RELEASES BENCHMARK GUIDE FOR ENTERPRISE REPORTS

Zendesk released the Zendesk Benchmark Guide for Enterprise. The new research reports feature insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are ...

MOBILE MARKETING ASSOCIATION NAMES MINDSHARE AGENCY OF THE YEAR FOR SECOND YEAR RUNNING

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association. Mindshare was given the accolade for its industry-leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the mo...

DEMANDBASE LAUNCHES AI-POWERED ACCOUNT INSIGHT WITH SALESFORCE PARDOT

Demandbase has announced a collaboration with Salesforce Pardot to give B2B marketers an integrated account-based marketing experience. The partnership will mean customers can access Demandbase’s anonymous website engagement and intent data in Salesforce Pardot and Sales Cloud. This also means...

THE RELEVANCE MATURITY MATRIX HELPS B2B MARKETERS CLOSE THE GAP

55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. [Bridge the Gap, 2018, Ytel] 93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. Widen Connectivity Report,...

VIBES ANNOUNCES PLATFORM ADVANCES TO SUPPORT RICHER MESSAGING CONTENT

Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and fami...

TEADS SIGNS EXCLUSIVE GLOBAL PARTNERSHIP WITH THE ECONOMIST GROUP

Teads, the global media platform, announces an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world even...

PHOTO AGENCY MAGNUM PHOTOS TARGETS B2B

Photography agency Magnum Photos is developing a B2B campaign to expand and future-proof its reach in B2B. Working with agency Luchford APM, the campaign aims to raise Magnum Photos' profile with creative agencies, brands and businesses in the UK, the US and France. The agency has already worked...

NEW RESEARCH LINKS EMAIL ENGAGEMENT TO CUSTOMER-EXPERIENCE EMAIL MARKETING

“Customer Experience Email Marketing: Getting Ahead of the Consumer,” a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: “What’s the state of Customer Experience Email Marketing in today’s inboxes and how are marketers balancing t...

INSIDEVIEW TARGETING INTELLIGENCE RECEIVES HIGHEST SCORE IN CURRENT OFFERING FOR B2B MARKETING DATA

InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advanced features for strategic ...

JOTO PR REVEALS VALUE OF DISRUPTIVE PUBLIC RELATIONS IN B2B MARKETING PODCAST

As digital media continues to gain on traditional channels consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50% and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread...

BRANDTOTAL RAISES $6 MILLION IN SERIES A ROUND TO EXPAND ROLLOUT OF AGILE MARKETING PLATFORM

BrandTotal, a New York– and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top co...

NEW RESEARCH SHOWS PERSON-LEVEL DATA MEASUREMENT CRITICAL FOR MARKETERS TO REACH THEIR KEY OBJECTIVES

New research shows marketers are bullish to analyze their campaigns at the person-level and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the s...

COPADO SECURES €7.5 MILLION SERIES A INVESTMENT LED BY INSIGHT VENTURE PARTNERS TO SUPPORT ITS CONTINUED GROWTH

Copado, a cloud-based release management platform, announced a €7.5 million Series A funding round with an investment from Insight Venture Partners with participation from Salesforce Ventures. Copado will use the capital to expand the functionality of its product suite and support its continued...

DIGITAL MARKETING COMPANY, FISHBAT, DISCUSSES 4 WAYS BRANDS CAN USE IG TV TO BUILD BRAND AWARENESS

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demograp...

ABM PLATFORM JABMO RAISES €10 MILLION IN VC FUNDING

Jambo, the leading vendor of industrial account-based marketing (ABM) solutions, raised €10 million in funding, led by Raise Ventures and Idinvest. With offices in France (HQ), Sweden, the United Kingdom, the United States, and Mauritius, Jambo plans to allocate the funding to accelerate its in...

ENGAGIO ANNOUNCES ABM AUTOMATION TO HELP B2B MARKETERS SCALE ACCOUNT-BASED PROGRAMS

Engagio, a leading provider of account-based software and solutions, announced new Account Based Marketing Automation capabilities that help B2B marketers scale their ABM programs by enabling them to automate multi-channel actions in response to account engagement or inactivity. Unlike traditional m...

GROWING PAINS FOR INFLUENCER MARKETING RAISE QUESTIONS FOR TRAVEL BRANDS

Social media influencers are increasingly hot commodities in the travel industry for their voices and large audiences. But as influencer marketing grows up, it’s also going through some growing pains and more governments are stepping in to ensure that influencers label the content they were pa...

UK COMPANIES STRUGGLE TO PROVIDE GOOD OMNICHANNEL CX

A lack of internal omnichannel practices is preventing UK companies from delivering quality CX, according to research. The report, The Danger of Digital: Why digital self-service without true omnichannel strategies risks the entire customer experience, found many organizations skip operational plann...

LEADING B2B COMMERCE SERVICES PROVIDER XNGAGE ANNOUNCED AS PLATINUM SPONSOR OF ENGAGE 2018

Insite Software, a leading provider of powerful digital commerce solutions, announced that Engage, a leading B2B eCommerce services firm, has become a Platinum Sponsor for Engage 2018, Insite’s conference for customers, partners, and industry experts to be held September 10-12 at Loews Minneap...

NIELSEN ACQUIRES DIGITAL GAMES MARKET INTELLIGENCE PROVIDER, SUPERDATA RESEARCH

Nielsen plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 m...

DEMANDBASE INTRODUCES BREAKTHROUGH TECHNOLOGY FOR B2B ADVERTISERS AND MARKETERS

Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reac...

NEARLY 1 BILLION EMAILS ANALYZED TO SEE THE MOST IMPORTANT TRENDS AND METRICS FOR ECOMMERCE MARKETERS BEFORE BLACK FRIDAY

The e-commerce marketing automation platform announced their latest email marketing statistics (including marketing automation and Black Friday metrics) based on 128,000 email campaigns and automated messages sent by more than 7,200 e-commerce brands during 2017 (more than 964 million emails). The m...

SKYWORD TRACES EXCITING JOURNEY IN CONTENT MARKETING WITH NEW FEATURES AND UPDATES

Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convent...

OUTBOUND TELEMARKETING MARKET: OPPORTUNITIES, CHALLENGES, STRATEGIES, INDUSTRY VERTICALS & FORECASTS

With a large number of small and large players across the globe, the vendor landscape of the global outbound telemarketing market is largely fragmented and intensely competitive, observes Transparency Market Research in a recent report. With the view of exploiting growth opportunities to their fulle...

3 FACEBOOK AD TYPES THAT IMPROVE SALES

Want to improve your sales using Facebook ads? Looking for different ad formats to try? In this article, you’ll discover how three Facebook ad types can help you better present your products and drive sales. The carousel ad is one of the most effective Facebook ad formats for product positioni...

TIPS ON MARKETING YOUR BUSINESS SUCCESSFULLY AT A TRADE SHOW

For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’r...

8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING

Remember, account-based marketing is an approach to marketing in which you send highly tailored messages to a select group of targeted accounts who are a good fit for your company. Rather than waiting for those leads to come to you, ABM meets them where they are in order to demonstrate how well your...

