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Account Based Marketing Wins The Popular Vote

May 13, 2019 / Entrepreneur Staff

Account Based Marketing (ABM) has been gaining traction across international markets. According to ITSMA, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments.  Marketo’s research backs this statistic, revealing that almost 85% of marketers said ABM provided significant benefits to retain and expand existing client relationships. 97% of marketers surveyed by the Alterra Group said ABM had higher ROI than other marketing activities.