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Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts

January 03, 2017 / Sudipto Ghosh

SOCIAL MEDIA ADVERTISING Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts
BySudipto GhoshPosted on January 3, 2017 PDPics via Flickr
Without Facebook, marketing would be a mistake. To strengthen this belief, Facebook is refining its ad targeting methodology. In 2017, it will pounce on user’s offline data to maximize ROI from ad-spend campaigns done on Facebook. It will collaborate with six mega-data collection, verification and analytics firms in 2017. From a purely social media and networking site, the Menlo Park-based company has grown into a major advertising platform in recent years.