HOW TO CONFIRM AND DOCUMENT YOUR LEAD PROCESSING AND ROUTING

In this week’s blog post on lead management, we’re going to take a deep look at lead processing and routing, stage 4 of lead process management. Lead processing is the flow by which a lead enters your system and becomes “known” to your marketing automation process (MAP), foll...

FOUR TRENDS THAT WILL SHAPE B2B ENGAGEMENT IN THE SECOND HALF OF 2018

Summer brings with it several rites of passage: warmer weather, extended daylight time for businesses to revisit their annual marketing plans. It’s time to look at sales results, review customer feedback and decide which activities are worth continuing -- perhaps ramping up -- and which you ne...

HOW TO CREATE AN EFFECTIVE CONTENT MARKETING STRATEGY

Seems straightforward enough. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. It’s one thing to have an appealing, ...

HOW TO BUILD A BUSINESS-MINDED MARKETING CULTURE

Any marketing professional will tell you creativity is an indispensable ingredient of a great campaign or a memorable ad. When work is truly creative, it engages consumers in unique and emotive ways, which is how brands secure mindshare and convert new customers. But creativity is a means to an end ...

AZURE ACTIVE DIRECTORY B2B SERVICE NOW SUPPORTS GOOGLE IDS

The Azure Active Directory Business to Business (B2B) service now supports the use of Google as an identity provider for connecting partners, Microsoft announced on Tuesday. The ability to provide access to organizational resources to users with Google IDs is at the "public preview" stage ...

WHAT YOU CAN LEARN FROM YOUR INBOUND MARKETING DATA ANALYTICS

How is your inbound marketing strategy performing? It takes a lot more than social media likes and website pageview growth to know if a strategy is working; your inbound marketing data analytics can be used to track your success. First, it's essential to understand what analytics you need to mea...

HOW B2B BRANDS CAN SUCCEED WITH VIDEO

Videos are versatile and easy to use throughout the marketing funnel, says Assaf Tarnopolsky, the director of marketing solutions of LinkedIn, and can help drive engagement when optimized for mobile viewing. Marketers are no doubt familiar with the some of the advantages of engagement, which ranges ...

WHEN IS THE BEST TIME TO POST ON SOCIAL MEDIA? A GUIDE FOR B2B FIRMS

There is much ambiguity as to when to post on social media. A simple web search makes matters all the more confusing, with many conflicting recommendations. Much of this ambiguity is because the best time to post depends largely on the targeted industry audience and demographics. Below we outline th...

ENTERTAINING AND INFORMATIVE: B2C MESSAGING FOR B2B CONTENT STRATEGY

B2B marketing has traditionally focused on the features (i.e., the logic) of the product, while B2C focuses on the benefits (e.g., “you may not need it but you should want it”). While we tend to think of B2B as formal and serious (think speaking engagements, white papers, and case studie...

ADVANCED MARKETING METRICS WITH EASY-TO-USE ENGAGEMENT INSIGHTS

Data analysis can be hard. Not everyone likes building custom reports or doing pivot tables. What if you could get advanced marketing metrics from an easy-to-use tool like Google Sheets or Excel? Well, you can with Act-On’s Engagement Insights. Engagement Insights is an easy-to-use templated a...

EMBRACING ACCOUNT-BASED MARKETING FOR YOUR B2B STRATEGY

The account-based marketing (ABM) approach applies to time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather than individual sales leads. ABM creates hyper-personalized interactions far more specific and relevant than traditional...

B2B SOCIAL MEDIA POWER TIPS TO REVAMP YOUR SOCIAL PRESENCE

Social media marketing has always been a B2C orientated strategy. The main reason being that the B2C market is enormous, and with the help of social networks, you can reach a significant portion of them. On the other hand, B2B companies don’t see much potential in the strategy and have decided...

IMPROVE YOUR INFLUENCER MARKETING ROI: HOW TO SEE WHETHER INFLUENCERS ARE CONVERTING

When you run an influencer marketing campaign, how do you measure success? This is a question that leading brands have struggled to answer, even as influencer marketing has become more transparent, data-driven, and strategic. Although influencers often drive immediate sales, those revenues don&rsquo...

NETFLIX TESTS A BYPASS OF ITUNES BILLING IN 33 MARKETS

Netflix is one of the highest-grossing apps on the iOS App Store, but it looks like the video streaming giant is contemplating how it might make an even bigger margin on its iPhone and iPad users. TechCrunch has learned and confirmed that Netflix,  in its own words, is “testing the iTunes...

HOW TO MAKE INFLUENCER MARKETING WORK FOR YOUR BRAND

This is an area of marketing that has recently become popular for brands, mainly because it is cost-effective and just plain effective. Brands are finding that making the right connections, and having the right marketing moves, can end up giving them a profitable campaign. It can be tough to ensure ...

4 STEPS TO MAP B2B KEYWORDS TO LANDING PAGES

If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove. And, when it comes to online marketing, you will need quality landing pages...

DON’T FORGET TO OBSERVE THIS STOCK: ABM INDUSTRIES INCORPORATED (ABM)

In Friday trading session ABM Industries Incorporated (ABM) stock finished trading at $31.85 by scoring a change of 1.21%. The recent trading activity revealed that the stock price is at 13.06% off from its 52-week low and traded with the move of -28.95% from high printed in the last 52-week period....

B2B PAYMENTSBARCLAYS BACKS CROWDZ B2B PROCUREMENT PLATFORM WITH PAYMENTS TECH

Barclaycard has partnered with Silicon Valley startup Crowds to make the process of selling and finding business services easier. While consumer payments have been revolutionized through mobile technology, Barclays points out that things have been slower in the business-to-business (B2B) space. In f...

WALMART COMPLETES ITS $16 BILLION ACQUISITION OF FLIPKART

Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 perc...

HOW TO USE LINKEDIN ADVANCED SEARCH TO FIND B2B LEADS

Following LinkedIn’s launched back in 2002, the platform became known as the place to be for recruiters and job seekers alike. It was (and still is), the place to house your digital resume for the world to see. Today, however, LinkedIn has flourished into a full-fledged social network for prof...

THE EVOLVING SCOPE OF B2B MARKETING: IT’S ALL ABOUT CUSTOMER EXPERIENCE

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. It was an interesting exercise, and it allowed us to dig into some of the new ideas and practical applications that are ...

DIGITAS REPORT: BRAND LOYALTY IS AT RISK WITH VOICE-BASED PURCHASES

With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to a voice-controlled world. But one finding in “A Bran...

BIG IDEA MARKETING TRENDS THAT CAN TRANSFORM YOUR BRAND

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the same year bloggers cheerfully take joy on those that fail to catch fire. It’s just not easy to catch the right trend wave. Shou...

HOW ARTIFICIAL INTELLIGENCE CAN CREATE A COMPELLING CUSTOMER EXPERIENCE

The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over the years, science fiction has now become reality.<...

