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Europe based Ovum Names Demandbase an ABM Leader in their Analyst Report

May 30, 2019 / Yahoo!

Demandbase today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Demandbase a leader in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Demandbase's advanced ABM capabilities and stated that Demandbase provides a full-funnel ABM solution. Demandbase's ABM Platform is the most comprehensive, end-to-end solution for B2B marketers used by some of the world's largest and fastest growing companies. The Ovum report highlights Demandbase's functionality that helps customers identify target accounts based on intent and then turn that interest into sales activity. According to the report, sales teams find Demandbase beneficial in identifying the account's activity and helping prioritize sales tasks by means of strategic support and consulting services.