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Account-Based Marketing Easier with Artificial Intelligence

September 30, 2019 / Adobe

 The ' Account-Based Marketing (ABM), highlights Adobe, has become a vital tool of today's B2B marketing and, to succeed, it must coexist and enhance existing traditional strategies based on lead. But moving to an Account-Based Marketing strategy is easier said than done, the San Jose-based company continues, and many marketers admit to feeling it a challenge and being intimidated by the process, not knowing how or by where to start.