IS THE MARKETING PENDULUM SWINGING? WHERE MARKETING AUTOMATION HAS LED B2B MARKETERS

I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automati...

WHY AN EMAIL LIST IS NOT OPTIONAL FOR YOUR BUSINESS

Your business needs an email list. If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list earlier.” I’ve heard it again and again. It doesn&rs...

HOW DO YOU BALANCE QUALITY AND QUANTITY IN CONTENT MARKETING?

The yin-yang is widely recognized as a symbol of duality. It represents how seemingly opposite forces are interconnected, and even complementary. You can find this duality everywhere you look in nature. You can also find this duality persistent in business. In today’s vlog, I’m exploring...

HOW TO MAKE CUSTOMER UNDERSTANDING A MARKETING SYSTEM

Disney and Starbucks… What do these two brands have in common? Despite operating in different industries, their business models have many similarities: laser-focus on customer needs and wants; personalization of offers and messages; value-based pricing; rigorous measurement of customer satisf...

HOW BRANDS ARE MARKETING WITH VOICE TECHNOLOGY

Digital voice assistants are taking off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial piece in everyone’s home and office. Marketing with voice technology is not far behind. According to a study fro...

YOUR BEST LEAD GEN MARKETING PLAN? ASK YOUR CUSTOMERS.

Customer Interviews will generate a wealth of actionable information, including new revenue opportunities. Yet this approach, which traditionally pays for itself with a handsome dividend (one of my most recent client interviews revealed a 6-figure engagement), is probably one of the most under-utili...

GOOGLE MY BUSINESS INSIGHTS SHOW HOW POSTS FROM PAGES ARE PERFORMING

Google My Business has begun offering insights related to how posts from GMB pages are performing.
This was officially announced by a GMB Community Manager. From the Posts tab, located in the Google My Business dashboard, users can view insights for. An individual post, All posts from the las...

HOW TO FIND CONTENT MARKETING SUCCESS FROM MOVING

I recently had a pleasure of helping someone move into my apartment and the move went well, though it wasn’t surprising. We had spent some time prior to moving day planning and strategizing what we were going to pack, get rid of and how we were going to move big items like couches and beds. No...

EVERYTHING MARKETERS NEED TO KNOW TO STAND OUT IN A JOB SEARCH

Looking to grow your career? Apply to a new marketing job today! Going after your dream job can be intimidating; making any job search no easy feat. And with a highly competitive pool of other talented applicants, figuring out how to stand out is increasingly difficult. When you apply for a job, you...

7 TOP QUESTIONS TO ASK YOUR ACCOUNT-BASED MARKETING TECHNOLOGY VENDOR

The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating solutions in the space. Account-Based Marketing (ABM) technology is hot. Not Roman-candle hot, which tends to burn brightly and quickly. It’s more along the...

HOW TO BOOST YOUR EMAIL LIST USING SEO

This equation outlines for you one of the best ways to get more emails to generate leads and new business. If you combine brilliant content with SEO and sprinkle on top amazing lead magnets, you will be able to automatically grow your email list. So, in this article we will show you how to do exactl...

B2B PRODUCT MARKETING OFFERS: CAPTURING AN AUDIENCE

Even in the world of B2B, they hold incredible power in the world of marketing and sales. While offers are nearly ubiquitous in all worlds, the types of offers that work well in B2B are going to be slightly different than those in B2C. Here are some different offers to consider when planning your ma...

B2B SALES: CONTRAST DRIVES CHANGE

Many analysts claim and many salespeople would agree that today’s most powerful competitor is not another similar vendor, but the status quo. A “do nothing” or “change nothing” decision is now the most common outcome of complex B2B buying decision journeys. For ongoing ...

3 WAYS TO ELEVATE YOUR EMAIL MARKETING CAMPAIGNS

Before you read this post, let’s do a quick experiment. How are many unread marketing emails currently in your email inbox? And, if you’re one of those “inbox zero” people, how many did you automatically delete without reading the subject line? My point is this: Writing marke...

HOW SOFT SKILLS INFLUENCE HIRING REMOTE DEVELOPERS

What comes first to your mind when you think about a job description for your new team member? I bet it is a list of technologies: 5+ years of experience in PHP, system architecture, web-servers Apache, Nginx, etc. Any soft skills? Let’s tell the truth, they are usually copied from the other v...

STREAMING TV SERVICES HOPE THAT BETTER AD TARGETING WILL LEAD TO PROFITS

Streaming TV services such as YouTube TV are looking to reach cord-cutters with cheaper channel packages delivered over the internet. But with rising programming costs tied to the pay-TV model, it’s been difficult for these services to turn a profit. Together, these so-called skinny bundles&nb...

FACEBOOK ALSO REMOVES 4 INFOWARS VIDEOS, INCLUDING ONE IT PREVIOUSLY CLEARED

Days after defending its decision to give a voice to conspiracy theory peddler Alex Jones and his Infowars site, Facebook has removed four of his videos for violating its community standards. But one of the four had already been allowed to slip through the firm’s review system. A source within...

HOW TO USE LINKEDIN LEAD GEN FORM ADS

Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. LinkedIn lead gen forms make it easy to collect leads via your ads. When members click y...

GOOGLE UPS ITS AI SERVICES WITH NEW CONTACT CENTER SOLUTION AND DEVELOPER TOOLS

Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. Contact Center AI is built around its Dialogflow development suite for conversational agents, which was launched last fall and already in wide use. Dialogflow Enterpri...

BOOST SOCIAL MEDIA MARKETING

According to recent research performed by Content Marketing Institute, presented by author Chris Richardson, 83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present o...

FACEBOOK’S WATCH PARTY FEATURE IS NOW AVAILABLE TO ALL GROUPS WORLDWIDE

Two new features are also being introduced to ease some of the burdens on group administrators and moderators, who were responsible for choosing which videos to add to Watch Parties while the feature was being tested. Co-hosting allows the host of a Watch Party to add co-hosts, who, in turn, can add...

GOOGLE INTRODUCES NEW BRANDS FOR ADVERTISING PRODUCTS

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, build trust, and drive collaboration across teams. As well as represent the full range of advertisi...

FACEBOOK TAKES A BACK SEAT TO INSTAGRAM AS AD SPEND ON THE FACEBOOK-OWNED APP GROWS 177%

Advertisers are continuing to shift ad dollars from Facebook to Instagram resulting in an astounding amount of growth for the Facebook-owned app compared to its parent company. Facebook ad spend (excluding Instagram revenue) grew 40 percent year over year in Q2 2018, while ad spends on Instagram jum...

RED BULL RADIO FOCUSES ON BRAND-BUILDING, ONE PRINCESS NOKIA SONG AT A TIME

Red Bull frequently slaps its brand across extreme sports, but Many Ameri sees it as the energy drink brand investing in culture and in communities. Ameri isn’t a skateboarder or a cliff diver. He’s the co-founder of the Red Bull Music Academy and of Red Bull Radio. First launched in 200...

