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6sense Unveils Native Retargeting Solution For Account-Based Ads

July 27, 2020 / Michael Rodriguez

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts.
Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to their interests and needs. The solution also provides account-based ad reporting for marketers looking to better understand their outreach and campaigns’ impact on target account engagement.