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Facebook introduces tool for users to know Label behind Ad targeting

February 08, 2019 / Ganesh Rajput

Facebook users having woes of compromise of personal information now have a sigh of relief. The social media giant’s initiative of last year to crack down non-consensual ad targeting will finally bear results.
Facebook’s plan involves advertisers need to pledge to have permission to upload a user’s personal information. This information is email address, phone number or some other personal information. While the tool for crackdown debuted in June last year, lack of verification process leaves no option for Facebook but to take the word of businesses. Advertisers reaped the financial incentive to lie in this arrangement.