IS YOUR B2B BUSINESS AT RISK OF DISRUPTION? HERE’S A FOUR-POINT CHECKLIST.

The rise of today’s fastest-growing global brands would have seemed improbable, perhaps even impossible, to anyone following the Fortune 500 just 15 years ago. Virtually overnight, Facebook and Amazon invaded and conquered established industries with a small fraction of the resources once deem...

TV ADS SAY WEBSITES ARE CHEAP AND EASY, SO WHY ARE CUSTOM B2B WEBSITES EXPENSIVE?

You’ve seen the ads, putting together a website is as easy as ! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. However, building a custom ...

DIGITAL B2B DEMAND GENERATION CAMPAIGNS: HOW TO GENERATE QUALIFIED LEADS

The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity. According to DemandGen Report’s 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified’ ranked as the top organizational focus, followed by improving conver...

TIME FOR A PERSONAL RE-BRAND? HERE’S WHAT YOU NEED TO KNOW.

It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a relevant...

FACEBOOK IS TAKING A ‘HYPERLOCAL, HYPERREAL’ APPROACH TO EMPOWERING SMALL BUSINESSES

If you live in Columbus, Ohio, or Nashville, Tenn., you’ll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses and small-business owners with a new campaign, “Keep it Local,” from 72andSunny in New...

THE EXTENDED APPROACH TO B2B MARKETING AND MEDIA BUYING

Seriously, can’t we all just get along? I mean, with all the tech and communication tools available today, isn’t it time sales and marketing teams got aligned once and for all. Now, there are a lot of great organizational ideas on how to align sales and marketing teams. For example, comb...

SNAPCHAT EXTENDS NIELSEN DEAL SO BRANDS CAN TARGET SHOPPERS BASED ON OFFLINE DATA

Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the platform to target customers using the latter's offline purchase data. The pair claim that clients will now be able to purchase inventory across more th...

TOP ACCOUNTS LOSE MILLIONS OF FOLLOWERS IN TWITTER PURGE

Influencers, politicians and celebrities have seen a huge drop in followers after Twitter slashed millions of suspicious accounts from their site. The social media platform said it took the decision to build ‘trust’ and help tackle fake news and ‘bots’ on the site. The locked...

GLOBAL GIFT CARDS MARKET IS EXPECTED TO REACH US$ 510 MILLION BY 2025

According to the latest market report published by QY Research titled "Gift Cards Market: Global Industry Analysis, Breakdown Data by Manufacturers, Key Regions, Types and Application and Forecast 2018-2025." The global Gift Cards market was 320 million US$ in 2017 and is expected to 510 m...

PRIME DAY IS MORE THAN JUST DISCOUNTS AS AMAZON SHOWS OFF ITS ADVERTISING CRED

Amazon isn’t just using Prime Day to promote shopping in July but to wring more ad dollars out of skeptical marketers. For all the hype around Amazon’s ads, many advertisers are still on the fence about the commerce giant, and Prime Day is a chance to show them how well its ads work. To ...

AFTER GDPR, U.S. MARKETERS ARE MORE WORRIED ABOUT AUDIENCE TARGETING LIMITATIONS THAN FINES

When the General Data Protection Regulation came into effect on May 25th earlier this year, some marketers specifically those in the U.S. were caught off-guard and were unaware the new regulations would apply to them. As marketers worked to understand what the future of advertising would look like i...

HOW NETFLIX USES TYPOGRAPHY TO MARKET ORIGINAL SHOWS

Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic logos and super duper websites for our clients, like you, I Netflix and chill. I’ve binged everything from Mad Men to Breaking Bad and House of Cards to Orange is The New Black. T.V. has the ...

THE IMPACT OF EMAIL BRANDING WHEN GATHERING INSIGHTFUL DATA

Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per day, but when I counted it, I was invited to provide...

‘TO SIT DOWN WITH THEM IS VALUABLE’: WITH $3M IN GRANTS AND ADVICE, FACEBOOK FINDS FAVOR FROM LOCAL NEWSPAPERS

Many big publishers have a fraught relationship with Facebook over everything from its dominance over the ad market to a new political and policy, but the platform is drawing praise from local news publishers. Facebook in June wrapped up a three-month-long Local News Subscriptions Accelerator progra...

‘STILL NOT A HUGE LEAP’: FACEBOOK’S VIDEO AD BREAKS PROGRAM IS SHOWING SIGNS OF LIFE

Facebook’s mid-roll video ad breaks are beginning to show signs of life, though publishers still need a high volume of views and engagement to generate meaningful revenue from the ad product.
Launched last March, the ad breaks program lets publishers make money by serving video ads insi...

‘A POWER PLAY’: FACEBOOK’S CAMBRIDGE ANALYTICA CLEANUP SWEEPS UP MARKETING TECH

Emails started flooding in on March 28. Brands and influencers were locked out of a tool they routinely relied on for years to access their audience data on Instagram. They messaged the platform’s team asking what was wrong. The answer was unclear, at the time. The founder and one of the conce...

THE RIGHT DATA MANAGEMENT STRATEGY ALLOWS FOR BETTER B2B CAMPAIGN EXECUTION

The delivery of targeted, personalized content has become more prevalent for business-to-business (B2B) marketers and sellers. A thorough understanding of the buying audience is the fundamental backbone of the techniques and tactics many B2Bs want to use today, such as account-based marketing, progr...

$16 PER MONTH STREAMING SERVICE PHILO EXPANDS TO AMAZON FIRE AND APPLE TV

The $16 monthly streaming subscription service, which launched in November 2017 on Roku devices, desktop and web browsers, and iPhones, is now available on Amazon TV and Apple TV, the video service said Tuesday. Philo is also getting a boost of more than $40 million in investment funding, led by AMC...

DATA BREACH AT MEDIA SHARING APP TIMEHOP EXPOSES 21 MILLION USERS

The company is advising users “take additional security precautions” with their cellular providers to avoid porting a process by which hackers can gain control of one’s phone services and use it to get past added security measures on financial accounts and logins. Timehop is curren...

11 MARKETING CAMPAIGNS THAT MADE A SPLASH IN Q2 2018

While headlines this quarter were loaded with reports around Facebook's continued mishandling of user data, stricter privacy regulations in the European Union and growing tensions at otherwise celebratory industry events like Cannes Lions, brands took a lighthearted and creative approach to thei...

4 REASONS WHY CRM IS ESSENTIAL FOR SALES AND MARKETING TEAMS

A smooth-running CRM system is essential for your sales team to hit their targets and help business boom. The numbers don’t lie. According to Hubspot research, 75% of sales managers say that using a CRM helps to drive and increase sales and CRM systems improve customer retention by 27%.
...

HOW HQ TRIVIA IS TRYING TO TURN A VIRAL SENSATION INTO A MEDIA BUSINESS

The HQ trivia obsession spread quickly last fall, with agency employees praying conference calls would get canceled so they could tune in at 3 p.m. each weekday. The free mobile app not only provided a workday distraction, but it also offered a chance to win real money. Now, about eight months into ...

