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Data Remains Critical Barrier to B2B Customer Experience According to Annual Dun & Bradstreet Report

October 15, 2019 / Dun & Bradstreet

Dun & Bradstreet today released its fifth annual Data-Driven Marketing and Advertising Outlook, which shows a strong focus on customer experience (CX) and personalized marketing approaches, as B2B businesses try to keep pace with B2C practices. The study confirms that, though B2B Marketers overwhelmingly think they should be as focused on the customer experience as their B2C counterparts (88%), a quarter of respondents feel they are still lagging behind their competition in the CX arena.