. home.aspx



Conversica survey suggests AI could spark love between B2B sales and marketing teams

February 13, 2019 / Shane Schick

Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored the ongoing problem of alignment between the two teams. Much like more traditional romantic relationships, the data suggests the feelings aren’t always mutual, or at least not entirely. While 38 per cent of marketers described having “perfect synergy,” only 27 per cent of sales pros said the same thing. Instead, 68 per cent of sales described their relationship marketing as “good but could be better,” but only two per cent actually called it dysfunctional. Marketers in general tended to be much more optimistic, calling sales teams their “comrad...