BRANDS WANTING TO HANDLE MORE MARKETING INTERNALLY FIND STAFFING CHALLENGES

When Bayer began searching for an analytics and programmatic lead for its team of internal strategists in mid-2017, Joshua Palau, VP of digital strategy and platforms at the pharma giant, reviewed 25 applicants, but only three qualified to advance to the interview stage. Hiring is proving to be a ch...

'MARKETING TODAY': AT THE BRAND MARKETING SUMMIT

This week finds “Marketing Today” on the road again. While at the Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world’s biggest brands to talk about the future of marketing, I took the time to talk to four of the...

EUROPEAN MARKETERS BUY MORE INVENTORY FROM PMP’S THAN U.S. MARKETERS PULSE PREMIUM CONTENT

More than 20 percent of European marketers purchase half of their programmatic ads from a PMP.
Ninety-three percent of U.S. marketers purchase programmatic inventory from a PMP. Eighty-eight percent of European marketers purchase programmatic inventory from a PMP. Deals through private market...

TRIAL AND ERROR IS NOT APPROPRIATE : FACEBOOK’S ISSUE ADS POLICY SWEEPS UP BRANDS

Facebook’s new political ads policy has drawn scorn from publishers — and now a constituency more near and dear to Facebook is bothered: ad buyers. In the wake of Russian meddling in the 2016 U.S. presidential election, Facebook has taken an extra-cautious approach for political advertis...

US SITES CONTINUE TO BLOCK EUROPEAN VISITORS POST-GDPR

Major U.S. news sites including the Los Angeles Times and the Chicago Tribune are still blocking European visitors more than a month after the enforcement of the General Data Protection Regulation. Chicago Tribune parent Tronc started blocking EU visitors after May 25, when GDPR took effect. The reg...

ICLIMBER ANNOUNCES NEW INSTAGRAM MARKETING SERVICES

iClimber, a leading social media marketing company, is announcing a new service for Instagram marketing that will help increase followers and likes naturally. Instagram recently announced that it no longer will display their feeds based on the most recent posts, but rather based on what they think t...

NEW OPPORTUNITIES FOR MARKETERS WITH APPLE'S IOS 12 NOTIFICATION CHANGES

Apple recently announced some bold moves at WWDC to make it easier for users to fine-tune their notification experiences. Their continuing focus on empowering users makes it increasingly clear that notifications are an ever-more-essential part of our everyday lives. In iOS 12, Notification Center wi...

THIS FREE DIGITAL WORKSHOP FROM GOOGLE CAN IMPROVE YOUR DIGITAL MARKETING SKILLS

Google has offered another growth opportunity for anyone who wants to have a better understanding of how digital marketing works. This includes all the entrepreneurs and marketing professionals who want to explore the digital marketing concepts. This program is a part of the Grow with Google initiat...

UNDERSTANDING THE NOT-SO-GLAMOROUS HIDDEN GEM OF TRAVEL MARKETING

Affiliate marketing is a blind spot for the travel industry. Unlike social media marketing, chatbots, voice-activated technologies and other buzzwords, media rarely pay attention to CPA [cost-per-action] strategies. For neophytes, performance is equal to gambling or adult content; however, in certai...

B2B TELEMARKETING AIN’T WHAT IT USED TO BE

Sometimes it’s hard to imagine what the world of B2B business development was like 15 years ago. Many may think telemarketing today is much the same as it’s always been. It turns out, however, that the old dog of telemarketing can learn new tricks. While inside sales reps’ central ...

THESE 10 SITES GET THE MOST FEATURED SNIPPETS

During Pubcon last November, Google’s Gary Illyes, warned that featured snippets would be volatile because Google was actively developing the algorithm. It isn’t uncommon to lose a featured snippet you’ve earned for a certain search query, only to get it back within a 24-hour perio...

WHAT IS THE BEST WAY TO LEARN SEO?

Learning SEO (Search Engine Optimisation) can be a confusing task: there is no one way to do it. Due to the fast-paced nature of technology, the ins and outs of optimizing your content might also change over time. For this reason, it is important to maintain an open-minded and diverse attitude when ...

REFERRAL PROGRAM IDEAS FOR STRUCTURING SUCCESSFUL CAMPAIGNS

Gaining new customers for your business can be an expensive challenge, but with these referral program ideas, it doesn’t have to be! Before we jump in, let’s back up and talk about the benefits of referral marketing. According to a study by Nielsen’s Harris Poll Online, the vast ma...

EMAIL LEADS IN B2B, BUT SEARCH IS COMING UP ON THE INSIDE: STUDY

Email is the top tool for driving leads into the pipeline it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, a study by DemandGen. Websites are used by 60%,and search by 50%. But search grew by almost 10% from last year.

NATIONAL MEDIA PUBLISHER PIVOTS BUSINESS MODEL TO DELIVER GREATER CUSTOMER VALUE

Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision. Born...

HOOTSUITE LAUNCHES BOOST TO IDENTIFY AND PROMOTE TOP PERFORMING CONTENT

HootSuite, the social media management platform, announced today its launch of Boost, a new feature in the HootSuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences. With Boost, Hootsuite users will save time by managing organic an...

WPP CO-COO MARK READ RESPONDS TO ALLEGATIONS AGAINST MARTIN SORRELL IN ALL-STAFF MEMO

In a memo sent out to all WPP employees around the world this morning, holding company co-COO and Wunderman chief executive Mark Read struck a tone of mutual respect and reassurance following reports by The Wall Street Journal and The Financial Times that claimed former CEO Martin Sorrell resigned w...

B2B PRODUCT LAUNCH SECRETS: HOW TO WOW YOUR AUDIENCE

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have ...

BEST WAYS TO IMPROVE YOUR SEO AND WHY YOU NEED TO DO IT

In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products, and services or latest promotions. This is where search engine optimization comes (SEO) in. If done rig...

HELP WANTED: FACEBOOK NEEDS PEOPLE FOR 'NEWS CREDIBILITY'

Facebook has famously had a problem with fake news. Now it’s looking for people to help it do better. For the past couple of weeks, the social media company has been looking for at least two people (one fluent in Spanish) to help it with its “News Credibility Program.” The job post...

TOP EXECUTIVES JOINS ‘DIGITAL FUTURE COUNCIL’ LAUNCHING JUNE 18

The Digital Future Council has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival June 18-21. The first Digital Future Council meeting will focus on blockchain technology, a topic chosen due to strong demand from creative communities. Th...

FYBER FAIRBID PARTNERS WITH FACEBOOK AUDIENCE NETWORK

Fyber (FSE: FBEN), a technology company creating solutions for smarter ad monetization, announced today that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobil...

A SIDE-BY-SIDE COMPARISON OF THE DIFFERENT TYPES OF SEARCH ENGINE MARKETING

A detailed, side-by-side comparison of the different types of search engine marketing is shown below. Pay particular attention to the rows labeled “Triggers”, “Timing”, and “Major Influencing Factors”. Pros and Cons are shared with the intent of helping those with...

