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6sense And V2MOM: A New Approach To Marketing

January 07, 2020 / 6sense

In my time in legal technology, I have seen people go wild over ‘new’ approaches, which turn out to be old approaches, just re-named.  Enter Latane Conant, CMO of 6sense, based in San Francisco. 6sense is an Account Based Marketing (ABM) company using artificial intelligence (AI) that is calling out ABM because the principles aren’t revolutionary; ABM is just today’s buzzword for good marketing.