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Adobe and Drift Launch Industry-First Conversational Account-Based Experience for Marketo Engage

March 28, 2019 / Business Wire

Adobe (Nasdaq:ADBE) and Drift, the leading conversational marketing platform, today announced Conversational ABM™ for Marketo Engage, a first-ever conversational capability for account-based experiences (ABX) — a new way to identify, understand and engage B2B customer buying teams. Conversational ABM™ for Marketo Engagewill be available to customers of Marketo Engage, part of Adobe Experience Cloud, enabling marketers to personalize every website visit from a target account with a personalized conversation in real-time. “Optimizing the end-to-end business buying experience for marketers is at the heart of our mission. Finally extending personalization to one-on-one, real-time interactions across any account has been a critical need for every B2B marketer investing in account-based experiences — which is why, together with Drift, we are thrilled to unlock that capability for the first time,” said Steve Lucas, senior vice president, Digital Experience ...