HOW TO QUALIFY A LEAD: THE BATTLE-TESTED B2B FRAMEWORK

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipe...

B2B PR TRENDS: HOW TO GIVE JOURNALISTS WHAT THEY REALLY WANT

We recently noticed two reports on the state of journalism. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today. Both of these reports shed some light on the state of journalism, with surprising...

MRP NAMED A LEADER AMONG ACCOUNT-BASED MARKETING PROVIDERS

The report evaluated providers in this emerging tech segment based on customer feedback and Forrester’s assessment of the platforms. Forrester attributed the highest scores to those providers with the broadest capabilities. According to the report, MRP leads with AI-powered insights, orchestra...

BRAND MARKETING: 4 WAYS BUSINESSES SHOULD BE USING PRESS RELEASES, BUT MANY AREN’T

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving....

25 SHOCKING STATS ABOUT DEMAND GEN IN 2018

When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. But wouldn’t it be nice if you knew some of the research arou...

HOW TOP DEMAND GENERATION TEAMS INCREASE EFFICIENCY TO MAXIMIZE ROI

Increasingly, demand generation program success is determined by sales-pipeline or revenue contribution. In fact, according to DemandGen Report’s 2018 Benchmark Survey Report, 28% of B2B marketing organizations have specific revenue-based quotas, a 5% year-over-year increase. Dialing up succes...

HOW TO CREATE A QUIZ THAT INCREASES EMAIL SIGNUPS

Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat. In this article, you’ll learn how you can use quizzes to supercharge your lead generation process and grow your email list. Quizzes are a pow...

GDPR IS GOOD NEWS FOR EMAIL MARKETERS – REALLY

For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) — has been heralded in some quart...

MARKET BETTER PRODUCT LAUNCHES WITH SOCIAL MEDIA

Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was even out or what to ...

WHAT YOU NEED TO KNOW ABOUT GROWING YOUR EMAIL LIST IN A POST-GDPR WORLD

What if you woke up one day to a world that no longer made sense? A world where something that you’ve held as rock-solid truth suddenly…isn’t? That’s how a lot of content marketers are going to feel after the EU’s General Data Protection Regulation (GDPR) goes into eff...

HOW TO MAKE AN ENGAGING VIDEO FOR SOCIAL MEDIA

Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. But, if you want to cut through the noise on ...

OPTIMIZING EMAILS FOR THE NEW MOBILE-FIRST INCENTIVE

On 26 March 2018, Google rolled out the first stages of its new mobile-first incentive. This means, from now on, the way their search engines work will forever be changed to favour the mobile user. This change has come about as a result of the rise in mobile users, as in 2016, for the first time in ...

FACEBOOK MARKETING FOR B2B BUSINESSES: EVERYTHING YOU NEED TO KNOW

Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook marketing is a little more of...

MARK ZUCKERBERG ANNOUNCING THAT HE IS SHUTTING DOWN FACEBOOK IS A VIRAL HOAX

Reports that Mark Zuckerberg is closing down Facebook are false. The Facebook CEO did not announce in a video that he is deleting the popular social networking site—rumors that he is shutting down Facebook stemmed from an April Fools’ Day joke. According to Snopes, the fake claim was sha...

HOW TO BUILD A CONTENT MARKETING STRATEGY THAT DELIVERS HOT LEADS

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own researc...

DOES CONTENT MARKETING STILL MATTER FOR YOUR BUSINESS IN 2018?

So much has changed in the past decade. Just ten years ago, iPads didn’t exist, the most popular cell phones still had slide-out keyboards, and mobile-optimized websites were virtually unheard of. The online environment has to be one of the most dramatically different aspects of our culture. W...

5 TIPS FOR ALTERNATIVE SEARCH ENGINE MARKETING

You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be left in the dark. As you ...

FACEBOOK: IT’S COMPLICATED

I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing. For example, I indicated that I was a bird watcher and artist. When I opened my news feed and found an ad for a birding event in my area. I called ...

6 MOBILE MARKETING TRENDS YOU NEED TO KNOW ABOUT

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smartphones as their first – and often onl...

6 REASONS WHY B2B MANUFACTURING COMPANIES NEED MARKETING AUTOMATION

Marketing automation has revolutionized the way many industries and business sectors manage their marketing efforts. The B2B manufacturing industry, though heavily automated on the shop floor, may not have made the most of embracing automation for their sales and marketing activities. Yet. To compet...

15 BIGGEST EMAIL MARKETING TURNOFFS FOR NEW CUSTOMERS

Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in mind when approaching new customers. There is n...

MISCONCEPTIONS OF SOCIAL MEDIA MARKETING: 6 MYTHS BUSTED

Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all businesses. It doesn’t cost anything to sign up for an account on the big Social Media Platforms and you aren’t charged to post conte...

GOOGLE SURVEYS NOW AVAILABLE IN MORE THAN 50 COUNTRIES

Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries. Originally launched in 2012 as Google Consumer Surveys, the offering is designed to “… put quality market research in the hands of b...

BREAKING DOWN THE MODERN-DAY CONTENT MARKETING DREAM TEAM

I’m a Chicagoan, so I associate the term “dream team” with the Bulls of the 1990s. But when suiting up for a show on the content marketing court, you need similar collaborative talent as that of Michael Jordan, Scottie Pippen, Phil Jackson, Horace Grant, B.J. Armstrong, Toni Kukoc,...

5 METRICS THAT COULD MAKE OR BREAK YOUR NEXT ABM CAMPAIGN

We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy (source). But...

IMAGE CACHING IN WEB EMAIL CLIENTS – ALARM FOR YOUR EMAIL METRICS?

Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to gr...

HOW TO PARTNER WITH LARGER BRANDS TO GROW YOUR SMALL MARKETING AGENCY

Partnering with a larger company is like having a tall older sibling: they can give you a leg up to reach the treats on those higher shelves. For your business, those treats could be new customers that you’re not normally reaching, new ways of looking at your target market, and drawing on the ...

HOW TO PERSONALIZE EMAILS BASED ON WHAT YOU KNOW

With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how they say goodbye with some well-timed finger guns, and why t...

4 SIMPLE SOCIAL MEDIA MARKETING TIPS FOR NEW BUSINESS OWNERS

For those who don’t have a lot of experience with social media, getting started can feel pretty overwhelming. Especially when there are so many people out there doing it so well. Even after you’ve begun to gain some traction, you can have moments of mind-boggle. We’ve managed to gr...

HOW TO IMPROVE CUSTOMER RETENTION THROUGH MARKETING TACTICS

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. After all, you’ve spent tons of time and money to get people to buy your product, why would you throw all of that away? Every customer becomes a valuable asset to your business, either in...

EMAIL MARKETING CAN BOOST BOTTOM-LINE

The goal of email marketing is to reach prospective customers and move them through the sales process Email also provides the opportunity for your business stay in front of your prospects to help speed up the sales cycle by promoting brand recognition, linking your audience to your website and/or So...

B2B TECHNOLOGY MARKETING MATURITY FRAMEWORK: EVALUATE AND ENHANCE YOUR MARKETING EFFECTIVENESS

Marketing technology is very different from any other form of marketing because the product/service involved is complex and rapidly evolving with the ever-changing technology. With longer sales cycle and bigger deal sizes, clients are much more informed and expect customized solutions at low prices....

STATE OF MARKETING 2018 AND HOW TO REACH TODAY’S OMNICHANNEL CONSUMERS

Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that avera...

CRITICAL CONSIDERATIONS FOR A B2B CONTENT MARKETING STRATEGY

Before you put together a content marketing strategy, there are several critical things to consider. In this article, we share the top things to ask yourself and your team before you sit down to draft up a B2B content marketing strategy for your brand. A major mistake firms make when starting up a c...

WHY I JUST MARKED YOUR EMAIL AS SPAM

If you’re a B2B marketer who wants to send me a cold prospecting email, I have this warning for you: I’m going to mark it as spam. If you send that email to other people at my company, they’re going to mark it as spam, too. That could get you and your company shut out of communicat...

DISRUPTION LEADS TO INNOVATION: REINVENTING TRADITIONAL MARKETING FOR THE MOBILE AGE

At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes personal expectations for people ou...

B2B DEMAND GENERATION: MARKETERS' FAVORITE TACTICS

B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. The report was based on data from a survey conducted in November and December of 2017 among 160 B...

THE 4 CRITICAL ROLES OF SOCIAL MEDIA IN DEMAND GENERATION MARKETING

Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing organizations start conversations. In fact, the stud...

INTELLIGENT AGILITY IS THE NEW BLACK FOR TODAY'S CMO

Life as a B2B startup CMO is not for the faint of heart. Markets and circumstances can change in the blink of an eye due to competitive threats, changing macroeconomic environments and windows of opportunity opening and closing. It is critical to develop the ability and agility to see what’s c...

IS YOUR EMAIL MARKETING PRACTICES GDPR-COMPLIANT?

Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine some light on the benefits of being GDPR-compliant and the steps email marketers need to take in order to be GDPR-compliant.
Disclaimer: The info...

ACCOUNT-BASED MARKETING TRENDS: TOP CHANNELS, PRIORITIES, AND CHALLENGES

Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. The report was based on data from a survey of 253 marketing influencers (53% work for B2B firms, 28% for B2C firms, and 19...

HOW A GREAT CONTENT MARKETING AGENCY WILL ONBOARD CUSTOMERS TO NAIL SUCCESS

In part one of Stripped Bare, we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. ...

TECHNOLOGY-DRIVEN MARKETING TRENDS FOR 2018

I have been looking at technology this week and trying to see how technology will affect our lives in general, and in how to market goods in particular. The developments are mind-boggling, but among the changes that seem to be on the way are: Our mobile phones and tablets are becoming increasingly p...

5 STEPS TO CREATE A DATA-DRIVEN CONTENT MARKETING STRATEGY

It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effec...

DEMANDBASE APPOINTS FATIMA KHAN AS CHIEF PRIVACY OFFICER

Demandbase, the leader in Account-Based Marketing (ABM), recently announced that Fatima Khan has joined the company as its first Chief Privacy Officer. Khan has extensive privacy, data and technology law experience in e-commerce, online arbitration and mobile advertising companies. In her new role, ...

MRP TO SHOWCASE THE CONVERGENCE OF PREDICTIVE ANALYTICS AND ACCOUNT-BASED MARKETING AT 2018 B2B MARKETING EXCHANGE

PHILADELPHIA, Feb. 6, 2018 /PRNewswire/ -- MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total a...

WHAT ARE THE BEST DEMAND MARKETING CHANNELS FOR 2018?

Demand marketers are drowning in options, including an ever-increasing list of demand generation channels. With all these options vying for a piece of your marketing budget in 2018, it’s critical to remember that not all marketing tactics and channels perform equally. Each has its own strength...

WHAT IT'S LIKE TO WORK AT HUBSPOT, ONE OF THE BEST WORKPLACES OF 2018

HubSpot makes inbound marketing and sales software.The company was rated one of the best workplaces in 2018.HubSpot's culture was strongly influenced by Netflix's.A diehard Justin Timberlake fan, she wanted to follow him on his year-long, nationwide tour. But she also had a full-time job, as...

8 TIPS FOR EFFECTIVE MARKETING AUTOMATION (PART 1)

The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability to connect to your customers and complete sales online means that suddenly your potential customer base goes from the few thousand people near where your business was founded to milli...

SALES AND MARKETING ALIGNMENT: WHY YOU NEED TO FIGURE IT OUT

In today’s omnichannel world where potential buyers get lots of product and company information online, it is crucial that sales and marketing are aligned to customer needs. CEB research showed that B2B buyers tend to be over 60% of the way through the sales process before they contact a sales...

EVERSTRING UNVEILS MACHINE LEARNING- AND AI-POWERED DATA PLATFORM

EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to make better business decisions.The company stated that the platform combines machine learning and AI to he...

HOW EMOTIONAL MARKETING IN B2B DRIVES CUSTOMERS (EVEN IF YOU THINK IT DOESN'T)

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative.Though B2B marketers may need a deeper understanding of technology and they may have more limits placed on their creativity, the role emotions play in both B2B ...

WHAT DATA ORCHESTRATION SOLUTIONS MEAN FOR B2B AND B2C MARKETERS

The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate critical marketing processes including things like onbo...

SUPER BOWL ADVERTISING: WHY B2B BRANDS ARE BETTER OFF INVESTING ELSEWHERE

With the dramatic fracturing of the advertising market, it’s no wonder a 30-second Super Bowl ad sells for more than $5 million. Or that they’re virtually sold out, despite that eye-popping price. There are simply few other opportunities to reach such a target-rich audience at a similar ...

SAP AMERICA ACQUIRES CALLIDUSCLOUD FOR $2.4 BILLION

SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximately $2.4 billion.The acquisition will give SAP immediate leadership in the “Lead-to-Money” space, which includes sales performance management (SPM...

METADATA JOINS THE MARKETO® ACCELERATE PARTNER ECOSYSTEM

Metadata (http://www.metadata.io), the patented platform for closed-loop account based marketing, announced it has joined the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform™ to enabl...

TOP 5 B2B MARKETING PRIORITIES FOR 2018

Have you ever gone to the gym in January and noticed how crowded the place is? The one piece of equipment that you always use is now occupied by, gulp, a newcomer. Flash forward to February and you feel like you’re in a sci-fi movie where the Earth’s population has disappeared and you&rs...

HOW TO DEVELOP A MARKETING STRATEGY

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to ...

7 BRANDS THAT ARE TURNING EVERYDAY REPORTING INTO GENIUS CONTENT MARKETING

Strong reporting is an incredibly valuable communication tool—no matter your industry. It helps you distill information and present it effectively, and it provides the transparency that supports a happier company culture.But reporting can serve an important purpose beyond communicating with yo...

ABM: BALANCING TECHNOLOGY AND A HUMAN TOUCH TO MAXIMIZE SALES SUCCESS

Warm handshakes, face-to-face conversations, and eye contact have been important pieces of the sales process for as long as sales has existed. And even though those human touches are still important, they have been replaced by technology in a lot of ways, particularly in the early steps of the lengt...

HOW ABM STACKS THE DECK AGAINST HUSTLE

Until about a year ago, the established doctrine in sales was pretty clear. It was all about “hustle”. More emails, more voicemails, more cold outreach. At first, when buyers didn’t know that it was all automated, it worked. However as buyers quickly realized that the “did yo...

STUDY: AUDIENCE-CENTRIC MARKETING MOST IMPACTFUL FOR EACH BUYING SCENARIO

New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has a positive impact no matter the buying scenario — an individual, a consensus or a...

BEN DAVIS: WELCOME TO B2B AI – BORING, BUT EFFECTIVE

I have written a number of articles about machine learning recently for Marketing Week and Econsultancy. The current ‘AI summer’ is of course generating a lot of column inches in the mainstream media, too.This interest is fuelled by consumer tech – if you were to play word associat...

3 TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you.You want to have a business base that is interested, engaged, and in love with you and your work. Once you’ve got that, it’s real...

9 UNDENIABLE ADVANTAGES OF HIRING A LEAD GENERATION AGENCY

Lead generation is at the core of any successful marketing strategy—it is the job of the marketing team to drive demand and interest that ultimately results in customers. A lot of marketers face internal obstacles that keep them from being as successful as possible when trying to generate lead...

THE BEST MARKETING TOOLS TO EMPOWER DEMAND GENERATION TEAMS IN 2018

In 2011, only 150 companies identified as martech vendors. By mid-2017, MarTech Today reported the number had jumped to 4,891. Almost five thousand vendors now offer software and tools for marketing automation, CRM, lead generation, and many other processes and tactics.Fast forward to 2018, and the ...

THE BEST MARKETING TOOLS TO EMPOWER DEMAND GENERATION TEAMS IN 2018

In 2011, only 150 companies identified as martech vendors. By mid-2017, MarTech Today reported the number had jumped to 4,891. Almost five thousand vendors now offer software and tools for marketing automation, CRM, lead generation, and many other processes and tactics.Fast forward to 2018, and the ...

HOW TO DO CONTENT MARKETING FOR THE SOLOPRENEUR

I just Googled “content marketing,” and I got more than 77 million returns. That’s a heck of a lot of content about content — enough to make a lot of “it’s just me” businesses decide to put it off until next year…or maybe never.It’s no wonder th...

WHAT IS YOUR CONTENT STRATEGY?

Content, content, content; that’s all we seem to hear about these days. You are bound to be asked things like “what kind of content do you get the most out of” or “how much content do you produce each month” or “where do you get your ideas for all your content&rdq...

MINTIGO LAUNCHES PREDICTIVE AUDIENCES: AI-EMPOWERED ABM FOR MARKETO

Mintigo, the leader of predictive marketing and sales technology, today announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return fro...

WHAT ARE YOUR B2B CONTENT MARKETING PLANS FOR 2018?

The New Year is a great time to take stock of your current B2B content activities and look at what has worked for you, and what maybe didn’t deliver for you in 2017.It’s easy to get caught up in the latest trends around content, so taking a bit of time at the beginning of the year to rev...

WHY B2B TECH NEEDS SOCIAL MEDIA

Every single company in America needs to be on social media. Whether to offer thought leadership or appear more relevant in search, there’s no question (or argument) how important social media is for business today. The question still begs though, if it’s critical for B2B technology comp...

THINK TWICE ABOUT AUTOMATING YOUR MARKETING

I first used a marketing automation platform 10 years ago. We all loved the potential of those new systems back then: We’d build large databases of the names of potential customers and use marketing automation to nurture them along until they were ready to buy.We’d segment by industry or...

SOURCEMEDIA PROVIDES NEW INTENT DATA PRODUCT

SourceMedia is offering a new account-based marketing product called SourceSelect+, to help companies identify prospects who are in-market for their products.The new solution analyzes and reports intent data, including a user’s content consumption and frequency across the web. Presumably, that...

WHY DIFFERENTIATION IS CRUCIAL FOR B2B CONTENT MARKETERS IN 2018

Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow.Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an ...

EMAIL A TOP CHANNEL IN ACCOUNT-BASED MARKETING, STUDY SAYS

Email is one of the most effective channels in account-based marketing (ABM), and it’s easy to use, according to a January survey from Ascend2. But it has to fit into the broader alignment of sales and marketing.Ascend2, a provider of research-based marketing, surveyed 253 executives, 53% in B...

MUST-HAVE TOOLS & TACTICS: B2B MARKETERS SHARE THE SOLUTIONS & STRATEGIES THEY ARE PRIORITIZING FOR 2018

Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers?We asked 10 top practitioners what their must-have tactics and tools were for 2018. The responses...

SEGMENTATION MODELS ARE OUTDATED: HOW TO UPDATE YOUR MARKETING SEGMENTATION PRACTICES

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable margin but also ignored the demographic, racial, and geographic segments that predicted a different ...

4 MARKETING AUTOMATION TRENDS TO WATCH IN 2018

According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to increase in the years to come as more companies begin embracing marketing automation and the tools become more sophisticated.Thanks to products from compani...

B2B MARKETING IN 2018: IT’S TIME TO GO BACK TO THE BASICS

I love reading over everyone’s predictions for the New Year. Especially as it relates to marketing.But most of the predictions seem to be around marketing tactics – where you should allocate your budgets to reach more customers, how to create more website traffic, etc. And while these tr...

MADISON LOGIC INTEGRATES ABM PLATFORM WITH MARKETO

Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation.The partnership aims to allow both Marketo and Madi...

SALES ACCELERATION SOFTWARE QSTREAM APPOINTS NEW CEO

Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board.Lanchantin has more than 30 years of experience leading global sales, services and customer success organizat...

HOW TO FOCUS YOUR ACCOUNT BASED MARKETING PROGRAM IN 2018

When the term account-based marketing first started being bandied about in the Sales and Marketing world it was easy to be skeptical. If you had a nickel for every time a new buzzword came and went in this industry you’d have a whole lot of Thomas Jeffersons rolling around in your comically ov...

MADISON LOGIC BECOMES BIDIRECTIONAL WITH MARKETING AUTOMATION BY INTEGRATING WITH MARKETO

New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and marketers’ first-party data — and then uses those signals for the targeting of ads or content to their interests.For instance, two people fro...

ACCOUNT-BASED MARKETING LEADER TERMINUS ACQUIRES BRIGHTFUNNEL

Terminus, the leader of the account-based marketing (ABM) movement, today announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create,...

TERMINUS ADDS MARKETING ANALYTICS, MULTI TOUCH ATTRIBUTION WITH BRIGHTFUNNEL ACQUISITION